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Clyde Smith
Asheville, NC
Clyde Smith is a contributing writer at Hypebot.com and maintains a writing hub at Flux Research.
Recent Activity
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Localytics, an app analytics and marketing company, crunches a lot of numbers. They took stats from the last year and looked at "time in app" as a metric for comparing app categories. Music apps outperformed between August 2013 and August 2014 with a 79% increase in time in app. This growth likely reflects the overall shift towards greater use of mobile apps with music leading the way. Localytics say they currently reach "25,000 apps, 1.5 billion devices and 50 billion data points monthly." From that wealth of data they took a look at the last 12 months: "For this study,... Continue reading
Posted 6 hours ago at hypebot
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Kutiman is a musician and videomaker who achieved quite a bit of fame and notoriety for a series of music videos created from the home shot videos of other musicians. His ability to create whole songs in this manner impressed a lot of people but he's been relatively quiet since releasing his video album in 2009. Now Kutiman's back, still strongly in his own lane, with a new video to promote a new album. Kutiman began releasing music commercially in 2006. His self-titled album from 2007 evoked descriptions which sound almost like a prelude to Kutiman, the YouTube orchestrator. In... Continue reading
Posted 7 hours ago at hypebot
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Can Famous Musicians Giving Their New Album Away For Free Really Be Called Innovative? Did Apple Marketing Rip Off OK Go Or Did They Simply Improve Upon Their Idea? The Problems Musicians Face and How To Solve Them: Part 1 ~ Part 2 ~ Pt. 3 ~ Pt. 4 ~ Pt. 5 ~ Pt. 6a ~ Pt. 6b Continue reading
Posted 3 days ago at hypebot
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10 Mostly No-Cost Music Marketing Tactics A Musician's Guide To MailChimp 6 Steps To Building True Music Industry Connections How To Build A Mighty Brand For Your Band Why You Should Stop Sending So Many Press Releases To The Music Press MORE: A Musician's Guide To Best Use Of Hashtags From Vine To IRL: Jack & Jack Hit The Charts Off iTunes Sales Tim Fite's iBeenHACKED Project Shows How You Can Work Locally With A Global Reach Continue reading
Posted 4 days ago at hypebot
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Apple Gives New U2 Album FREE To All iTunes Customers Snapchat and Instagram Music Marketing Action With Alesso, Fall Out Boy and Etienne de Crécy Apple x Music: It's Bigger Than Beats EXCLUSIVE: Onesheet / ArtistData Founder Is Secretly Building A New Service For Musicians Pandora Cuts Direct Deal With BMG For All ASCAP & BMI Artists MORE: Hypebot's Music Industry News and Jobs Warner Music Group Consolidates Global Biz Dev, Strengthens Digital WOMEX Celebrates 20th Anniversary Of World Music Industry Gathering In Spain Seeking Support For Your Local Music Scene? Consider Urban Redevelopment SFX Continues EDM Buying Spree With... Continue reading
Posted 4 days ago at hypebot
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Joshua Brustein at Businessweek looks at the possibility that a new Apple commercial is a ripoff of the original concept for OK Go's "The Writing's On the Wall" music video. Apparently they pitched the concept of the music video to Apple for a potential collaboration. Apple said no, hired the production company and the director and shot a commercial that relies on similar concepts. It's an interesting issue for a number of reasons including the perspective that Apple took the idea and got it right. There's a famous quote, often attributed to Steve Jobs, something along the lines of: "It's... Continue reading
Posted 5 days ago at hypebot
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Linkfire is a promising new service that creates "smart links for music marketing." Smart links allow you to use one link that can direct people to a specific url based on their location/date/device or even deep link into apps that they have installed. This flexibility means that you can create campaigns using links to get people to the right place while gathering stats on what they do. Definitely worth checking out for music marketers and musicians who market. Linkfire launched, or at least got active on the web, a bit over a year ago with a broader focus on content... Continue reading
Posted 6 days ago at hypebot
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Tim Fite is an interesting multimedia artist whose work involves a lot of performance elements including songwriting and music videos as well as performance art and teaching. His current project, iBeenHACKED, uses humor to critique digital culture in a variety of ways including the release of an album on October 7. Fite's work struck me as particularly worth considering for its model of working locally while being able to attain a global reach with specific products. Tim Fite is an interesting character. He brings a lot of humor to his work with crosses genres though it seems to be organized... Continue reading
Posted 6 days ago at hypebot
