@Matt Cutts Yes, Manolo the Shoeblogger's site is like a lot of fashion blogs, in that it has decent number of affiliate links. However, you didn't answer the central question posed by the Manolo in the post you've referenced, "why are the scrapers ranking higher than the original content?" You, and others at Google, have harped on for years about the need to produce interesting and original content, and yet, if a site which produces plenty of original content doesn't throw exactly the right levers in Google's Rube Goldberg system, you'll preference a dozen content scrapers over it. Manolo is very well known among fashion people and in the fashion press, in fact he pretty much invented the Fashion Blog... http://en.wikipedia.org/wiki/Fashion_blog#Early_fashion_blogs So, again, why should the content scrapers who are stealing his work be ranked higher than he is?