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Drew Boyd
Cincinnati
Co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results. Innovation practitioner, professor, blogger, and speaker.
Interests: speaking, writing, teaching, ice hockey, innovating, playing blues guitar, building guitars, fishing
Recent Activity
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By: Tom Ewing, Senior Director, System1 Group “First I look at the purse” sang Motown’s The Countours. Kelley Styring, principal of InsightFarm, would sympathise. In 2006, then again in 2016, she asked hundreds of women to empty out their purses... Continue reading
Posted Oct 5, 2017 at Innovation in Practice
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GladWare containers have become a common household item. Most kitchens today have that designated drawer filled to the brim with self-stacking plastic wonders and the infamous lids with the center circle. Those center circles are most convenient, providing an interlocking... Continue reading
Posted Sep 18, 2017 at Innovation in Practice
By Tim Harford, BBC World Service, 50 Things That Made the Modern Economy In 1911, someone asked Butler to name the most important invention of the industrial era. Steam, perhaps? Electricity? "No," he said. They would both "be reduced to... Continue reading
Posted Sep 5, 2017 at Innovation in Practice
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Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a... Continue reading
Posted Aug 29, 2017 at Innovation in Practice
By Deb Gabor As a brand strategist, author, and public speaker, I rely upon my voice and storytelling ability to make a living. I’ve observed that my interpersonal communication style is less 1:1 and more “broadcast” in nature. I get... Continue reading
Posted Aug 21, 2017 at Innovation in Practice
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Is it true? Do the most creative people generate ideas straight out of their heads without any outside help? That's what most people would tell you. But the reality is that the best innovators boost their creative output with the help of structured tools like patterns and even technology. Continue reading
Posted Jul 24, 2017 at Innovation in Practice
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The United States Postal Service has just released a “first-of-its-kind” stamp that changes appearance when you touch it. What has inspired this small nugget of innovation? The August 21 total eclipse of the sun. It will be the first total... Continue reading
Posted Jul 3, 2017 at Innovation in Practice
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A great example of the Attribute Dependency Technique can be found at My Place Café & Bar at the Hilton Osaka hotel in Japan. Attribute Dependency is one of the five innovation methods called Systematic Inventive Thinking (SIT). It works... Continue reading
Posted Jun 16, 2017 at Innovation in Practice
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Now here's a completely different take on home technology, and it's a perfect example of the Task Unification Technique, one of five in the S.I.T. innovation method. Task Unification is defined as: assigning an additional task to an existing resource. That resource should be in the immediate vicinity of the problem, or what we call The Closed World. In essence, it's taking something that is already around you and giving an additional job. The new LG Hom-Bot robotic vacuum does just that. Continue reading
Posted Jun 5, 2017 at Innovation in Practice
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The Principle of Function Follows Form - innovating from the Solution to the Problem. Continue reading
Posted May 31, 2017 at Innovation in Practice
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Recently, I was delighted to receive a message from my friend, Frank Grunwald, Visiting Lecturer at Purdue University, telling me of his plans to incorporate Systematic Inventive Thinking into his spring Industrial Design course. An expert industrial designer himself, Frank... Continue reading
Posted May 8, 2017 at Innovation in Practice
By Carol Ozemhoya, Contributing Editor at Vector Some people worry about technology costing people jobs and taking over the world as has been portrayed in many major motion pictures, such as the “Matrix” series. But in reality, a lot of... Continue reading
Posted Apr 27, 2017 at Innovation in Practice
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David Kwon shared this amazing infographic detailing the history of the wheel. It's a nice follow-on post to mine: The Wheel: A Great Innovation? There are a lot of myths and misperceptions about the wheel and it's impact on society. Read more here. Continue reading
Posted Apr 17, 2017 at Innovation in Practice
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As an innovation leader, you are now responsible for a bundle of resources that you’ll need to get the job done. Those resources include human resources - your team - and also include financial resources in the form of a budget. Continue reading
Posted Apr 13, 2017 at Innovation in Practice
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We all know the endless kick-on, kick-off routine associated with that perfectly comfortable pair of house slippers. Our days are filled with quick trips to the market, impromptu lunches, and endless dog walks. And one of two scenarios are typically... Continue reading
Posted Apr 4, 2017 at Innovation in Practice
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What’s in a name? Perhaps more than we might think, according to researchers at the Hebrew University of Jerusalem. Most of us are familiar with the dynamic of “judging a book by its cover,” making quick judgments about a person... Continue reading
Posted Mar 23, 2017 at Innovation in Practice
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by Deb Gabor A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people... Continue reading
Posted Mar 20, 2017 at Innovation in Practice
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Perhaps the most important role of the innovation leader is creating a competent team. For that reason alone, it’s one of the most challenging. It’s a constant fight for talent. You may have the best products and services in the market, but without a strong, talented marketing team behind them, you’ll start losing ground to the competition. Continue reading
Posted Mar 13, 2017 at Innovation in Practice
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A company that retains a high percentage of its customers must be doing a lot of things right. That’s why Retention Rate is the best indicator of a company’s long term viability. Continue reading
Posted Mar 2, 2017 at Innovation in Practice
To use the Inversion technique, start with the components of the brand promise. Take each one away one at a time and envision in what ways the consumer would be affected...in an extreme way...if it did not have this aspect of the promise. Make sure that the "bad thing" that happens is so far fetched that viewers understand it's a joke. Otherwise, they'll get confused. Continue reading
Posted Feb 21, 2017 at Innovation in Practice
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A new national study by Pollfish [www.pollfish.com], reveals this year's most coveted brands, products, and restaurants for Valentine's Day 2017. According to the Pollfish Valentine's Day National Survey, the world's leading self-service mobile survey and market research platform, men are... Continue reading
Posted Feb 14, 2017 at Innovation in Practice
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During my career, a lot of my senior marketing colleagues would come to me and complain about some of their newest staff members. They were frustrated because these new marketers just couldn’t seem to get the right perspective of the... Continue reading
Posted Feb 7, 2017 at Innovation in Practice
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For many categories of products and services, consumers buy from a number of brands. Take the clothing category, for example. I’m willing to bet that every item of clothing you’re wearing right now came from a different manufacturer. The same is true of most food categories and many others. It’s just the nature of these fragmented industries that consumers will buy from many sources. Continue reading
Posted Jan 31, 2017 at Innovation in Practice
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When you invite colleagues to be part of a creativity session, be sure to create a diverse team. Diversity helps people see more possibilities. It creates a stronger sense of group accountability. Diverse groups cause people to bring their best thinking, to behave properly, and to maintain their status in the group as a positive contributor. Continue reading
Posted Jan 23, 2017 at Innovation in Practice
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I am pleased to announce that Systematic Inventive Thinking (SIT) – has opened registration for their upcoming flagship executive program, “Design Your Innovation Blueprint.” The event will be held in New York City, March 1-3, in collaboration with Columbia University.... Continue reading
Posted Jan 16, 2017 at Innovation in Practice