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Awesome news, and well deserved, David.
My Kind of Town: New Job, Same Company
Over the past couple of years since joining Edelman, I've gotten into the habit of writing up a short post every time I celebrate an "Edelversary". For the rest of you, this is Edelman speak for a one year anniversary at Edelman. I've found it to be a great way to look back at what's been acco...
David Esrati, you make some good points, though I'd disagree on Facebook ads being intrusive. I'm sure you meant that they are placed in a social forum rather than catching you during a search-and-shop experience. But in terms of actual content disruption, Google's ad units are (currently) far worse. I had a chat recently with Google's ad team about their newer units recently, and each seemed to intercept you from reading or watching the content you actually wanted.
That said, I'm not championing one over the other. I just think intrusiveness comes in many different flavors. Thanks for taking the time to share your thoughts.
Should you pull your advertising from Facebook?
General Motors is pulling $10 million in Facebook advertising, but does that mean you should follow suit? Is this one of those defining “abandon ship!” moments? Before I answer, let me first propose that we’re asking the wrong question. It’s not about “Should I stop advertising on Facebook?” ...
Thanks, Ron. Was actually preparing an update (now live) to clarify the issue. Thanks for pointing it out!
Facebook officially kills Deals after downgrading Places. Will geotargeted mobile ads fill the gap?
UPDATE: Since we posted this Friday, Reuters and other news outlets have clarified that it is Facebook's Daily Deals offering (a la Groupon) that is now being phased out, not the Check-in Deals (a la Foursquare). It remains a bit unclear how Check-in Deals will continue or evolve, but since mu...
Jason, thanks for sharing the link, but looks like that was from a year ago. Maybe the plans to launch Places without Foursquare didn't go quite as hoped?
Are Facebook and Foursquare toying with a merger?
We're not usually ones to speculate without the facts in hand, but something hinky was most definitely going on today with Facebook and Foursquare. We currently have a 300-location Facebook Deal running with McAlister's Deli as part of the annual Tea Town USA promotion. Today, we were pulling ...
@Joseph You raise some interesting points, but I'm going to have to disagree. Deleting comments is an unfortunate fact of life for businesses of all sizes. A policy of leaving all comments intact could expose a company to liability issues and create a negative customer experience for your actual consumers. (Just as it would be bad business for you to let someone scream obscenities and death threats in the middle of your store without having security escort them out.)
Do activists have the right to assault your Facebook Page?
I was frustrated today to see that a corporate Facebook Page coordinated by a friend of mine was being attacked multiple times a minute by environmental activists. It's something we've all come to expect in the world of corporate marketing and PR, but it's still annoying to see first-hand. The...
Good points, Gerard. While I might stop short of turning off all commenting (depending on the intensity of the attack), I should also have included that page admins:
1. Add the attackers' more incendiary terms ("dead babies", etc.) to the Page's moderation blocklist
2. Disable "Expand comments on stories" so that fans aren't subjected to seeing all the negative, unrelated posts in the comments field of Page updates.
Do activists have the right to assault your Facebook Page?
I was frustrated today to see that a corporate Facebook Page coordinated by a friend of mine was being attacked multiple times a minute by environmental activists. It's something we've all come to expect in the world of corporate marketing and PR, but it's still annoying to see first-hand. The...
Thanks for the feedback, guys.
@Lincoln, you make a good point, but I think a better metaphor might be to look at Google launching Chrome. IE is an inferior product, one that Firefox quickly and consistently surpassed. In the case of location-based apps, though, Facebook created a new offering to compete with the upstarts, more like Google leveraging its massive reach and resources to roll out Chrome.
And as you both mention, yes, Foursquare is a great tool for consumers — but I can't say I foresee it becoming a primary channel for marketers anytime soon.
By the numbers, Foursquare just doesn't stand a chance.
I get a lot of questions — from clients, from coworkers, from audiences at speaking engagements — about location-based apps. Namely, people want to know which one or ones I recommend using. And since November 2010, my answer has been consistent: Facebook Places. Why November 2010? Because that...
