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David Berkowitz
New York, NY
Chief Marketing Officer at agency MRY
Interests: marketing, technology, social media, mobile media, startups, emerging media, and anything decent served from a food truck
Recent Activity
It's an annual tradition - getting the CES recap deck up before CES is even over. This year, I've altered the flow somewhat, focusing more on overarching trends and themes, and leaving the tech highlights for dessert. But it's all there. And as per usual, there are tons of links cited throughout the deck, and a grand recap of many more at the end, so you may just want to skip ahead and read it... Continue reading
With my friends at Riddle, I've got a fun CES quiz for you. I learned a few things along the way. Take the quiz and let me know how well you did. <div style="display: none;" data-mce-style="display: none;"><section><h2>How well do you know the biggest tech flops of the past 10 years?</h2><div>Some came with massive hype, others just fizzled out from humble beginnings. Let's see how well you remember these mega tech flops!</div></section><section><h3>Microsoft made plenty of noise... Continue reading
As part of my preview of this year's Consumer Electronics Show (embedded below), I included a slide at the end, updated a number of times, with some of the best coverage previewing the show. To make it even easier, here's the list: CES 2016 Innovation Awards (CES) CES 2016 Sneak Peek: 9 Cool Gadgets (InformationWeek) Top Technology Trend to Watch 2016-2018 (Forrester) Gartner: Top 10 Strategic Technology Trends for 2016 (Forbes) Marketers: 5 Technologies You... Continue reading
Attending CES for ten years means traveling a total of 50,000 miles (from New York), navigating about 20 million square feet of exhibit space, mingling with some subset of more than 1.5 million attendees, and creating at least 1,000 slides for recap decks. I also know that one’s status as a rookie or veteran is determined by others; my familiarity with the Consumer Electronics Show is dwarfed by those who have been attending for decades.... Continue reading
There's no wintry slowdown here - which is fitting, since it doesn't feel like winter. In case you're curious, I've got two new bylines that were published over the past week. In Adweek, I published my first byline there. I don't expect to make it a habit, but the idea for it came up a few months ago during a Twitter chat (I sometimes treat #adweekchat as a competitive sport), and the story just ran.... Continue reading
To close out the year, I started writing a post about what won't happen in 2016. All my favorite subjects centered on virtual reality. The column below originally ran in Ad Age. Reality Check: 2016 Won't Be the Year of VR 10 Reasons Why Marketers Can't March Blindly Into Virtual Reality If 2015 was the year in which mainstream marketers started caring about virtual reality, then in 2016, will VR become a budget line item?... Continue reading
Want to know what the trends will be at CES 2016? Sorry, I have no idea. It hasn't happened yet. And once it happens, I'll just be making most of them up to fit preconceived notions about what they should be and what I hope my clients will care about. Oh wait, are we not supposed to talk that honestly about how the whole trendwatching business works? In light of that, you might as well... Continue reading
As I play catch-up here, I wanted to give a little plug to my friends at the Shorty Awards, where I've been a member of the Real-Time Academy of judges since I was in short pants (get it?). They asked me to publish some career advice there, and I know they have been regretting it ever since. Yet somehow, they keep this article up there, probably because they don't know anyone else who will sift... Continue reading
I'm a little slow to post this here but would be remiss not to. Several weeks back, I had a fun time talking shop with Dorian Benkoil, founder of the MediaThon series and one of the savviest content marketing practitioners I know. The result of the conversation was an extensive interview, one where I get to be more candid than usual about how things work in B2B marketing for my agency, MRY, and what I've... Continue reading
What are you doing next Thursday? I'll tell you what I'm doing, and we can compare notes. I'll be participating in a two-part webinar series hosted by PR Newswire and, featuring an esteemed roster: Dori Fern (Meredith's MXM), Paul Kontonis (Digiday), Michael Pranikoff (PR Newswire), Steve Rubel (Edelman), Fiorelli Salvo (Mashable), and Ken Wincko (PR Newswire). It's a two-part series, with one from 11:30am-12:30pm and then the second (mine) from 1-2pm. Register here, and... Continue reading
When working on my latest talk about storymaking (a familiar theme for those following along here), I realized I kept cutting some great examples. When presenting, I'm biased toward those with great visuals or videos, but that doesn't mean those are always the most relevant or innovative. This deck will be continually updated, so when following along on SlideShare, you'll always get the latest version. The Storymaking Bible: The Future of Storytelling from David Berkowitz Continue reading
This was originally published Medium and LinkedIn - seems like it's worth sharing here too... Product Hunt debuted in mid-2014 at the perfect time to give startups a way to promote themselves to a populace that seemingly can’t get enough of them. But maybe some of us can get enough after all. Below, data from Product Hunt itself implies as much. The Google Trend chart below tracking the search term “product hunt” tells some of... Continue reading
