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Donna DeClemente
Rochester, New York
Marketing Professional, SEM Consultant, Social Media Diva, Promotional Expert, Writer, Blogger and Mom
Interests: Besides social media and promotions, I love music, travel, golf, theater, my family, reading, the beach, and my pets...Shadow, our golden retriever, Izzie, our King Charles Spaniel and Jack and Rose, our cats. One of my favorite authors is Stephen King, and my favorite movie is the Lord of the Rings trilogy
Recent Activity
Yvonne invited me to attend my first BlogHer conference which was in Chicago back in 2008 I believe it was. Yvonne introduced me to all these great women that she mentioned in this post. We also got to meet Elizabeth Edwards that year who was an amazing woman. I am deeply grateful to Yvonne for this experience and introducing me to the blogoshpere. I'm still blogging after all these year! Thanks again Yvonne.
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By Donna DeClemente, Donna's Promo Talk Memorial Day is this weekend, what we refer to as the unofficial start of summer, which includes many summer-themed promotions targeted to consumers of all types. It also kicks off the summer movie season with many action-adventure type movies hitting the theaters soon. “TRANSFORMERS: AGE OF EXTINCTION”, the fourth film in director Michael Bay’s global blockbuster franchise, will hit theaters on June 27. It stars some of my favorite actors, Mark Wahlberg, Stanley Tucci and Kelsey Grammer. The film's PR release states that the movie "begins after an epic battle that left a great city torn, but with the world saved. The characters are swept up in a war of good and evil, ultimately leading to a climactic battle across the world." Sounds like another classic adventure movie! You can watch the trailer here. Big Red Soda has partnered with Paramount Pictures on this movie to launch a promotion offering fans a way to win big prizes and collect some Transformers swag. The Big Red $25,000 Transformers Sweepstakes just launched on May 19 . Fans can enter the sweepstakes at which is off of Big Red's Facebook Page. Prizes include TRANSFORMERS collectable figures, Hasbro toys inspired by the movie, wearables, DVDs, posters and even a cooler that transforms into a picnic table. All in all, Big Red will be giving away over nine hundred prizes sure to create some excitement at all levels. Sweepstakes ends on August 15. The promotion also includes Limited Edition TRANSFORMERS themed cans found only on Big Red Zero soda. The series of six cans will feature renderings of TRANSFORMERS figures Optimus Prime and Bumblebee. Fans will even be able to pick their side by choosing between Autobot and Decepticon themed cans. "This is our opportunity to offer everyone a chance to receive something ‘Deliciously Different’ in anticipation of one of the biggest films of the summer,” says Thomas Oh, Big Red’s SVP of marketing. “We are thrilled to be part of bringing the explosive on-screen action of TRANSFORMERS to life with not only our Limited Edition TRANSFORMERS can series but also a sweepstakes offering fans the chance to win some unique TRANSFORMERS prizes.” So get ready for an action-packed, hot summer. After the hard, cold winter that most of us experienced this year, we're all so looking forward to it! Continue reading
Posted May 21, 2014 at Lip-Sticking
By Donna DeClemente, Donna's Promo Talk Sunday is Mother's Day and while I appreciate a day that celebrates moms, I feel it has become a bit too commercial. Whatever form of media you may engage in right now you will see a "Mom" message in one form or another. Marketers have again come out in full force positioning their products as the perfect gift for mom. For me, what I really want this Mother's Day is warm weather and, as tradition, some flowers to plant. One of our company's long-standing clients is Lane Bryant and each year they tend to run a Mother's Day promotion. Last year I wrote about their Mom and Me Photo Contest. This year we are assisting them with running the Makeover My Mom Contest. Consumers were invited to visit the Lane Bryant Facebook page and click on the Contest app to participate. During the submission period, you could submit an essay (up to 250 words) describing why your mom deserves a makeover. The Submission Period ended a few days ago and we're now in the Voting Period of the Contest. All of the submissions are posted in the Contest app and the general public is invited to vote for the one that they find most deserving of the Grand Prize. The three submissions that receive the most votes by the end of Mother's Day, May 11, will become contest finalists. The sponsor will then have their panel of judges review these three submissions and determine the winners based on the following criteria: Entrant’s genuine love for their mother (50%) and the Entrant's creativity and uniqueness (50%). The Grand Prize Winner will receive a trip for two to the Lane Bryant Corporate Office in Columbus, OH, which includes round-trip airfare, 2 nights hotel accommodations and a $500 Lane Bryant makeover for the Winner’s Mother or Mother-figure. The other two finalists will each receive a $250 Lane Bryant gift card. The winners will be contacted next week, around May 14. We've been experiencing some issues with contests that include public voting, so we now make sure that the official rules include a clause that state that the Sponsor may disqualify any vote or voters who tamper or attempting to tamper with the voting process or who may submit more than the one vote per day allowed. The rules also states that the use of any voting board or voting forums are not allowed and anyone suspected of using them may be subject to disqualification. Including a judging component to determine the final winner also allows the Sponsor the ability to choose the submission that best meets the criteria and not just solely determined by votes. This is a recommendation that we consistently make to our clients when setting up a public voting contest. There appears to be over 800 submissions in the contest and many of the submissions, from what I have read, include some heartwarming stories. So it appears the contest has been a success. Happy Mother's Day to all those moms who's stories are shared here as well as the rest of us moms. Mother's Day is a bit depressing for those of us whose moms are no longer living, which some of the contest stories shared. The holiday now reminds me of how much I miss my mom and how I really miss saying the word "mom". It is one of the first words we learn and one we tend to take for granted. Happy Mothers Day Mom. Continue reading
Posted May 7, 2014 at Lip-Sticking
By Donna DeClemente, Donna's Promo Talk You may need to review if your social media promotions have been legally compliant, or not. Even if you abide by all the rules and regulations pertaining to sweepstakes and contests, there is another federal government regulation that you need to keep in mind. Recently the Federal Trade Commission (FTC) completed an investigation into a Pinterest-based contest conducted by Cole Haan. The contest rules instructed participants to create Pinterest boards titled “Wandering Sole” and pin five images of shoes from Cole Haan’s Pinterest board as well as five images of the participants "favorite places to wander", all tagged #WanderingSole. Cole Haan would then judge all the entries and award one grand prize winner based on creativity a $1,000 shopping spree. Sounds like a pretty simple Pinterest contest that is similar to many others. However, in a public letter from the FTC sent to Cole Haan’s counsel, the FTC expressed concern that the participants re-pinning of Cole Haan products were endorsements of the products and there was no clear indicator that the pins were incentivized by the opportunity to win the $1,000 shopping spree. The FTC claimed that by instructing participants to just use the hashtag #WanderingSole, Cole Haan did not adequately communicate that this was a contest entry with a financial incentive between the participant and the Sponsor, Cole Haan. The letter stated that Cole Haan may have violated Section 5 of the FTC Act, which “requires the disclosure of a material connection between a marketer and an endorser when their relationship is not otherwise apparent from the context of the communication that contains the endorsement.” Under these circumstances, entry into a contest to receive a prize in exchange for endorsing a product through social media constitutes a material connection that would not reasonably be expected by viewers of this endorsement. Upon further review, the FTC chose not to pursue any action against Cole Haan at this time. They stated the reasons being that they had not publicly addressed that entry into a contest is a form of material connection nor whether a "pin" on Pinterest may constitute an endorsement. So we now need to be aware that the FTC has "publicly addressed" this issue. They also stated that they chose not to pursue this because it drew a small amount of participants and that Cole Haan has since adopted a social media policy that meets the FTC's concerns. So you may now be wondering how the ruling impacts future plans for social media promotions, particularly those that encourage user-generated content to be created and shared not just on Pinterest, but other social media networks such as Twitter, Instagram and Facebook. One simple way is to clearly communicate that this is a promotion with the hashtag. You can do that by adding a second #hashtag such as #sweeps #contest or #giveaway to your promotion, or combine it into one i.e., #WanderingSoleContest. Since this does make the hashtag longer, you may want to keep the promotion name as short as possible. Another thing to keep in mind when structuring your promotion is to ask the participants to create something more original, not just post or repin photos of your product from your website. For example, invite them to submit a photo of their recipe creation or in the case of this recent Instagram Contest from the folks at Kissimmee, FL, invite them to create a video describing how they would "Rock their Vacation" in Kissimmee. I wrote about these new FTC endorsements guidelines when they were originally introduced back in 2009. At the time it was a warning to many bloggers who were writing posts for various brands and not disclosing that they were receiving payment or free product in return. At the time the FTC said that they had "no intention of shutting down the blogosphere" and to go after every little blogger (which we were all very concerned about). Instead it was more targeted to "those affiliate marketers who make exaggerated claims just to drive web traffic to make money”. We couldn't agree with them more on this issue. Now I don't think the FTC intends to go after every little social media contest, but instead they want marketers to be aware that if they are requesting user-generated content tied to their brands, than they should make it more obvious of why this content is being created in the first place. Makes overall perfect sense when you think about it. One of the first rules of social media that I learned and incorporated into all my presentations was transparency. That still rings as the #1 rule in my opinion. Continue reading
