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Drew Boyd
Cincinnati
Co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results. Innovation practitioner, professor, blogger, and speaker.
Interests: speaking, writing, teaching, ice hockey, innovating, playing blues guitar, building guitars, fishing
Recent Activity
It's hard for me not to play favorites when it comes to the five creativity techniques of the SIT method. After all, they're just like children - each is unique with their own potential and personality. But when it comes to versatility, the one that may do it the best is Task Unification. It tends to produce ideas that are both clever and resourceful, often harnessing resources in the immediate vicinity of the problem in a unique. These ideas tend to make you slap your forehead and say, "Gee, why didn't I think of that?" Continue reading
Posted 4 days ago at Innovation in Practice
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Most people think the way you create an idea is to start with a well-formed problem and then brainstorm a solution to it. What if you turned that around 180 degrees? It sounds counter-intuitive, but you really can innovate by starting with the solution and then work backwards to the problem. Continue reading
Posted May 19, 2015 at Innovation in Practice
Jacob Goldenberg, in his book, "Cracking the Ad Code," describes eight patterns that are embedded in most innovative, award- winning commercials. Continue reading
Posted May 11, 2015 at Innovation in Practice
SIT is a collection of five techniques and a set of principles to help generate quality ideas on demand. One of the challenges you can have is deciding which technique to use. So here are some rules of thumb to get you started. Continue reading
Posted May 6, 2015 at Innovation in Practice
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Think about how often you push buttons during the normal course of a day; at home, in our car, and elsewhere - elevators, crosswalks, and so on. Did you ever stop to wonder how many of those buttons you push don't actually work? It's called a placebo button - it seems to have functionality, but actually has no effect when pressed. Continue reading
Posted Apr 20, 2015 at Innovation in Practice
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Who would use a cashless ATM (Automated Teller Machine)? It seems like a ridiculous idea, because that's the whole point of using an ATM - getting cash. That will all change with the RTM (Retail-Teller-Machine). It works just like an ATM. Instead of dispensing cash, the RTM prints a secure ticket that is exchanged for cash. RTMs are located inside any store and provide a full range of Banking services. Continue reading
Posted Apr 13, 2015 at Innovation in Practice
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One way you can use the Task Unification Technique is to make an internal component take on the function of an external component in a Closed World. In effect, the internal component “steals” the external component’s function. Continue reading
Posted Apr 6, 2015 at Innovation in Practice
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A contradiction exists when a particular situation contains features or ideas that are connected yet directly opposed to one another. When we call something (or someone) inconsistent, we typically mean that a contradiction exists. In the case of the Spanish Civil War, the contra- diction was the conflict between parachuting more supplies (needed by the troops) and the requirement to use fewer parachutes (because of the shortage). Continue reading
Posted Mar 30, 2015 at Innovation in Practice
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Training programs, by design, are meant to provoke and cause changes. Changes can be in the skills, attitudes, behaviors, or knowledge of the participants. For leadership training programs, the ability to "think differently" seems to be at the top of many companies' list of priorities. So how do you think differently and creatively? By using cognitive thinking tools that re-pattern how you see situations and potential opportunities. It is the Holy Grail, the magic elixir that can transform a talented leader into a great one. Continue reading
Posted Mar 23, 2015 at Innovation in Practice
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The Unification Tool is a tricky but effective tool for outdoor advertising. Unification recruits an existing resource and forces it to carry the advertising message. That resource can come from within the medium itself or within the environment of the medium. In other words, the tool uses an existing component of the medium or of its environment in a way that demonstrates the problem or the promise to be delivered. Continue reading
Posted Mar 16, 2015 at Innovation in Practice
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Daylight savings time is a great example of the Division Technique, one of five in the innovation method called SIT, short for Systematic Inventive Thinking. Division works by taking a component of a product or the product itself, then dividing it physically or functionally and rearranging back into the system. Daylight savings time is the result of taking the standard day, dividing it and shifting it to "appear" an hour off from standard time. It's a great idea except for one problem - the benefit of this innovation is no longer realized. Daylight savings served a purpose early in its history, but is obsolete today. Continue reading
Posted Mar 9, 2015 at Innovation in Practice
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I want to be among the first to congratulate Rowan Gibson for his newest book, The 4 Lenses of Innovation, launching today. Here is a brief description (from Amazon): Continue reading
