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Clyde Smith
Asheville, NC
Clyde Smith is a contributing writer at Hypebot.com and maintains a writing hub at Flux Research.
Recent Activity
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Iggy Pop Lectures The Music Industry - 3 Takeaways How To Fix Streaming Music's Business Model Why I Consciously Misuse Professional Terminology When Writing About Music Marketing Continue reading
Posted 3 days ago at hypebot
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Bandcamp CEO on The Best Way To Support Artists, Bootstrapping A Profitable Startup 3 Underexplored Opportunities Your Band Should Investigate Steve Rennie On The New Music Industry: It Really Is Easier But The Tough Didn't Go Away Bandcamp Tests Patreon Style Artist Subscriptions, Adds Unlimited Video If You Only Pay Attention To What's Happening In Your Music Genre, You're Missing What's Happening MORE: Josh Urban's Planetary Jam Sets The Stage For The 2nd Kindness Exchange & You're Invited 7 Powerful Facebook Features That Bands Overlook Grimes Shares Tips On Being The Boss Of Your Music And Your Music Business 3... Continue reading
Posted 4 days ago at hypebot
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While wrapping up my final week at Hypebot I've been preparing Crowdfunding For Musicians for a return to action. The music crowdfunding landscape has gotten a lot more interesting and certainly deserves a dedicated site. In addition, I updated Music Biz Blogs including adding a number of new blogs. But there's room for a few more that meet certain requirements if you contact me soon. I launched Crowdfunding For Musicians in 2012 and shut it down last year. Over the last week or so I've been moving it to a Wordpress install and getting it ready for next week. I'm... Continue reading
Posted 5 days ago at hypebot
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There's so much noise separating the world from you and your music. So much so that free giveaways are a major form of music marketing. That means finding new ways to cut through the noise and build a listening audience are always worth considering. Here are three opportunities that I think are underexplored and that are worth closer investigation: marketing alliances with tech startups, collaborations with classical and country musicians and working with choreographers. Marketing Alliances With Tech Startups In music tech it's a pretty obvious move to feature artists who use the service or platform and even to partner... Continue reading
Posted 5 days ago at hypebot
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Smule appears to be going from success to success with its roster of karaoke and music apps designed for participation as well as listening. Over the last year they've turned their efforts to building a platform for those users many of whom are now part of a growing community. This has already been good business for Smule with around 125 million checking out their apps but, according to co-founder and CEO Jeff Smith, "We think we'll have a couple of billion people creating music on our network over time. That's why we're here." You may have noticed that Smule was... Continue reading
Posted 5 days ago at hypebot
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Playlists.net, originally ShareMyPlaylists, is basically a giant database of Spotify playlists. The company was acquired this week by Warner Music Group's WEA for an undisclosed sum. It will continue operating on its own as well as going further with the use of playlists for marketing new music. Apparently that's something all the major labels are doing these days. According to The Guardian, Warner Music's WEA bought Playlists.net for an undisclosed sum, but they're supporting it, letting it grow independently. Playlists.net is said to have "aggregated more than 150,000 playlists, while its website and apps were attracting more than 1.1 million... Continue reading
Posted 5 days ago at hypebot
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A lot of music tech doesn't exist for the benefit of musicians. But neither do a lot of music companies. Bandcamp is strongly focused on musicians' needs but Tyler Hayes wonders if they have a streaming problem. Blend introduced Stem projects this week with the help of OK Go. Simplecrew and Digital White Label look worth checking out if you're in need of, respectively, street team management or a new fan club. But keep in mind with new services that some won't be sticking around. Does Bandcamp Have A Streaming Problem? I'm a big fan of Bandcamp as a music... Continue reading
Posted 6 days ago at hypebot
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If you're familiar with karaoke/music video creation apps StarMaker and The Voice then you're familiar with the work of StarMaker Interactive. People use the apps to pick well-known songs and create music videos featuring their own voices. Now StarMaker is launching a YouTube Multi-Channel Network (MCN) so that videos can be uploaded from the app to YouTube and monetized. This is an interesting move for StarMaker Studios whose StarMaker app and official app for The Voice (iOS/Android links on homepage) are big winners in the land of mobile karaoke. The announcement from StarMaker clarifies some details of the new YouTube... Continue reading
Posted 7 days ago at hypebot
