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Simon Collister
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Interesting post Philip. Part of me wants to argue you're talking about pyschographics... but I also buy into David's big data driven theory. Where do those quotes come from? cheers in advance!
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This is interesting, Philip. I think it was the Cluetrain Manifesto where I first saw this argument presented. They make the point (from memory) that social media is returning us to a more small-scale, niche 'marketplace' where inter-personal communication dominates interaction. Maybe this is a bit idealistic now, (I'd argue it is) but in 2000 it was fairly revolutionary! Also, I'd challenge Natalie's statement slightly about social media enabling us to rely on trusted and filtered sources of information. Mass media continues to offer this as well. The main difference within networked media environments is that the filtration is now more likely to take place with peer-networks as opposed to (or as well as) within newsrooms or editors' offices, as Yochai Benkler in Wealth of Networks observes.
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Dec 6, 2012