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Drew Boyd
Cincinnati
Co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results. Innovation practitioner, professor, blogger, and speaker.
Interests: speaking, writing, teaching, ice hockey, innovating, playing blues guitar, building guitars, fishing
Recent Activity
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You've heard that old adage. Don't judge a book by its cover. The same holds true in creativity. We want to resist the temptation of judging ideas depending on where it came from. Yet, its very difficult for us to do this. If we like the person, we tend to like their idea. And if we don't like that person, well, let's just say we might see a few more flaws than we might have otherwise. Now you and your colleagues might not even be aware that you're doing this. And what this means for you in practice is that you have to find a way to strip ideas of their identity. Continue reading
Posted 3 days ago at Innovation in Practice
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A clever way to find new growth is to change your market category or create a new one. When you create or change your category, you’re redefining the boundaries of your market space, and that opens your eyes to new targets of opportunity. Let’s look at how to do it. One way to do this is by zooming up from your current category. That means you dial the category definition up a bit to create a bigger market space. Continue reading
Posted Feb 1, 2016 at Innovation in Practice
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People who believe that the wheel is the greatest invention ever assume two things: That it was wholly new when it was invented, and that is was so wonderful that people adopted it immediately. Historically, neither is true. Continue reading
Posted Jan 25, 2016 at Innovation in Practice
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The availability heuristic is a mental shortcut that occurs when people make judgments about the probability of events by how easy it is to think of examples. The availability heuristic operates on the notion that, "if you can think of it, it must be important." Continue reading
Posted Jan 18, 2016 at Innovation in Practice
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Imagine your marketing team comes up with an idea for a great new product. You absolutely love it. But when you start shopping the idea around the building, you get some very strange looks from people. People are resisting the idea, and you and your team are getting frustrated. Resistance to innovation is a natural phenomena in companies, and it can become a huge challenge unless you manage it correctly. Continue reading
Posted Jan 4, 2016 at Innovation in Practice
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As a teacher of creativity, I agree that persistence is an important success factor when producing new ideas. As the researchers point out, when creative challenges start to feel difficult, most people lower their expectations about the performance benefits of perseverance, and consequently, underestimate their own ability to generate ideas. But other factors can boost...or inhibit innovation...motivation, hope, and anxiety (yes, you read it correctly - anxiety). Continue reading
Posted Dec 28, 2015 at Innovation in Practice
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This month marks the eight year anniversary of Innovation in Practice. As always, I want to thank my many readers and supporters who follow it. Continue reading
Posted Dec 21, 2015 at Innovation in Practice
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"So my definition would be, in order for a certain idea to be creative, it must possess two major components. One, it has to be new, novel, something we haven't seen before," says Rom Schrift, a marketing professor at the Wharton School of the University of Pennsylvania. Continue reading
Posted Dec 14, 2015 at Innovation in Practice
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For innovators working within the confines of large enterprises, the possibilities for transformation, especially with mobile and digital products, are endless. Lean, digital disruptors threaten their larger, more rigid corporate counterparts. Many in the C-suite view these innovations as not only a way to maintain market share with consumers, but also usher in new eras of productivity, efficiency and customer engagement. Continue reading
Posted Dec 7, 2015 at Innovation in Practice
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Confirmation bias is the tendency for people to only seek out information that conforms to their pre-existing viewpoints, and subsequently ignore information that goes against them. You overweight the good news, and underweight the bad news. Continue reading
Posted Nov 23, 2015 at Innovation in Practice
The shifting map of global innovation In the 2015 Global Innovation 1000 study, Strategy&, PwC's strategy consulting group, provides new insights into the ways corporate innovation spending—which totaled $680 billion last year—has been changing in recent years, and examines the implications both for the future course of global economies and for corporate performance. How and where innovation is performed matters: As Harvard Business School professor Michael Porter, author of classic texts on corporate strategy and the competitive advantage of nations, has noted, “Innovation is the central issue in economic prosperity.” Continue reading
Posted Nov 16, 2015 at Innovation in Practice
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A great source of new sales growth is with your existing loyal customers. After all, they already understand the category, they trust your brand, and you have an existing relationship - meaning you’ve been given permission to interact with them. When I say loyal customer, I mean one that buys 100% of the product or service from you and no one else like your main competitors. Continue reading
Posted Nov 9, 2015 at Innovation in Practice
