This just shows what's been true for decades: These corporations are headed by "business experts" who lack the insight and understanding of commerce that their predecessors possessed, instead all they can do is implement and maintain an already in-use system. It's like asking a company to design a completely new computer, but what they do instead is rearrange a few parts, maybe rename a few others, and then present it as a completely new design. Or put another way, these business experts are simply mechanics, not designers. They understand what they know, but can't come up or adapt to something new. Unfortunately, they have a lot of money. And since all we seem to get for political leadership are politicians, these hacks have indirect political power, too. Hell, we have elected officials who openly self-identify as politicians!