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Michael Nelson
DC
Small business coach helping business owners realize the business of their dreams
Interests: Small business marketing, planning, building, etc. Soccer, woodworking, hiking (all done with my family)
Recent Activity
Sharing this interview of Stuart Ross by Thomas Power (ecadamy.com) where Stuart describes his creation of a successful online business that operates with the same integrity and vision as the best of "offline" businesses. Its great to see how successful you can be online without compromising values! Fill out the... Continue reading
Posted Nov 3, 2012 at Michael Nelson's blog
Regardless of what business you are in, you need to market it! Video marketing has fast become an effective tool in business today and there's no reason you can't get in on it. The following article will offer helpful hints and useful advice you can put to work for your... Continue reading
Posted Nov 2, 2012 at Michael Nelson's blog
This is a great video on the three types of income and what it means to your business by the author of "Rich Dad, Poor Dad" Robert Kiyosaki. Notice that entrepreneurs fall into the most advantageous category! Cheers! Michael I make life easier for small business owners michael @ thecogentcoach.com... Continue reading
Posted Nov 2, 2012 at Michael Nelson's blog
Not only can marketing on the Internet be confusing and frustrating, now you hear that you should be using videos to help your Internet marketing! I’ll tell you why its a great idea and then show you one quick technique you can do on your own without having to be... Continue reading
Posted Nov 1, 2012 at Michael Nelson's blog
Great marketing tips by John Jantsch, founder of Duct Tape Marketing. In this short video he gives a number of ideas, especially around how to best approach social media. Also, on the right side of the page are two free handbooks on growing your business online, they are full of... Continue reading
Posted Nov 1, 2012 at Michael Nelson's blog
This is a great video by Tony Robbins, Frank Kern and John Reese on the most critical skill of achievers. Its amazing how many people sabotage themselves and they talk about how to skip the damaging behavior and take advantage of your potential. Cheers! Michael I make life easier for... Continue reading
Posted Oct 31, 2012 at Michael Nelson's blog
Hey, I just had to share this with you. Cialdini wrote the classic marketing book "Influence" and in this video he discusses the six ways in which people are persuaded to say "yes" without realizing they are being influenced. The first time I read it I thought of all the... Continue reading
Posted Oct 30, 2012 at Michael Nelson's blog
Hurricane Sandy left us alone! Its time to use the most powerful small business marketing tool available... I’ve found that the Internet is the most powerful tool for marketing services that small business have available to them. Yet, how many times have you heard that you can’t sell services on... Continue reading
Posted Oct 30, 2012 at Michael Nelson's blog
Internet marketing isn’t that complicated and it’s certainly not dead! There are three essential ingredients to creating successful marketing for your business on the internet. Each builds off of critical business information such as your value proposition and products and these elements will help you by forcing you to create... Continue reading
Posted Oct 22, 2012 at Michael Nelson's blog
How to solve your business problems for less than some people spend on a coffee each month. Are you a small business owner whose business is struggling, could be doing better, or have plateaued in growth? Every year almost a million businesses fail in the United States alone! Don’t be... Continue reading
Posted Oct 20, 2012 at Michael Nelson's blog
Not all businesses are started as part of a master plan… In many cases, an opportunity comes along and a business is started as a “side” job along with a regular job. Then there are people who find themselves starting a business because the economy has forced a career transition... Continue reading
Posted Oct 17, 2012 at Michael Nelson's blog
In a business, many factors determine success and failure. When I work with clients, the first issues I try to help them resolve are the ones that are root causes for many other problems. Instead of treating the symptoms, we look to treat the cause. Process maturity and people maturity... Continue reading
Posted Oct 8, 2012 at Michael Nelson's blog
In part two of the series, I'm going to discuss how to create and use a business model as the backbone of your business success. I'll also discuss the overall flow of the series, how to get a free session with me, processes & systems, etc. You'll also learn about... Continue reading
Posted Sep 28, 2012 at Michael Nelson's blog
Welcome to this five part video series on solutions to typical challenges faced by small businesses, from marketing and planning to working long hours and feeling as if you're not getting anywhere closer to your goals. Each short video will be on a specific challenge and solution area and will... Continue reading
Posted Sep 27, 2012 at Michael Nelson's blog
If you'd like your marketing to produce better results and have pre-qualified customers calling you, there are two fool proof and critical steps you must complete. While these two steps aren't overly complex, they seem to cause consternation or are skipped all together. You must first understand the problems that... Continue reading
Posted Sep 26, 2012 at Michael Nelson's blog
I'm frequently asked for recommendations on business sites and books that are "must reads." I've decided to make a list, which is by no means comprehensive. I've created the beginnings of a list, add your additions in the comments section and lets see if we can create a great resource... Continue reading
Posted Sep 18, 2012 at Michael Nelson's blog
In my coaching I typically only work with 10 clients at once. That lets me devote quite a bit of time to each client to ensure that they are able to produce fantastic marketing results and grow their businesses. This low number means I can't work with many of the... Continue reading
Posted Aug 27, 2012 at Michael Nelson's blog
I've just published my new new client-capture ebook for small business owners who need a method to add clients to their business. Follow the four steps in the handbook and you will add clients with with less stress and busy work. You can find a free copy here. Too many... Continue reading
Posted Aug 20, 2012 at Michael Nelson's blog
The Basics of Small Business Structure and Success. When a future mother is pregnant, she receives an unbelievable amount of unsolicited advice from every direction! The structure of a small business can be confusing... A small business owner receives a similar deluge of "helpful" advice; have a business plan, start... Continue reading
Posted Jul 16, 2012 at Michael Nelson's blog
Improve your small business marketing successes by bringing your past customers back to life. I've seen data that suggests that it is 5X easier to sell to existing customers than to new customers. That type of math adds up quickly when you can make it work for you! Don't forsake... Continue reading
Posted Jul 8, 2012 at Michael Nelson's blog
The most critical element of small business marketing... What your sales back end can tell you about your small business marketing... When considering small business marketing, most owners think about getting exposure and visits/clicks/views, etc. Little attention is paid to the steps to take after prospects have found you. If... Continue reading
Posted Jul 6, 2012 at Michael Nelson's blog
Small Business Marketing Alone Won't Make Your Business Successful Reaching your goals through your business isn't easy. You have to have a number of elements in place and all three critical pieces must be coordinated for your business to grow and to sustain that growth. Many owners focus on their... Continue reading
Posted Jun 25, 2012 at Michael Nelson's blog
Local online marketing matters - and the proof is in the numbers. The video and infographic highlight the increasing impact that local search has on local businesses and presents immediate action steps you can take to improve your local marketing on your own. If you like the video and infographic,... Continue reading
Posted Jun 15, 2012 at Michael Nelson's blog
I've just published a FREE 40+ page report on how to get Facebook to help you accomplish your small business goals. Updated for the Timeline changes that occurred in March, this handbook will walk you step-by-step through how to set up and optimize your Fanpage to begin seeing great results... Continue reading
Posted Jun 15, 2012 at Michael Nelson's blog
Marketing is always the leading challenge that I hear business owners mention. I've decided to put together a video series and set of infographics that will help business owners understand the foundations of marketing and how to do a lot of it on their own. The following videos will teach... Continue reading
Posted Jun 14, 2012 at Michael Nelson's blog