@PCFO Marketing - the avatars are some TypePad-generated wonkiness. We're currently switching over to WordPress, so I haven't bothered to upgrade the commenting system. Hope to start streamlining that soon once the new design is live.
Thanks for the feedback, all. Glad to hear it was a helpful post.
How to make a YouTube clip look better on your site.
This post actually began as an e-mail to a client, who was curious about the best way to embed a YouTube clip in a website. I whipped up some examples, and I thought I'd share. A lot of people — bloggers, developers, videographers — say they don't like using YouTube to host videos, because the...
@Jacki - No, you would just need to click the "X" on the new photos in the photostrip to hide them, then your old photos will re-emerge.
Why not have fun with the new Facebook Page photostrip?
As we noted in our epic guide to the new Facebook Page design, the new "photostrip" across the top of brand Pages is a bit different from your personal profile. It's a randomized series of five pre-determined images that you've uploaded. Luckie's awesome interactive art director (and high-fiv...
Isaac, it's pretty simple, as long as you realize that the five photos will always rotate randomly.
Just create a new album and upload your five horizontal images. When you save changes, select "Skip" instead of "Publish." That'll ensure the photos get posted to your Page's photostrip, but not pushed out to fans as an update.
Why not have fun with the new Facebook Page photostrip?
As we noted in our epic guide to the new Facebook Page design, the new "photostrip" across the top of brand Pages is a bit different from your personal profile. It's a randomized series of five pre-determined images that you've uploaded. Luckie's awesome interactive art director (and high-fiv...
@Lynn - You can't really "select" which ones to feature. Just have to keep hiding ones you don't want until you like the picks. And yes, it's constantly rotating the order of the five, which is truly annoying when you're trying to select your five.
Facebook Page redesign: 10 things admins should do RIGHT NOW.
Facebook announced a massive overhaul of its Pages for business today, and here's the most surprising part: It's awesome. Don't listen to the angry mobs complaining about change. Today's shift is overwhelmingly positive and creates much-needed options for Page admins. That said, you've got so...
@jami, @tracy swanson and @janet- Yep, the new "Everyone" setting on wall posts isn't purely chronological. It's more like your personal News feed, which doesn't seem to be going over well with most admins.
@Melissa Hourigan - If you're talking about tab apps, yes, they should move to the left-side navigation on the Page. Let me know if they don't!
@melanie nelson - Interesting point. I don't use the toolbar, but I'm glad you pointed that out. Thanks!
@Louise - Are you sure you're not just seeing the admin view, which always shows the admin list? Try viewing your page after logging out of Facebook and see if the admin list is still visible.
@Anne - Sorry, I don't think they've enabled name changing for Pages after the initial growth stage. Hopefully that'll change, because you're definitely not alone.
@Katie Huebschen - Uhhhhh.....sorry, haven't seen that. Have you tried closing the browser and trying again? Might be a caching issue? (And I'm totally making this answer up as I go.)
Facebook Page redesign: 10 things admins should do RIGHT NOW.
Facebook announced a massive overhaul of its Pages for business today, and here's the most surprising part: It's awesome. Don't listen to the angry mobs complaining about change. Today's shift is overwhelmingly positive and creates much-needed options for Page admins. That said, you've got so...
@Adrian, thanks so much. You're absolutely right. "Share with Friends" is available on the right-side nav with Insights. Still admin-only.
Facebook Page redesign: 10 things admins should do RIGHT NOW.
Facebook announced a massive overhaul of its Pages for business today, and here's the most surprising part: It's awesome. Don't listen to the angry mobs complaining about change. Today's shift is overwhelmingly positive and creates much-needed options for Page admins. That said, you've got so...
