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Dave Cool
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Guest Post by Dave Cool There are many different kinds of people that will be visiting your website, but likely for different reasons. These include your current fans, potential new fans, as well as media, bloggers, bookers, and other industry folks. For example, your fans might go to your website... Continue reading
Posted Feb 12, 2015 at hypebot
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Guest Post by Adam Percy from the Bandzoogle Blog If you’re a musician, then you’ve been involved to varying degrees in recording. While many of you have probably been in a pro studio, it’s likely that you’ve dabbled with the idea of doing some recording yourself at home or in... Continue reading
Posted Feb 9, 2015 at hypebot
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By Brian Buchanan of Jubilee Riots on The Bandzoogle Blog Today more artists than ever before are making a living touring original music. Many small and mid-sized venues are thriving, and creative acts are finding new and intriguing ways to expand their reach beyond their local scene. Thanks to dozens... Continue reading
Posted Nov 25, 2014 at hypebot
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It all started in 1999, with a single band website, built by Bandzoogle's founder Chris Vinson for his alt-rock band, Rubberman. Grassroots promotion, plus the online community that the website created, helped the band get a record deal. In between tours, Chris worked at the record label, building websites for... Continue reading
Posted Oct 10, 2014 at hypebot
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This interview originally appeared on the Bandzoogle Blog. Leading crowdfunding platform Kickstarter just released a Creator Handbook to help users launch effective campaigns. Kickstarter is open to all kinds of crowdfunding projects, and many musicians have used it to raise money to produce albums and go out on tour. Bandzoogle... Continue reading
Posted Jun 20, 2014 at hypebot
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Musician website & marketing platform Bandzoogle has just released a free eBook to help musicians through the process of putting together a website. If you’re building a new website or simply looking to improve your current one, “Building Your Website: A Step-By-Step Guide for Bands and Musicians” aims to help... Continue reading
Posted Jan 15, 2014 at hypebot
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It’s no secret that at Bandzoogle we believe that your website should be your main hub on the Internet. So if there’s any place online that fans should be able to buy your music and merch, it’s on your own website. Why sell direct to fans? By selling direct to... Continue reading
Posted Dec 17, 2013 at hypebot
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When reviewing websites for Bandzoogle, I advise artists to think about the different kinds of people that will be visiting their site. These can be your current fans, and potential new fans, but also media/bloggers, bookers and other industry people. For that latter group, they’re likely looking for different information... Continue reading
Posted Oct 30, 2013 at hypebot
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It’s no secret that video is one of the most popular content formats online. So a great way to keep fans on your website is by embedding videos on your site. In fact, we here at Bandzoogle think videos are important enough to have their own page on the main... Continue reading
Posted Oct 15, 2013 at hypebot
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This post originally appeared on the Bandzoogle Blog. HFA provides rights management, licensing and royalty services for the music industry. With over 46,000 music publishing clients, HFA issues the largest number of licenses for the use of music in both physical and digital distribution formats. HFA also serves the D.I.Y.... Continue reading
Posted Oct 8, 2013 at hypebot
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When it comes to having music on your website, installing a site-wide music player or embedding a player on your Homepage just isn’t enough. Remember, your website is your main hub on the Internet. If there’s any place that fans should be able to find all of your music, lyrics,... Continue reading
Posted Sep 5, 2013 at hypebot
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So far Bandzoogle's “The Tools of Music Fan Engagement” series has covered blogging, email newsletters, and Facebook. The next tool we’re going to cover is Twitter. Twitter is a social media platform that can no longer be ignored by emerging artists. Twitter’s active user base has grown 714 percent from... Continue reading
Posted Aug 22, 2013 at hypebot
I agree with your point, the point I was making was strictly about digital distribution and how all artists now have access to stores like iTunes/Amazon, etc. Where as 15 years ago, it just wasn't possible to reach a potential global customer base for a small fee. Now the challenge becomes driving people to buy your music, which is where the fan interaction comes into play. But yes, having a distributor that helps with marketing & promotion is obviously a different beast altogether, and no doubt can be helpful for those artists that have relationships to those distributors. Cheers, DC
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@Roach @Nelson: I totally understand your point of view, and I'm sure many artists would agree with you. I'm just not sure it's viable for emerging artists to ignore their fans. There are plenty of example of successful artists who you can't find online/don't interact with their fans, but more often than not they have teams behind them doing the heavy lifting (label, management, publicist, etc.). So for artists who don't have a team (or a history on a label), I'm not sure they can realistically forge a sustainable career without interacting with their fans and creating solid relationships to them, at least at the outset. Of course, I could be dead wrong and I'm just 1 guy, so there you have it. Thanks for reading and for commenting. Cheers, DC -- Dave Cool (Yes, that's my real name) Director of Artist Relations Bandzoogle.com Twitter: @dave_cool @Bandzoogle
