Thank you for your comment! I think you point is is true if your only goal is to post content on your site and do standard promotion. If your goal is to engage your visitors and enhance their experience by interacting, then having contextually driven content by visitor preference, previously shown interests etc., the ability for the user and the site to capture interactions and use that information to further customize future interactions, makes it even more likely that they'll return, in our experience.

Great question! OrchestraCMS provides an alternative approach to authoring, managing, and publishing content, that assumes native integration with a robust business platform, and also includes relationship and transactional information about clients, however you define them. 'Content' includes all of the traditional CMS structured and unstructured content + business information and can be organized, transformed and presented seamlessly through public web, portal, intranet, CRM (sales, marketing and support), publications and email channels. Interactions and client preferences from any of these sources can be used to drive the content and interactions on the web. Because OrchestraCMS installs directly into the Force.com platform, business process automation be directly integrated seamlessly into CMS activities as well as interactions through any of the channels above. Standalone ECM/WCMS systems require extensive integration with business platforms to enable this kind of functionality. In the case of Sharepoint, the combination of OrchestraCMS and Force.com enable much more robust functionality, manageable by business users, than could be achieved with Sharepoint, which would also require extensive IT support on an ongoing basis. Finally, if time to market is an issue, our experience has been that implementations take between 25-35% of the time taken for traditional systems like Sharepoint. I hope this helps! It is probably more worthy of a blog post on it's own, but please don't hesitate to be in touch with me (doug.girvin@stantive.com) if you would like to discuss this further.

Thank you! It seems to me that many of the SEO 'tips and advice' are really about gaming the system. We may visit a site because of well executed SEO, but the content needs to be great or we'll likely never return. I think that's very often overlooked by many folks pro-porting to be experts. Seth Godin and others like him have great SEO. Thoughtful compelling content, published so regularly that we come to count on it and miss it when it's not there. Look forward to more of your thoughts on future posts!