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Cosmond
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Yes. if for no other reason than to provide exceptional customer service.
And it can also be used to increase desire. For example, this recent project by Jimmy Choo which had women running round the streets of London in search of an elusive pair of shoes
http://www.thisislondon.co.uk/standard/article-23831050-were-all-a-twitter-in-race-to-bag-free-jimmy-choos
Charlie
PS for disclosure, Jimmy Choo is a client of FreshNetworks
Commented May 20, 2010 on Do luxury brands need social media? at Being Peter Kim
Do luxury brands need social media?
I was reading Steve Rubel's latest thoughts on Social Luxury Is Personal, which left me wondering if luxury brands need social media. Luxury brands are defined in part by their exclusiveness and inaccessibility; social media rebalances power and control via its inclusiveness. I was walking...
surely it's a spoof. can't possibly be for real
Commented Jan 19, 2010 on ADIDAS THROWS A THEMED HOUSE PARTY ... at Spinning Around
ADIDAS THROWS A THEMED HOUSE PARTY ...
This is a trifle odd. I spotted it on a bus side today and then did a spot of searching on t'interweb and came across this whole odd collaboration ... So basically, it transpires that adidas (of three stripes, sport, Run DMC, the shell toe, rock n roll trainers, Gazelles, Stan Smith, you know?) ...
I suspect the majority of registrations might not use a traditional form. However I think communities will continue to default to the old system - not everyone is going to be on Facebook or Twitter.
NB - just read that OpenID has hit 1Billion accounts:
http://www.readwriteweb.com/archives/openid_ends_2009_with_1_billion_users.php
Charlie
www.FreshNetworks.com
Commented Dec 31, 2009 on My Only Prediction For 2010 at The Online Community Guide
My Only Prediction For 2010
By the end of 2010, the majority of new online communities wont have a registration page. At least not in the sense we use today. Instead we will use accounts created elsewhere. This is a very good thing.
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