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Drew Boyd
Co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results. Innovation practitioner, professor, blogger, and speaker.
Interests: speaking, writing, teaching, ice hockey, innovating, playing blues guitar, building guitars, fishing
Recent Activity
What holds people back from being creative? Is it a lack of time? Do you not have a budget for doing creative work? Perhaps you work in an industry where there are lots of regulatory or legal barriers that seem to make it hard to generate novel ideas. Continue reading
Posted 4 days ago at Innovation in Practice
So where do great ideas come from? The answer might surprise you. Let’s look at the most successful rock band in history, The Beatles. In a biography of Paul McCartney he shared his secret: “As usual for these co-written things, John often had just the first verse which was always enough. It was the direction it was the signpost and it was the inspiration for the whole song. I hate the word, but it was the template” Continue reading
Posted Oct 10, 2016 at Innovation in Practice
A clever and effective way to name an innovative brand is to use an existing verb. Verbs by their very nature are action oriented, so it’s a great way to create a sense of activity and movement for your brand. But even more powerful is when your brand creates a new meaning and becomes the verb itself. In marketing, we call in verbifying a brand. Continue reading
Posted Oct 3, 2016 at Innovation in Practice
Subtraction is a powerful technique because it breaks fixedness and forces you to mentally imagine all the remaining components delivering some new benefit. Continue reading
Posted Sep 26, 2016 at Innovation in Practice
I don't believe Apple has lost its way. I say that not based on what they have or haven’t launched, but rather based on the methods they use to create new innovations. Apple is a prolific user of innovation templates, and these templates predict success. Continue reading
Posted Sep 20, 2016 at Innovation in Practice
Creating an innovative brand is a great way to build loyalty with your customers. For many companies, brands are the single most valuable asset. But once you’ve created a brand, that’s where the challenges kick in. And it can be a real headache if you don’t manage brands correctly. Continue reading
Posted Sep 12, 2016 at Innovation in Practice
Medical device makers have been trying for years to replicate the success of drug-eluting stents - devices that do a particular job while at the same time, delivering a therapeutic drug. Here's a new one that demonstrates the Task Unification pattern. Task Unification is defined as: assigning an additional task to an existing resource. That resource should be in the immediate vicinity of the problem, or what we call The Closed World. In essence, it's taking something that is already around you and giving an additional job. Continue reading
Posted Sep 5, 2016 at Innovation in Practice
There’s an old saying in business. Don’t make enemies of your peers. If you do, you won’t need any more enemies. They’ll be able to do you in...just fine. Continue reading
Posted Aug 29, 2016 at Innovation in Practice
Before you launch your innovation campaign, you want to set up key performance indicators or KPIs for short. Key performance indicators help you keep track of your overall strategy and your individual innovation programs. They alert you when it’s time to intervene and take action to get things back on track. Without KPIs, you’re flying blind, so to speak, and you run the risk of falling short of your overall goal. Continue reading
Posted Aug 22, 2016 at Innovation in Practice
Technology, globalization, economic shifts, geopolitical shocks, and, yes, management thought leaders over the past 30 years have set in motion a continuous onslaught of radical, discontinuous change in the global business environment that will not abate anytime soon. In fact, worldwide economic turmoil will most likely only increase in the future. Is it possible for existing businesses to survive, let alone thrive, in this turbulence? Authors Shane Cragun and Kate Sweetman say “yes” – if you as a leader are prepared to look more inquisitively, even positively, at the global shockwaves that might impact you, and prepare your organizations and the people in them to remove self-imposed blindfolds and proactively seize the opportunity to improve performance in these revolutionary times. Continue reading
Posted Aug 8, 2016 at Innovation in Practice
Innovation is all about delivering value to customers, and you do that by offering them the right products and services. Think of products and services as benefit delivery vehicles. They’re a collection of various features that create value when customers use them. Continue reading
Posted Aug 1, 2016 at Innovation in Practice
