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David Berkowitz
New York, NY
Chief Marketing Officer at agency MRY
Interests: marketing, technology, social media, mobile media, startups, emerging media, and anything decent served from a food truck
Recent Activity
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I was so outraged over the latest social outrage that I neglected to share this post that Ad Age had the audacity to run. You can catch the final version in Ad Age or read more below here. How to Play It Safe in Social Are you swelling with outrage over something so preposterously outrageous? Are you offended? Are you offended even more that people aren’t offended? Then you must have read the latest brand’s... Continue reading
Pardon some light posting lately, as I had some wonderful travels across Israel and Italy on vacation, followed by a trip to Spain for work. More on that in a moment. Here's where I'll be this month. Let me know if you're at any of these events. First, where I've been: I was just in Madrid speaking at Ideagoras 2014 at the BBVA Innovation Center, thanks to the invite by the incomparable host Angel Gonzalez.... Continue reading
It feels like it was ages since HubSpot's Inbound 2014, especially during a jam-packed event season that has included Advertising Week NY, Advertising Week Maryland and Baltimore's Digital Summit, Tech Week NYC, and so much more. But... I did finally get around to reading their highlight deck, and given how many fantastic speakers they brought together, here's a sampler platter. Key Takeaways from INBOUND 2014 from HubSpot Continue reading
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This month, I'm heading to Baltimore for the first time. The occasion? Balimore Advertising Week and the Baltimore Digital Summit. I'll be taking part in two sessions: Giving a talk on How Mobile Marketing Changes When Your New Car is a Smartphone, featuring research from MRY's recent study Moderating a session on Navigating the Evolving Digital Landscape Let me know if you'll be there. More details below: On September 30th, 2014 at the Pier V... Continue reading
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It's been a big month of storytelling about the end of storytelling. I previously shared my presentation about the end of storytelling (complete with dozens of illustrations), and a related version then ran in Ad Age. The Ad Age story's a bit different, with a focus on how Coca-Cola's Share a Coke campaign with the cans with names on them exemplifies what marketing should be like in the post-storytelling era. Let me know what you... Continue reading
At HubSpot's Inbound 2014 conference this week, I had the honor of giving one of their Bold Talks, which meant 12 minutes to talk about anything I wanted, as long as it wasn't a typical presentation about my day job. I used the time to pick apart a word I find so overused: "storytelling." You can see the presentation below in its entirety (complete with dozens of illustrations), and I'll share more soon. I'd love... Continue reading
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Event season is upon us! At least, it is for me. Let me know if we'll intersect at any of these events or in any of these cities: September 14-15: I'll be out in Montauk for an ad intelligence company's private summit. I don't know what can be disclosed, but there's probably only one happening there then. September 16: I'll be speaking that day at Inbound 2014 in Boston, bringing to life a story I've... Continue reading
Want to work for Mashable's Digital Innovator of the Year and MediaPost's Social Agency of the Year? Want to work at a place where Everyone Contributes? Want to work with me, if that's not too much of a drawback? Good, because MRY is hiring. To showcase a few of our hiring needs, I recenlty posted some Job Haiku, embedded here. Here you go. And if you are interested in joining MRY, reach me at david... Continue reading
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Image via Stripe.com So, Twitter's talking about allowing people to buy stuff from tweets. Great news, right! Umm, maybe... I posted a column in Ad Age about this. The pre-edited version is below, so read the better version there, or my edition below. Stop Dreaming of a Stripe Christmas for Twitter Most marketers can park their sleighs on the sidelines, but five kinds of offers could work well Are you dreaming of a Stripe Christmas,... Continue reading
Thanks so much, Michael. While my client roster does not allow me to publicly advocate for Priceless partnerships, I do hope this inflection point for Foursquare leads to something constructive for them and their users. Putting Swarm's functionality back into the main app would be a good place to start.
