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David Tokheim
Bay Area, CA
Interests: influencers, social media, digital marketing, the continued disruption of traditional media, marketers thinking like publishers and funny tweets
Recent Activity
Michael Brito does a great job driving urgency around the need for brands to start taking content creation seriously. A must read for every CMO and individual who is tasked with engaging current / prospective customers. An Analytics-Driven Approach to... Continue reading
Posted Sep 20, 2014 at engaging digital
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You’re Doing It Wrong: 5 Ways to Do Sponsored Content Right By David Tokheim, Mar. 22, 2013 in Featured, Home Page, Point-of-View, Publishing, Storytelling, The Week in Venn, xoVain in Share28 Our readers aren't dumb, we're going to be straight-up... Continue reading
Reblogged May 15, 2013 at engaging digital
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comScore published a study called "The Power of Like" which has a nice chart to keep in mind when teaching brands the basics of social media marketing. I think this basic view works well, but any social strategy needs to... Continue reading
Posted Dec 14, 2012 at engaging digital
Nice examples & reminder how far we have come as an industry. Thanks for the comment Dorian.
Toggle Commented Nov 30, 2012 on The 5 Myths of Native Advertising at Say Daily
Thanks for the comment Paul. Google is a great exception to the rule and you make some great points. Being connected to the content is important and in a content environment (vs. intention based), the challenge is the level of relevance. The best native executions leverage the influential content creators that have a strong connection with the audience. Within that filter, the advertiser is limited to the size of that audience & therefore cannot scale without leveraging display.
Toggle Commented Nov 30, 2012 on The 5 Myths of Native Advertising at Say Daily
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What if Twitter sellers all blew through their sales goals? What if Twitter didn't innovate their ad strategy? I envision a more robust brand page developing arming brands with powerful ways to attract and engage audiences. Continue reading
Posted Nov 29, 2012 at engaging digital
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A few missing, but decent list. Continue reading
Posted Nov 14, 2012 at engaging digital
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"I see great things in baseball. It's our game, the American game." Walt Whitman In the sports world and all around the Bay Area, Hunter Pence is a hero who sparked one of the most incredible playoff turnarounds in the... Continue reading
Posted Nov 11, 2012 at engaging digital
The founders of the website Significantobjects.com, buy thrift store, garage sale, and flea market products, always cheap, no more than a couple dollars at most. Then, they hire a writer to compose a fictional story about the product, imbuing it... Continue reading
Reblogged Nov 11, 2012 at engaging digital
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In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival. In his book, Tell to Win, Peter Guber joins writers like Annette Simmons and Stephen Denning... Continue reading
Reblogged Oct 13, 2012 at engaging digital
This is interesting to look at. Obama has a much stronger social media impact based upon the sheer volume of followers he has across the different platforms. Think of the media value of almost daily posts being seeded into a... Continue reading
Reblogged Aug 22, 2012 at engaging digital
Instagram is an app that allows users to take, adjust and share photos–pretty simple and straightforward. Despite (or maybe because of) its simplicity, Instagram has gotten a lot of traction in the time it’s been available, to the tune of... Continue reading
Reblogged Aug 21, 2012 at engaging digital
2012 social media final, v2 from BlogHer Continue reading
Posted Aug 12, 2012 at engaging digital
I’m not a big Pinterest user (more of a lurker, really), but the over-the-top monetary valuation doesn’t entirely surprise me. Long before I heard of Pinterest, I was already spending too much time on “curated” (read: reblogged) design/fashion/image/inspiration blogs. For... Continue reading
Reblogged Aug 12, 2012 at engaging digital
The Rise of Digital Influence View more documents from Altimeter Group Network on SlideShare Continue reading
Posted Jun 30, 2012 at engaging digital
Posted May 30, 2012 at engaging digital
Engaging People Engaging Content View more presentations from David Tokheim. Continue reading
Posted Apr 6, 2012 at engaging digital
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Attention is at a premium today. Between your family, your friends, work, play, getting in shape and your always on media consumption across multiple devices, brands have their work cut out for them. If you are an advertising executive, marketing... Continue reading
Posted Mar 5, 2012 at engaging digital
Nice article on content marketing. Lots of real time learnings going on as marketers are starting to invest in "thinking like a publisher." Thanks to Jessica Richards for her tips: What are consumers already telling me? Social behavior, social trends,... Continue reading
Posted Mar 5, 2012 at engaging digital
Digital publishers are under pressure to find new ways for advertisers to reach their audiences. This has led to a growing use of “sponsored content” across sites like Gawker, Buzzfeed, The Huffington Post and others. The moves are part of... Continue reading
Reblogged Feb 7, 2012 at engaging digital
Lots of talk about Content Marketing as we kick off 2012. I have been spending lots of time thinking through how brands can leverage content to tie together their paid, earned and owned media strategies & it starts with a... Continue reading
Posted Jan 8, 2012 at engaging digital