Thanks so much for the great feedback, everyone. I'll attempt to answers some questions:
@Kris Cain - Yes, e-mail notifications do seem wonky. I seem to only get every other comment or so. Also, the post-order issue you noticed is an attempt to make the "Everyone" comment feed on a Page seem more like your personal News feed, with highlighted/popular posts up top. I'm not in love with it, but I see the point.
@kelly - Sorry, I haven't played with mobile e-mail photo uploads for Pages. Let me know what you find, though!
@ArieRich - The custom URLs for Pages have been around a while, but they've slowly opened up the option to Pages with smaller audiences. The minimum is now something like 30 Likes.
@Jason and @Lori - "Suggest to Friends" was quietly discontinued in January, before the redesign launched. You could still do it as an admin, but even that seems gone now. Facebook likely wants you to use "Share," which allows you to send as a direct message. Pretty different process, though. I guess they were trying to make it less spammy and more personalized.
@Sam Collier - I don't think you have to ditch Static FBML tabs, since not a whole lot was "lost in the fire." But if you had a new one in the works, yeah definitely iframe all the way.
Thanks again, all.
Facebook Page redesign: 10 things admins should do RIGHT NOW.
Facebook announced a massive overhaul of its Pages for business today, and here's the most surprising part: It's awesome. Don't listen to the angry mobs complaining about change. Today's shift is overwhelmingly positive and creates much-needed options for Page admins. That said, you've got so...
Ike, thanks for the comment. And I should note that you did a good job (on short notice) moderating that panel I was on with Brian Cauble and Scott Schablow.
I think one of the biggest takeaways from this discussion is that panels live and die by their moderators. But it's hard to identify or get really jazzed about a "great moderator," so planners tend to pick industry presenters who will be familiar with the topic.
Thanks to everyone else for their thoughtful feedback, as well. Seems it struck a chord, and I hope this didn't come off as a diatribe against panels. There are definitely pros and cons, and we've seen great descriptions of both here.
Is it time for conferences to do away with panels?
Author's note: This is the second in a series of three posts reflecting on BlogWorld 2010, where I was a presenter and an attendee. You can read the first post here. If there’s one thing you can expect at a conference these days other than awkwardly large nametags and a one-hour wait at Starbu...
Justin, you raise a good point that "success" is also specific to each business' culture. Edgier companies won't mind pissing people off, while blue-chips will always want to see sales over buzz, etc.
C.C., I really appreciate you giving the inside perspective on this specific project -- not to mention helping share the stats in the first place. There aren't many agencies that would voluntarily offer up so much data on a recent project, something the budget-questioners didn't seem to appreciate.
ROI is clouding our ability to appreciate good ideas.
Author's note: This is the first in a series of three posts reflecting on BlogWorld 2010, where I was a presenter and an attendee. Just a short ways into our presentation on social media marketing case studies, co-presenter Dave Peck and I had just finished outlining the concept, execution and...
Thanks for the great comments guys.
Wade, that's a great resource. Have to admit I hadn't seen it before, but I'll be sure to check it out.
Matt, the quantity-on-panel issue is a good one. I really enjoy two-person panels, even though they seem awkward structurally. The "Blogging through grief and loss" session at Type-A Mom Con recently was one of the best I'd ever seen, largely due to the fact that the two-person structure gave both presenters (@AnissaMayhew and @prairiemama) plenty of time to talk candidly without worrying about the clock. Also, the moderation by @cecilyk was spot-on.
Corey, I do like a mix of panels and presenters, but I would love to see it start becoming a bit more balanced. Panels seem to be the overwhelming option these days.
David B., great points as always, and I'm really glad you chimed in. You're right that one of the major faults of panels is the light amount of prep and effort the panelists are asked to put into it. Supporting information (slides, etc.) are usually left by the wayside too because squeezing them in can feel awkward and forced. So you're left with, essentially, the conference equivalent of an op-ed page.
Is it time for conferences to do away with panels?
Author's note: This is the second in a series of three posts reflecting on BlogWorld 2010, where I was a presenter and an attendee. You can read the first post here. If there’s one thing you can expect at a conference these days other than awkwardly large nametags and a one-hour wait at Starbu...