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Kevin Andrews is a Nashville-based choreographer and movement coach who works with country musicians on their stage presence in addition to such activities as choreographing music videos. He's focusing in on a specific niche but what he's doing is a good example of what a lot of solo acts and bands need. Some artists have difficulty adjusting to the stage imagining that somehow just "being themselves" will make them look "natural." But the stage is anything but a natural place and a movement coach might be just the thing you need. I found out about Kevin Andrews via an interesting... Continue reading
Posted Oct 14, 2014 at hypebot
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Don't get me wrong, mailing lists are important, especially optin email lists of your fans who really want to hear from you regularly. But lists of people, whether fans, writers or influencers, can give one a false sense that your public relations all come down to distributing a regular email. Brian Solis and Hugh MacLeod recently released a free ebook, "What If PR Stood for People and Relationships?" [instead of public relations.] It may speak most directly to people in corporate settings but the cartoons, in particular, remind all of us to develop human relationships that go deeper than automated... Continue reading
Posted Oct 14, 2014 at hypebot
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Like a lot of artists, Grimes has learned about business on the job. She's also young and female which can create challenges especially when people assume those facts tell them something important about her ability to take care of business. Though the artistic/entrepreneurial journey never really ends, Grimes has reached a point where she has some important lessons to share about being the boss of your own music and your music business. "Boss Lady Lessons From a Pop Star" Grimes includes a lesson on being your own boss as a musician: "You will never hear more people tell you that... Continue reading
Posted Oct 14, 2014 at hypebot
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Classical music orchestras face many challenges these days. Season subscriptions are dropping and a shift to promoting individual events and exploring alternatives seems to be the order of the day. At this point none of the challenges are a surprise but a number of orchestras are showing they still have some new moves. The Royal Shakespeare Company is releasing recorded music though it seems to be simply a part of their mission. And the Boiler Room is helping out with a series of concerts/collaborations between Radiohead's Jonny Greenwood and The London Contemporary Orchestra. Orchestras Adapt To Drop In Subscriptions A... Continue reading
Posted Oct 13, 2014 at hypebot
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SoundCloud, the platform for sounds, has had quite a rough few months starting around June. First they alienated large swathes of what appears to be their core user base with site changes. Then they entered into and are apparently failing at negotiations with major labels. Now it looks like they're losing more money than ever and will soon need more based on a new financial filing. SoundCloud's incredibly weak response to creator turmoil in itself has raised a lot of questions. For my part I'm baffled. Last week news emerged that talks with major labels were failing which is putting... Continue reading
Posted Oct 13, 2014 at hypebot
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Dear Musicians: Most Fans Don't Really Care About You, Says MIDiA Study Artists Confront Spotify At Soho House Meeting Streaming Music and Fixing The Tyranny Of Choice Continue reading
Posted Oct 12, 2014 at hypebot
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10 Things You Must Do At The 10th Annual A3C Hip Hop Festival The Musician's Guide To Sending A Proper Press Release Glen E. Friedman's First Lesson For Music Photographers Culture Collide and BandPage Make Upcoming LA and SF Summits Free For Students and Musicians 5 Lessons For Building A Professional Career In The Music Industry MORE: Zoo Labs: Entrepreneurial Residencies For Musicians And Their Teams Measure Your Music Marketing To Double Your Effectiveness 24HR Records: 3 Strangers Write And Record 3 Songs In 24 Hours 6 Ways Not To Act As An Opening Act Pre-sale Your Music On iTunes... Continue reading
Posted Oct 11, 2014 at hypebot
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Apple Settles Potentially Massive iTunes Lawsuit Bandzoogle Founder Chris Vinson Reflects on 10 Years in Music Tech Rock and Roll Hall of Fame Names 2015 Nominees + How You Can Vote Everclear Spoofs U2's Apple Album Giveaway SoundCloud Rightsholder Discussions Hit Impasse, Labels Question Site's Future MORE: Hypebot's Music Industry News and Jobs Amazon To Open Physical Store In Manhattan, Success Could Lead To More Retail Space For Music StubHub Hires Editor-in-Chief To Become "More Than Just A Place To Buy Tickets" New York Proposes Tax Credits For Music Projects Budweiser Launches Made For Music As American Express Partners With... Continue reading
Posted Oct 11, 2014 at hypebot
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Until now, at least for me, the face of Amazon has been images of Jeff Bezos and a variety of local delivery personnel from the UPS, USPS and Fed Ex. Now Amazon is making a move that will put some New Yorkers face to face with Amazon employees. The store will be located not far from Macy's and will initially serve the public via returns/exchanges and online order pickups. But inventory is expected to follow making this experimental effort one that could ultimately lead to more cities and hopefully more retail space for music-related merchandise. Amazon Already Handles The Physical... Continue reading
Posted Oct 10, 2014 at hypebot
