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The article linked to by Andand is missing part of the story. The contracts with Apple for book deals also forced the publishes to sign contracts with Apple's competitors (B&N and Amazon) such that the competitors couldn't sell the book for less than the price agreed with Apple. The Reg has an article from a few weeks ago that goes into more details.
Toggle Commented Apr 11, 2012 on Books: Bits vs. Atoms at Coding Horror
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Apr 11, 2012