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Drew Boyd
Cincinnati
Co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results. Innovation practitioner, professor, blogger, and speaker.
Interests: speaking, writing, teaching, ice hockey, innovating, playing blues guitar, building guitars, fishing
Recent Activity
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When you invite colleagues to be part of a creativity session, be sure to create a diverse team. Diversity helps people see more possibilities. It creates a stronger sense of group accountability. Diverse groups cause people to bring their best thinking, to behave properly, and to maintain their status in the group as a positive contributor. Continue reading
Posted 3 hours ago at Innovation in Practice
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I am pleased to announce that Systematic Inventive Thinking (SIT) – has opened registration for their upcoming flagship executive program, “Design Your Innovation Blueprint.” The event will be held in New York City, March 1-3, in collaboration with Columbia University.... Continue reading
Posted 7 days ago at Innovation in Practice
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What holds people back from being creative? Is it a lack of time? Do you not have a budget for doing creative work? Perhaps you work in an industry where there are lots of regulatory or legal barriers that seem to make it hard to generate novel ideas. Continue reading
Posted Jan 9, 2017 at Innovation in Practice
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Being creative helps you become a better problem solver in all areas of your life and work. Instead of coming from a linear, logical approach, your creative side can approach a situation from all angles. Creativity helps you see things differently and better deal with uncertainty. Continue reading
Posted Jan 2, 2017 at Innovation in Practice
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Christmas morning in Naples, Florida! I wish the best for all of you in 2017. Drew Continue reading
Posted Dec 25, 2016 at Innovation in Practice
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Established in 1987, Epica is the only prize in the area of creativity judged and awarded by journalists who work for marketing and communications magazines worldwide. This year’s Epica Gold winner for the Innovation Category goes to Art Institute of Chicago “Van Gogh BnB” by Leo Burnett in Chicago. Continue reading
Posted Dec 12, 2016 at Innovation in Practice
by Darla Wilkinson Amazon: it’s practically a household name in today’s world of online shopping. And their innovation efforts don’t stop short of brick-and-mortar retail. This week the online giant unveiled via video their newest creation called Amazon Go. Using... Continue reading
Posted Dec 6, 2016 at Innovation in Practice
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Backing up your car in those crammed, hard-to-see spaces just got safer and easier, thanks to Pearl Automation’s innovative use of the Task Unification Technique. Task Unification is defined as: assigning an additional task to an existing resource. That resource should be in the immediate vicinity of the problem, or what we call The Closed World. In essence, it's taking something that is already around you and giving an additional job. Continue reading
Posted Nov 28, 2016 at Innovation in Practice
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For many people this week’s Thanksgiving celebration will mean endless shopping, prepping, and cooking in anticipation of the big feast. The hours of slaving away in the kitchen usually seem worth it all once you sit and savor the joy shared by family and friends. And though every dish sprinkled with a pinch of love is the tastiest, none of us would slight a little help in the kitchen in order to make this one-day-a-year dinner a little less stressful for the chef. Continue reading
Posted Nov 21, 2016 at Innovation in Practice
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What exactly is critical thinking? Do we know how to define it, or better yet, to foster it in those we are teaching? In her article, “Teaching Critical Thinking: Some Practical Points,” Dr. Linda B. Nilson aptly describes how critical thinking can be encouraged and successfully practiced in the classroom. Continue reading
Posted Nov 8, 2016 at Innovation in Practice
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Task Unification is defined as: assigning an additional task to an existing resource. That resource should be in the immediate vicinity of the problem, or what we call The Closed World. In essence, it’s taking something that is already around you and giving it an additional job. Continue reading
Posted Oct 31, 2016 at Innovation in Practice
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There are various schools of thought about how to learn creativity. One approach is to study the functioning of the brain. The psychology profession leads the way on researching how your brain generates an idea, and it’s contributed a mountain of knowledge about it. These scientists conduct rigorous experiments to see how different conditions affect a person’s creative output. But there is still so much to learn about the brain. Continue reading
Posted Oct 24, 2016 at Innovation in Practice
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What holds people back from being creative? Is it a lack of time? Do you not have a budget for doing creative work? Perhaps you work in an industry where there are lots of regulatory or legal barriers that seem to make it hard to generate novel ideas. Continue reading
