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Good post, but your case is overstated. My private equity fund clients, and frankly all of my larger clients, could not care less whether I was on Facebook or had a blog (if it was extremely high quality, they might wonder if I spend too much time on it). Maybe my smallest clients could relate to a Facebook or Linked-in account, and certainly potentially future small clients in the younger age groups. But Chevron and the average private equity fund may even look down on it as unserious. I think the social networking thing is more appropriate to the small firm or solo practitioner. Although I do think a large firm attorney with blue-chip clients could still find value in having a well-developed blog and a presence on directories like Linked-In, but that attorney should be judicious in his use of them.
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Aug 26, 2010