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David Armano
Chicago
Managing Director @edelmandigital Chicago. Intrapreneur, dad, hubby to @msarmano, contributor @harvardbiz, co-founder #Allhat, biker, & imperfect soul.
Recent Activity
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According to the US Department of labor—the average tenure at at job for 2014 is 4.6 years. In less than a month, I'll be celebrating five years at Edelman, so I thought it would be a good time to reflect... Continue reading
Posted Nov 16, 2014 at Logic+Emotion
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The Responsive Brand In A Real Time Business Environment In Edelman’s Brandshare study of 15,0000 people worldwide—we asked consumers to tell us which brand behaviours were most important to them. The number one most important behaviour indicated was a brand’s... Continue reading
Posted Oct 31, 2014 at Logic+Emotion
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I started writing this blog back in 2006 and the namesake was completely intentional. "Logic+Emotion" symbolizes the way we've been building brands for the past sixty plus years. Marketers have always known that they have to reach people emotionally in... Continue reading
Posted Oct 26, 2014 at Logic+Emotion
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While Google Glass appears to be in its death throes, Google is quietly if not systematically re-inventing the digital work horse many of us have a love hate relationship with (mostly hate these days)—E-mail. I've been spending some time with... Continue reading
Posted Oct 24, 2014 at Logic+Emotion
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I'm doing a mini tour of Texas this week having just left Austin and tomorrow I present some of our findings from Edelman's 2014 global study, Brandshare, in Dallas (full report here). The last time I talked about Brandshare, I... Continue reading
Posted Oct 22, 2014 at Logic+Emotion
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Imagine taking a trip to New York city. As always, it's crowded and bustling but it's also a nice day. You want to get around and see the sights but the idea of waiting on a corner to land a... Continue reading
Posted Oct 19, 2014 at Logic+Emotion
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I could be wrong. In the early days of social media, when Facebook was still for college kids—Twitter seemed like an utterly useless fad to most people. But I was really intrigued by it and stuck with it and connected... Continue reading
Posted Sep 26, 2014 at Logic+Emotion
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Like millions of others, I recently filled a bucket full of ice and water, shot a video and called on a few friends to do the same. While not required to, I also donated to the ALS association because it... Continue reading
Posted Aug 18, 2014 at Logic+Emotion
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Meet Justin Levy. I know Justin, but in a world of having many connections, "knowing" someone doesn't mean much, and Justin and I don't talk every day—in fact we've have had only a handful of interactions. But a status update... Continue reading
Posted Aug 14, 2014 at Logic+Emotion
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We needn't look much further than our everyday lives to realize that the way we consume, share and produce our own media has changed drastically. The major forces in this evolution are largely a combination of hardware and software (mobile)... Continue reading
Posted Jul 16, 2014 at Logic+Emotion
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You've probably done it too. Shared an article you didn't fully read or absorb because the headline grabbed your attention. If you're guilty as charged—don't feel too bad as there is a legitimate reason we sometimes do this. As I've... Continue reading
Posted May 28, 2014 at Logic+Emotion
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"To improve is to change; to perfect is to change often" ~Winston Churchill There are few documents, articles or any media for that matter that capture and illustrate the complex yet efficient nature of disruption than the New York Times... Continue reading
Posted May 18, 2014 at Logic+Emotion
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"We have met the enemy and he is us" ~Pogo You should stop what you are doing and read this piece on Native Advertising by Andrew Sullivan, in which he asserts "journalism has surrendered" on the topic of native advertising.... Continue reading
Posted May 9, 2014 at Logic+Emotion
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We can do better. Recently, I attended an industry roundtable alongside a variety of marketers from different industries, all on the brand side. These are smart and accomplished individuals who gathered together to discuss real time marketing and what it... Continue reading
Posted May 4, 2014 at Logic+Emotion
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Rumors of my demise have been greatly exaggerated. ~Mark Twain. This isn't a post about social business—it's about doing business in a connected age, and this is an important distinction. Let me take a step back for a moment. In... Continue reading
Posted Apr 27, 2014 at Logic+Emotion
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It's been exactly a week since I returned from SXSW. I would have written something sooner, but this delayed post is a great representation of where things stand in life for me these days. Writing for "personal" purpose takes a... Continue reading
Posted Mar 16, 2014 at Logic+Emotion
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“Real-time marketing”—just uttering the phrase evokes images of hastily photo-shopped images and ham fisted attempts to join online conversations. The stakes can be high—last week’s big winner in the responsive category during the Grammys was of course Arby’s to which... Continue reading
Posted Jan 31, 2014 at Logic+Emotion
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It's not easy to determine which trends and movements are worth paying attention to. We live in an age where technology seems to move at pace that's impossible to keep up with. I spend a lot of my time dealing... Continue reading
Posted Dec 9, 2013 at Logic+Emotion
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Today, the talk of the town amongst marketers is the potential for brands to act as publishers and media companies, going direct to their customers or consumers in the fight to earn attention. It's a lofty ambition but worth pursuing... Continue reading
Posted Oct 28, 2013 at Logic+Emotion
Recently had the opportunity to share some thoughts about the "Agency of tomorrow" with the ever resourceful Chuck Kent as part of an interview on Branding Magazine. Excerpt below. Oh, and I have a new job at Edelman. More at... Continue reading
Posted Oct 10, 2013 at Logic+Emotion
@BillZClinton. I did call out core creative team not core digital team. Also, in this particular model strategy would be addressed in planning.
Clay, glad you saw the difference there. Each of these disciplines (and yes, social has become something of a discipline) is deeply engaged in the conceptual development and to an extent strategy. It's not a tack on for any of them.
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History has a way of repeating itself. I still remember the heady days of the original digital agencies. They were built on the market demand for Websites ranging from the complex transactional to the marketing microsite. The smart agencies however... Continue reading
Posted Oct 7, 2013 at Logic+Emotion
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Social media has been good to me. It's re-defined my career, opened new doors and enabled me to make connections that would have been impossible had the Web not gotten connected. I started blogging in 2006 and in less than... Continue reading
Posted Oct 1, 2013 at Logic+Emotion
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In the beginning, there were products and services, and some were good. Fewer became trusted brands, but those that did enjoyed unquestioned loyalty supported by a simple yet effective marketing engines built to reach people in mass quantity. The formula... Continue reading
Posted May 19, 2013 at Logic+Emotion
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