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Blog: Seth's Blog
You can focus on serving your existing customer base by keeping your promises, understanding their needs and organically growing your constituency. You can focus on acquiring another customer base, on making a different promise to a bigger or more attractive... Continue »
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Read one woman's inspiring account of how Brad Pitt inspired her to sell, survive, and surf into a simpler life. Originally published in the May/June, 2008 issue of Organize Magazine, OrganizingLA has received exclusive permission to publish this essay by... Continue »
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When the price on the Amazon Kindle dropped by $70 recently, I decided to go for it as I had been curious for some time about the electronic reading gadget. When I turned it on and went to the Kindle Store, I noticed that there is an option to subscribe to thousands of blogs, each for $.99 month. That piqued my curiosity. I have no idea how many people actually read blogs on the Kindle or if anyone is making money from their blog being available on Kindle, but why not list it? Finding out how to submit your blog... Continue »
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Have you ever put something in the oven, only to get distracted and end up overcooking it? I used to do it all the time -- especially once I started my business. In the oven went dinner, then I was off to check emails or write. Continue »
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Andy Sernovitz, the master of all things word-of-mouth marketing, is doing something that's worth mine and your time and attention. He's using social media and the viral ability both it and WOM gives us to raise funds to dig water... Continue »
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Blog: Web Ink Now
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Download my Marketing Strategy Planning Template (No registration required). As I speak with people from around the world -- those who have read my book The New Rules of Marketing and PR (published in 26 languages from Bulgarian to Vietnamese)... Continue »
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If you've been following me for at least a few weeks, you probably know that I'm hosting a new Create Your Best Fall Ever program starting next week -- one where you're guaranteed to walk away with a mapped out revenue plan, after Day 1. While speaking with someone about the program this week, she asked about the value, sharing that she's enrolled in several programs which cost multiple times the amount of this one despite offering a lot less. And that's when I got sad. . . In a totally separate conversation, a new client shared that she got... Continue »
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Facebook Like connects your blog to millions of people on Facebook and we have the fancy graphs to prove it! For those of you who haven't considered integrating the Facebook Like buttons into your blog,... Continue »
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I would be less than honest if I didn't tell you that, over the years, I've had a on-again/off-again relationship with Typepad. I'm sure if I asked for their opinion, my social media colleagues would line up in a row... Continue »
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Lots of things are baking here at TypePad including this awesome new update that we'll be doing weekly. Check out the posts that made the rounds at our office. Keep your eyes open for a... Continue »
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A third message from this man put my patience to the test. This time he came from the perspective that it was not so much about how I would benefit from this opportunity, but rather about how much he would benefit from my network. Continue »
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Blog: Seth's Blog
Yes, I know you're a master of the web, that you've visited every website written in English, that you've been going to SXSW for ten years, that you were one of the first bloggers, you used Foursquare before it was... Continue »
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A few quick thoughts this evening on Facebook and their privacy crisis. Recapping the last few weeks: f8 happened and Facebook announced its ambitious vision to more or less take over the Web People got uneasy as more evidence surfaced... Continue »
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Congrats! you've launched your social media initiative and you did it the right way. 7 Steps To Social Media Success 1. You aligned your organization's culture with the social culture. 2. You understood the impact the social web will bring to your enterprise. 3. You created a strategy that includes objectives, goals, measurable results. You've integrated it into your overall plan. 4. You listened to the social conversations and understood how your customers are engaging and the value you could contribute. 5. You built a content direction that could be maintained for the long-run and across multiple social platforms e.g., blogs, Facebook, Twitter, Foursquare and even the next shiny new toy. 6. You have internal and external guidelines in place. 7. You've even identified a social media champion who is respected at a senior management level. You finally launched and took a celebration sip of a well deserved appletini or double espresso latte. You wait. You wait. You wait. So what happens now? Where are the comments? Where are the RT (retweets)? Where are the atta girl we love your ideas? Ooops! You gave a social media party and forgot to invite the guests. If you build it they will not come .. unless you tell them. Similar to your traditional website .. social media serves many masters. Not only can it support marketing, public relations, customer service or consumer insights but think of it as an asset unto itself. Shh .. don't tell .. here's the secret .. the... Continue »
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Just like we created our Checklist for Email Marketing Campaigns, we created this Checklist for Integrating Social Media & Email. It's simple and great checklist for you to keep on track with your social media duties, we use it here... Continue »
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Facebook Like connects your blog to millions of people on Facebook The Facebook Like button enables your blog readers to opt in to receive your blog updates in their Facebook News Feed. And it's now... Continue »
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