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David Frawley
Boston
Recent Activity
Learn to use Panaramio for your local business. Continue reading
Posted Sep 17, 2011 at David's Blog
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"Larry Bird is not walking through that door, fans. Kevin McHale is not walking through that door, and Robert Parish is not walking through that door. And if you expect them to walk through that door, they're going to be gray and old." Boston Celtics fans well remember this infamous quote by tricky Ricky Pitino in March of 2000. Well, a report published this week by eMarketer: The New "Normal" in Consumer Shopping Behavior provides more evidence that the old post-recession shopper who led the way out of the downturns of the early 1990's and start of the 2000's will... Continue reading
Posted Aug 6, 2010 at David's Blog
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There’s a terrific new white paper published by Forrester Research that addresses the frustrating task of marketers to validate and measure their investment in social media http://bit.ly/bh2VlW. Do not, I repeat, do not be put off by the title: “The ROI Of Social Media Marketing” . This is not Professor Erwin Corey double speak. The author, Augie Ray, delivers a succinct, insightful and refreshing methodology that considers the broad range of benefits that social media affords businesses. He warns marketers to avoid narrow ROI based performance measures, but rather develop a “Balanced Scorecard” that fully captures the value delivered by... Continue reading
Posted Aug 5, 2010 at David's Blog
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Recently I listened to a fascinating interview of Jason Fried, President and co-founder of 37signals. Jason was interviewed by writer-entrepreneur Brian Clark, co-founder of Lateral Action, a wonderful blog that explores the intersection of creativity and productivity. Check it out at http://lateralaction.com/articles/jason-fried/ . Jason and Brian cover topics on the business philosophy and mission of 37signals, and also subject matter in Jason's best selling book, Rework. The interview is germane to anyone interested in the defining principles of online marketing and entrepreneurship. Here are just 5 takeaways from this interview which is chock full of business insights and marketing advice.... Continue reading
Posted Jul 1, 2010 at David's Blog
It's not the weather. It's not the holiday shift. It's not locusts. The economic shocks of the past two years have changed shopping behavior. Continue reading
Posted Jun 2, 2010 at David's Blog
"They sit in committees day after day. And they each put in a color and comes out gray. And we all have heard the saying, which is true as well as witty. That a camel is a horse that was designed by a committee." - Allan Sherman, humorist When you think of it, crowdsourcing is a very natural phenomenon in the new world economy of the empowered consumer. With traditional organizational silos toppling and businesses getting social media religion, we should have seen crowdsourcing coming. At first glance crowdsourcing drips with social media sauce: collaboration, transparency, openness, and community. It's... Continue reading
Posted Apr 21, 2010 at David's Blog
David Frawley is now following Tony Faustino
Apr 11, 2010
David Frawley is now following Bob Sheehan
Apr 5, 2010
While we all wait on official word that this lousy, stinking recession is over, retailers had better not wait to apply lessons learned during the recession and adapt to the changed consumer and marketplace. A new, insightful report by PriceWaterhouseCoopers and Kantar Retail : The New Consumer Behavior Paradigm: Permanent or Fleeting? identifies important consumer behavioral changes and suggests that this recovery will be significantly distinct from the prior two. There are many important takeaways in this report and I think that several of the main points align smartly with the new tools and opportunities afforded by social marketing. Practical... Continue reading
Posted Apr 1, 2010 at David's Blog
David Frawley is now following Bvalachovic
Mar 22, 2010
"My swing feels like an unfolded lawn chair!" Continue reading
Posted Mar 18, 2010 at David's Blog
Recently, I invited my twenty something nephew to open an account and follow me on Twitter. He sent me an anti-spam-like reply: "Sorry Dave, I draw the line at Twitter." Well alrighty then. So how do you explain the value of Twitter to a skeptic? I like to tell my Laura Fitton story. "Sorry Dave, I draw the line at Twitter." Laura Fitton and I follow each other on Twitter, but otherwise don't know each other. Why would we? Laura is a prolific speaker and entrepreneur in the social media space. She founded Pistachio Consulting, co-authored Twitter for Dummies and... Continue reading
Posted Mar 2, 2010 at David's Blog
As traditional businesses grapple with the new realities of the empowered consumer and social media, we should not overlook the fundamental business principles that make these advances so valuable. Great communicators in the social media space like Seth Godin, Chris Brogan, Julien Smith and David Meerman Scott write about the importance of trust, openness, and collaboration in our web enabled world. Their insights ring true because they purport timeless principles. Principles that thought leaders in business management have been chewing on for decades. Tom Peters has been challenging business leaders with passion and conviction for 40 years. Take a look... Continue reading
Posted Feb 26, 2010 at David's Blog
Do you really have to go back as far as the Middle ages to see the shift? Certainly not to see "workers" who farmed, sewed, shoed horses, etc. on their own terms. Individuals, like so many Americans before the industrial revolution, who were there own corporation. They didn't have jobs, they simply worked.
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Watching "Miracle on 34th St. last night, I was struck by the similarities between the radical marketing ideas of the main character, Kris Kringle, and the new inbound marketing strategies of web 2.0. Continue reading
Posted Dec 23, 2009 at David's Blog
TJX launches integrated TV and You Tube campaign. Continue reading
Posted Dec 16, 2009 at David's Blog
David Frawley is now following The Typepad Team
Dec 15, 2009