Innovator operate in a world of ambiguity. Every situation you face has some uncertainty, and you need to be prepared when unexpected things happen. If you’re not prepared, your strategy may derail and you end up losing competitive ground in the marketplace. Continue reading
Posted Jul 25, 2016 at Innovation in Practice
Want innovation at your fingertips? Consider the Innovate! Inside the Box web application, which acts as a digital sherpa for Systematic Inventive Thinking (SIT). Continue reading
Posted Jul 18, 2016 at Innovation in Practice
Great innovators motivate by activating needs and directing wants. You create a feature benefit ladder starting from the bottom up. But then you motivate consumers starting at the top and working down. Continue reading
Posted Jul 11, 2016 at Innovation in Practice
Your digital assets are just as important as your products and services. Using the SIT Method will unlock more value for your customers and find new ways to engage them more effectively through digital channels. Continue reading
Posted Jul 4, 2016 at Innovation in Practice
CLV encourages innovators to focus on the long-term value of customers instead of investing resources in customers of lower value. And it makes you sensitive to how much you’re spending on acquiring and retaining customers and whether it’s effective. Continue reading
Posted Jun 27, 2016 at Innovation in Practice
At some point as an innovation leader, you and your team will launch new innovations into the market place. Those could be new products and services, it could be a new advertising campaign, or simply displaying your products at a trade show. These initiatives are an important test of your leadership. So here are my tips - the DO’s and DON’Ts for launching new initiatives. Continue reading
Posted Jun 20, 2016 at Innovation in Practice
You are one of the few people who have encouraged me to admit that I want to do great things in my life. I did not always have the courage to proclaim this. When I say it aloud, it fills me with energy. It makes me hungry to acquire knowledge, inspire breakthrough, and create impact. Thanks to you, I feel that I am on my way. Continue reading
Posted Jun 13, 2016 at Innovation in Practice
Diversity is a driver of creativity. Diverse teams see new possibilities, they hold each other accountable to bring their best thinking. And it helps you boost your creativity at work. Continue reading
Posted Jun 6, 2016 at Innovation in Practice
What products or services have you purchased that are your absolute favorites? Can think of a few? My bet is that you can think of a few because those products did everything and more than what you expected. Your satisfaction after consuming those products is very high. That’s one reason why the last step of the buying process, the post-purchase phase, may be the most important in the study of consumer behavior. Let’s learn more reasons why and what you as the innovator can do about it. Continue reading
Posted May 30, 2016 at Innovation in Practice
For most companies, the top marketer, usually called the chief marketing officer, is part of the senior leadership team and sits on the executive committee or management board. In other words, marketing has a “seat at the table.” Continue reading
Posted May 23, 2016 at Innovation in Practice
Have you ever heard the expression, "Riding on the Coattails of Others?" What it means is - achieving success by associating with other people or groups. In sales and marketing, it’s another great way to create opportunities and improve your sales revenue. Let’s look at how. Continue reading
Posted May 16, 2016 at Innovation in Practice
Adjacent markets are a great source of sales growth if you can spot them and if you have the right skills to go after them. Let’s look at how you do it. Continue reading
Posted May 9, 2016 at Innovation in Practice
Look at any industry, in any market, and you’ll find the same strategy playing out everywhere. Companies compete with one another in a mindless race to the bottom, matching products and services feature for feature, competing primarily on price. This commoditizes markets and drives down prices and margins. But ultimately, no one wins—not even the consumer--as quality, service and differentiation suffer. We call this senseless strategy “Attrition Competition”, and it is derived from prevailing military strategy, which seeks to overwhelm competitors. Continue reading
Posted May 2, 2016 at Innovation in Practice
According to the World Health Organization (WHO), the Zika virus is a global emergency. To fight it, humans have to find a way to kill the Aedes Aegypti mosquito. Two marketing agencies in Brazil have designed a novel way to do just that. They call it The Mosquito Killer Billboard. It's a great example of the Task Unification Technique, one of five in the innovation method called Systematic Inventive Thinking. Here's how their innovation works: Continue reading
Posted Apr 27, 2016 at Innovation in Practice