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Dtippetts
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My reaction to this story: . . . . . .. . . . . . . . . . . ,.-‘”. . . . . . . . . .``~., . . . . . . . .. . . . . .,.-”. . . . . . . . . . . . . . . . . .“-., . . . . .. . . . . . ..,/. . . . . . . . . . . . . . . . . . . . . . . ”:, . . . . . . . .. .,?. . . . . . . . . . . . . . . . . . . . . . . . . . .\, . . . . . . . . . /. . . . . . . . . . . . . . . . . . . . . . . . . . . . ,} . . . . . . . . ./. . . . . . . . . . . . . . . . . . . . . . . . . . ,:`^`.} . . . . . . . ./. . . . . . . . . . . . . . . . . . . . . . . . . ,:”. . . ./ . . . . . . .?. . . __. . . . . . . . . . . . . . . . . . . . :`. . . ./ . . . . . . . /__.(. . .“~-,_. . . . . . . . . . . . . . ,:`. . . .. ./ . . . . . . /(_. . ”~,_. . . ..“~,_. . . . . . . . . .,:`. . . . _/ . . . .. .{.._$;_. . .”=,_. . . .“-,_. . . ,.-~-,}, .~”; /. .. .} . . .. . .((. . .*~_. . . .”=-._. . .“;,,./`. . /” . . . ./. .. ../ . . . .. . .\`~,. . ..“~.,. . . . . . . . . ..`. . .}. . . . . . ../ . . . . . .(. ..`=-,,. . . .`. . . . . . . . . . . ..(. . . ;_,,-” . . . . . ../.`~,. . ..`-.. . . . . . . . . . . . . . ..\. . /\ . . . . . . \`~.*-,. . . . . . . . . . . . . . . . . ..|,./.....\,__ ,,_. . . . . }.>-._\. . . . . . . . . . . . . . . . . .|. . . . . . ..`=~-, . .. `=~-,_\_. . . `\,. . . . . . . . . . . . . . . . .\ . . . . . . . . . .`=~-,,.\,. . . . . . . . . . . . . . . .\ . . . . . . . . . . . . . . . . `:,, . . . . . . . . . . . . . `\. . . . . . ..__ . . . . . . . . . . . . . . . . . . .`=-,. . . . . . . . . .,%`>--
Toggle Commented Sep 23, 2011 on You have been hacked at Web Ink Now
David, Appreciate the post. Couple questions though, What role does advertising play in light of what companies can now do on their own with web marketing? Does it still have a place? -Dallin
Toggle Commented Aug 25, 2011 on Marketing is not Advertising at Web Ink Now
David, Thanks for the response! Talk about a confidence boost. Btw, I just ordered "Real-Time" on Amazon and looking forward to getting into it. Cheers.
David, I absolutely have been creating content. Here's the link to my site if/when you've got a few moments (I'd love to get some feedback on it): www.dtippetts.com/blog/ I'm also agency manager at our student-run ad/PR agency here at BYU-Idaho. The thing for me is that the industry changes literally lightning-fast so it's hard to stay on top of everything especially when those who are in a position to teach are still touting around the Old Rules.
David, Long time reader, first time commenter. I love your stuff but, as a Communication student who's on the verge of graduation, I'm having a hard time getting past the assertion that my degree is going to be insufficient to do what companies need in their marketing efforts. First it was journalists can do a better job at content creation and now bond traders are better at leveraging and managing social media. Perhaps I'm missing a point here, but what happens to the PR and marketing people in this paradigm you're proposing? What's our role now?
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Aug 10, 2011