Posted Apr 30, 2014 at Lip-Sticking
By Donna DeClemente, Donna's Promo Talk Home & Family, which is part of The Hallmark Channel family, is celebrating Season 2 of their series with the Renew-It-All-Sweepstakes which they launched on March 31. The sweepstakes is offering one lucky winner a chance to have their home renewed. The grand prize consists of $15,000 in cash to fix up a home along with a trip to Los Angeles for winner and guest to appear on the Home & Family set. Ace Hardware is a partner providing a $2,500 gift card in the grand prize package along with Lumber Liquidators who is also a partner providing a $2,500 gift card as well which brings the total value of the grand prize to $21,500! Hallmark Channel's Home & Family is a daily, two-hour lifestyle program currently hosted by Mark Steines and Cristina Ferrare. Mark was a long standing co-anchor on "Entertainment Tonight and also was named People Magazine’s “Sexiest Men of 2004”. Chistina started out as a model, has had many TV appearances including co-hosting Good Morning America. She is a NY Times best-selling author and most recently published a cook book titled "A Big Bowl of Love". The Home & Family series includes a lineup of celebrity guests, chefs, designers, and even audience members. The Grand Prize winner of the Renew-It-All Sweepstakes is expected to appear as a guest on the show during a taping scheduled to take place between July 14 - 25, 2014. Yesterday's episode featured actress Elizabeth Henstridge ("Agents of S.H.I.E.L.D.") along with actor Lou Wegner who shared their advice and challenges of owning pet rabbits. Today's episode features Actor Miguel Ferrer ("NCIS: Los Angeles"), Judge Cristina Perez along with yoga guru and raw food enthusiast Rainbeau Mars. This is our first time working with the Hallmark Channel which is part of the Crowne Media Group. We were brought on board to be the Sweepstakes Administrators for this promotion through one of their agencies, The Promotional Edge. The Promotional Edge specializes in promotional marketing and they are based in the LA area. So we are hoping this is the first of many more promotions that we can assist them with. Check it out, you can enter the sweepstakes up until May 1 Continue reading
Posted Apr 16, 2014 at Lip-Sticking
By Donna DeClemente, Donna's Promo Talk Tomorrow is the start of the 2014 Masters Tournament, the first PGA major of the year. Augusta National Golf Club in Georgia has been the host of this yearly tournament since 1934. This year the biggest talk of the tournament has been that Tiger Woods will not be playing in the Masters for the first time in 20 years because of a back injury. Tiger recently announced he had a successful surgery for a pinched nerve that has been hurting him for several months. Phil Mickelson, a three-time Masters champion and the reigning Open Championship winner, is playing. He was quoted at the Practice Round on Tuesday that he misses having Tiger Woods in the field at the Masters this week. "He's been such a mainstay in professional golf and the majors. It's awkward to not have him here. I hope he gets back soon." Shown here is a photo of Phil Mickelson hitting a stroke on No. 11 during Tuesday's Practice Round taken by Charles Laberge/Augusta National. Rory McIlroy is also a favorite player this year. This is McIlroy's sixth Masters, and his best finish remains that disappointment from three years ago when he was the third-round leader and shot a final-round 80 and dropped to tie for 15th. However, he bounced back to win the U.S. Open that year and captured the 2012 PGA Championship as part of a player-of-the-year season that saw him go to No. 1 in the world. "It's been six years since the first time I came here." McIlroy stated at yesterday's practice round. "Really looking forward to the week. It's probably the most anticipated week of the year." To help celebrate the Masters this week I wanted to share with you a sweepstakes that we are administrating which is from the makers of Golf Pride, the #1 world leader in golf grip technology, and Golf Galaxy. They are promoting 2014 National Re-Gripping month by offering a chance to win a Stay and Play Golf Package at Brandon Dunes Golf Resort for one lucky winner and three of their friends. Entries are being accepted now up to April 23. To enter the "Get a Grip on Your Game" Sweepstakes participates are invited to take a photo in any Golf Galaxy Store and share it by either 1)Visiting and uploading their photo with their completed online entry form or 2) Sharing the photo on Twitter using the hashtag, #ReGripGolfGalaxy along with including @GolfGalaxy and @GolfGrips in the tweet. The prize package includes a 3 night/4 day accommodations in a 4-bedroom unit at the Bandon Dunes Golf Resort in Bandon, Oregon along with golf and cart fees to play on all five of the resort courses, plus meal vouchers good for use at any of the Resort's restaurants and local transportation vouchers to and from the airport. The courses are famous for their links tradition that overlook the Pacific ocean. Round One of the Masters starts tomorrow, Thursday, and it's anyone's guess who will take the green jacket home this year. My colleague, Matt, is there for today's practice round. He's been making an annual trip with a few golf buddies to first play a few rounds in Hilton Head, then head over to Augusta for the Wednesday Practice Round. He's a big Tiger fan, so was very disappointed when he heard the news that Tiger would not be there. Let's hope Tiger heals well and can get back to the game soon. Continue reading
Posted Apr 9, 2014 at Lip-Sticking
By Donna DeClemente, Donna's Promo Talk Thousands of Americans say that they wish to take a vacation to Australia someday, but still haven't been there. Well Tourism Australia is hoping that their new Australia Someday promotion will prompt many of us to act on that wish now. Last week they launched the Someday campaign which is in partnership with Virgin Australia and Delta Airlines, their first joint U.S. marketing campaign, which offers a chance to win one of 52 amazing trips to Australia. “Someday” hopefuls can visit to participate in the Australia Someday Challenge Sweepstakes and explore unforgettable experiences throughout Australia. “I really want to go someday” is something Americans say a lot about Australia. Beyond the major landmarks, few realize the variety an Aussie vacation allows, where to start or truly how close Australia is – only 14 hours from Los Angeles to Sydney on Virgin Australia’s daily direct flights. Once on the promotion's website, participants can choose from 52 signature week-long trips, one a week for a whole year, that feature the best experiences and events in Australia. Each trip comes complete with a week’s hotel, round-trip airfare for two and the featured Australian experience. "Someday" participants are invited to go through a visual journey that includes videos and pictures related to each of the 52 experiences which act as clues to where in Australia the experience is located. Georgina from Virgin Australia Airlines provides instructions on how to win the "Someday" that they chose by guessing correctly where it is located. First they select the state from the map of Australia they think this Someday is located and then place a “pin” on the exact location on the map. If their guess is correct, within a 10 mile radius from the actual location, they will be entered into the drawing for a chance to win that “Someday” trip. Participants can make a guess on each of the 52 experiences, but will only be eligible to win once. If an experience does not receive any correct guesses, then a second-chance drawings will be conducted at the end of the promotion from everyone who participated to award that experience. Jane Whitehead, Tourism Australia’s Vice President, Americas, said “We created a contest that will test everyone’s Aussie geography, provide some great vacation inspiration and, importantly, show how accessible an Aussie vacation is – and how each of these experiences can be enjoyed within one week-long trip.” Tourism Australia has been working with the agency team at the Clemenger Group, BBDO, who are located in Sydney, to create this campaign. The agency contacted us to assist with the promotion administration and to make sure it complies with all U.S. rules and regulations. The team tells me that the promotion has gotten off to a great start. Within the first 5 days they had received 114,865 entries with 28,944 unique entries, averaging out to be 3.9 entries per user. The promotion ends on April 21 and then the answers will be revealed for each experience. The website will continue to serve as a tool for Americans to build their ideal Australian trip, using the “Someday” trip itineraries that were created for each experience along with Virgin Australia’s Airpass. Special offers from Delta Vacations and Virgin Australia will be available for those who entered, but did not win and still may want to experience their Aussie “someday” now. I myself may take them up on one of these offers. I've always dreamed of "Someday" snorkeling in the Great Barrier Reef! 2015 may be a good year to experience "Down Under". Continue reading
Posted Apr 2, 2014 at Lip-Sticking
By Donna DeClemente, Donna's Promo Talk Are you or someone you know planning or even thinking about getting married? Then you probably would like to know more about a contest that awards you with a wedding? Here are a couple of wedding contests that my company has been assisting clients with that are targeting two totally different audiences. The first one is the Bahamas 16 Islands Wedding Invitation. This contest is sponsored by the Bahamas Ministry of Tourism who have been promoting their Islands as a perfect wedding destination. Their website offers 16 different wedding packages from among their 16 islands. The contest invites participants to enter the contest by visiting the Sponsor's website, or their Facebook page. To enter they must first pick their top 3 Bahama Islands in order of their preference and then explain why they should win their dream wedding. The submission may consist of a either a photo with a written essay or a link to a video and convey why they should win a wedding in The Bahamas. Both the photo and the video should include the entrant with their partner. The written essay should be no longer than 250 words and the video should be no longer that one minute. The contest launched on Valentine's Day, Feb. 14th and submissions are being accepted up till June. 13. All the submissions can be reviewed here on the site which now has about 1,200 submissions. Justin Hancock, Digital Content Manager at the Zimmerman Agency, (Sponsor's agency) stated that "So far we've seen great success in gaining entries through Facebook and our 16 Weddings landing page. From quality video and image content, to creating an email database from the users who have opted in to receive our targeted emails, we're very excited with the results of the campaign at this point." Starting on June 14 through the 30 the public will be invited to vote for their favorite couples. At the end of the Voting Phase a panel of judges will review all the submissions and choose 16 grand prize winners, one winner per island who will each receive a wedding package to take place on one of the 16 different