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David Armano
Managing Director @edelmandigital Chicago. Intrapreneur, dad, hubby to @msarmano, contributor @harvardbiz, co-founder #Allhat, biker, & imperfect soul.
Recent Activity
It's been exactly a week since I returned from SXSW. I would have written something sooner, but this delayed post is a great representation of where things stand in life for me these days. Writing for "personal" purpose takes a... Continue reading
Posted Mar 16, 2014 at Logic+Emotion
“Real-time marketing”—just uttering the phrase evokes images of hastily photo-shopped images and ham fisted attempts to join online conversations. The stakes can be high—last week’s big winner in the responsive category during the Grammys was of course Arby’s to which... Continue reading
Posted Jan 31, 2014 at Logic+Emotion
It's not easy to determine which trends and movements are worth paying attention to. We live in an age where technology seems to move at pace that's impossible to keep up with. I spend a lot of my time dealing... Continue reading
Posted Dec 9, 2013 at Logic+Emotion
Today, the talk of the town amongst marketers is the potential for brands to act as publishers and media companies, going direct to their customers or consumers in the fight to earn attention. It's a lofty ambition but worth pursuing... Continue reading
Posted Oct 28, 2013 at Logic+Emotion
Recently had the opportunity to share some thoughts about the "Agency of tomorrow" with the ever resourceful Chuck Kent as part of an interview on Branding Magazine. Excerpt below. Oh, and I have a new job at Edelman. More at... Continue reading
Posted Oct 10, 2013 at Logic+Emotion
@BillZClinton. I did call out core creative team not core digital team. Also, in this particular model strategy would be addressed in planning.
Clay, glad you saw the difference there. Each of these disciplines (and yes, social has become something of a discipline) is deeply engaged in the conceptual development and to an extent strategy. It's not a tack on for any of them.
History has a way of repeating itself. I still remember the heady days of the original digital agencies. They were built on the market demand for Websites ranging from the complex transactional to the marketing microsite. The smart agencies however... Continue reading
Posted Oct 7, 2013 at Logic+Emotion
Social media has been good to me. It's re-defined my career, opened new doors and enabled me to make connections that would have been impossible had the Web not gotten connected. I started blogging in 2006 and in less than... Continue reading
Posted Oct 1, 2013 at Logic+Emotion
In the beginning, there were products and services, and some were good. Fewer became trusted brands, but those that did enjoyed unquestioned loyalty supported by a simple yet effective marketing engines built to reach people in mass quantity. The formula... Continue reading
Posted May 19, 2013 at Logic+Emotion
Steve, thanks for the heads up on that. Is this the right link?
Brands that insert themselves into relevant cultural events is now becoming a norm in marketing. Did you know that May 4th is considered Star Wars Day? These brands did, and they inserted themselves in the conversation by producing content which... Continue reading
Posted May 4, 2013 at Logic+Emotion
I'm in Lake Tahoe this week combining some business and down-time and recently spoke at "Snowcial"—billed as "SXSW for the snow sports and hospitality industry, it attracts a really cool cross section of people who span marketing, technology and even... Continue reading
Posted Mar 1, 2013 at Logic+Emotion
I have a great book on this topic. :-)
Somewhere in the debate to define what was hot or not as a worthy "real-time marketing" example during the Oscars, we lost sight of the bigger picture. We're not really talking about the benefits of marketing in a timely fashion... Continue reading
Posted Feb 26, 2013 at Logic+Emotion
I did get that point, but you don't peel an orange and apple the same way. I think in any debate—even a debat on how to critique warrants context. Punches don't have to be pulled but motivations matter. My distaste for pop-ups is not going to position me as a thought leader. But successfully tearing apart a night of experimentation might help someone who desperately wants to be heard—the spotlight. And having watched this feedback VERY closely, I saw a lot of this. Not all, but enough to make me uncomfortable. And that's what this post is about.
Brad, what a thoughtful comment. Thanks for making me think.
Yes. Not easy and not going away either. And you're just surprised I'm still blogging aren't you?? :-)
Not so much. I actually thought there were some really good examples by brands my team did not work on (Sharpie, Visa, JCP and more) and I don't think what went down last night remotely looks like an unsolicited pop-up ad. I get what you're saying, but don't agree.
I'm not surprised, but that doesn't mean I'm not concerned. I witnessed something sad last night, while the Oscars were going down. As I anticipated, there was a great deal of activity by brands and their partners who took a... Continue reading
Posted Feb 24, 2013 at Logic+Emotion
Angela, So nice to hear from you. Actually, I have a draft written up for Digiday that is very in line with what you just described. Will publish post Oscars on Monday. I'll ping you.
Toggle Commented Feb 23, 2013 on It's Time to Re-Invent Advertising at Logic+Emotion
Several weeks ago I drafted a post articulating the need for the Public Relations industry to re-invent itself. That still needs to happen—and there's a lot of work to do. What I didn't communicate in that post is the fact... Continue reading
Posted Feb 23, 2013 at Logic+Emotion
The above video documents some of our recent work with the team where we planned (in advance) to support a new campaign that launched during the Superbowl. With the Oscars right around the corner—you can bet that the topic... Continue reading
Posted Feb 19, 2013 at Logic+Emotion
Jay, while I hear what you are saying and actually agree for the most part—this was the conventional wisdom for social in the early days and even digital. But gradually as a trend matures it begins to take hold as part of a broader set vs. a replacement. So five years from now—marketing will likely be more responsive and the novelty will be gone. But we can all say remember when... at moments like this. Same with customer service on social. Remember when @comcastcares started doing it? Not it's just part of customer service for a lot of companies. And that's pretty awesome.
The real winner of this year's Super Bowl might just be real time marketing—or at minimum the ability for your marketing team to be nimble. The lights go out at the big game? Get creative about it as they are... Continue reading
Posted Feb 3, 2013 at Logic+Emotion