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Ddesk
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I come to think of Kevin Roberts book "Lovemarks - The future beyond brands". And "Loyalty beyond reason". Have you read that one? He mentions some more "ways to level up" your brand management. And I think he (and you) are spot on!
Commented Jan 11, 2013 on New Requirements For Brand Strategy Success? at Branding Strategy Insider
New Requirements For Brand Strategy Success?
A while back, I talked to Chris Stutzman, VP, Principal Analyst of the CMO Practice for Marketers and Agencies at Forrester. The company had conducted a survey about how engagement with brands might be changing, and Chris wanted to gather opinions on what the findings meant for the future of...
Thank you for great post, David,
My comment in a form of a blog post http://kristoferbjorkman.com/2011/12/06/pr-and-marketers-time-to-show-roi-of-your-blackberry’s/ didn't show up though? Maybe it's just got stuck. Or maybe that's your intention?
If you're interested, please read it, and comment. I would appreciate that.
Commented Dec 7, 2011 on Social Media ROI Hypocrisy at Web Ink Now
Social Media ROI Hypocrisy
New research - published here for the first time - proves that executives who demand that Social Media ROI be calculated are hypocrites. HYPOCRISY It's ridiculous that executives require marketers to calculate ROI (Return on Investment) on one form of real-time communications: Social media like T...
Björn, jag kommer följa dig med ljus och lykta. Jag ska syna ditt arbete vid sömmarna. Och du kan bli min ledstjärna :-)
Grattis ännu en gång till årets jobb.
Commented Aug 23, 2010 on Björn Jefferys uppdrag: Lösa gåtan om mediebolagens framtid at bisonblog
Björn Jefferys uppdrag: Lösa gåtan om mediebolagens framtid
Björn Jeffery i en taxi i New York City. Foto: Hugo Wetterberg (CC-licens) Jag brukar blogga om när Björn Jeffery byter jobb. Så varför bryta trenden nu. I veckan stod det klart att Björn Jeffery lämnar jobbet som director, future media and technology på Bonnier R&D för att istället bli directo...
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Aug 23, 2010
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