Originally published in Ad Age Are you betting big on branded content? Whether it's because you've caught the content marketing bug or you're trying to escape the horrors of "Adblockergeddon," you're not alone. While content marketing is complicated, knowing two rules at the outset can make the whole process much more effective: Build trust and get out of the way. Your partners who produce the content may not say this so bluntly. After all, they... Continue reading
Missed my latest talk on storymaking at Inbound 2015 in Boston last month? Those HubSpot folks have thought of everything, and have now posted the full video of the session. Watch away, and let me know what you think. All the slides are further below, annotated so it's easier to follow along without the video narration. It was a real honor to join Inbound, and it was one of the most lean-forward crowds I've addressed... Continue reading
originally published in Advertising Age The crises hitting the ad industry keep multiplying. Ad-blocking stories have topped the trades and mainstream press for weeks. Talent shortages abound, though the great work produced by top talent is rarely properly rewarded. Twenty years after the first banner ad debuted, we still can't agree on what an impression is. There are crises of confidence matched by crises of competence. Every crisis breeds opportunity. Here is a simple guide... Continue reading
Marketers' Road to the 2016 Olympics from MRY An abridged version of this post was originally published in VentureBeat as "7 New Ways Brands Will Get Attention at the 2016 Olympics," and this version has been published on LinkedIn as well. If you're reading it for the third time, a) thank you, and b) why? With the Olympics now a year away, kicking off August 5, 2016, that may seem like a long time for... Continue reading
At MRY, I've had the great pleasure of working with some inspiring classes of interns, and the summer intern class of 2015 was no exception. For the big team project this year, we gave them an especially daunting brief: come up with a campaign to support college students grappling with mental health issues. Oh yeah, and they'd have little time to do it, next to no budget, and they'd be working with people they just... Continue reading
originally published in Ad Age Digital Next; an updated version is below Snapchat founder Evan Spiegel came to the Cannes Lions festival with a fittingly short message that he hopes won’t disappear from advertisers’ minds after 10 seconds. He promoted 3V advertising, where the V’s stand for “Vertical Video Views.” He makes a strong case, but he’ll still lose out to another model. Spiegel gave a command performance, and not just to a full house... Continue reading
Want a recap of the 2015 Cannes Lions, whether or not you made it to the Palais? Below should help, with lots of quotes and links to the original sources for more wisdom. It features luminaries like Julia Louis-Dreyfus, Monica Lewinsky, Pharrell, Peter Kim of Cheil, Matt Britton of MRY, and many more. The Top 25 Quotes from Cannes Lions 2015 from David Berkowitz Continue reading
This post was originally published in Advertising Age Digital Next; read it there for the full effect. Also, I added a poll via, which I support as an angel investor. I would love your feedback if you try it out. And now, my (slightly belated) post on WWDC... The Apple Lords Giveth (not Taketh Away) One might be inclined to think that the sole intent of Apple’s World Wide Developer Conference this week was... Continue reading
originally published in Ad Age - read the published version there and share away Six Characteristics of Great Storymaking It's easy to call storytelling a cliché, but how exactly can one move beyond it when storytelling is entrenched as the epitome of what defines great marketing? In previous Ad Age columns and during the Ad Age Digital Conference this April, storymaking has kept coming up as a way to describe the shift away from the... Continue reading
Event season is heating up, and I'll be speaking at five of them in mid-May... on five different topics. If you happen to be at all five, then it shouldn't get too repetitive. Let me know if your plans overlap with mine. May 12: I'll be speaking at a private company event in Austin, TX. It'll be a quick visit, but if you're based there, I may have some time to meet that Monday, May... Continue reading
What's this storymaking stuff all about? I've been blogging about it and presenting on it, but let's have a real conversation about it. That's the plan for my webinar coming up with Sally Falkow on Tuesday at 1pm ET, hosted by CommPRO. Register at the above link, and be prepared to ask some great questions, as we hope to keep it very interactive. Continue reading
Originally published in Ad Age The shift from storytelling to storymaking is well under way. I first wrote about storymaking in a DigitalNext columnlast year, describing how marketers can tap into stories people are sharing with each other, as opposed to the broadcast approach of storytelling. Storymaking isn't a tactic in its own right, but various technologies can bring it to life. Here are four technologies that are powering storymaking and how brands can use... Continue reading
It turns out that as much as I've been talking about where mobile media, marketing, and technology are heading, I haven't exactly been eating my own dog food. Thanks to a Facebook post by Jeremiah Owyang, I found the Google tool to assess if a site is mobile-friendly. Mine wasn't. At all. It was terrible. Now, I didn't exactly design my site myself. I used a template from TypePad. So I searched for info about... Continue reading