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The story behind the story I'm a big fan of Foursquare. I am a Level I Superuser who has contributed 291 tips and 756 photos over the course of 6,169 check-ins that earned me 147 badges. I own and love its shirts, both the English and Japanese editions. I've clearly been a fan over the years. I guess I'm no longer their biggest fan. Well, I have had issues for quite awhile. Last November, after... Continue reading
Thanks for reading this blog. I know what you read. This. You have great taste. Thanks. Again. But what do I, the blogger, read? That's something you've probably always wanted to know but were too shy to ask. Fortunately, Laura Fitton (@pistachio), is not all that shy. She even invited me to speak at Hubspot's Inbound conference in Boston this September. And along the way, she asked me about my reading habits. The tell-all is... Continue reading
Know some recent grads who want some career advice? Heidi Cohen pursued a massive undertaking and reached out to a bunch of the smartest people I know or follow, plus many others new to me, and was kind enough to include me in such company. Read the full post here, and view her slideware version below. Best Marketing Advice - 100 Global Experts Share Their Career Wisdom from Heidi Cohen While I'll let you go... Continue reading
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A partial Cannes stereotype: on a yacht catching up with a glamorous friend (Caroline McCarthy), though no rosé in sight (image courtesy of Mail Online). This article was originally published in Ad Age; the pre-edited version is below. Go to Ad Age for more polish. I knew that when heading out to the Cannes Lions International Festival of Creativity for the first time this year, I had to wade into a new overstimulating, overtiring experience... Continue reading
I know the internet hasn't had much content on it lately, and you're looking for more to read. My apologies for making you wait so many weeks between posts, though perhaps you have discovered another media outlet or two with all your free time. Between going to Cannes, the 4th of July, and my first extended family vacation with my infant daughter, I've had a few distractions, but I'm getting some posts going here soon... Continue reading
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If you're heading out to Cannes next week for the Lions, I'll be there this time around. Come and join my panel: Leveraging the Power of Celebrity to Reach the "Skip Generation" and Leap over the Competition. Fellow speakers include: - Ken Hertz of Hertz Lichtenstein & Young, and memBrain - Jez Frampton of Interbrand - Dominic Sandifer of Greenlight Media & Marketing --- I arrive Saturday and return Thursday. Let me know if you're... Continue reading
When I joined MRY last year, one of the selling points of the CMO role was that Matt Britton said I'd be a mentor here to hundreds of potential thought leaders. Around the time I joined, MRY was planning to start its blog, and there was the idea that everyone should ultimately contribute to it. I liked it in theory, but I know blogging's not for everyone. Heck, I can still improve at it quite... Continue reading
Are you a Veep fan? If not, you should be, as this is the show that will teach you everything you need to know about the next trillion-dollar idea in marketing and technology. Or something like that. The polished, edited version is in Ad Age. My draft is below for your reading pleasure. Why Garyoke is Marketing's Holy Grail If you’re an HBO subscriber or pirate, then you may enjoy watching one show because of... Continue reading
Here's another byline that I've been delayed in posting. Like other bylines, I've included my original version below; the edition in Ad Age undoubtedly reads better, so you may want to skip ahead to that one instead. FuelBand Won the Sprint, But Here’s How to Win the Wearable Marathon By David Berkowitz April 18 wasn’t just Good Friday this year. For many people working on the brand side, it will go down as one of... Continue reading
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I've been slow to post a few of my own bylines here, in part due to the reason referenced below -- the newest addition to my family. As I take a bit of time for paternity leave, I'll also be catching up and sharing some things I've meant to post. This post was originally published in Ad Age in April, and undoubtedly reads better there thnks to their editing. My slightly rougher version is below.... Continue reading
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One of my favorite things I've been a part of at MRY - or anywhere else - is the Vineathon series, an event where people come together to create content for no reason other than to learn by doing. You can also meet top and avant garde Viners, and get some creative inspiration. Vineathon IV is coming. See details below on how to RSVP. And catch more info on MRY's blog. Note: this is an... Continue reading
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Note: MRY, my employer, is an official media sponsor of the Westchester Digital Summit, and MarketersStudio.com is supporting the sponsorship as well. You're welcome to read my Media Sponsorship Policy to learn more about what that means. Next month, I have a homecoming of sorts. For the first time, I'm speaking at a public event in my home county of Westchester. Yes, after about 250 speaking gigs, I'm finally coming home, thanks to the Westchester... Continue reading
Did South by Southwest (SXSW) even really happen? A week or two later, it all feels like some crazy dream. But it did happen. And I have slides to prove it, featuring a cast of thousands (or maybe dozens), including Peter Kim, Steve Hall, and other smart folks. I'm just your humble curator. SXSW 2014: Startups, Bow to Your Marketer Overlords from David Berkowitz In related news, I also just published a post on the... Continue reading
I was going to give this talk last month at an event from Digital Media Review, the folks behind IndustryIndex.com. Then it turned out that the day before I was going to give the talk, I became a father, so the talk wasn't happening. While becoming a father was great news for me, an added bonus for you, dear blog reader, is that I did actually prepare my talk in advance, so the slides are... Continue reading
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As I catch up from SXSW, I'm a bit behind in sharing my thoughts here, but plenty more are coming. I did get a column out in Ad Age before the show wrapped - not the easiest feat, but a good excuse to squirrel away in my hotel room for a bit and recover. The final version with a much better headline is at Ad Age, so you may just want to head there, but... Continue reading