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David Berkowitz
New York, NY
Chief Marketing Officer at agency MRY
Interests: marketing, technology, social media, mobile media, startups, emerging media, and anything decent served from a food truck
Recent Activity
As I play catch-up here, I wanted to give a little plug to my friends at the Shorty Awards, where I've been a member of the Real-Time Academy of judges since I was in short pants (get it?). They asked me to publish some career advice there, and I know they have been regretting it ever since. Yet somehow, they keep this article up there, probably because they don't know anyone else who will sift... Continue reading
I'm a little slow to post this here but would be remiss not to. Several weeks back, I had a fun time talking shop with Dorian Benkoil, founder of the MediaThon series and one of the savviest content marketing practitioners I know. The result of the conversation was an extensive interview, one where I get to be more candid than usual about how things work in B2B marketing for my agency, MRY, and what I've... Continue reading
What are you doing next Thursday? I'll tell you what I'm doing, and we can compare notes. I'll be participating in a two-part webinar series hosted by PR Newswire and, featuring an esteemed roster: Dori Fern (Meredith's MXM), Paul Kontonis (Digiday), Michael Pranikoff (PR Newswire), Steve Rubel (Edelman), Fiorelli Salvo (Mashable), and Ken Wincko (PR Newswire). It's a two-part series, with one from 11:30am-12:30pm and then the second (mine) from 1-2pm. Register here, and... Continue reading
When working on my latest talk about storymaking (a familiar theme for those following along here), I realized I kept cutting some great examples. When presenting, I'm biased toward those with great visuals or videos, but that doesn't mean those are always the most relevant or innovative. This deck will be continually updated, so when following along on SlideShare, you'll always get the latest version. The Storymaking Bible: The Future of Storytelling from David Berkowitz Continue reading
This was originally published Medium and LinkedIn - seems like it's worth sharing here too... Product Hunt debuted in mid-2014 at the perfect time to give startups a way to promote themselves to a populace that seemingly can’t get enough of them. But maybe some of us can get enough after all. Below, data from Product Hunt itself implies as much. The Google Trend chart below tracking the search term “product hunt” tells some of... Continue reading
Originally published in Ad Age Are you betting big on branded content? Whether it's because you've caught the content marketing bug or you're trying to escape the horrors of "Adblockergeddon," you're not alone. While content marketing is complicated, knowing two rules at the outset can make the whole process much more effective: Build trust and get out of the way. Your partners who produce the content may not say this so bluntly. After all, they... Continue reading
Missed my latest talk on storymaking at Inbound 2015 in Boston last month? Those HubSpot folks have thought of everything, and have now posted the full video of the session. Watch away, and let me know what you think. All the slides are further below, annotated so it's easier to follow along without the video narration. It was a real honor to join Inbound, and it was one of the most lean-forward crowds I've addressed... Continue reading
originally published in Advertising Age The crises hitting the ad industry keep multiplying. Ad-blocking stories have topped the trades and mainstream press for weeks. Talent shortages abound, though the great work produced by top talent is rarely properly rewarded. Twenty years after the first banner ad debuted, we still can't agree on what an impression is. There are crises of confidence matched by crises of competence. Every crisis breeds opportunity. Here is a simple guide... Continue reading
Marketers' Road to the 2016 Olympics from MRY An abridged version of this post was originally published in VentureBeat as "7 New Ways Brands Will Get Attention at the 2016 Olympics," and this version has been published on LinkedIn as well. If you're reading it for the third time, a) thank you, and b) why? With the Olympics now a year away, kicking off August 5, 2016, that may seem like a long time for... Continue reading
At MRY, I've had the great pleasure of working with some inspiring classes of interns, and the summer intern class of 2015 was no exception. For the big team project this year, we gave them an especially daunting brief: come up with a campaign to support college students grappling with mental health issues. Oh yeah, and they'd have little time to do it, next to no budget, and they'd be working with people they just... Continue reading
originally published in Ad Age Digital Next; an updated version is below Snapchat founder Evan Spiegel came to the Cannes Lions festival with a fittingly short message that he hopes won’t disappear from advertisers’ minds after 10 seconds. He promoted 3V advertising, where the V’s stand for “Vertical Video Views.” He makes a strong case, but he’ll still lose out to another model. Spiegel gave a command performance, and not just to a full house... Continue reading