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This week Ticketmaster announced the acquisition of Belgium-based Sherpa.be. They will be joining the Ticketmaster Belgium team that launched this year. San Francisco-based Vendini also announced their acquisition of In Ticketing this week. This move expands their presence in music events while also adding additional mobile and social ticketing tech developed by In Ticketing. Ticketmaster International x Sherpa.be Ticketmaster's acquisition of Sherpa.be strengthens their move into Belgium. Ticketmaster expanded into Belgium earlier this year. They had previously acquired France-based Ticketnet in 2010. In January of this year they officially launched Ticketmaster in Belgium as part of that acquisition process. The... Continue reading
Posted 6 days ago at hypebot
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Though Beats Music was a no show at yesterday's big Apple event there were some musical moments. U2 promoted their new album giveaway via iTunes and Justin Timberlake and Jimmy Fallon's voices (and hands) appeared in iPhone 6 ads. Apple's big day was mostly about new phones, the Apple Watch and iOS 8 but the announcement of Apple Pay is more directly relevant. With payments shifting to mobile, those who lead in that space, as Apple is likely to do, will become important players in much of the commerce at live events and festivals and part of the ecommerce puzzle... Continue reading
Posted 7 days ago at hypebot
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DoclerMusic is a new livestreaming and fan interaction platform for musicians. The basic service is free for artists and viewers with tipping plus fees for private concerts and lessons. The initial range of interactions supported by DoclerMusic suggest that it has the potential to become a key tool for DIY artists. DoclerMusic officially launched late last month after a summer long beta period so go check them out and tell us what you think! DoclerMusic looks like a potentially strong tool for indie musicians. The basic entry price of free reduces initial friction with various ways to monetize available including... Continue reading
Posted Sep 9, 2014 at hypebot
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Snapchat is becoming a more serious marketing tool especially as they introduce new features. In fact, they seem to have a strong relationship with EDM artists and both sides benefit from the resulting press when an artist uses Snapchat for promoting new work as Alesso is doing this week. In contrast Instagram was always a little more promotion friendly and that continues with artists like Fall Out Boy and Etienne de Crécy taking advantage of, respectively, the new Hyperlapse app and everyone's favorite, the hashtag. Alesso Continues The Snapchat Marketing Affair With EDM Snapchat's ephemerality, the original feature allowed you... Continue reading
Posted Sep 9, 2014 at hypebot
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MailChimp is one of the more popular options for musicians' email newsletters. It has a free tier and offers a wide range of tools and features for the pro music marketer. Like a number of smart web companies that offer services for broad markets, MailChimp has a guide to using MailChimp for Music. It combines general features musicians might find useful along with some specific to music that were new to me. Mailchimp for Musicians The MailChimp for Music guide focuses on basic MailChimp features of which you should be aware including some especially for musicians. Here are a few... Continue reading
Posted Sep 8, 2014 at hypebot
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The Streaming Effect: The Landscape May Be Gloomier Than Pictured Musicians: Give Up Your Fear and Create Music That Speaks To This Generation The Problems Musicians Face and How To Solve Them: Part 1 and Part 2 Continue reading
Posted Sep 7, 2014 at hypebot
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CD Baby Free: Direct To Fan Download Sales Even If You're Distributed By Tunecore 16 Essential Business Tools For Musicians Indie Musician Keeley Valentino Finds Uses Of Music Tech That "Feel Organic and Natural" 5 Tips For Musicians On Maintaining Great Relationships With The Music Press MORE: DIY Tour Tips: Surviving The Long Drive 5 Tips For Marketing Music With A Comprehensive Social Media Strategy Musicians Should Recognize The Power Of YouTube And Act Accordingly 7 Ways You May Be Making Your Band Look Unprofessional Continue reading
Posted Sep 6, 2014 at hypebot
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Are Low Music Sales Simply Due To Bad Music? YouTube's Tip Jar Fan Funding Feature Goes Live In 4 Countries Jimmy Chamberlin: From Smashing Pumpkins Drummer To Music Tech CEO Vinyl Resurgence And Music As An Experience Fuel Return Of Physical Music Retail Garth Brooks Promised Something Special, Instead He Launched GhostTunes MORE: Hypebot's Music Industry News and Jobs All Ages All Gone As Festivals Add Age Restrictions How To Make A GIF From A YouTube Video Deadmau5 To Disney: "Lawyer Up Mickey" CMA Awards Announce 2014 Nominees Back to the Future Radio Still King Of The Road As In-Auto... Continue reading
Posted Sep 6, 2014 at hypebot
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YouTube is a powerful platform for musicians in many ways including its strength as a streaming music service, its reach as a marketing platform and its advertising revenue. But a recent study of music fans' behavior points out that YouTube is also an important part of the customer journey to purchasing music and maybe other things as well. So musicians should make their voices heard not just on such concerns as licensing issues but on platform features as well. The power of YouTube as an interactive streaming music service is well-established as is its potential for music marketing. YouTube also... Continue reading
