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From a Jason Fried interview, when he tells how people describe Basecamp: “All those things that are built into the product. Basecamp does a really good job of handling those things for [the clients], but they never said Basecamp allows us to manage our projects better or anything like that. It wasn’t about that so much for [the clients], it was about all the little small things that add up to make Basecamp a tool that they depend on.”
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Oct 25, 2012