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David Steel
New Jersey
David Steel is one of the nation’s leading experts on the topic of Sales and Social Media. He’s a popular and widely recognized author and motivational speaker who works with businesses and individuals to leverage their organizations resources to focus on increasing revenue.
Recent Activity
Writing a Great Email Subject Line
Posted May 13, 2013 at Sneeze It
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6 Tips for Twitter Engagement
Posted May 4, 2013 at Sneeze It
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SEO Is Not Dead
Since the onset of Penguin and the climactic changes taking place in the online world, we’ve heard it said repeatedly, in the voice of gloom and doom, that SEO is dead. In fact, SEO today is more important than ever... Continue reading
Posted Feb 18, 2013 at Sneeze It
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How to Maximize Customer Service on Twitter
Posted Jan 21, 2013 at Sneeze It
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http://feeds.feedburner.com/typepad/mpEc
Commented Jan 14, 2013 on Tips on Gaining Customer Loyalty For Your Small Business at Sneeze It
Tips on Gaining Customer Loyalty For Your Small Business
Customer loyalty is the foundation of any business. The growth of a business is greatly dependent upon an effective and timely customer loyalty strategy. Small businesses are often faced with the challenge of attracting new customers and retaining them thereafter. Below are some strategies on ho...
Five Reasons to Consider Guest Blogging
There are many reasons why people blog, but for businesses it’s mostly to increase revenue and gain credibility while reaching new customers. One way to do this is to lend your expertise to other sites as a guest blogger. Now,... Continue reading
Posted Jan 7, 2013 at Sneeze It
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Why “Thank You” is Good for Business
At Sneeze.it we’re always looking for new ways to help clients increase revenue and expand their social network. So it’s not uncommon for us to share little known facts or information that helps to get their creative juices flowing. Our goal is to prompt our clients to build unique marketing and advertising strategies around social media that make them stand out from their competitors. Continue reading
Posted Dec 26, 2012 at Sneeze It
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Why your social media strategy should be like Festivus!
Clear the air of grievances, tap into your strengths, and dig into your social media sites to find the platforms that work best for your business. Do something, anything, that’s going to make you stand out and get your audience’s attention. Continue reading
Posted Dec 10, 2012 at Sneeze It
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Getting Ready for Israel…My trip down memory lane!
On December 27 I’ll once again be speaking for YPO’s Israel chapter and addressing members on the topic, “It’s not what innovative technology does for people; it’s what the innovative people do with technology.” In preparing for this presentation I became a bit nostalgic and came to realize exactly how much technology has actually helped shape my career. So, I thought I’d share my personal path and take you along for a brief ride down memory lane. Continue reading
Posted Nov 26, 2012 at Sneeze It
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6 Ways to Control Your LinkedIn Privacy Settings
Posted Nov 12, 2012 at Sneeze It
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Maviyan,
Thanks for the kind words, I try hard to make sure that I post up to date information about how to maximize the effectiveness of social media applications.
Commented Nov 6, 2012 on Facebook Advertising 101 at Sneeze It
Facebook Advertising 101
Since Facebook has millions upon millions of registered users that are logging on at practically any time on any given day or night, this is one social media site where you will indeed want to do some serious advertising. Facebook's advertising platform is a tool you will want to have that allo...
Pinterest Polarizes Demographics, Provokes Knock Offs, Unites Marketers and Makes Billions
It already exceeds Google+ and LinkedIn in daily traffic flow and it’s breathing down the neck of Twitter for the most users. It’s the virtual pinboard called Pinterest. Despite its popularity, there are still those who doubt Pinterest’s ability to... Continue reading
Posted Oct 29, 2012 at Sneeze It
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Kolbanus,
Normally growth is measured buy new business + (existing business-lost business). That growth is then measured as a percent increase or decrease of a previous period.
But what if you measured it against potential- New Business + existing business + lost business how different would things look.
Focusing on Retention can bring you closer to your true growth potential.
Commented Oct 23, 2012 on How to Successfully Build Customer Loyalty at Sneeze It
How to Successfully Build Customer Loyalty
The secret to the success of a business primarily lies in its ability to attract and retain its customers. Any good trader understands that 80% of the business originates from 20% of his/her customers. It is therefore essential for any business to develop an effective customer loyalty strategy t...
William- The trick is not to directly on social media platforms, it is considered bad etiquette. Instead it is better to build relationships and leverage those relationships for future sales.
Commented Oct 19, 2012 on Why Sales People Need to Use Social Media at Sneeze It
Why Sales People Need to Use Social Media
Back "in the day" the salesman went door to door selling everything from vacuum cleaners to manufacturing equipment. Catalogs were popular and every visit to the salesman or the catalog took valuable time away from your business. Today in this highly competitive world the salesman still has to l...
