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Sara Soseman
Kansas City HQ
Recent Activity
The Department Zero Blog has migrated to our main site. Please click here to continue to follow along with updates and posts by our agents of awesomeness. Continue reading
Posted Aug 31, 2011 at The Department Zero Blog
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Department Zero has definitely made good on their promise of an “internship that doesn’t suck.” I’ve had a great time learning from some great people, and I believe that my experience so far will have an astronomical impact in the... Continue reading
Posted Jul 27, 2011 at The Department Zero Blog
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It’s been only three months since we made our last post on social music and there is already two new sites taking the web by storm. Turntable.fm exploded into the social music scene, acquiring over 140,000 users after just one... Continue reading
Posted Jul 25, 2011 at The Department Zero Blog
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Festivals bring communities together allowing brands to target audiences or reach the masses. Music festivals, state fairs and sporting events all offer opportunities to impact thousands of consumers a day. There are two primary ways to capture attention at a... Continue reading
Posted Jul 22, 2011 at The Department Zero Blog
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It is internship submission time again! If you live in the Kansas City or Portland, OR areas and are a college junior or senior, you MUST read this. 2011 Summer interns Alex & Alexa, lounging at the rooftop pool in... Continue reading
Posted Jul 20, 2011 at The Department Zero Blog
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There has been a lot of chatter lately about Google+, their newest social network project, and the Google +1 button. Many of the features of both have been built to specifically address short comings of Facebook, and to integrate social... Continue reading
Posted Jul 14, 2011 at The Department Zero Blog
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“Take a music bath once or twice a week for a few seasons, and you will find that it is to the soul what the water bath is to the body.” – B. Marley Couldn’t have said it better myself!... Continue reading
Posted Jul 13, 2011 at The Department Zero Blog
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Looking to promote to a younger demographic? Then do I have the perfect idea for you. Behold the Pizza-Bottle Opener. The geniusness of this tchotchke is mind blowing. It combines the two most important things for a college student: a... Continue reading
Posted Jul 8, 2011 at The Department Zero Blog
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After an article about SoBe’s new “Try Everything” tour caught my eye, it got me thinking about the presence of celebrities with experiential gigs. Yes? No? Maybe? (Check out the SoBe tour) Food for thought when toying with the idea... Continue reading
Posted Jul 5, 2011 at The Department Zero Blog
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I scan a lot of industry articles daily, and when I come across something I find either delightfully enlightening or head-numbingly obvious, I like to share it. Yesterday I caught an article in Promo Magazine that promised to tell "How... Continue reading
Posted Jun 23, 2011 at The Department Zero Blog
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Please join us in welcoming Adam Reubel to the Cincinnati office of Department Zero this summer. He is immediately helping out with our account teams and working events as they arise. Adam Reubel is a recent graduate from the College... Continue reading
Posted Jun 22, 2011 at The Department Zero Blog
Thanks to our friends at Parks and Recreation, we now have an awesome example of BAD Guerrilla Marketing. (Click to watch.) Um, okay... The actual definition according to Wikipedia.com is below, but what does it really mean? "The concept of... Continue reading
Posted Jun 15, 2011 at The Department Zero Blog
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Please join us in welcoming Alex Edwards and Alexa Bordon to the KC HQ of Department Zero this summer. They both are pitching in immediately with our account teams on our existing clients' experiential and social media marketing programs and... Continue reading
Posted Jun 3, 2011 at The Department Zero Blog
We love decent tunes From fixed greats to techno beats Live it through the jams … Big Gigantic – High Life Ray LaMontagne – You Are the Best Thing Lady Gaga – You & I Kennedy – Karate Kid Cudi,... Continue reading
Posted May 31, 2011 at The Department Zero Blog
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The average person is exposed to thousands of products and ads every day. They are everywhere from the free app you downloaded on your smart phone to the commercial on your flat screen HD television. These forms of advertising generate... Continue reading
Posted May 26, 2011 at The Department Zero Blog
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Last week Department Zero attended the 2011 Event Marketer Summit, a three-day conference for brands and agencies in the experiential marketing industry. There were some fantastic case studies, fascinating keynote speakers, not to mention a party or two. Everyone in... Continue reading
Posted May 23, 2011 at The Department Zero Blog
Paradigms have been shifting beneath marketers’ feet for years, thanks to both rapid advances in technology and changes in consumer behavior. Marketers are urged to invest in methods like social media and experiential marketing to engage consumers in conversations. We... Continue reading
Posted May 13, 2011 at The Department Zero Blog
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This year I accepted my first internship in the ‘real world’, with hopes this experience would give me a glimpse of what agency life is all about. Little did I know…Department Zero is not your average 9-5, business professional, all... Continue reading
Posted May 11, 2011 at The Department Zero Blog
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Music : the art of sound in time that expresses ideas & emotions through the elements of rhythms, melody, harmony and color. DZ Music: the art of sound in time that expresses extreme awesomeness & sugar highs through the elements... Continue reading
Posted May 3, 2011 at The Department Zero Blog
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Each quarter Department Zero recognizes employees nominated by their co-workers for the Kick Ass Employee of the Quarter Award. Our winner for Q1 2011 is Matt Jenkins, Field Coordinator, at our Global HQ in KC. Matt was nominated by his... Continue reading
Posted Apr 29, 2011 at The Department Zero Blog
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In sponsorship negotiations, on-site activation is viewed as secondary to logo placement, but in reality, it should be the other way around. While a logo may catch some eyes, a conversation will create memories. Memories create brand loyalty. Is it... Continue reading
Posted Apr 15, 2011 at The Department Zero Blog
Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources. Does this mean that companies have the right to infringe... Continue reading
Posted Apr 12, 2011 at The Department Zero Blog
Our musical tastes are eclectic and great. And we love it. Recent preferred beats from the world of Department Zero… Foo Fighters; Walk Florence + The Machine; Dog Days are Over Lupe Fiasco; The Show Goes On Kings of Leon;... Continue reading
Posted Apr 6, 2011 at The Department Zero Blog
The question as to whether giving away something for free will keep a brand in the mind of potential consumers is one that has been asked for a long time. I believe it can be a very effective marketing device.... Continue reading
Posted Apr 4, 2011 at The Department Zero Blog
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The dealine is quickly approaching! Send your resume to Internships@deptzero.com by April 8th and let us know why you want to be part of our summer intern crew. Tell us about your personal experiences with brands at major events, how... Continue reading
Posted Mar 30, 2011 at The Department Zero Blog