islands in The Bahamas. The judging criteria is based on the following: Public Appeal 30%, Creativity 40% and Quality of Submission 30%. Some stories are very heartwarming, so I invite you to take a read here. The wedding packages range from The Royal Bliss on Paradise Island which is the most elaborate valued at $5,645, to Colour Me with Love on the Island Nassau with a value of $2,210, to the smallest package such as Seashell Beauty on Crooked Island valued at $1,300. All wedding packages come with a Marriage Officiant, Processing of Legal Documents, Transfers to and from Registrar General’s or Commissioner’s Office, Bridal Bouquet, Groom’s Boutonniere, Ceremony Site and a Wedding Coordinator. Even if you aren't planning on getting married, may be worth a story to help celebrate your anniversary. The second contest is sponsored by the folks at VisitDenmark which is called Validate Your Love in Copenhagen. Denmark is celebrating 25 years of same-sex civil unions. They are inviting same-sex couples to enter the contest for a chance to win a trip to Copenhagen to get married during the outrageously fun and extravagant Eurovision Song Contest festivities. Denmark is known for hosting many gay and lesbian events during the year, including the annual Copenhagen Pride Week festival that takes place in August each year. Participants are invited to the VisitDenmark website and instructed to upload an inspirational and creative photo or video explaining why they want to get married in Copenhagen. Or they can post their video or photo on YouTube, Vine, Vmeo, or Instagram and include the link to it in the designated field on the entry form. If they use Instagram they must provide their Instagram handle. One grand prize winner will win a trip for two people to Copenhagen to get married on May 9, 2014. The wedding will take place on the cobble stoned square of Højbro Plads which is located on the Eurovision Fan Mile in the city center of Copenhagen in vicinity of the Danish Parliament, Christiansborg, the first place in the world to acknowledge and legalize same-sex civil partnerships. The wedding ceremony will be performed with other aspiring wedding couples from around the world, and is not a personalized wedding ceremony. Submissions for the Validate Your Love contest will be accepted up till April 6. No voting is is included in this contest. A panel of judges will review all the submissions and choose the winner based on this criteria; Originality and Creativity 35% and Relation to the theme sixty-five 65%. So there you have it. Two different wedding contests, both with weddings taking place on two different specific dates, in two different places in the world, targeted to two different audiences. Continue reading
Posted Mar 26, 2014 at Lip-Sticking
By Donna DeClemente, Donna's Promo Talk We all are very happy to welcome Spring, which officially arrives tomorrow at 12:57 pm ET, after experiencing the coldest winter that most of in here in the Northeast can recall in our lifetime. But they say we won't really feel it since this cold pattern here is expected to last through the end of March. With the arrival of Spring, tomorrow also kicks off this year's NCAA March Madness tourney. Have you got your brackets done yet? Better hurry. It happens every year this time. The productivity in the office goes way down as people discuss their bracket choices and who's in and who's out as the games go on. This year every game will be streamed live online, so there will be many monitors in the office focused here. NCAA fans will be visiting Buffalo who is host to the tournament through the weekend. Our local favorite team, Syracuse Orange (3rd seed), kick off there tomorrow afternoon against the Western Michigan Bronco's (14th seed). I have to admit, I still don't understand the whole seed thing and I've read many predictions of who's going to win based on past seed placement, but really who knows! LG Electronics USA is in its fifth year as an NCAA corporate sponsor and this year they are inviting fans to “Do Game Day Right.” Fans can explore the LG Locker Room from the LG Facebook page where they can enter the Locker Room Sweepstakes for a chance to win a trip to the 2014 NCAA® Final Four™ tournament happening in Northern Texas. Fans can also enter any where online that they see this 'Sweeps' pennant graphic that is located on over 50 different retail websites that carry LG products. Other great prizes include chances to win LG products such as a LG Washer and Dryer pair, a 55" and a 47" LG Smart TV, a LG G Pad and a LG Countertop Microwave. Entries are being accepted daily through 3/28/14. LG is also giving fans another way to win a trip for 2 to the 2015 NCAA® Division 1 Men’s Basketball championship with a contest inviting them to post in Vine and show their game day passion. Fans now have only up till March 21 to create a video showing how they “Do GameDay Right” using the Vine mobile app. Fans must also follow @LGUS on Twitter and tweet their Vine with the hashtag #LGGameday where you can view many of these videos. Once the Submission period has ended, 50 Semi-Finalists will be randomly selected and from those a panel of judges will choose the top 10 Finalists based on the following judging criteria: Passion and excitement conveyed with relation to the contest theme – 50%; Originality and creativity – 25%; Clarity and quality of video – 25%. The public will then be able to vote on their favorite from the 10 Finalists the judges have picked. The grand prize winner will be determined by the video that receives the most votes. For those of you still looking for a Brackets challenge to submit, here's one from Quicken Loans that's on Yahoo offering a chance to win a Billion Dollars! Good Luck everyone and go CUSE! Continue reading
Posted Mar 19, 2014 at Lip-Sticking
By Donna DeClemente, Donna's Promo Talk User-generated content that is submitted in contests is an extremely popular way that brands and companies execute to engage with consumers. Social media enables them to help spread the word, gain new followers, and hopefully customers, while at the same time creating buzz for their business. By inviting people to upload a photo, a video, a recipe, a design, or a written essay they also can gain great insights into how consumers use and/or feel about their product and services. This new contest from Song Silo invites people to create and share music on their new platform. is a social collaboration website that launched late last year with the objective of becoming a universal community of artists, bands, writers, musicians and music lovers. It is the brainchild of three brothers, Michael, David, and Bernard Edwards, Jr, who have a passion for music which they inherited from their father, disco icon Bernard Edwards. SongSilo came to us for assistance in launching their first contest with an objective to drive people to the site to create, collaborate and listen to music. On March 1 they launched the SongSilo Original Works Contest. They decided to open up their first contest to all U.S. and Canadian residents and are allowing anyone 13 years or older to participate. Submissions must include a track which is original material, the work of the person who entered and at least two and a half minutes long. Participants have to visit the Contest Profile on the site to publish their track. They can publish as many tracks as they wish during the Submission period which is open till March 31. A panel of judges will review all submissions and select the top five Finalists based on the following criteria: Originality and Creativity, 25%, Quality of Submission 25%, Uniqueness & Style 35% Use of collaboration 15%.These five Finalists will then have their tracks displayed in the Contest Gallery on the SongSilo website. Starting on April 5 the public will be invited to vote on their favorite. Only one vote per person per track will be allowed during the voting phase which will end on April 26. So instead of leaving the determination of the winners totally up to public vote, the judging phase helps to prevent a submission from becoming a winner that really does not meet the high standards of what SongSilo is all about. “We wanted to give everybody who wants to be involved in music, an opportunity to create and enjoy the artistry of song,” said Michael Edwards. “Not everyone has the tools it takes to create or compose -- whether that is a specific skill or piece of equipment. Song Silo changes all that.” The Finalist with the highest number of votes will be determined as the Grand Prize winner who will receive a $1,000 cash prize plus a SongSilo premium account for a year. Also one First Prize winner will receive $250 along with a SongSilo premium account as well. The Edward brothers are hoping to carry on the family tradition of making music fun. Their father, Bernard Edwards, along with Nile Rogers, was a founding member of Chic. Together they created such hits as ‘Dance, Dance, Dance,’ ‘Everybody Dance,’ ‘I Want Your Love,’ and ‘Le Freak’. The brothers are hoping to leave their own mark through the creation of SongSilo. Already the contest has gotten some good, quality submissions. Check it out here, sign-up for free, take a listen and if you're a musician, get your track created and submitted soon. Continue reading
Posted Mar 12, 2014 at Lip-Sticking
By Donna DeClemente, Donna's Promo Talk Last June Instagram added a video sharing feature to its application which allows users to capture a 15-second video and upload to various social networking platforms. This video feature also comes with some filters, similar to Instagram's photo filters, that can help improve the video. It was reported that 5 million Instagram videos were shared in its initial 24 hours. I was writing about video contests at the time and predicted that Instagram video contests would be the next big hit. Here is one Instagram video contest that we are currently involved in. Experience Kissimmee launched their "Rock Your Vacation” Instagram Video Contest on February 3. The contest invites participants to create and post an original 15 second video demonstrating how they would “Rock Their Vacation in Kissimmee” and to use the #RockYourVacation hashtag. The @ExperienceKissimmee Instagram account is approving the videos by commenting on each one. Once approved, the entrant must then visit, click on their video to "verify it" and submit their contact information to receive one complete entry. Each participant may post as many videos as they like up till the end of the contest submission period which is March 16. A panel of judges will review all the eligible videos on the following criteria: 50% relevance to the Rock your Vacation in Kissimmee theme, 30% originality and creativity and 20% uniqueness. The top eight videos will be determined as the Finalists and be displayed in a gallery at Visitors to the site will be invited to register and vote per a bracket system for the video they believe best meets the judging criteria. Only one vote per bracket, per day will be allowed. The voting phase starts on March 31 and ends on April 20. The Grand Prize winner will be determined by who has received the most votes. They will receive a VIP Vacation Package to Kissimmee, FL, for themselves and up to five guests that includes airfare, 5-night/6-day accommodations in a 7-bedroom house provided by All Star Vacation Homes, a car rental and a variety of tickets to area attractions. Total value of the vacation package is over $9,000. At the end of the contest period we will randomly draw five winners who submitted a video as well as seven winners who just voted. The video winners will each receive a Samsung GALAXY Wi-Fi Camera. The voting winners will each receive a pair of Beats by Dre Solo headphones. This concept for this contest came from our friends over at Sparkloft Media, the sponsor’s agency, who specializes in social media campaigns. They introduced me to Seen, a platform that helps brands and agencies launch, promote and measure both Instagram and Twitter campaigns. I'm hoping to possibly engaging Seen if and when a client needs may fit. Instagram celebrated just their 3rd birthday this past October. Their website states that they have 150 million active monthly users, but that figure hasn't been updated since September. Facebook reports show that it now is over 180 million. According to this recent study from L2, a digital think tank, Instagram users are overwhelmingly young, wealthy and female. About 58% use the service every day and it is growing faster than any other major mobile app or social network, including Twitter and YouTube. So I believe a pretty safe prediction to make is that we will be seeing many more Instagram video contests this year. If you're interested in learning more or like to share a contest that you are working on please contact me. Continue reading