Kacy, thanks for the comment. I can see your point, but I still feel it's a pretty valid comparison. Not so much Apples to Oranges as it is Apples to Wax Apples.
Truth trumps viral: JetBlue Steven vs. White Board Jenny.
As most everyone with an iota of skepticism expected, "White Board Jenny" was revealed this morning as a hoax by humor site TheChive.com. In case you missed it, "Jenny" had purportedly quit her job by e-mailing a series of photos that exposed her sleazy boss as a FarmVille-obsessed hypocrit...
Thanks for all the great comments, everyone. Andrea, you bring up a great point about duplication of capability between in-store equipment and smart phones. In fact, it makes you wonder if the digital display from Intel could just be an augmented reality app on your phone.
Social media, augmented reality and the future of retail.
One of the most exciting fields in digital marketing right now is retail, which is why I'm really looking forward to speaking to 4,000 or so attendees at the Internet Retailer Conference and Expo in Chicago next Wednesday. I'll be discussing recent case studies in how retailers — online and...
Allan, just be sure to put the link to your official brand page at the "Official Facebook Page" link on each related Community Page.
Also, make sure to mention the full name of your organization in the info box on the left-side rail of your Page. That seems to help with the SEO.
How Facebook's Community Pages are diluting brands.
We recently told you all about the new Community Pages on Facebook, created to bring together lots of content on general topics of interest, such as running, poker or interpretive joust. And while it's still hard to tell if users themselves are taking advantage of this new feature, it's saf...
Thanks for the feedback, everyone. I'm definitely not jonesing to criticize Facebook, whose team has always been a pleasure to work with. And I can see some potential benefit of Community Pages for wide-ranging topics that aren't tied to a brand.
But I think Facebook missed a chance to improve Groups by giving them the ability to push updates out to news streams. Instead, the Community Pages duplicate content in a largely unmoderated way.
Thankfully, I'm guessing that these duplicate and brand-diluting Community Pages will slowly get ironed out. But Facebook should still pursue improvements in its home-page search function.
How Facebook's Community Pages are diluting brands.
We recently told you all about the new Community Pages on Facebook, created to bring together lots of content on general topics of interest, such as running, poker or interpretive joust. And while it's still hard to tell if users themselves are taking advantage of this new feature, it's saf...
It's OK, Steve. We're downright interchangeable. Thanks for the feedback!
'Like' likely to replace 'Become a Fan,' like it or not.
Documents leaked from Facebook say that the "Become a fan" button that feeds fan pages could soon be replaced by a single-word call to action, "Like." The reasoning seems to be that Facebook users are currently twice as likely to "Like" something as they are to "Become a fan." I'm sure there wi...
Thanks so much for the tremendously warm feedback, everyone. While I wasn't writing with an audience of mom bloggers in mind (I figure you guys are already tired of talking about this), it's great to hear that I did it right by you guys.
Thanks again.
Why moms shouldn't feel guilty about blogging.
It’s hard to believe that, more than 10 years after the advent of blogging, mainstream news outlets still crank out so many cringe-inducing articles on “those crazy bloggers and their narcissistic ways.” The most recent offender was The New York Times, which belittled tens of thousands of onl...
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Mar 15, 2010
Denzil, that's a good point, and to be honest, I didn't know Safari offered that as a built-in feature. I use Delicious.com and its Firefox plugin for bookmarking, though I use it quite differently than I use my "real" bookmarks. (ie, I use Delicious for cool articles and such, not for my e-mail, blog home page, etc.)
Thanks for the feedback!
Day 23: Switch to Firefox or Chrome.
Throughout January, The Soc ial Path is running daily tips on how to improve your social life — online, at least. Click here to learn more. As you can see from the chart above, courtesy of StatOwl.com, Microsoft's Internet Explorer is still the overwhelmingly dominant player in the Web browse...
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