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Laurent Flores - crmmetrix
Entrepreneur & Professor.
Interests: food, wine, innovation, marketing, branding, market research, formula 1, web analytics, customer listening, insights, wom, new product development, brand websites, website roi, soccer, football, people, viral marketing, web, internet, websites, boxing, word of mouth, ideation, ogc nice
Recent Activity
Départ avant fin Juillet pour près d'un mois, Soon Departure (before end of July) for nearly a month .... See you here, Friends, Family, etc. Continue reading
Posted Jul 15, 2012 at News
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Le livre Mesurer l'Efficacité du Marketing Digital est en librairie... et son mini site est live.... Continue reading
Posted Jul 15, 2012 at Customer Listening Blog
Laurent Flores - crmmetrix has shared their blog Customer Listening Blog
Jul 15, 2012
Christmas is this period of the year where we like to be in with Family, Kids, Parents, Grand Parents to be together, to share Joy and to Give Love... Today December 24th 2011, my thoughs go to a Friend Dr... Continue reading
Posted Dec 24, 2011 at Customer Listening Blog
Par Véronique Jérôme-Speziari, Bruno Jérôme et Laurent Florès Ce que veulent les électeurs, ce ne sont parfois pas les sondages qui sont les mieux placés pour le révéler. Recherches théoriques et empiriques nous ont convaincu que le « Search »... Continue reading
Posted Apr 13, 2011 at Customer Listening Blog
Voilà plusieurs mois déjà que Facebook fait la une des médias et du marketing en général. Dans la communauté marketing, tant professionnelle qu’académique, nombreuses sont les conversations ayant trait aux médias sociaux et en particulier à leur impact sur nos... Continue reading
Posted Feb 23, 2011 at Customer Listening Blog
For many years, marketers had it easy to market brands to consumers. All it took was a good product[1], distribution, money to advertise in mass media (to “shout loudly”) and soon enough sales were coming in. Of course, advertising in... Continue reading
Posted Sep 8, 2010 at Customer Listening Blog
Laurent Flores - crmmetrix is now following TypePad France
Mar 15, 2010
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Following my investigation of the current burning issues and questions of the Research Industry (see for example interview of Finn Raben, Esomar Director General about the Impact of criis on MR), I am glad to welcome Joel Rubinson, ARF Chief... Continue reading
Posted Nov 23, 2009 at Customer Listening Blog
Merci Daniel, franchement, j'ai lu avec intérêt, étant passioné aussi, donc il faut qu'on arrive à bosser ensemble d'autant que nos passions communes sont complémentaires, on essaie? à bientôt laurent
Quelques interviews réalisées lors du SEMO, tour à tour, Philippe Legendre, Directeur Délégué de l'IREP, Françoise Renaud, Directeur Marketing et Innovation de l'UDA, François Laurent, Co-Président de l'Adetem, et Finn Raben Directeur Général d'Esomar répondent à nos questions : Pour... Continue reading
Posted Nov 11, 2009 at Customer Listening Blog
Last week I had the chance to run my second workshop on "word of mouth measurement and beyond" at the Esomar annual congress in Montreux (Switzerland). The first one was in Sweden earlier this year. The overall feedback seems to... Continue reading
Posted Sep 23, 2009 at Customer Listening Blog