Posted Mar 5, 2014 at Lip-Sticking
By Donna DeClemente, Donna's Promo Talk With today's blog post, I am celebrating my 7th year of being a blogger. I wrote my first blog post on Donna's Promo Talk on February 27, 2007. I have developed a few traditions over the years in my blog postings, such as covering the Olympic Games and the Super Bowl which I just completed. Another tradition I follow is to celebrate my blog’s birthday by writing about the same brand that I devoted my first blog post about, and one brand that I truly admire, which is Dove. In 2004, Dove launched their “Campaign For Real Beauty". Now, ten years later, Dove has teamed up with an emerging female filmmaker to create Selfie, the latest Dove documentary that still seeks to widen the definition of beauty. Selfie features a group of real women as they celebrate refreshing revelations of their unique beauty. Here's a look at the short version: Dove is now inviting everyone to join the conversation and share what beauty means to you at #beautyis and at Participants can just share their thoughts with 140 characters or less or they have the option to upload a photo or video. Dove's most recent research study, The Real Truth About Beauty, reveled the following: Only 4% of women around the world consider themselves beautiful (up from 2% in 2004) Only 11% of girls globally are comfortable describing themselves as ‘beautiful’ 72% of girls feel tremendous pressure to be beautiful 80% of women agree that every woman has something about her that is beautiful but do not see their own beauty More than half (54%) of women globally agree that when it comes to how they look, they are their own worst beauty critic Dove has created self-esteem building educational programs and activities that encourage, inspire and motivate girls around the world to reach their full potential. They claim to have reached more than 9 million girls so far with this programming and have set a global goal of reaching 15 million girls by 2015. If you're interested in getting involved you can check out these tools and resources Dove has pulled together. I am a member of Dove Insider and receive email updates from them that include special offers, new product information and exclusive savings and promotions. Right now Dove is featuring their new Dove Advanced Hair Series products and inviting members to write a review, or simply state why they would like to try one of these new products, for a chance to instantly win a $25 Amazon Gift Card. They have up to 200 electronic gift cards to be given away up till March 31. At that time they will conduct a second chance drawing to award any remaining gift cards. Looking back on the previous blog posts I've written about Dove I noticed that two years ago I was at my computer and clicked over to the Dove Facebook page to see what they were up to. To my surprise I found that Dove had just converted to the new Facebook Timeline. Dove was one of the first brands that Facebook partnered with to roll out their new Timeline for business pages. It's hard to believe that was just two years ago. Today Dove is using the social media platform to further invite fans to share what they feel Beauty Is. I'm very happy to still be blogging after seven years. My birthday celebration wouldn't be complete without thanking my good friend and founder of the Lipsticking blog and BlogPaws, Yvonne DiVita, along with her business partner and now husband, Tom Collins, for helping me get started. Thanks again and thanks to all my readers for sticking with me. Continue reading
Posted Feb 26, 2014 at Lip-Sticking
By Donna DeClemente, Donna's Promo Talk The second week of the Winter Olympic Games in Sochi are now way underway and Team USA has been amazing as well as many of the other athletes. What I love about the Games the most is hearing some of the personal stories about the athletes. Like Meryl Davis and Charlie White who just claimed the first ice dancing gold medal for USA. They have grown up together and skating since they were three years old. So I can't let these Games go by without writing about Procter & Gamble's “Thank You, Mom” campaign which by all accounts has scored gold. P&G's “Pick Them Back Up” TV spot taps into such a universal emotion that every time I watch it, I still tear up! Jodi Allen, Procter & Gamble’s VP of North American marketing and brand operations best summarized this as follows: “Mom’s contributions to their kids’ lives are full of incredible sacrifices. We’re so moved by these moms and the way they help their children overcome obstacles to achieve their dreams. We celebrate the person that helped get each athlete there and who picked them up each time they fell — mom!” Bounty paper towels, one of P&G's many brands, launched a contest as part of their "Bring It" campaign. where they invited sports moms to share how they encourage their aspiring athlete to practice in the home "despite the mess"! Moms posted on Twitter using the hashtag #BringIt to share their messy stories. Bounty received thousands of tweets and had to chose one mom to receive the grand prize which was an ultimate Olympic Games at-home celebration and a year's supply of Bounty. Molly Woll from Minneapolis, MN, and her story about her 7-year old aspiring athlete daughter won the grand prize. Both were treated to an Ultimate Olympic Winter Games Viewing Party on February 16 in their home. Molly's story described taking her daughter to early morning (and evening) practices, foregoing family vacations to pay for hockey fees and taking on a second job, and even letting her practice inside their home! For each Tweet, Bounty donated $1 to the P&G Team USA Youth Sports Fund which ended up as a $10,000 total donation to help encourage new Olympians. As part of the "Thank You, Mom" campaign, P&G offered their "Thanks" to all 357 moms of US Olympians & Paralympians with a gift of a $1,000 VISA gift card to help them on their journey to Sochi. Thank you to P&G and all the moms. As I write this I'm thinking of my own two daughters, and while not Olympic athletes, we are celebrating today the 24th birthday of my first child, Kelsey, who has grown into a beautiful young lady. I believe that I contributed to her being accepted into NYU's Tisch School of Drama and continue in helping to make her dream a reality. Also I am so proud of my other daughter, Alex, who is in her second semester at Veterinary School. We wish you a very happy birthday Kelsey. Continue reading
Posted Feb 19, 2014 at Lip-Sticking
By Donna DeClemente, Donna's Promo Talk Many had feared and predicted on how the weather was going to be a big factor during Super Bowl 48 and it wasn't. What we didn't predict is that the Denver Broncos weren't going to be a factor either!The Seattle Seahawks dominated the entire game and won their first Super Bowl in their franchise history with a 43-8 win over the Broncos. Congrats Seahawks. All the brands were there though with their millions of dollars worth of TV ads. Fox reported that the actual Super Bowl had attracted 112.2 million viewers. The major difference this year is that is wasn't all about the TV broadcast. Most of the marketing folks joined the social media world in a big way. They learned that if they were going to spend that kind of money, then they better not waste it just on 30 seconds of airtime. As most everyone is now aware, the majority of ads could be viewed before the game on either the brands' social media sites and on YouTube's Ad Blitz Channel. More than half of all ads (57%) that aired during the game this year included a hashtag, such as Chevy's #SilveradoStrong and Coke's #AmericaIsBeautiful,. That's up from 50% last year and 7% the year before when Audi was the first by including the hashtag #ProgressIs at the end of it's 60 second spot. As Facebook turns 10 years old this week, they are also celebrating that they got five specific mentions in Super Bowl ads, compared to Twitter's four. Twitter however reported that during Sunday’s telecast more than 24.9 million Tweets about the game and halftime show were sent. I have to admit that I started following the Tweets on Twitter, but found there was no way to keep up with them and watch the game and the ads at the same time. I found many Tweets that were not even related to the game or the ads, but used a relevant hashtag anyhow. A brand new Twitter sweepstakes was announced during the first ad after the game ended by the folks at Esurance, the online insurance company. They stated that it cost them $1.5 million less, (about 30%) to run the ad after the game then during it, so instead they are awarding one lucky winner that money.To participate you had to tweet the hashtag #EsuranceSave30 and post the Tweet by 1 pm PT on Tuesday in order to be eligible for the random drawing. I posted it and I haven't been notified yet that I won. They are planning to announce the winner on Jimmy Kimmel Live! later today. This campaign is now being called the best ever in Super Bowl history. There were 1 billion impressions that Esurance received online in less than 48 hours following the SuperBowl, which made it the most viewed and talked about event of the year. 200,000 Esurance tweets were sent out in the one minute after the game. Here's mine: Danny Miller from Esurance stated that as of yesterday they had more than 2.9 million #EsuranceSave30 tweets and they were the #1 Twitter trend in the U.S. for most of the day. They also saw a big spike in traffic to the Esurance website as well as had 50 articles written about them, not including this post. He stated that Esurance has run many contests and sweepstakes on social media in the past, and they will continue to do so. So will this promotion now result in many other brands running a similar campaign that integrates TV with social media? We would love to see more promotions advertised on TV, but not all have to have a $1.5 million dollar prize to be a success. The big question as always is, will Esurance also see a spike in their sales? Oreo did after their Tweet last year during the Super Bowl, so we'll have to wait and see if Esurance shares that information. I also wanted to mention who the winners were in a couple of the other contests that were integrated with the Super Bowl telecast. I picked the winners correctly in the Doritos Crash the Super Bowl Contest that I wrote about a couple of weeks ago. “Time Machine” by Ryan Andersen got my vote and his ad ran in the first quarter of the game and was the $1 million dollar First Place winner. “The Cowboy Kid” by Amber Gill I felt would have great public appeal and that ad ran towards the end of the fourth quarter as was the Second Place winner who received $50,000. Congrats to both winners. The other winner I want to congratulate is from the Intuit Small Business, Big Game Contest. The judges here had narrowed it down to four Finalists and would run an ad during the game for the grand prize winner that the brand's agency created specifically for that small business. The votes came in and GoldieBlox, a small business that makes construction toys for girls to encourage more female engineers is the winner. This was one of the few commercials we did not see until it ran during game. Congratulations Debbie, the CEO,and to the entire team at GoldieBlox. That's a wrap for Super Bowl 48. Check back next week as we provide some promotional marketing insights into the Sochi Winter Olympic Games. Continue reading
