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David Armano
Managing Director @edelmandigital Chicago. Intrapreneur, dad, hubby to @msarmano, contributor @harvardbiz, co-founder #Allhat, biker, & imperfect soul.
Recent Activity
If you’ve come here looking for the latest thinking on virtual reality, drones and autonomous driving—you’ve come to the wrong place. Marketers are an interesting bunch—we pride ourselves on “being in the know”, with some good reason… Part of our... Continue reading
Posted Nov 29, 2016 at Logic+Emotion
Instincts vs. Insights Like many of you, I was wrong about who I thought would win the US election. But it wasn’t always that way — I had changed my opinion based on the “data” I was seeing and that’s where many... Continue reading
Posted Nov 10, 2016 at Logic+Emotion
Before there was social media—before there was mobile and the video revolution, there was blogging. Once heralded as a revolution in communications and to a degree, marketing—self expression and direct publishing of the written word became an influential force to... Continue reading
Posted Oct 3, 2016 at Logic+Emotion
Q: When should a brand act like a publisher? A: Ad blocking software You find yourself watching an entertaining series starring your favorite celebrity and Jerry Seinfeld. Or maybe it's your favorite internet cat celebrities joining forces in a holiday... Continue reading
Posted Jan 23, 2016 at Logic+Emotion
Building brands in the mad men era was a relatively straight forward endeavor... A brand needed to effectively communicate its value to the consumer, plainly stating its functional benefits and for the more enduring brands—connecting with consumers at the emotional... Continue reading
Posted Jan 18, 2016 at Logic+Emotion
Moment in time—the world seems obsessed with the renaissance of app led live video streaming and the rivalry between MeerKat and Twitter backed Periscope. Debating who will win is a moot point. The real winner is digital video in all... Continue reading
Posted Mar 27, 2015 at Logic+Emotion
Before SXSW Interactive had even gotten a chance to take its first breath, media outlets like Mashable were already asking if it had jumped the Shark? The sentiment is understandable. After all these years, SXSW is still kind of enigma.... Continue reading
Posted Mar 21, 2015 at Logic+Emotion
Live video streaming is nothing new. Many have tried it—and it's always sort of taken off, but never really went "mainstream". MeerKat might just change all of that. But how will we know? For starters, it's got a really good... Continue reading
Posted Mar 6, 2015 at Logic+Emotion
Once upon a time I was a Creative Director. Creative Directors typically come from one of two backgrounds—"art" or "copy". Having more of a visual design foundation, I started there—but also learned the techniques of "concepting" and getting to what's... Continue reading
Posted Feb 14, 2015 at Logic+Emotion
David Armano added a favorite at KickingTires
Feb 14, 2015
According to the US Department of labor—the average tenure at at job for 2014 is 4.6 years. In less than a month, I'll be celebrating five years at Edelman, so I thought it would be a good time to reflect... Continue reading
Posted Nov 16, 2014 at Logic+Emotion
The Responsive Brand In A Real Time Business Environment In Edelman’s Brandshare study of 15,0000 people worldwide—we asked consumers to tell us which brand behaviours were most important to them. The number one most important behaviour indicated was a brand’s... Continue reading
Posted Oct 31, 2014 at Logic+Emotion
I started writing this blog back in 2006 and the namesake was completely intentional. "Logic+Emotion" symbolizes the way we've been building brands for the past sixty plus years. Marketers have always known that they have to reach people emotionally in... Continue reading
Posted Oct 26, 2014 at Logic+Emotion
While Google Glass appears to be in its death throes, Google is quietly if not systematically re-inventing the digital work horse many of us have a love hate relationship with (mostly hate these days)—E-mail. I've been spending some time with... Continue reading
Posted Oct 24, 2014 at Logic+Emotion
I'm doing a mini tour of Texas this week having just left Austin and tomorrow I present some of our findings from Edelman's 2014 global study, Brandshare, in Dallas (full report here). The last time I talked about Brandshare, I... Continue reading
Posted Oct 22, 2014 at Logic+Emotion
Imagine taking a trip to New York city. As always, it's crowded and bustling but it's also a nice day. You want to get around and see the sights but the idea of waiting on a corner to land a... Continue reading
Posted Oct 19, 2014 at Logic+Emotion
I could be wrong. In the early days of social media, when Facebook was still for college kids—Twitter seemed like an utterly useless fad to most people. But I was really intrigued by it and stuck with it and connected... Continue reading
Posted Sep 26, 2014 at Logic+Emotion
Like millions of others, I recently filled a bucket full of ice and water, shot a video and called on a few friends to do the same. While not required to, I also donated to the ALS association because it... Continue reading
Posted Aug 18, 2014 at Logic+Emotion
Meet Justin Levy. I know Justin, but in a world of having many connections, "knowing" someone doesn't mean much, and Justin and I don't talk every day—in fact we've have had only a handful of interactions. But a status update... Continue reading
Posted Aug 14, 2014 at Logic+Emotion
We needn't look much further than our everyday lives to realize that the way we consume, share and produce our own media has changed drastically. The major forces in this evolution are largely a combination of hardware and software (mobile)... Continue reading
Posted Jul 16, 2014 at Logic+Emotion
You've probably done it too. Shared an article you didn't fully read or absorb because the headline grabbed your attention. If you're guilty as charged—don't feel too bad as there is a legitimate reason we sometimes do this. As I've... Continue reading
Posted May 28, 2014 at Logic+Emotion
"To improve is to change; to perfect is to change often" ~Winston Churchill There are few documents, articles or any media for that matter that capture and illustrate the complex yet efficient nature of disruption than the New York Times... Continue reading
Posted May 18, 2014 at Logic+Emotion
"We have met the enemy and he is us" ~Pogo You should stop what you are doing and read this piece on Native Advertising by Andrew Sullivan, in which he asserts "journalism has surrendered" on the topic of native advertising.... Continue reading
Posted May 9, 2014 at Logic+Emotion
We can do better. Recently, I attended an industry roundtable alongside a variety of marketers from different industries, all on the brand side. These are smart and accomplished individuals who gathered together to discuss real time marketing and what it... Continue reading
Posted May 4, 2014 at Logic+Emotion
Rumors of my demise have been greatly exaggerated. ~Mark Twain. This isn't a post about social business—it's about doing business in a connected age, and this is an important distinction. Let me take a step back for a moment. In... Continue reading
Posted Apr 27, 2014 at Logic+Emotion