At the end of the day it is about content, content and more content.
Commented Oct 18, 2012 on Should Social Media Replace Cold-Calling? at Sneeze It
Should Social Media Replace Cold-Calling?
Cold calling is the one of the most frequent practices that marketers and salespeople do back in the days when the Internet wasn’t readily available. Although some people on the receiving end were annoyed by this practice, many salespeople found a lot of success alongside snail mail. Nowadays, m...
I love the idea that Verne Harnish uses in his book Mastering the Rockefeller Habits...a 15 minute huddle everyday before the day begins to go over what needs to be accomplished.
Commented Oct 18, 2012 on Tighten up your message at Sneeze It
Tighten up your message
A non-performing sales team can wreck a company’s profitability. Setting wrong goals or ineffective sales messaging often lead to underperforming sales teams, and this underperformance snowballs into a mammoth problem that hits profits harder than one can imagine. It doesn’t matter if your produ...
For a lot of clients we actually map out new business gained, recurring business and business lost. Most companies look at growth year over year, the real measure is comparing actual business written to this formula-lost customers sales+new customers sales+recurring customers sales.
The results are usually an eye opener.
Commented Oct 18, 2012 on Tips on Gaining Customer Loyalty For Your Small Business at Sneeze It
Tips on Gaining Customer Loyalty For Your Small Business
Customer loyalty is the foundation of any business. The growth of a business is greatly dependent upon an effective and timely customer loyalty strategy. Small businesses are often faced with the challenge of attracting new customers and retaining them thereafter. Below are some strategies on ho...
gift for moms- Delivery is a key differentiator for a lot of businesses. You may also write a note on the package letting customers know (who did not request special handling) that is something you offer..it may keep them coming back to you.
Commented Oct 18, 2012 on Tips on Gaining Customer Loyalty For Your Small Business at Sneeze It
Tips on Gaining Customer Loyalty For Your Small Business
Customer loyalty is the foundation of any business. The growth of a business is greatly dependent upon an effective and timely customer loyalty strategy. Small businesses are often faced with the challenge of attracting new customers and retaining them thereafter. Below are some strategies on ho...
CFP education- that is a great observation. I have seen more businesses reach a point that they can not grow because of owners and/or upper management not willing to relinquish control.
Commented Oct 18, 2012 on Tips on Gaining Customer Loyalty For Your Small Business at Sneeze It
Tips on Gaining Customer Loyalty For Your Small Business
Customer loyalty is the foundation of any business. The growth of a business is greatly dependent upon an effective and timely customer loyalty strategy. Small businesses are often faced with the challenge of attracting new customers and retaining them thereafter. Below are some strategies on ho...
Thanks Monika,
I appreciate the comment. The quagmire is do you use a social site that is may function better or one that has more users.
Unfortunately the latter is true if you are looking to build your brand online and have a return on your social marketing investment.
Commented Oct 18, 2012 on Pinterest - Ten Tips for High Traffic at Sneeze It
Pinterest - Ten Tips for High Traffic
Pinterest is a happy and colorful medium existing somewhere between social media and social bookmarking. It boasts a stunning display of pin-up images followed by short, catchy and to-the-point descriptions. Pinterest is gaining huge momentum, (100 million visitors and counting) and unlike Fac...
Launch of the inaugural issue of SOLD Sales Executives
I'm very happy to announce the launch of the inaugural issue of SOLD Sales Executives featuring my article, Effective Use of Social Media within Sales Teams. Read the article to find out why I say that your focus shouldn’t be... Continue reading
Posted Oct 16, 2012 at Sneeze It
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Pinterest - Ten Tips for High Traffic
Pinterest is a happy and colorful medium existing somewhere between social media and social bookmarking. It boasts a stunning display of pin-up images followed by short, catchy and to-the-point descriptions. Pinterest is gaining huge momentum, (100 million visitors and counting)... Continue reading
Posted Oct 3, 2012 at Sneeze It
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Sales Growth: Five Proven Strategies from the World's Sales Leaders
I recently had an Opportunity to spend a half hour with Homayoun Hatami co author of Sales Growth: Five Proven Strategies from the World's Sales Leaders. http://www.thesteelmethod.com/audio/McKinsey.wav The book is broken down into five key strategies, that focus on valuable... Continue reading
Posted Sep 18, 2012 at Sneeze It
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David Steel is now following Laurie Bloom
Aug 15, 2012
Get Cold Prospects to Talk to You
There are a lot of creative individuals that know how to cook up some inspiring ideas and programs that will surely spark the interests of common people. Thanks to the evolving technologies all over the Internet, there is so much... Continue reading
Posted Aug 7, 2012 at Sneeze It
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