Posted Feb 5, 2014 at Lip-Sticking
By Donna DeClemente, Donna's Promo Talk The first cold-weather outdoor stadium Super Bowl game that most of us can ever recall will finally be taking place this Sunday. It seems like the only thing we can all talk about this week, other than Super Bowl 48, is the winter weather. It was a whole 3 degrees in Western New York this morning as I started to write this post. However, today is supposed to be the last of this Arctic Blast for now and we should be back up to normal winter temperatures by tomorrow. That's a good thing for those attending the Super Bowl game at MetLife Stadium in the Meadowlands and visiting the sights in NYC. It should be a great game with the Denver Broncos and the Seattle Seahawks, the two teams that ended up with the best records from each conference. Of course we have all the Super Bowl ads to watch as well. However, I feel like I've already seen the majority of them. Can you believe that there are now ads that promote the Super Bowl ads? Jaguar is now running ads on a dozen subway trains in New York City with wraps inside and out reminding consumers to be on the lookout for their TV commercial airing Super Bowl Sunday. Plus, YouTube launched their Ad Blitz channel which gives us a sneak peek of many Super Bowl ad teasers along with the actual ads. One ad that we haven't seen yet is from Intuit, you know the company that makes Quicken and TurboTax. Yes, besides the weather and the game, taxes are on most people's minds these days as well. Intuit ran a contest at the end of the year called "Small Business, Big Game". The Grand Prize winner of the contest is awarded a professional Super Bowl spot for their business, created and produced by Inuit's agency RPA, along with the almost $4 million to run it during the broadcast. This is a little different twist from the consumer-generated videos that the Dorito's brand as been running from their popular Crash the Super Bowl contest. Over 15,000 small businesses entered the contest and more than a million voted on their favorites. The submission period started back on July 31 and ended close to the end of September. To enter participants needed to submit a story of their small business in 600 characters or less along with an optional photo. All submissions were posted in an online gallery and the public was invited to vote on the submission they felt had the most public appeal. At the end of this Round 1, a panel of judges chose the top 250 small businesses based on the following criteria: The small business has a compelling story and submission demonstrates passion for the business (40%); can appropriately represent the Sponsor as a brand ambassador (40%); and Public Appeal, the votes (20%). Those 250 small businesses were then invited to participate in Round 2 by submitting a video that was a response to a question that the Sponsor posed. Again, all the video submission were posted in an online gallery and the pubic was invited to vote. The judges then narrowed it down to the top 20 semi-finalists based on a more detailed judging criteria that only involved Pubic Appeal (the votes) at 10% of the final decision. The 20 semi-finalists were contacted and had to agree to have a confidential background check done and a full day of interviews with the Sponsor. They also had to agree that if selected they would be available in December for the production of a TV spot as well as to come to NYC during Super Bowl Week. From there the Sponsor determined the top four finalists based on the judges' scores in combination with the results of the background check. So it is now down to the top four finalists which you can learn more about on the contest website. One company is actually called "Poop" that makes compost for lawns and gardens from the manure of dairy cows. Then you have “Locally Laid,” a husband and wife team who's company sells pasture-raised eggs from their hens, who graze and exercise on green fields. "Barley Labs" is another husband and wife team who make dog treats out of the barley that's left over from their home beer-brewing. The fourth company is called "Goldie Blox" that makes construction toys for girls to encourage more female engineers. So there you have it. Appears that there is a little hippie-style entrepreneurial spirit in each of these companies. So as we're watching the game this Sunday and drinking our Bud Light and Pepsi while eating Doritos, don't be surprised if a little Poop sneaks its way in. Go Payton and the Denver Bronco's! Continue reading
Posted Jan 29, 2014 at Lip-Sticking
By Guest Blogger, Donna DeClemente, Donna's Promo Talk Super Bowl XLVIII is taking place on February 2 at MetLife Stadium and we now know who the two teams are who will get to compete against each...the AFC champion Broncos and the NFC champion Seahawks. This will be Denver’s seventh Super Bowl appearance (2-4) while Seattle is in its second title game (0-1). As I was hoping, we have Payton Manning coming off the greatest regular season ever as the Bronco's Quarterback now trying to become the first Quarterback to win Super Bowl titles with two different teams. Go Denver! All the commercial time during the broadcast of the game has been sold out for months now at an estimated cost of $4 million for each 30-second spot. The list of this year's Super Bowl advertisers includes many of the same brands that have been there each year with a few new additions. YouTube launched last week their Ad Blitz channel which gives fans a sneak peek of this year's Super Bowl XLVIII ads and lets them share and vote on their favorites.This pre-game gallery now features teasers from some of the advertisers, like this one from BudLight featuring a new spokesperson, Arnold Schwarzenegger. If you're still looking to try and win some tickets to this year's Super Bowl 48, Bud Light has been running an instant-win sweepstakes promotion that offers a chance to win game tickets for two plus hotel accommodations in NYC at the Bud Light Hotel along with round-trip airfare via a mobile application. The Bud Light website invites fans to download their Fan Zone Mobile app to play which is available for free at either the Apple App Store or Google Play. Once fans have the app, they then have to create a Fan Zone account and play by scanning a Bud Light logo with their smart phone or tablet camera. Each fan can "play" up to three times per day under their account. Fans can also play by going to the Bud Light Hotel website, log-in with their Facebook account and follow the instructions to click on one of the three doors to see if it unlocks a trip to the Super Bowl. I of course just picked the wrong door and was invited instead to explore the Bud Light Hotel. This promotion is divided into two separate play periods. Period One just ended on January 17 and Period Two runs till February 3. Bud Light only gave away the nine Grand Prize trips to the Super Bowl during Period One, so we're too late for that prize.. They also gave away 60 First Prizes and have another 30 First Prizes for Period 2 which include Bud Light and NFL branded gear. All winners have been being notified instantly at the time of play. Randomly-selected times were chosen at the start of the promotion and the first participant who completed a Play on or immediately after one of these times during the Sweepstakes Period won a prize. So either way that a person plays, they can do this multiple times a day through their mobile device. Just another great example of giving people the chance to interact with a brand where ever they are. Being a Buffalo Bills fan who lives in western New York, I wanted to share what I learned from our local news yesterday. Former Bills Pro-Bowl player, and all-time NFL sack leader, Bruce Smith, will be featured in a public service ad for Bud Light that will urge viewers not to drink and drive on Super Bowl Sunday. Bruce was convicted of drunken driving back in 2009. He hopes to get this message out to fan. "To pull a scab off an old wound is not something anyone likes to do," Bruce says. "If this helps one person make a wise decision, it's worth it. Bud Light's ending message in the ad is to "Stay in the Game" by drinking responsibly. Everyone please have a safe and fun Super Bowl Sunday and try and stay warm! Continue reading
Posted Jan 22, 2014 at Lip-Sticking