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If you want to shift your mindset in order to aid your innovative thinking, simply act in accordance with the Big Five, and you will be surprised how much faster and easier it will be for you to maximize the innovative thinking techniques and tools you are utilizing. By practicing, you are exercising your brain networks involved in innovative thinking and strengthening the neural connections that matter. Build a strong foundation for your innovative thinking and relish the results. Continue reading
Posted Nov 2, 2015 at Innovation in Practice
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WeWork is a contemporary embodiment of the principles that drove Warhol’s Factory. WeWork bills itself as a community of creators, and has created work spaces nationwide designed to house the entrepreneurs, small business owners and artists of tomorrow, wherever they might live and work. WeWork is a business studio environment that appeals to innovators, mavericks, and artists who have left the constraints of corporate America behind and set off in pursuit of their own business missions with an eye toward building a better future. Continue reading
Posted Nov 2, 2015 at Innovation in Practice
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When using the Attribute Dependency technique, you’ll reach a point in the function follows form process where it’s time to make adaptations to your concept. That’s where you try to improve the concept and put more definition around it. Continue reading
Posted Oct 26, 2015 at Innovation in Practice
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Imagine you’re driving down the highway, and you notice a flag waving in the distance. But something’s not right. The flag is upside down. You’d notice it right away because it’s not in its usual position that you have seen hundreds of times before. Continue reading
Posted Oct 19, 2015 at Innovation in Practice
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The Product Development and Management Association (PDMA), the premier global advocate for product development and management professionals, announced today that it has awarded the 2015 Outstanding Corporate Innovator (OCI) Award to BD (Becton, Dickinson and Company) (NYSE: BDX). Continue reading
Posted Oct 12, 2015 at Innovation in Practice
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How does a company cope with change? It’s a question that looms large for many executives who are struggling to keep up with the breakneck pace of business. Those who fail to answer it may face loss of market share, or, in extreme cases, financial ruin. All too often, companies respond to these pressures by fixating on the future, not realizing that their greatest strength could be hidden in their past. Continue reading
Posted Oct 5, 2015 at Innovation in Practice
The Task Unification Technique is great because it generates novel ideas that tend to be novel and resourceful. Task Unification is defined as: assigning an additional task to an existing resource. That resource should be in the immediate vicinity of the problem, or what we call The Closed World. In essence, it's taking something that is already around you and giving an additional job. Here are two great examples, one about a very young person and the other about a new and nifty device for old people. Continue reading
Posted Sep 28, 2015 at Innovation in Practice
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When you try on a new piece of clothing, like a shirt or a new jacket, what do you see when you look in the mirror? If you’re like most consumers, you’re not looking at the clothing. Rather, you’re looking at yourself and thinking about how that new clothing fits the image of the person you are or want to become. Continue reading
Posted Sep 21, 2015 at Innovation in Practice
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On any given day, it’s estimated that 1 in 25 hospital patients in the U.S. has at least one healthcare-associated infection (HAI), according to the Centers for Disease Control and Prevention. That includes pneumonia; gastrointestinal illness; or infections of the urinary tract, bloodstream or surgical site. Sadly, despite enormous resources aimed at preventing the problem, HAIs continue to result in infection and even death. Moreover, HAIs cost the U.S. healthcare system an estimated $35 billion annually, making it one of the biggest challenges facing hospital chief executive officers. Clearly, a new way of thinking about HAIs is needed. Continue reading
Posted Sep 14, 2015 at Innovation in Practice
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Taylor Mallory Holland at Content Standard wrote this insightful article how tight deadlines can have both a positive and a negative affect on creativity. Continue reading
Posted Sep 8, 2015 at Innovation in Practice
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So what happened here? You were guilty of a bias that we all have called The Hindsight Bias. Hindsight bias, also known as the “knew-it-all-along effect”, is the inclination to see events that have already occurred as being more predictable than they were before they took place. Hindsight bias causes you to view events as more predictable than they really are. After an event, people often believe that they knew the outcome of the event before it actually happened. Continue reading
Posted Aug 31, 2015 at Innovation in Practice
Think about the last time you bought a car or perhaps a computer. Now, think about the next time you’ll buy one of those items. Are you going to do it exactly the same way as before? If you’re like most consumers, the answer is probably not. That’s because you learned some things from the first experience that will improve your purchasing behavior on the next experience. That's especially true with new, innovative products. Continue reading
Posted Aug 24, 2015 at Innovation in Practice
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Engineering firm B/E Aerospace has filed a patent for a “legroom adjustable” seat design that allows flight attendants to move a seat forward or back depending on the size of a passenger, reports the Telegraph. Continue reading
Posted Aug 17, 2015 at Innovation in Practice