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On Wednesday an unidentified SFXE short-seller writing for Seeking Alpha took already tumbling shares in SFXE to a new low. The negative analysis was partly based on the fact that no public announcement of CEO Robert F.X. Sillerman following through on a plan to buy stocks in his own company had been made to date. Later that day a press release was issued by SFX Entertainment stating that Sillerman that day completed buying a bunch of stock and he wants a whole lot more. SFXE has since recovered to its previous low point. The unidentified writer, who we'll call ShortSeller,... Continue reading
Posted Oct 10, 2014 at hypebot
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Today's music tech funding news includes an interesting new entrant, Spring Moves, that provides streaming music in a fitness app. It's also been revealed that Rdio has been selling equity but that much of the investments is being paid in the form of promotions. And ROLI, who make that weird but cool keyboard/instrument, have received additional funding. More supplies for the long march ahead! Spring Moves: Streaming Music Fitness App Spring Moves combines streaming music and fitness apps in a really smart way which has allowed them to raise $1 million in funding: "When a [sic] starts a workout, they... Continue reading
Posted Oct 10, 2014 at hypebot
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So much of the future of music, especially in the aesthetic wake of the 20th Century, is about how new technologies will affect our experience of music. One example, that of Brainwave, involves enabling simple control of your mobile music with hand gestures as an early step in wireless human/machine interaction. Another example, that of iHeartRadio's integration into Android Wear, heads in a different direction in which tech that controls music devices is worn. Brainwave: Gesture-Based Music Control Brainwave is a new Android app from OnTheGo Platforms that can be seen in action in the below video: Brainwave - Music... Continue reading
Posted Oct 9, 2014 at hypebot
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Whether or not you're in the "content is king" camp it's pretty obvious that adding a content element to one's website is a popular way to connect with customers old and new. Even Amazon and Google have their mitts in the game. But StubHub seems to be taking a focused, logical and possibly even meaningful approach to adding content beginning with an Editor-in-Chief, Jonah Freedman, who looks like a great choice. StubHub is reported by PandoDaily to have hired Jonah Freedman who states on LinkedIn: "As StubHub's first Editor in Chief, I'm devising ways to help editorial content drive StubHub's... Continue reading
Posted Oct 9, 2014 at hypebot
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Google is planning a series of free, open workshops for folks in Nashville. They'll be focusing on music and helping those who haven't embraced the Google empire do so with a greater likelihood of success. For most participants YouTube will be the big area of interest but Google will also provide experts covering such areas as integrating with "Google+, audience development and music publishing." The report that Google is doing a year of workshops for musicians should be good news for Nashville. Long a bastion for country and related music forms, Nashville seems very much of the past in many... Continue reading
Posted Oct 9, 2014 at hypebot
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Equipboard is an interesting new startup that, on the face of it, is a crowdsourced site for posting the gear musicians use. But when you dig in you see it's quite a bit more than that combining multiple sources for gear identification but also fashion spotting and ecommerce. In addition, Equipboard is now including a broader range of subjects beyond musicians in its database such as athletes and actors which, in essence, illustrates their path forward. Equipboard surprised me. I'm not that into gear and hardware so I immediately assumed it was like sites I used to check out during... Continue reading
Posted Oct 8, 2014 at hypebot
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Today concert discovery and friend matching app Jukely announced a $2.4 million seed round led by Northzone and 14W bringing their total raise to date to $3.3 million. Jukely, which helps connect music fans with shows and friends with which to go to shows, previously teased their unlimited concert subscription service and got some of their Twitter friends all worked up. Today they also officially launch Unlimited Concerts, an invite-only membership subscription service. Jukely has been a standout app in the world of concert discovery apps. A key feature is their friend matching aspect to connect users with others who... Continue reading
Posted Oct 8, 2014 at hypebot
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At this point it's rather unclear what the "music industry" thinks about a global release date happening on Fridays. But given the response of retailers, it sounds like the industry and a key partner industry are disconnected and poorly communicating. A statement from the UK's Entertainment Retailers Association is helping bring this divide into the light. Unfortunately it appears that no one has made public any of the claimed data that would help those affected decide. Call me old-fashioned but this doesn't seem to be a good point in history to be stumbling around in the dark. According to Ed... Continue reading
Posted Oct 7, 2014 at hypebot