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Dan Greening
Software executive who loves agile management methods, has started 3 companies and has some reasonable research credibility (publications, degrees, grants).
Interests: travel, snorkeling, foreign movies, science, snowboarding, laughing with friends
Recent Activity
Dan Greening has shared their blog Scrumerati
Feb 25, 2012
Scrum is an agile project management technique with high transparency, adaptive control, reasonably accurate release forecasting, and high productivity. It helps organize efforts involving teams and creativity (including software engineering, product design, venture capital management, charities, civic organizations, marketing communications, etc.). Because Scrum exposes managers and team members to greater visibility and accountability than traditional waterfall approaches, and because it requires different management structures, some organizations encounter resistance implementing it. Scrum focuses on management, so it can be combined with field-specific agile techniques, such as Extreme Programming. Continue reading
Posted Feb 7, 2012 at Scrumerati
Short release durations help companies test market theories to maximize profit. When managers measure release duration and advocate its reduction, they drive changes that improve the long-term productivity of the company. Join me on February 7, 2012 at 11:00am EST, for a Global Webcast on release duration. Register now at Continue reading
Posted Feb 1, 2012 at Scrumerati
Jeff Sutherland, Scott Downey and I have found over the past few years that, more often than we wished, companies sometimes abandon agile methods. In our observations, it hasn't been because agile was performing badly; to the contrary, for the... Continue reading
Posted Jan 16, 2012 at Scrumerati
Agile methods create conflict. So to retain agility, we must actively promote it even after agile has taken hold. How can we equip a company with the cultural and process tools to sustain agility? Your choices may depend on your perspective. Social psychologists teach organizations to reinvent themselves, but this approach may be too slow for a large company. Change agents study, develop and evangelize specific processes, a more promising approach. "Adaptive portfolio management" is a specific process under development that may help sustain agile-thinking. It maximizes value by rapidly adapting to market and company changes. In using adaptive portfolio management, company leaders exercise agile fundamentals. They can become agile advocates for the whole organization, making agility more stable for developers on the ground. Continue reading
Posted Dec 29, 2011 at Scrumerati
Liz Keogh, Learning and Perverse Incentives, QCon London 2011 This 50 minute talk discusses perverse incentives: situations where incentivizing individual behavior causes an organization to become dysfunctional. When we attempt to optimize an organization, but fail to use systems thinking... Continue reading
Posted Jul 11, 2011 at Scrumerati
I added a reference to Doug Putnam's work. Thanks for your interest.
Toggle Commented Mar 21, 2011 on Is Hiring More the Right Answer? at Scrumerati
In my current company, I sometimes here people say “We need more people to handle this workload.” Every group in the company considered in isolation could use more people, no matter what group they are in; at least that's what... Continue reading
Posted Mar 14, 2011 at Scrumerati
New cognitive psychology results can help us provide better training. Trainers seek to transform the way you think about tasks, motivation, planning and outcomes, and equip you with enough understanding to succeed. My Scrum Trainings are done in the afternoon, reinforcing learning by exploiting sleep cycles. Further ideas include changing venues from day-to-day, varying ways of applying agile thinking to problems, etc. Continue reading
Posted Sep 20, 2010 at Scrumerati
Thanks Veronica. While there aren't other bloggers working in this area, I am assembling interested marketers to join together to discuss this topic further. Of course, since this blog publication I have talked to a number of other companies and Citrix Online has gotten further in its own agile marketing approach. Send me a separate email (dan at and when there is a critical mass I may put together a join GoToMeeting discussion on agile marketing, to think together through further issues.
Toggle Commented Sep 17, 2010 on Marketing Scrum Experimentation at Scrumerati
In “The World is Not Small for Everyone” [sing10], Singh, Hansen and Podolny thoughtfully explore how limited access to knowledge hobbles peripheral, junior and female employees. Surprisingly, in all three of these cases, self-reinforced isolation seems to interfere further with access to experts and referrals. Agile methods may mitigate some of these problems. Continue reading
Posted Sep 13, 2010 at Scrumerati
A “Cult of Zero” is slowly developing worldwide. Adherents drive the total emails in their inbox to zero, every day, with great results in improved productivity. I talk about how you can get your inbox to zero, and keep it there. Continue reading
Posted Sep 7, 2010 at Scrumerati
Meeting Scrum can make long meetings, trainings, and workshops more agile. When Scott Downey came to town, I used Meeting Scrum to bring Scott in as part of an in-progress 16 hour Scrum Training. It made the training more spontaneous and showed the highly adaptive nature of agile methods. Part 1 of a multi-part blog post. Continue reading
Posted Aug 31, 2010 at Scrumerati
Thanks Mahesh, I will put together a Scrumerati post on NPV and ROI, hopefully in the next few weeks. I am researching this area a lot right now. Kent Johnson and Jeff Sutherland are doing some work in the area of CMMI and Scrum. They have a joint 3-day Scrum+CMMI Training Seminar coming up 26-28 October 2010 in Boston. See I will shamelessly suggest that you subscribe to my RSS feed so you know when I post more on NPV and ROI. Dan
Toggle Commented Aug 31, 2010 on Agile 2010 Impressions at Scrumerati
Agile 2010 was held in Orlando near the Disney Epcot resort August 9 to 13. I focus on agile enterprises and attended many enterprise-focused talks. If you are interested in the developer focused view, Martin Fowler provides his thoughts here.... Continue reading
Posted Aug 30, 2010 at Scrumerati
I presented our work on Enterprise Scrum at Agile 2010 this year. The session was well-attended for a specialized talk like this one (really only suitable for software engineering teams larger than 30 people), with about 40 people in the... Continue reading
Posted Aug 23, 2010 at Scrumerati
Great to hear. I made major changes to the paper based on reviewer comments, so I am really grateful for your work.
Summary: Success arises when we transform significantly, not just do marginally better. We must give ourselves and our teams mandates, time and incentives to ponder and execute such transformations. Last month, MIT professor and economist Esther Duflo won the prestigious... Continue reading
Posted May 22, 2010 at Scrumerati
Thanks for the investor information, Doug. It is a challenging area. I hired a personal trainer a few years ago, and it was very helpful. I now know exactly what to do in a gym, how to avoid injury, etc. Expensive, however. As you know, we used to be very responsible about running. But I still haven't figured out how to carve out time for exercise lately. It's my big challenge for this quarter.
Toggle Commented May 4, 2010 on 2010 Resolutions: Q1 Retrospective at Scrumerati
Perform a quarterly personal retrospective on your 2010 resolutions to accelerate achievement, using techniques from agile, lean and GTD methods. Continue reading
Posted Apr 26, 2010 at Scrumerati
Dan Greening added a favorite at Scrumerati
Apr 24, 2010
My paper on scaling Scrum to the executive level has been published by IEEE. It was selected as the best paper in the agile track at HICSS. Download it here: Daniel Greening, “Enterprise Scrum: Scaling Scrum to the Enterprise Level,”... Continue reading
Posted Apr 12, 2010 at Scrumerati
A colleague of mine, Kris Niles, sent me this long (59 minute), but compelling audio from "This American Life", on the demise of the Fremont NUMMI auto plant. The GM Fremont plant was shutdown in 1982, restarted as GM/Toyota NUMMI... Continue reading
Posted Apr 5, 2010 at Scrumerati
Several companies with a strong history of using agile methods, even "hyperproductive" variants with published metrics, have abandoned their commitment to agile, sometimes accompanied by dramatic staff defections. There seems to be a correlation (not necessarily causation) with departure of... Continue reading
Posted Mar 29, 2010 at Scrumerati
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Mar 15, 2010