Posted Mar 2, 2015 at Innovation in Practice
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My seventh-grade son asked me to volunteer at his school to teach something nonacademic and fun, like how to rollerblade, bake cookies, and so on. I called the school and asked if I could teach a course called “How to Be an Inventor.” I had taught Systematic Inventive Thinking in many innovation workshops for about four years at that point, so I was confident I could deliver a fun and useful program for kids. To my surprise, the school administrators said no. Continue reading
Posted Feb 23, 2015 at Innovation in Practice
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Learn the SIT Method. Register for Innovation Suite #17 at http://www.sitsite.com/innovation-suite-17/overview/ Continue reading
Posted Feb 16, 2015 at Innovation in Practice
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What if countries were sized proportional to their population? What would the world look like? Take a look at this map (reported by NPR.org): Continue reading
Posted Feb 16, 2015 at Innovation in Practice
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You can frequently make groundbreaking innovations simply by dividing a product into “chunks” to create many smaller versions of it. These smaller versions still function like the original product, but their reduced size delivers benefits that users wouldn’t get with the larger, “parent” product. This is “Preserving Division.” Continue reading
Posted Feb 9, 2015 at Innovation in Practice
Super Bowl commercials capture our attention because they tend to be highly creative and well-produced. At around $4 million dollars for a thirty second spot, Super Bowl advertisers need to create the best, most innovative commercials possible. To do that, they use patterns. Professor Jacob Goldenberg and his colleagues discovered that 89% of 200 award winning ads fall into a few simple, well-defined design structures. Their book, "Cracking the Ad Code," defines eight of these structures and provides a step-by-step approach to use them. Continue reading
Posted Feb 2, 2015 at Innovation in Practice
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15 Biggest Innovations in Health Tech Continue reading
Posted Jan 26, 2015 at Innovation in Practice
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Dr. Steven Palter’s patient began to cry. Not because of the sharp pain that suddenly shot through her abdomen—after years of suffering she was used to that—but from sheer and utter relief. Continue reading
Posted Jan 19, 2015 at Innovation in Practice
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As a teacher, it's always rewarding to see my students create ideas that eventually make it into the marketplace. Here are some great innovations for the kitchen oven that a group of students created last year, January 2014. Later, we'll compare these to the new innovations announced by Whirlpool at the 2015 Consumer Electronics Show. Continue reading
Posted Jan 12, 2015 at Innovation in Practice
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Combining Systematic Inventive Thinking with Design Thinking yields wonderful innovations. The two go so well together. SIT brings a way to create ideas systematically while Design Thinking brings a way to articulate those ideas in an intuitive, appealing way. Take the Task Unification Technique, for example. It's one of five in the SIT method. Continue reading
Posted Jan 5, 2015 at Innovation in Practice
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The economic outlook for 2015 is, by most accounts, "slightly better than 2014." That, of course, depends on what industry you're in. For some, that outlook could be a lot better with an injection of good, old fashioned innovation. Here is my short list of five industries most ripe of innovation in 2015. Continue reading
Posted Dec 30, 2014 at Innovation in Practice
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This month marks the seven year anniversary of Innovation in Practice. As always, I want to thank my many readers and supporters who follow it. 2014 was an excellent year as our message about systematic creativity continues to be heard. Jacob Goldenberg and I launched our book, Inside the Box: A Proven System of Creativity for Breakthrough Results last year, and it was nominated for Innovation Book of the Year. We're thrilled that the book is now published in fourteen languages. It is the first detailed description of Systematic Inventive Thinking (the method and the people at SIT LLC that taught it to me.) Continue reading
Posted Dec 22, 2014 at Innovation in Practice
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On December 3, 2014, the first session of the Entrepreneurship Educators Forum Webinar Series took place. The vision for the project is to create a meeting place for the community to discuss the challenges of teaching entrepreneurship, and to build an open-source platform that will enable us to collect, curate and share knowledge, teaching materials and tools that will help us guide our students effectively. Bill Aulet opened the session with a review of a roadmap for entrepreneurship education at MIT that divides the process into three main stages – nucleation, product definition and venture development. Continue reading
Posted Dec 15, 2014 at Innovation in Practice
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Philips North America announced VoiceItt, developer of the voice recognition software TalkItt, as the grand prize winner of the second annual Philips Innovation Fellows competition, in partnership with global web-based crowd funding site Indiegogo, recognizing the company and technology as the next meaningful innovation in health and well-being. Continue reading
Posted Dec 8, 2014 at Innovation in Practice