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Crash Override
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As a web developer and SEO enthusiast, I've been increasingly surprised at how hard it is to find anything on Google anymore. This holiday season was particularly frustrating. After three or four attempts to find a Tiffany's bracelet, I gave up and went over to Bing, where I actually found several pages of relevant content to choose from. One of my professors in college told about some theory (can't remember the name right now) where as you try and narrow down your hypothesis to get more and more specific, at some point, you actually become less and less effective and what you're trying to achieve. He used the visualization of an hourglass. As you narrow your results, you get to a finite point (the actual apex where the sand drops into the next chamber), after which point you get further away from what you're trying to achieve. To me, this is where Google is right now. They're trying WAY too hard to continue to generate revenue while delivering the most personalized, specific results to the user. People are catching on and their gaming the system, without penalty. The fact is Google is broken and it will take a while before it's fixed.
Toggle Commented Jan 4, 2011 on Trouble In the House of Google at Coding Horror
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Jan 3, 2011