The problem with news organizations is they think that they're huge, and what they do affect their businesses hugely and directly. They're right! I know from the experience in eBay Turkey (I'm currently working as a business development manager in eBay Turkey) that what's done online or offline, like advertisement, new services, new offers affect sales directly in a few days. We can estimate the overall results of all campaigns in a few days. That's one of the things online world offers, if you can realize its benefits. One argument might be "e-commerce is different than news business". But we're... Continue reading

MediaNews is preparing for pay walls according to PaidContent In an economy where advertisement revenue is falling, it's an understandable need to make money. You know the calculation, we have millions of visitors, even 1 percent of them pays 10 USD for a month... Problem: Although getting news from trustworthy source is good, we, news readers, are not that excited about paying for getting news. Actually we're not excited to pay for anything. Especially considering news in the newspapers are not new and already shared, read, discussed in social media sites like twitter, facebook, friendfeed, buzla (haha this is our... Continue reading

Fear is the main reason news industry suffering. Status quo is not easy to loose, especially if you're very big. On the other hand, while resisting to change, some coming from no where, are changing the industry. You know these companies: twitter, friendfeed and the others. Although they haven't replaced the traditional media, they're complementing and even adding more value to news in lots of areas. One of them is of course, real-time news. Why would I wait for tomorrow's paper, or an news site editor to prepare the news when I can learn it right now, even not edited,... Continue reading