In 1995 you only had to design for the desktop web browser. By 2000 you had to design an experience for a desktop browser plus WAP for early mobile access. In 2005 things got more challenging as you were forced to design for the desktop browser, WAP, and iPhone as well as Android phones. In 2013 you have to design for the desktop, iPhone, multiple Android phones with different screen sizes, a number of tablets from Apple, Amazon, Barnes & Noble, Samsung and Microsoft. Continue reading

But what if the business were driven by true analytics rather than “analytics”, and there were tools that made the process of issuing RFP’s, selecting vendors and executing campaigns – even those with multiple rounds of optimization – in a more efficient manner? I think this is the year. Continue reading

Programmatic media and eventually programmatic creative are here to stay, and here to actually dominate the world of advertising, but they will always require the human insight layer. They will always require that mammal brain to look into the clouds and recognize the face looking back at them. Continue reading

The rate of business growth is not directly proportional to the process by which decisions are made, but its very possible that if you crunch enough of the data that your decisions, once implemented, will have a more profound effect on the results than the agile-driven, directional decisions that were previously being made. Think of it this way; a more well thought-out strategy can have a more impactful result than a quickly determined, hastily implemented revision to an existing strategy, no matter how you arrived at that decision Continue reading

I woke up sad today. I love what I do for a living. I love my family – my wife, my sons, my sister, my parents. I love my life and the people I have in it. I love my job and I love writing for Mediapost. I love being... Continue reading

I understand the rationale for breaking up your agency responsibilities (I really do), but if I could leave you with a single piece of advice I would say, “make a decision”. It’s always best to pick one horse in the race and cheer for them because if you pick more than one, even when you win, you lose. Give them your heart and give them your head and work with them. If you selected them because you think they can do the job, then actually give them the job to do. Continue reading

Having grown up a Knicks fan in Albany, and now a Warriors fan due to my proximity over the last 15 years, I was intrigued to see what Brooklyn was like now that they had their own basketball team and I have to say I was extremely impressed. As an ad guy, a trip to the Barclays Center is a master class in branding! Continue reading

The growth of the eco-system around the world of data, measurement, and attribution proves that Pandora’s box has been opened and marketers want to see the numbers. Even the role of the CMO has shifted as more and more Chief Marketers are coming to realize the potential for Big Data and are creating positions in their organizations to harness the power of this valuable asset. Continue reading

Does the development of a Real-Time Marketing culture deliver true value to brands or does it create an opportunity that sacrifices quality in favor of relevance? Continue reading

I read in USA Today this week a report that details the top 10 most visited websites based on time spent, with Facebook being the top of the heap. Its not a surprise that Facebook led the list, but the numbers behind the numbers are very interesting when you break them down from the perspective of an Internet veteran. Continue reading

New companies are carving out their areas for growth while those established companies I mentioned earlier are making acquisitions and sniffing their ways into the space. This year will likely be one of innovation coupled with acquisition and it will lay the framework for the marketing business of the next 25 years. Continue reading

Building The (Your) Marketing Stack from Cory Treffiletti Continue reading

These kinds of efforts would provide just as much, of not more, attention to social media, the Internet and advertising in general because mainstream media would pick it up and run with it. Additionally, if we could demonstrate the positive impact that our business has on the outside world, then you would likely witness a decrease in the amount of negative storylines around advertising. Continue reading

The keys to inspiration are simple. One; you have to be open to it. You cannot be closed-minded and unwilling to try something new. You have to be willing to let go of the ideas you are most comfortable with. Second, you need time to let them sink in. You need time to let any inspiration take root. Continue reading

So in this period of buzz surrounding “Big Data”, don’t lose sight of the ways that storytelling will be even more important to connect the data-dots, so to speak. If you do you will overlook the most immediately impactful way to leverage all of this sensory information. Continue reading

TV platforms need a massive infrastructure change in order to enable audience buying, using data, within video content. While you can currently use audience data to provide a better understanding of who your audience is, the execution of TV buys is a manual process and there is limited, if any, ability to truly deliver a segmented audience buy on existing TV platforms for cable and network TV. Continue reading

I have been a B2B marketer and a B2C marketer and I currently focus my efforts on the B2B space, but in doing so my innate cynicism sometimes emerges as I hear my colleagues at other companies utter statements to make the hairs on the back of my neck stand up. Maybe it’s the media planner in me. Maybe its just the deep-seeded New Yorker in me. Continue reading

Today is the day digital display becomes the centerpiece for all your marketing efforts, including offline such as TV, radio and print buying. Continue reading

The simple fact is there’s more potential advertising inventory on mobile devices than there is on the desktop, however the desktop is a significantly stronger market because pricing has settled and standard online publishers found a way to value their inventory properly and convey that value to marketers. Continue reading

If I were a betting man, and once upon a time I was, I would bet big on Apple this year. The way I see it, if they live up to their own expectations, they could revolutionize advertising (not just the TV) in 2013. Continue reading

What does it mean to be a good man? It means to work hard and enjoy life. It means to make decisions based on integrity. It means to be honest and open with your opinions as well as your feelings and make sure the people around you are confident and open in return. I want to help those around me to reach their full potential while not sacrificing the things that I want and that I find important for me. Continue reading

Strategic thinking from 10 years ago vs. strategic thinking over the next 10 years are very different schools of thought because of the influence of digital media. Digital media, and the data that has been amassed, as well as the speed by which terabyte after terabyte continue to be amassed, has transformed the view of consumer marketing to infinitely more complex than the analogy of the consumer funnel appreciates. Continue reading

Interested in hearing more of Scott's interview and his views on the business? Check out Internet Ad Pioneers, available now at Amazon.com in both physical and Kindle versions!! Continue reading

Interested in hearing more of Bob's interview and his views on the business? Check out Internet Ad Pioneers, available now at Amazon.com in both physical and Kindle versions!! Continue reading

Interested in hearing more of Dave's interview and his views on the business? Check out Internet Ad Pioneers, available now at Amazon.com in both physical and Kindle versions!! Continue reading