By Guest Blogger, Donna DeClemente, Donna's Promo Talk A little over two weeks from now Super Bowl XLIII will be played on Sunday, February 2 in the New Jersey Meadowlands. The conference championship games are this weekend, which most of the time are considered the two best games of the season. We have the San Fransisco 49's going into Seattle to play the Seahawks for the NFC title and the New England Patriots headed to Denver to play the Broncos for the AFC win. Now San Fran and Seattle play each other all season, so it should be interesting. SF knows what it's getting into playing in Seattle's stadium which keeps breaking noise records. It's the Denver/NE game that I'm really interested in. With two top quarterbacks that both have Super Bowl wins to their name, it should be a very good game. Since I'm still a diehard Buffalo fan, I would love to see the Broncos beat the Patriots! Last week I started my coverage of SuperBowl 48 with this post and mentioned that the Doritos Crash the Super Bowl Contest is back for it's 8th year in a row. To back track, at the end of 2006 more than 1,000 videos were submitted to the first Doritos "Crash the Super Bowl" online contest. From these entries two :30 spots were chosen to actually run during commercial breaks of the Super Bowl and the "Live the Flavor" spot was awarded the grand prize. Back then this promotion really brought user-generated content contest up to a mass scale. Most of us marketers had been following this trend since then and this particular promotion has been featured in just about every presentation and article on the subject since then. Each year the Contest has gotten bigger and bigger and new twists have been added. Last year Frito-Lay announced that they had over 3,500 entries submitted which they ran on Facebook as a contest app. This year they are back online and for the first time the Crash the Super Bowl contest has accepted international entries. Basically anyone who lives in a country where Doritos are sold could participate. The Official Rules are written in six different languages and 35 different countries are listed as eligible to enter. All submissions must be in English however if they do include any printed or spoken words. Here are the five 2014 Finalists that have been selected and who were posted to the contest site back on January 4 when the voting started: “Time Machine” by Ryan Andersen of Scottsdale, Arizona, “Office Thief” by Chris Capel of Valencia, California, “The Cowboy Kid” by Amber Gill of Ladera Ranch, California, “Breakroom Ostrich” by Eric Haviv of Atlanta, Georgia and “Finger Cleaner” by Thomas Noakes of Sydney, Australia. Votes will be accepted up until January 29. At that time the submission with the highest number of votes will be determined as the Grand Prize Winner and of the remaining four, the Sponsor will select one submission which will be determined as the Second Prize Winner. These two submissions will be aired sometime during the SuperBowl XLVIII broadcast. The Grand Prize Winner also receives a $1,000,000 prize and the Second Prize Winner receives $50,000. All five Finalists will receive a game trip for themselves and a guest to attend the Super Bowl Game on Feb. 2 in New Jersey. The trip consists of round-trip air transportation, 5 night hotel accommodations in a hotel in or around New York and tickets to the game. Grand prize and Second Prize Winners also have an optional Avengers Consultant prize opportunity which invites them to join the crew on the set of Marvel’s Avengers: Age of Ultron as a consultant which will take place in London, England. Now I promised to tell you which Finalist I voted for. Even though I think Cowboy Kid may have a good chance of winning since it includes a cute kid and an animal, I had to vote for Time Machine. Yes, it also has a cute kid and a pet, a Golden Retriever no less! I think it is also very entertaining and memorable. It includes humor and fun, and tugs at our heartstrings by providing us with happy memories of childhood, before the digital age. The “Today” show gave it a real positive review when the Finalists were first announced. So I hope it makes it to the broadcast. Also I have to agree with many of the comments I have read about the "Finger Cleaner " which it is disgusting. It leaves a bad taste in my mouth (pun intended) and no way makes me want to eat Doritos. However, there are also many people that appear to think this is hilarious. We'll see. Cast your vote now! It was just announced that the Red Hot Chili Peppers will join Bruno Mars in the Pepsi Super Bowl Half Time Show. Continue reading
Posted Jan 15, 2014 at Lip-Sticking
By Guest Blogger, Donna DeClemente, Donna's Promo Talk A new year means a new Super Bowl is just around the corner. I continue each year to cover the ads and promotional campaigns associated with this event that gets bigger and bigger each year. This year Super Bowl XLVIII will be played outside in MetLife Stadium, home of the NY Giants and the NY Jets, in the Meadowlands. Or, what is also referred to as the swamps of New Jersey, located across the Hudson River in the shadows on NYC. This images shows what the playoff picture looks like as of today. By the time the game is played on February 2 these eight teams will be narrowed down to just two. There is quite a bit of speculation now on who these two teams will be. But the big debate this year is all about the weather. If it's anything like what we just experienced this week, especially in Green Bay, the Frozen Tundra, we'll be setting some more records. Super Bowl 48 is not just a one day event this year. It's turned into Super Bowl Week. Super Bowl Boulevard "Engineered" by GMC will span 13 blocks on Broadway between 34th and 47th streets. Many free events will take place here Wednesday, Jan. 29 - Saturday, Feb. 1. People can register online here which allows them to pick-up their badge at Super Bowl Boulevard where they can then take a photo with the Vince Lombardi Trophy, receive autographs from NFL players, kick a field goal through NFL uprights, visit the broadcast sets of NFL Network, ESPN and FOX and ride the 60-foot toboggan ($5 per ride donated to Million Trees NYC). GMC is also sponsoring a sweepstakes for a chance to win 2 tickets to the Super Bowl Game. The potential winner will be drawn on January 31, so they won't have much time to prepare to get there. Last year Pepsi began sponsoring the Super Bowl halftime show which featured Beyonce. Pepsi is again this year's halftime sponsor which will feature Bruno Mars and his band. Pepsi has already launched a marketing campaign that includes a TV ad promoting the halftime show along with a Sweepstakes giveaway for tickets to the show. Pepsi has been a Super Bowl advertiser nearly every year since 1986. This year the game is being broadcast on FOX. All the spots during the game have sold out at an estimated cost of $4 million for each 30-second spot. Pepsi has also partnered up with "LIVE with Kelly and Michael", one of my favorite talk shows. Their Web Trivia Game has been giving away chances each day to win 1 of 5 trips for 2 to NYC to be on the field for the Pepsi Super Bowl Halftime Show. Participants just needed to watch "LIVE with Kelly and Michael" each weekday. Then visit either LIVE's website or their Facebook page to answer the daily trivia question. As of today, they have now given out all the prizes. PepsiCo is also the parent company of Doritos which is back again for their Annual Crash the Super Bowl Video Contest. They recently announced the 5 finalists, so take a look and vote. I won't let you know yet which one I voted for. Check back here next week and we'll review this contest and some others related to Super Bowl 48! Continue reading
Posted Jan 8, 2014 at Lip-Sticking
By Guest Blogger, Donna DeClemente, Donna's Promo Talk I realized today as I sat down to continue my coverage of 2013 Holiday promotions, that this is the last Wednesday before Christmas. It really snuck up on us quickly this year. Here I was thinking I had more time to write about this topic. So I decided to cover a couple of holiday promotions from Bissell that are very similar to one another. Those of us like me that have pets in the home are very familiar with this brand and will appreciate at least one of these promotions. Bissell is one of the first big brands that I have seen that is utilizing their Facebook page (no application) to run these two holiday promotions. The first promotion is on the Bissell Partners for Pets Facebook page and is called "Hope for the Holidays" Sweepstakes.It started on December 9 and continues just till this Friday. Each day they have offered chances to win Bissell products to their fans. A daily winner is also able to choose their favorite Partners 4 Pets member organization to receive a $1,000 gift from the Bissell Pet Foundation. Each day the Bissell social media team posts a question on the Facebook page along with promoting one of their products which is that day's daily prize. To enter all you need to do is comment on the post (and they encourage you to Like the page and become a fan). The following day the winners are randomly drawn from all those that left a comment (up to 12 winners per day). Bissell then notifies the winners by commenting on each winner's comment and then announces them on the Facebook page. Only one randomly selected winner per day will be able to choose the qualifying organization to receive the $1,000 gift. A total of 12 different daily prizes valued at over $2,000 are being awarded along with a total of $12,000 in gifts. Bissell's other promotion is running on the main Bissell Facebook Page and is called "The 12 Days of Holidays Messes" Sweepstakes. This promotion has the same promotion period as the Partners for Pets Sweepstakes and follows the same format. The difference here is that each daily comment follows the 12 Days of Christmas theme and focuses on a different kind of mess. Again there are a total of 12 prizes, each a Bissell product that is being given away with the same total prize value, just no donation gift here. From what I can see on both Facebook pages the participation of each sweepstakes and number of daily comments looks very positive. The rules state that the sponsor has the right to delete and disqualify any comment that doesn't comply with the submission requirements. All the comments appear to be theme related, so Bissell is not only engaging their fans, they are getting some good insights into how their products are being or would be utilized. We just assisted a client with running a sweepstakes on their Facebook page without an application and supplied the Official Rules for them. It just ended and was only a two-week promotion, which is a good fit for this type of sweepstakes. However, they got very little participation. I'm not sure if they had enough time to get the word out about it. So again, it comes down to how well you promote the sweepstakes and how relevant the prizes are to your audience. Their audience in this case was more B2B then consumer, so that may have been an issue as well. I've been participating in both Bissell promotions, especially the Bissell Pet Partners Hope for the Holidays Sweepstakes. I really want Bissell's steam mop product since I have hard wood floors and one of our two dogs is a golden retriever, Shadow, who sheds all year. I hope Santa is reading this! Happy Holidays everyone! Continue reading
Posted Dec 18, 2013 at Lip-Sticking