Posted Sep 5, 2014 at hypebot
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These days, as an artist builds her team and finds people to work with, she should be sure to find someone whose skillset includes the ability to recognize appropriate web and mobile tools and platforms that fit the artist and support connecting directly with fans. Keeley Valentino seems to have found that match with Charles Alexander and Outside the Box Music who handle Valentino's management and marketing. Together they've explored creative uses of Instagram for music videos, concert crowdfunding through Rabbl and even direct investment in her work. Charles Alexander of Outside The Box Music wrote about Keeley Valentino's first... Continue reading
Posted Sep 5, 2014 at hypebot
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Are three buzz phrases enough to capture the excitement of anecdotal evidence of retail's return? Maybe so but I think it's truly exciting that the vinyl resurgence has helped fuel both new sales of physical music (especially vinyl and CDs) and the opening of new retail outlets that sell music as part of a larger experience. UK-retailer HMV is reporting a successful comeback with a wide range of in-store events while Josey Records is an example of a new indie retailer in Texas that aims to be a "cultural center around music." While we can't give the vinyl resurgence all... Continue reading
Posted Sep 4, 2014 at hypebot
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Today The Rolling Stones and Eagle Rock Entertainment revealed their choice of Screenburn to bring rental movies to Facebook. The Stones are making 6 documentaries available from "Ladies & Gentlemen...The Rolling Stones" to "Stones in Exile." Movies will be streamed via a Facebook app created by Screenburn. Each title rents for $5.50 for 48 hours. London-based Screenburn offers both sales and rental of video on Facebook. The Stones aren't their first clients by any means. They've been supporting a wide range of Facebook video releases from artists such as The Libertines, Paul McCartney and Katy Perry. The Rolling Stones rentals... Continue reading
Posted Sep 4, 2014 at hypebot
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Samsung today unveiled its Samsung Galaxy Gear VR, a mobile virtual reality headset, that Samsung is making it clear is intended as a media consumption device. Gear VR will initially be available in the fall with premium content as samples of what's possible. Vevo's going in full force with their music video collection but, more importantly, a new viewing experience as well. Though exactly what Vevo's approach will be is still unclear, accessible VR headsets could make things like livestreaming music concerts a lot more viable as commercial endeavors. Today Samsung unveiled the Samsung Gear VR with virtual reality tech... Continue reading
Posted Sep 3, 2014 at hypebot
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This Is My Jam has managed to develop from its core concept of picking one song at a time to share with friends (slow music) to something more complex without losing that core concept. This Is My Jam now powers Spotify playlists and has a variety of discovery elements for digging through its treasure trove of song picks. A new feature now makes all one's past picks available for browsing, with additional pages for each song, growing both the discovery and the social elements of This Is My Jam without undermining its focus. Last week This Is My Jam officially... Continue reading
Posted Sep 2, 2014 at hypebot
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PonoMusic followed a Kickstarter campaign for $6.225 million with an equity crowdfunding campaign that's already reached $7,173,700 in investments. Though they haven't updated the $4 million funding goal, they've extended the campaign to September 30 adding another month of fundraising. Will success continue to breed success or will PonoMusic find an organic limit to its current round? Bonus video of Neil Young signing Pono Player ownership certificates. PonoMusic launched its equity crowdfunding campaign at Crowdfunder on August 1. As of today they've raised $7,173,700 in investments with no set limit on further fundraising. As the campaign was nearing its end,... Continue reading
Posted Sep 2, 2014 at hypebot
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Declaration Of A New Alternative: No Pop Is This Right? Headliners Cancel Fest Show Over Stage Size Continue reading
Posted Aug 31, 2014 at hypebot
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Building Your Music Career While Keeping Your Day Job Twitter Opens Analytics Dashboard To Your Band Indie Vinyl Subscription Clubs Are A Booming Niche 3 Tips From Jack Conte: "There’s no such thing as just being a musician anymore" MORE: Can Music Careers Be Jumpstarted On Vine? Do Your Band's Social Media Stats Make A Difference For Press Coverage? Build Your Music Career By Focusing On Regional And Niche Music Publications Getting Great Album Art On A DIY Budget Continue reading
Posted Aug 30, 2014 at hypebot