Posted Oct 17, 2016 at Innovation in Practice
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So where do great ideas come from? The answer might surprise you. Let’s look at the most successful rock band in history, The Beatles. In a biography of Paul McCartney he shared his secret: “As usual for these co-written things, John often had just the first verse which was always enough. It was the direction it was the signpost and it was the inspiration for the whole song. I hate the word, but it was the template” Continue reading
Posted Oct 10, 2016 at Innovation in Practice
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A clever and effective way to name an innovative brand is to use an existing verb. Verbs by their very nature are action oriented, so it’s a great way to create a sense of activity and movement for your brand. But even more powerful is when your brand creates a new meaning and becomes the verb itself. In marketing, we call in verbifying a brand. Continue reading
Posted Oct 3, 2016 at Innovation in Practice
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Subtraction is a powerful technique because it breaks fixedness and forces you to mentally imagine all the remaining components delivering some new benefit. Continue reading
Posted Sep 26, 2016 at Innovation in Practice
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I don't believe Apple has lost its way. I say that not based on what they have or haven’t launched, but rather based on the methods they use to create new innovations. Apple is a prolific user of innovation templates, and these templates predict success. Continue reading
Posted Sep 20, 2016 at Innovation in Practice
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Creating an innovative brand is a great way to build loyalty with your customers. For many companies, brands are the single most valuable asset. But once you’ve created a brand, that’s where the challenges kick in. And it can be a real headache if you don’t manage brands correctly. Continue reading
Posted Sep 12, 2016 at Innovation in Practice
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Medical device makers have been trying for years to replicate the success of drug-eluting stents - devices that do a particular job while at the same time, delivering a therapeutic drug. Here's a new one that demonstrates the Task Unification pattern. Task Unification is defined as: assigning an additional task to an existing resource. That resource should be in the immediate vicinity of the problem, or what we call The Closed World. In essence, it's taking something that is already around you and giving an additional job. Continue reading
Posted Sep 5, 2016 at Innovation in Practice
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There’s an old saying in business. Don’t make enemies of your peers. If you do, you won’t need any more enemies. They’ll be able to do you in...just fine. Continue reading
Posted Aug 29, 2016 at Innovation in Practice
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Before you launch your innovation campaign, you want to set up key performance indicators or KPIs for short. Key performance indicators help you keep track of your overall strategy and your individual innovation programs. They alert you when it’s time to intervene and take action to get things back on track. Without KPIs, you’re flying blind, so to speak, and you run the risk of falling short of your overall goal. Continue reading
Posted Aug 22, 2016 at Innovation in Practice
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Technology, globalization, economic shifts, geopolitical shocks, and, yes, management thought leaders over the past 30 years have set in motion a continuous onslaught of radical, discontinuous change in the global business environment that will not abate anytime soon. In fact, worldwide economic turmoil will most likely only increase in the future. Is it possible for existing businesses to survive, let alone thrive, in this turbulence? Authors Shane Cragun and Kate Sweetman say “yes” – if you as a leader are prepared to look more inquisitively, even positively, at the global shockwaves that might impact you, and prepare your organizations and the people in them to remove self-imposed blindfolds and proactively seize the opportunity to improve performance in these revolutionary times. Continue reading
Posted Aug 8, 2016 at Innovation in Practice
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Innovation is all about delivering value to customers, and you do that by offering them the right products and services. Think of products and services as benefit delivery vehicles. They’re a collection of various features that create value when customers use them. Continue reading
Posted Aug 1, 2016 at Innovation in Practice
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Innovator operate in a world of ambiguity. Every situation you face has some uncertainty, and you need to be prepared when unexpected things happen. If you’re not prepared, your strategy may derail and you end up losing competitive ground in the marketplace. Continue reading
Posted Jul 25, 2016 at Innovation in Practice
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Want innovation at your fingertips? Consider the Innovate! Inside the Box web application, which acts as a digital sherpa for Systematic Inventive Thinking (SIT). Continue reading
Posted Jul 18, 2016 at Innovation in Practice