By Guest Blogger, Donna DeClemente, Donna's Promo Talk Last week I wrote about a unique Swarovski holiday promotion that integrates Instagram, Pinterest and Facebook. The week before I shared a couple of Pinterest holiday promotions here. So this week I thought I'd cover some holiday promotions which I was invited to participate from an email message.Since Facebook just recently announced that buying ads is really a necessity to getting your message out to your fan base, running a sweepstakes or contest promotion and spreading the word through an email list is a great way to drive traffic to your Facebook page. I was invited to participate in the Barclaycard Holiday Wish List Sweepstakes through an email that I received since I have their US Airways Dividend Miles Master Card.They want to help make my holiday wishes come true this year by giving me the chance to win one of 10 daily prizes or the Grand Prize which includes every item from the final list of most popular Top 10 items. I had to visit and Like the Barclaycard US Facebook page and then create my very own Wish List to enter the sweepstakes. My Wish List ended up consisting of some items that they suggested and I added a few of my own. What I like about the new Gmail features is that I can leave these promotional emails in my "Promotion" tab and come back to them each day to enter for another chance to win. This sweepstakes has now ended and unfortunately I didn't win. The app now lists the daily winners along with the Grand Prize winner which was Helen H. from Prairieville, LA. The grand prize consisted of these 10 items: a Samsung Smart TV, iPad Air, Bose SoundTouch System, DSLR Camera, iPhone 5s, iPad Mini, Microsoft Surface, PlayStation 4, Kindle Fire HDX and a Xbox One. The Official Rules state that the Grand Prize could be valued at up to $10,000 which it looks like this was close. My number one airline rewards program is US Airways Dividend Miles, however, I am also a member of American Airlines AAdavantage program. Since the two airlines just officially merged this past Monday I guess my miles will also merge at some point as well. I received an email from American Airlines offering to make my holiday shopping more rewarding by entering their AAdvantage eShopping mall Merry Miles Sweepstakes and playing the Instant–Win Game. So this email message is still in my Gmail Promotion tab which I have been playing daily. The Merry Miles Sweepstakes is awarding four grand prize winners 250,000 AAdvantage® miles towards an American Airlines flight. You just have to enter your email address or you can Connect through Facebook to receive a daily entry. Then you are invited to shake the snow globe for a chance to win one of the 40 daily instant prizes that consist of 5,000 AAdvantage® miles and $100 eGift cards to top merchants in the AAdvantage eShopping mall such as WalMart, Home Depot and Nordstrom. I think both holiday airline promotions are doing a good job of keeping people engaged in a fun way while promoting their brand. They have the opportunity to use a member email list to create awareness of their promotions. For those that are looking to add to their email lists, sweepstakes are one of the best ways to do this. You just might have to purchase some of those Facebook ads though to help get your message out there. Continue reading
Posted Dec 11, 2013 at Lip-Sticking
By Guest Blogger, Donna DeClemente, Donna's Promo Talk The Holiday season is now fully upon us which at this time I like to write about interesting Holiday promotions that I come across. Last week I kicked it off with a couple of Pinterest holiday promotions, one that Campbell's Homestyle is running and another that we are assisting the team at Experience Kissimmee with. This week's focus is on a multi-platform digital promotional campaign that Swarovski just launched called “12 Moments to Give” which includes Instagram, Pinterest and Facebook along with a goal to drive in-store retail traffic. Swarovksi is asking all participants to tag their content with #Moments2Give that they post on Facebook, Instagram and Pinterest and has created this Moments to Give microsite to view all the photos that have this hashtag. It also includes information on how to enter their Instagram "#Moments2Give" contest. Participants must upload and tag an image to their Instagram account of a giftbox of their choice that tells a story behind the gift. The image does not need to include a Swarovski product. Multiple entries will be accepted up until December 20. At the end the contest period a panel of judges will review all the entries and choose 10 winners based on the following criteria: Originality and Creativity 33%; Quality 33%; and Story Telling 34% which includes a strong emotional appeal and impact ("Swarovski Feeling"). These 10 winners will each receive a pair of Swarovksi Fit Silver Shade Pierced Earrings with an approximate value of $200. The Swarovski Fit Earrings are worn by supermodel Miranda Kerr shown in this photo which is part of a global TV and print advertising campaign. The TV spot also include original music by singer, song-writer and producer Pharrell Williams that aims to strengthen the brand’s global image. Swarovski currently has over 1.5 million followers on Pinterest and has created this Winter Wonderland board to celebrate the season and launch their 12 Moments to Give Pinterest Sweepstakes. The link on the top of their board takes you to the sweepstakes application on the Swarovski Facebook page. There they have posted 12 photos of Swarovaski products and invite participants to pin their favorite item from one of these featured images. The sweepstakes ends on December 15 which at that time 12 winners will be selected in a random drawing from all the entries who will each receive a set of two Crystalline Toasting Flutes valued at $395. To attract more followers to their Pinterest page Swarovski is hosting a one-hour holiday pin party on December 5th from 9-10 PM EST which will feature Katie Rodgers, fashion illustrator at Paper Fashion, Caitlin Cawley of Color Me Caitie and Mimi Tanaka, a "power pinner". Plus, to integrate a retail mobile component, Swarovski is featuring a QR code in more than 450 boutiques that direct consumers to the Pinterest Sweepstakes page. All participants in the United States will be a given a surprise gift that can only be redeemed in a retail location. Joe McCarthy from Luxury Daily stated that the key to a successful digital campaign is to integrate with an in-store component which helps to create more participation since a great deal of luxury products transactions are still made in-store vs. online. There are many components to this campaign which does make it a bit complex and takes some time for participants to understand. The Instagram contest is asking much of their participants, while the Pinterest Sweepstakes is pretty simple. Hopefully the ad campaign and social media updates will help to drive awareness and help make this a success. Continue reading
Posted Dec 4, 2013 at Lip-Sticking
By Guest Blogger, Donna DeClemente, Donna's Promo Talk I woke up to a winter wonderland on the morning of Thanksgiving Eve here in Western New York. Not the normal weather for this holiday. We have a little over 6 inches of wet, heavy snow out there. I'm thankful that I don't have to go anywhere today or tomorrow or that either one of our daughters will be trying to get home, even though I am missing them already. So I'll be hanging out with our two dogs and 3 cats today as I write this post and work from home. As I sat at my computer and reviewed what emails that I received over night I came across one from Pinterest titled "Last-minute Thanksgiving ideas". They invited me to check out their Thanksgiving Guide which includes a "Gobble Gobble" board with lots of inspiration for food dishes as well as decor. This image of a Turkey Cheese Ball from Taste of Home caught my eye and had to pin it. The Campbells Homestyle, the taste that takes you home, Pin it to win in Sweepstakes also got my attention earlier this week. They will help take 15 lucky winners home this holiday season by awarding $500 airline gift cards. To participate you have to select a photo that reminds you the most of home from a selection of six different images that are featured on this promotion website or you have the option to upload you own photo. Once you enter your email address and select the photo you click "enter here" which will then instruct you to choose the Pinterest board that you would like to pin the image to. Pinterest announced some new Promotion Guidelines a few weeks ago that I wrote this post about. While at the Annual Marketing Law Conference last week several speakers discussed these new guidelines and admitted they are not very clear. Pinterest states that you should not ask people to pin a specific image. So it was advised that instead you can offer them a choice from a selection of images to chose from, which is just what Campbells is doing here. The images that they selected came from this 90-second video that the brand produced which shows scenes of a family getting ready for a son to arrive home for the holidays. I entered and of course chose this photo with the dog! The video is definitely a bit "soupy", pun intended! Here's another Pinterest sweepstakes that we recently helped the team at Sparkloft Media launch for their client. The Holidays in Kissimmee Sweepstakes invites participants to follow Experience Kissimmee on Pinterest and then create a board titled “Holidays in Kissimmee”. Participants need to then pin or repin at least five Kissimmee holiday-themed events and activities images to their board. Once their board is complete they must then visit theExperience Kissimmee Facebook page and enter their information along with the URL link to their board on the Sweepstakes entry page. They must be a fan of the Facebook page to access the Sweepstakes application. Four weekly winners will be chosen at random each week who will each win a $500 Visa Gift Card along with a prize package consisting of certificates for a variety of activities in Kissimmee. We chose our first weekly winner yesterday who is Jennifer from Boston. Here's the Holidays in Kissimmee board she created and this is one of the images she pinned. Again, Kissimmee followed the Pinterest Guidelines by giving participants a choice of what images they wanted to pin and not specifying one. I pray that everyone gets where they're going today and tomorrow safely. Thanks again for being a reader of Lipsticking -- and from our family to yours, Happy Thanksgiving. Continue reading
Posted Nov 27, 2013 at Lip-Sticking
Guest Blogger Donna DeClemente - The 35th Annual Marketing Law Conference hosted by the BAA/PMA "Mastering the Next Wave of Marketing Law" is wrapping up today which I again have been attending. Yesterday was the first full day of sessions at the Michigan Ave. Marriott which will continue through tomorrow. Founded in 1911, the BAA (Brand Activation Association), originally known as the PMA (Promotional Marketing Association) is made up of brand marketers and their counsel to advocate and provide thought leadership and best practices in this ever-changing industry. The BAA team stated that this year the number of attendees has reached an all-time high of over 500, which when combined with the sponsors and speakers, totals around 700. This year's event features sessions from top regulators along with executives from a variety of top law firms or from major brands. They are all here to updates us on the laws that directly impact the work we do for our clients in the areas of promotional marketing, sweepstakes/contests, social media, advertising, digital, mobile and privacy. With over 100 major brands represented, 110+ speakers, 40+ sessions and 15 major roundtables, we are all here to learn about the emerging trends that are crucial to our business. Bonnie Carlson, the association's long-time president and CEO, kicked off today's event with a welcome message and an introduction to this year's co-chairs. We then were treated to another intense review by Linda Goldstein, Partner, Chair from Manatt, Phelps & Phillips, who is also known as the Sweepstakes Diva! Linda's session is the most anticipated of the conference which this year was titled "Master Class: Sweepstakes, Contests, Games and other Brand Activation Tools" in which she covered a great deal of crucial content in an hour's time. To add a real-life example to these details, Linda created a video featuring a fictitious company called Lemonatt that started out as a simple lemonade stand run by two kids. They quickly learned the