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CutlerDave
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Tom, Great post. Kudos to you for making a wise investment. The metaphor of the cobbler's children is apt. As marketers, we can be our own worst enemy. We often fail to address our own marketing/branding/positioning, but hesitate to hire outside help because we have the expertise ourselves (generally out of sheer stubbornness). This resonated strongly with me as I experienced much of the same frustration as a job seeker relegated to generalist status this past year. Although I received some excellent advice from outside counsel (including yourself), I could have benefited greatly from a professional brand assessment. I think it's probably a valuable exercise for any marketer, regardless of the current state of their career (budget permitting). I imagine it would help to sharpen one's focus and hone in on the areas where they can provide the most value. I look forward to seeing where this takes you. Thanks for sharing. Dave
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Yes! Excellent post David! You just outlined the exact job searching strategy that I've employed. Reading this was very encouraging. I've used content creation and activity across a variety of social networks to enhance my personal brand. If you're curious, you can see my story at http://HireDaveCutler.com (you'll find that as Paul suggest above, my resume also features QR codes). Thank you for writing this.
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Mar 13, 2012