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Complynn
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I wish more sales correspondence would use "we can" instead of "you should" language.
When I see "You simply must call..., for ...!" my reaction is "Nope, I simply will not."
Commented Apr 1, 2012 on Something NOT to Include in Sales Messages at Business Writing
Something NOT to Include in Sales Messages
Recently in classroom and online business writing courses, I have noticed people starting sales messages to strangers in an unproductive way, like this: My name is Jane Smith, and I am the Regional Sales Representative at XYZ Company. Unlike cold calls (that is, telephone sales calls to stranger...
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Mar 31, 2012
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