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Ric Dragon
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Both of these posts are terrific. I'm not sure what Patterson's influence on Elias St. Elmo Lewis who authored the famous AIDA sales funnel model while at NCR. Also, Patterson was instrumental in creating the first real modern HR department. I just wrote a post about Lewis here: http://www.dragonsearchmarketing.com/blog/promiscuous-limbs-stop-watches-and-the-old-customer-sausage-grinder/
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Mar 20, 2011