Want a recap of the 2015 Cannes Lions, whether or not you made it to the Palais? Below should help, with lots of quotes and links to the original sources for more wisdom. It features luminaries like Julia Louis-Dreyfus, Monica Lewinsky, Pharrell, Peter Kim of Cheil, Matt Britton of MRY, and many more. The Top 25 Quotes from Cannes Lions 2015 from David Berkowitz Continue reading
This post was originally published in Advertising Age Digital Next; read it there for the full effect. Also, I added a poll via, which I support as an angel investor. I would love your feedback if you try it out. And now, my (slightly belated) post on WWDC... The Apple Lords Giveth (not Taketh Away) One might be inclined to think that the sole intent of Apple’s World Wide Developer Conference this week was... Continue reading
originally published in Ad Age - read the published version there and share away Six Characteristics of Great Storymaking It's easy to call storytelling a cliché, but how exactly can one move beyond it when storytelling is entrenched as the epitome of what defines great marketing? In previous Ad Age columns and during the Ad Age Digital Conference this April, storymaking has kept coming up as a way to describe the shift away from the... Continue reading
Event season is heating up, and I'll be speaking at five of them in mid-May... on five different topics. If you happen to be at all five, then it shouldn't get too repetitive. Let me know if your plans overlap with mine. May 12: I'll be speaking at a private company event in Austin, TX. It'll be a quick visit, but if you're based there, I may have some time to meet that Monday, May... Continue reading
What's this storymaking stuff all about? I've been blogging about it and presenting on it, but let's have a real conversation about it. That's the plan for my webinar coming up with Sally Falkow on Tuesday at 1pm ET, hosted by CommPRO. Register at the above link, and be prepared to ask some great questions, as we hope to keep it very interactive. Continue reading
Originally published in Ad Age The shift from storytelling to storymaking is well under way. I first wrote about storymaking in a DigitalNext columnlast year, describing how marketers can tap into stories people are sharing with each other, as opposed to the broadcast approach of storytelling. Storymaking isn't a tactic in its own right, but various technologies can bring it to life. Here are four technologies that are powering storymaking and how brands can use... Continue reading
It turns out that as much as I've been talking about where mobile media, marketing, and technology are heading, I haven't exactly been eating my own dog food. Thanks to a Facebook post by Jeremiah Owyang, I found the Google tool to assess if a site is mobile-friendly. Mine wasn't. At all. It was terrible. Now, I didn't exactly design my site myself. I used a template from TypePad. So I searched for info about... Continue reading
Happy event season. I've got a couple fun things that I'm moderating this month. If you're going to either of these, drop me a note. First, this week is Ad Age's Digital conference with a who's who of brand CMOs, agency CEOs, and other leaders. Here's my session, Tuesday at 2: The Story Makers For too long, marketers have been focusing on how they communicate on digital platforms through the wrong lens—thestoryteller’s lens. As a... Continue reading
I did enjoy creating a recap deck for SXSW before the event. It was perhaps a little too honest. And it was oddly useful for building out an actual recap. Now that it's done though, here's a recap in earnest of SXSW 2015, focusing on brands, technology, and some great observations from my MRY team. MRY's SXSW 2015 Recap: Brands, Tech, Meerkat, Trends, and Meerkat from David Berkowitz Continue reading
Are you going to South by Southwest (SXSW) this year? I'll be back for SXSW Interactive - my seventh straight year there. Here are a few ways to stay looped in: 1) I've got a draft deck on Slideshare that gives a taste of all the trends you'll see at SXSW. Yes, it's a parody, but yet all too real for what goes on in trying to do recaps for clients afterwards. Even more importantly,... Continue reading
You're welcome. SXSW Trend Deck Preview: Brands, Tech Startups, Tacos, and More from David Berkowitz Continue reading
I've had drones on my mind a lot lately. Part of it is because of the amazing crew at Yeah Drones that produced the first ever Drone Film Festival. My agency, MRY, was a gold sponsor, and the image above is the ad from the festival program. My agency also produced a video, some of which debuted at the festival, of the office of the future - where we envisioned what it would be like... Continue reading
I recently had the honor of being interviewed by Bill Sobel for CMS Wire, where I shared some thoughts on ideas and collaboration, but also on how past experiences laid the groundwork for the present state of marketing. For instance, I shared a few thoughts on the evolution of search and social: It was, at the time, a Herculean effort for marketers to shift from focusing on their reputation in Google to their actual reputation.... Continue reading
I previously shared my Story about the End of Storytelling that I presented at INBOUND 2015. Now, INBOUND has posted my Bold Talk video on their blog. Better still, go to the Bold Talks topic there to see all the other speakers, including C.C. Chapman, Christine Perkett, Shane Snow, Joel Comm, and many more. Additionally, if you'd rather read the presentation instead of watch it, you can find the full text on SlideShare. A Story... Continue reading