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No respect I tell ya! For the record, Bandzoogle has been around since 2004 and continues to go strong :) -DC -- Dave Cool (Yes, that's my real name) Director of Artist Relations http://Bandzoogle.com Twitter: @dave_cool @Bandzoogle
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So far Bandzoogle's “The Tools of Music Fan Engagement” series has covered blogging and email newsletters. Now it’s time to talk about social media, starting with the biggest social media site out there: Facebook. We love to hate it, but the reality is that Facebook is still an essential tool... Continue reading
Posted Jun 21, 2013 at hypebot
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In Part 1 of Bandzoogle's “Tools of Music Fan Engagement” blog series, I discussed blogging. Another important tool to use for fan engagement are email newsletters. Having an email newsletter might sound a little old school, but the reality is that it’s still proving to be the best way to... Continue reading
Posted May 14, 2013 at hypebot
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In a previous post I spoke about developing a strategy for fan engagement. One of the best tools that we encourage Bandzoogle members to use to engage with their fans is a blog. A blog is essentially a web log, an online journal where you can post entries and where... Continue reading
Posted Apr 10, 2013 at hypebot
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Flash was once a hugely popular platform used to create streaming audio and video players, animations, and other multimedia content for websites. Now, its popularity is waning, as it struggles for relevance in a more mobile world. When reviewing websites for Bandzoogle at music conferences, I still see many artists... Continue reading
Posted Mar 6, 2013 at hypebot
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At Bandzoogle, one of the most important decisions we try and help our members make is what main menu options to have on their websites. Whether you’re building the new website for your band, or just doing a bit of cleaning up, the navigation has a significant impact on the... Continue reading
Posted Feb 28, 2013 at hypebot
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When doing website reviews at Bandzoogle, a common issue we come across are bands trying to put too much content and too many features on their websites. Because there are so many tools, features, and widgets available to musicians, some feel like they should use all of them. But when... Continue reading
Posted Feb 6, 2013 at hypebot
Hi Jack, That assumes that artists must retain an air of mystery, and I'm not sure that's the case. If it makes sense for an artist's brand to remain mysterious, then that approach might work, but it would be hard to pull off without a management team/agent/publicists working to do some of the heavy lifting on promotion. Artists like Sufjan Stevens and God Speed You Black Emperor have very little presence online, and retain that air of mystery for sure. But again, they have teams to help with promotion and getting the word out about shows, new music, etc. On the flip side, you have artists like Amanda Palmer who share pretty much everything, and practically live on Twitter interacting with their fans. Other artists like Matthew Ebel , Zoe Keating are very active on Twitter as well, and are very open with their fans. I guess it comes down to what approach makes sense for the artist's brand, and what their needs are in terms of promotion; whether the artist has a team in place or budget to hire people, etc. I once interviewed Nancy Baym, Associate Professor of Communication Studies at the University of Kansas, and online fandom expert about this very issue. She talks about the concept of "Fans or Friends" and the challenge of artists retaining some mystery in the age of social media: "Fans or Friends? How Social Media is Changing the Artist-Fan Relationship" => http://bit.ly/UJFhPl Cheers, Dave -- Dave Cool (Yes, that's my real name) Director of Artist Relations Bandzoogle.com Twitter: @dave_cool @Bandzoogle
Toggle Commented Feb 1, 2013 on The 3 Pillars Of Music Fan Engagement at hypebot
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Hi Debra, Thanks for your comments, and I totally agree. If an artist reaches a point where they’re getting 100’s of questions/responses everyday, then delegating to other band members, interns, etc., becomes key. I think as long as the artist is spending some time every day (maybe 30-60mins) personally engaging with fans, it will show, and no doubt be appreciated by those that they correspond with. Cheers, DC
Toggle Commented Jan 31, 2013 on The 3 Pillars Of Music Fan Engagement at hypebot
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In a previous post I talked about why it’s important that musicians interact with their fans. But how often should this be done? And for how long? Can managers, labels, or interns handle fan engagement for you? Here are 3 important things to keep in mind when developing a strategy... Continue reading
Posted Jan 31, 2013 at hypebot
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This is the 5th of 5 website reviews as part of the Hypebot & Bandzoogle Video Website Review Contest. For this last review, we look at the website for Anacron, a rapper based in Los Angeles: www.anacronmusic.com The review looks at the Design, Organization & Navigation, and Content of Anacron's... Continue reading
Posted Jan 11, 2013 at hypebot