legal complexities of running and marketing a business as they looked to grow. Linda again reviewed the differences between a skill based contest and a game of chance (sweepstakes) and was quick to point out that the only real exceptions to the no purchase necessary rule is postage and Internet access. Even though most of us have unlimited mobile data plans, data charges still are not officially defined as an exception. Many brands however have been taking the risk and not including an AMOE in their entry requirements. Hopefully soon data charges will be an official exception just by the fact that more and more companies are taking the risk. But unfortunately, until then, best practice is to include an AMOE which is not what we really wanted to hear! Other highlights Linda covered that when running a user-generated content (UGC) contest there is a different set of criteria when consideration is an element. For example, you need to include a qualified panel of judges to review the content which in most cases means that public voting doesn't comply. Also, some promotions may be a hybrid between a game of skill and a game of chance. Linda recommended looking at the game as a whole first and then determine which is the dominant element. Also she stated that if you eliminate prize and just allow participants to earn rewards for playing a game, then these laws don't apply. However, these rewards can not have any value outside the game, if so than all laws do apply. Another thing Linda said we must keep in mind is that whenever you include a refer-a-friend element into the mix this is subject to CAN-SPAM. Many marketers want to include incentives for sending emails to friends or inviting them to participate on their Facebook page. Just remember that you cannot give entries to people by liking, sharing, or commenting on their personal Facebook page. This is also against Facebook's promotional guidelines. Pinterest's new promotional guidelines were also mentioned which are still not very clear. Pinterest states that you should not ask people to pin a specific image. Linda advised that instead you can offer them a choice from a selection of images to chose from. Linda also stated that Since Pinterest announced these new guidelines she was not aware of any brands that have been approached by Pinterest to change or take down their promotion. In a later session titled "Social Media Hot Buttons", McDonald's counsel, Edward Lance, stated that he recommends to his clients that they only allow the pinning of images from their own brand's content, not from another website, regardless if the other sites have a Pin It button. This doesn't always mean that the original source has all the rights to use the image. Amanda Vann Vaulkner, counsel for Coca-Cola, stated that even if it is your own image, you may not have the full rights either. Kenneth Florin from law firm Loeb & Loeb followed Linda's presentation with an interesting take on the Future of Advertising: How Technology and Innovative Platforms are Transforming the Delivery of information. Ken reviewed some of the key ad targeting platforms and shared a video in which he asked a few young children their thoughts about Privacy. Their answers of course were pretty precious. One young boy started talking about "Pirates". Another young girl said she would like to receive messages about "boys". Ken also shared a Google glass demo video which could be a look at our future. He had a rough design sketch that's in development of a temporary tattoo on a person's neck that would read the person's vocal cords and be able to communicate with the glasses. Also supposedly in development from Microsoft is an app that can gauge what your mood is by your smart phone messages and serve up music from Spotify to fit your mood! We were treated to a delicious lunch in the Marriott ballroom and then a great keynote from Mario Alioto who joined the "lunch with lawyers" and... Continue reading
Posted Nov 20, 2013 at Lip-Sticking
By Guest Blogger, Donna DeClemente, Donna's Promo Talk Today the heart of social promotions are contests since they are a great way to create buzz and increase engagement from followers and key customers while building brand awareness. The most popular type of contests today require some type of user-generated content to be submitted based on the contest theme and judging criteria such as a photo, video, essay, recipe, or design. Submissions are then judged or evaluated and in some cases open for public voting. If you run a contest that invites participants to submit a photo or video you have a surefire way to get them to share their submission with their friends and family. When you run a contest you most likely will receive fewer entries then from just a random-draw sweepstakes since you are asking people to do some work. I tell clients that if they want to just grow their database and fans, sweepstakes are the way to go. But if they really want to reinforce a brand or attributes of a product or service and target a specific audience, contests are the best tactic. Here are a couple of contests we've helped clients do exactly that. Ruger & Co. is one of the nation's leading manufacturers of high-quality firearms for the commercial sporting market and the only full-line manufacturer of American-Made firearms. To commemorate the 50th anniversary of their 10/22® rifles they launched this design contest. Their goal was invite their customers to share their customized 10/22® rifle designs for Ruger to use as a base for creating special edition 10/22® rifle. They invited participants to submit up to three photos that consisted of only their customized rifle, no people in the photos, along with a few other stipulations. Participants also need to provide a brief description of the design along with an itemized list of the parts used including vendor names if applicable. Submissions were accepted October 7 - 18. Ruger then selected ten finalists which they posted on the contest website and invited visitors to vote for their favorite design (one vote per person, per day). The contest just ended on November 1. The grand prize winner is Gary from Michigan who will receive a production version of his rifle, a trip to the Newport, NH plant to watch the production run, and $5,000 worth of Ruger® product. The remaining nine finalists each are receiving a Ruger® firearm of their choice. The winning design submission is featured in this photo. Zenni Optical just launched this video contest. They are an online seller of high quality, affordable, and stylish prescription eyeglasses. The contest invites customers to upload a video that could possibly be a Zenni Optical commercial featuring Zenni RX eyeglasses. The video must be exactly 28 seconds in length. Submissions will be accepted up until December 22. We are hosting the contest website that is accepting the video submissions, however, the Sponsor did not want to showcase any of the submitted videos on the site. They will judge all the submissions based on the following criteria: Creativity, 50%, and Brand Relevancy, 50%. A total of $45,000 will be awarded in prizes to the following winners: One Grand Prize, $20,000, one First Prize, $10,000, two Second prizes, $5,000 each, and five Third Prizes, $1,000 each. The Sponsor is expecting a high number of submissions. As I mentioned when you are asking for content to be created in order to participate, you will most likely see a lower number of entries than when just requiring filling out an entry form. Video submissions especially are harder since they require more skill than just snapping a photo. However, in this contest the incentive of winning one of several high cash prizes is very powerful. So we will see. You may have a very strong promotion, but if you don't get the word out about it, the results may not be very favorable. These two contests are both great examples of how to engage with your customers and build your brand. The designs submitted to the Ruger contest all appeared to have great knowledge of the brand. We're yet to see how the Zenni Optical video submissions compare. Continue reading
Posted Nov 13, 2013 at Lip-Sticking
By Guest Blogger, Donna DeClemente, Donna's Promo Talk Pinterest recently updated their Brand Guidelines and has come out with some new regulations that they are requiring for running sweepstakes and contest promotions. It comes as a bit of a surprise since Facebook announced just a couple of months ago less restrictions on running these types of promotions on brand pages. Here are some of the new "don'ts" that Pinterest has posted: Don’t suggest that Pinterest sponsors or endorses you or the contest. Don’t require people to add Pins from a selection – let them pin what they like. Don’t make people pin or repin your contest rules. This is a biggie. Don’t run a sweepstakes where each pin, repin, board, like or follow represents an entry. Don’t encourage spammy behavior, such as asking participants to comment. Don’t ask people to vote with pins, repins, boards, or likes. Don’t overdo it: contests can get old fast. Don’t require a minimum number of pins. One is plenty. Here is what Pinterest does recommend: Remember that Pinterest is all about people discovering things that inspire them. Reward quality over quantity. Make it easy to get involved with clear and simple instructions Read our anti-spam measures to keep your contest fun and useful. Check out our branding guidelines if you’re going to reference Pinterest in any way. As always if you do use Pinterest as part of a contest or sweepstakes, you are responsible for making sure it complies with all legal requirements. This includes writing the official rules, offer terms and eligibility requirements, etc. This is where we can assist many of our clients to make sure they are in compliance. We recommend that you keep the promotion simple and make sure your instructions are clear. Since Pinterest now states not to pin the rules of the contest or sweepstakes promotion, you should instead include a link to them which may be posted on your Facebook page or on your website. Regarding the content of the pins, it is still fine to ask participants to pin an item from the brand's website or Pinterest profile page. You just can't ask for a specific pin or from a certain board. Back in June we assisted with this Pinterest promotion for Visit Philly. They asked participants to create a board with at least ten pins taken from the following: • 3 pins from the Visit Philly With Art website • 2 pins from the With Art Philadelphia Pinterest Page • 2 pins from the Visit Philly Eat & Drink Pinterest Page or of restaurants from the Visit Philly website • 2 pins from the Visit Philly Stay In Philadelphia Pinterest Page • 1 repin of Visit Philly’s official contest pin So the first 9 pins are still okay to request, however, the last pin, which is a repin of a specific pin, is now not allowed. All in all Pinterest is requiring these restrictions to try and make the social site less spammy. These types of promotions may at times encourage people to pin things that are really not very interesting or relevant. so these new guidelines help to avoid spam. By complying with these new guidelines a brand can make the promotion experience much more valuable to both themselves and the use Continue reading
Posted Nov 6, 2013 at Lip-Sticking