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David Hooper
Nashville, TN
Music Marketing Guy
Recent Activity
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Eric Dahl joined us for a special episode recorded at South Street Studios on Music Row. Eric is the author of the book Lucille and the Loves Before Her, which chronicles the history of BB King's guitars and amplifier. Eric... Continue reading
Posted yesterday at Music Business Radio
The following video is a "behind the scenes" look at a photo shoot of musician Andy Velo. Here is why you should be doing the same thing on your next photo shoot... You're going to do it anyway. - As... Continue reading
Posted 6 days ago at Music Marketing [dot] com
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Support local music. This is the rallying cry of the guy playing at the bar down the street. The sticker is on his car. He wears the t-shirt. And he's gonna get pissed if you tell him you'd rather see... Continue reading
Posted Jun 10, 2013 at Music Marketing [dot] com
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Chris Gero was in the Music Business Radio studios today to talk about his 20+ years in the music business. Chris is known as a world-class image maker and live event producer. He is the founder and Vice President of... Continue reading
Posted Jun 4, 2013 at Music Business Radio
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"You suck!!" Almost every musician has heard something similar to this at one time or another. It comes with the territory of releasing your creation to the public. Inspired by a "bad review" of my book, Six-Figure Musician, this episode... Continue reading
Posted Jun 3, 2013 at Music Marketing [dot] com
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First of all, to clarify on the title above, know that I think DJs are musicians. When I was transitioning from musician to my career in music marketing, I worked as a DJ and know first-hand what they bring to... Continue reading
Posted May 31, 2013 at Music Marketing [dot] com
I get a lot of questions regarding Music Business Radio and there is a lot of "behind the scenes" stuff that never makes the final edit of the show, so I decided to start up a special podcast to better... Continue reading
Posted May 30, 2013 at Music Marketing [dot] com
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Stokes Nielson was in the Music Business Radio studios today to talk about his work as an artist as well as how musicians and those in the music business can take advantage of the power of online video. Stokes is... Continue reading
Posted May 28, 2013 at Music Business Radio
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Jessica Campbell and Ernie Halter dropped by the Music Business Radio studios to talk about the nuts and bolts of making a living as independent musicians. USA Today recently featured Jessica in its weekly playlist. Her song "Be You" was... Continue reading
Posted May 28, 2013 at Music Business Radio
I thought this might help with your music... Disc Makers is giving away $15.342 worth of recording equipment, CD pressing, music distribution services, and more. It's literally everything you need to get your music out (except talent). It's a huge... Continue reading
Posted May 23, 2013 at Music Marketing [dot] com
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This episode of the Music Marketing [dot] com Podcast is a response to an email we received from musician Jack Speer. Is changing your music so that it appeals to a specific type of person selling out? How can you... Continue reading
Posted May 13, 2013 at Music Marketing [dot] com
Sean O'Connel is the CEO at Creative Allies and Music Allies and is based out of Asheville, NC. Clients include Jack Johnson, Lollapooza, M.I.A., OK Go, the Black Eyed Peas, Neon Trees, and the Indigo Girls. In this episode, Sean... Continue reading
Posted May 7, 2013 at Music Business Radio
This video which quickly summarizes an important topic I've talked about for years. The topic is so important, and so neglected, that I have an entire section about it in my book, Six-Figure Musician. There are two main takeaways for... Continue reading
Posted May 6, 2013 at Music Marketing [dot] com
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New movie coming out June 7... It has absolutely nothing to do with the music business, but one of the ways they're promoting it will help you double your show attendance... Yesterday, I was at the self-checkout at Kroger. It... Continue reading
Posted May 1, 2013 at Music Marketing [dot] com
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Rick Barker dropped by the Music Business Radio studios today to talk about radio, fan engagement, breaking new artists, and working with one of the decade's most popular and biggest selling acts, Taylor Swift. Rick is a music marketing consultant... Continue reading
Posted May 1, 2013 at Music Business Radio
This is a guest post (submit your guest post) by Laurel Staples, who blogs about how creative people can quit their dayjobs and go fulltime at TheDayIQuit.com. This article will discuss three methods I have used to increase my self... Continue reading
Posted Apr 30, 2013 at Music Marketing [dot] com
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Joe Palmaccio was in the Music Business Radio studios today to talk about his 25+ years as a mastering engineer. Joe has won three Grammy Awards and has numerous Gold and Platinum albums. He's done mastering work for hundreds of... Continue reading
Posted Apr 30, 2013 at Music Business Radio
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Craig Havighurst talks about his book, "Air Castle of the South: WSM and the Making of Music City," and his work as senior producer and show journalist for Music City Roots: Live from the Loveless Cafe, a syndicated weekly Americana... Continue reading
Posted Apr 29, 2013 at Music Business Radio
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This episode of the Music Marketing [dot] com Podcast is a followup to How To Promote Your New Album (Or Anything) In 7 Easy Steps and it will help you to watch the video on that page before listening. This... Continue reading
Posted Apr 29, 2013 at Music Marketing [dot] com
This is a guest post (submit your guest post) by Brian Morris, writes for the PsPrint Design & Printing Blog. If you're in a local band, or even a touring one, you know you have tons of other bands competing... Continue reading
Posted Apr 28, 2013 at Music Marketing [dot] com
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As you'll know if you've read my book, Six-Figure Musician, I am constantly analyzing product packaging, stage banter, email copy, and other marketing material for great examples of what works. Today, I got an email from a guy on my... Continue reading
Posted Apr 26, 2013 at Music Marketing [dot] com
Daft Punk has a new album, Random Access Memories, coming next month. The promotion around it is brilliant. I've already written about it once. Check out the following video from their "Collaborators" series. This is an interview with Nile Rodgers... Continue reading
Posted Apr 24, 2013 at Music Marketing [dot] com
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This is a guest post (submit your guest post) by Laurel Staples, who blogs about how creative people can quit their dayjobs and go fulltime at TheDayIQuit.com. If you can never seem to get anything done, or are always snowed... Continue reading
Posted Apr 22, 2013 at Music Marketing [dot] com
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On Episode #5 of the Music Marketing [dot] Podcast, musician Shannon Kennedy asked about finding a balance between working on music and doing the business tasks that need to be done to grow your career. Since then, she has posted... Continue reading
Posted Apr 20, 2013 at Music Marketing [dot] com
This is a guest post (submit your guest post) by Shaun Letang, a music industry consultant out of London. You can find more about him at Music Industry How To. I'm going to share with you four mega-tips that could... Continue reading
Posted Apr 19, 2013 at Music Marketing [dot] com