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I come to think of Kevin Roberts book "Lovemarks - The future beyond brands". And "Loyalty beyond reason". Have you read that one? He mentions some more "ways to level up" your brand management. And I think he (and you) are spot on!
Thank you for great post, David, My comment in a form of a blog post’s/ didn't show up though? Maybe it's just got stuck. Or maybe that's your intention? If you're interested, please read it, and comment. I would appreciate that.
Toggle Commented Dec 7, 2011 on Social Media ROI Hypocrisy at Web Ink Now
Björn, jag kommer följa dig med ljus och lykta. Jag ska syna ditt arbete vid sömmarna. Och du kan bli min ledstjärna :-) Grattis ännu en gång till årets jobb.
Ddesk is now following The Typepad Team
Aug 23, 2010