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Eric Cook
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Date: Wednesday, November 22, 2017 @ 1 pm EST Does your business ever create, or participate in, events? If so, Facebook's new Local app may be worth checking out. Even if you're a personal user of Facebook - and we're willing to be you are - they are providing a great new way to check out all of the happenings that are going on around your area. Another advantage of leveraging events in the Local app is it helps combat the continued decline of organic reach for business pages on Facebook. With some pages close to 0% organic reach, unless... Continue reading
Posted Nov 22, 2017 at Free Webinar Wednesdays
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Date: Wednesday, October 25, 2017 Well, we're "off" again for a couple of weeks as travel and conference events get in the way. While we love the "live show" format, there are challenges when we need to be somewhere else and cannot be in two places at once. However, we'll be back on Wednesday, November 8th for our next show and look forward to seeing you then. Digital Marketing Trends for 2018 In the meantime, here's a great article that lists some of the key digital marketing strategies that you'll want to start thinking about for the coming year. Yeah,... Continue reading
Posted Oct 25, 2017 at Free Webinar Wednesdays
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Date: Wednesday, October 17, 2017 @ 1 pm Eastern This week on the show Eric shares some of the cool tools that he learned about while in Madrid for some advanced WSI digital marketing training. We'll hear about a powerful idea generating site called Answer the Public and take a tour of how you can use the site for coming up with ideas for blog and article content. In the world of "SEO" (search engine optimization), providing content that answers questions that your customers have is a great way to get recognized by the search engines, and ATP is a... Continue reading
Posted Oct 19, 2017 at Free Webinar Wednesdays
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Date: Wednesday, October 11, 2017 Sorry FWW fans... but no show this week. Eric's off to participate in some advanced LinkedIn "social selling" training and will be getting ready to hop on a plane right about the time we normally go live. But don't fret, there's a really good chance he'll come back with loads of great ideas and tips to get the most out of LinkedIn and your business social networking efforts. Speaking of LinkedIn, Eric recently published a post on his LinkedIn profile about the recent removal (again) of free saved searches. Maybe you didn't realize it, but... Continue reading
Posted Oct 11, 2017 at Free Webinar Wednesdays
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Date: Wednesday, October 4, 2017 @ 1 pm Eastern This week Eric and Jeff spend some time in "Amazon-ville" and "Google-tropolis" as a follow up to each company's recent announcements around their smart home devices (the Echo and Home/Pixe families). With voice-enabled calling, smart home control, video (on Echo, at least), and so much more, you've got so many more choices to pick from compared to last year at this time. Hope to see you on the show! Register Today If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to... Continue reading
Posted Oct 4, 2017 at Free Webinar Wednesdays
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Date: Wednesday, September 27, 2017 @ 1 pm Eastern This week Eric returns from Next Money Chicago 2017 (#NMChi17) and will share some observations and key takeaways from his time at the event. Even if you're not in the banking and financial services space, there's a good chance some (if not many) of the things talked about will show up in your "financial life" down the road at some point.We'll also be sure to reserve some additional time to chat about what else is "on our mind"... and who knows where that part of the conversation will go! We look... Continue reading
Posted Sep 27, 2017 at Free Webinar Wednesdays
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Date: September 20, 2017 @ 1 pm Eastern This week on the show, Eric and Jeff "re-hash" some of our hashtag conversations based on viewer comments, some of who still are trying to get their head around the concept of just what the heck they are, what they are good for, and how to use them. We agree the hashtag (#) can a bit of a confusing animal, so happy to try and help clear things up.We then will change gears and We'll then change gears and kick off a discussion about the recent announcements from the world of Apple.... Continue reading
Posted Sep 27, 2017 at Free Webinar Wednesdays
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Date: Wednesday, September 13, 2017 Sorry to report, but we won't be able to have a live show this week. Eric will be in Wisconsin presenting at the Wisconsin Bankers Associaton's Management Conference and will be "taking the stage" right around our regularly schedules showtime. However, if you're a WI banker and will be at the event in the Dells, be sure to come up and say hi! We'll "see you online" next week for our next show. Until then, have a great week everyone! Register Today If you are not yet registered for the Free Webinar Wednesdays series, click... Continue reading
Posted Sep 11, 2017 at Free Webinar Wednesdays
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Date: Wednesday, September 6, 2017 @ 1 pm Eastern After a couple of weeks off, we're back this week. Eric is fresh off a week of teaching at the Pacific Coast Banking School in Seattle, WA at the University of Washington and has tons of cool stuff to share. During his week in the "land of Starbucks and Amazon," he spent his mornings with two class sections of bankers from around the country discussing and working with digital marketing and social media strategies. One of the class' primary learning activities was a "hashtag battle" where each class section picked their... Continue reading
Posted Sep 6, 2017 at Free Webinar Wednesdays
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Date: Wednesday, September 6, 2017 @ 1 pm Eastern Eric's taking his "digital show" on the road so that means we won't be able to do our live show for a couple of weeks. For all our banking friends, if you're going to be at the Midwest Independent Bank's Community Banking Conference in St. Charles, MO on August 23rd or attending the Pacific Coast Banking School in Seattle, WA be sure to track him down and say hi! If not, well it looks like you'll have to wait until we return on the 6th of September for our next show.... Continue reading
Posted Aug 22, 2017 at Free Webinar Wednesdays
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Date: Wednesday, August 16, 2017 @ 1 pm Eastern This week Eric will share just a few of the slides he presented at the Indiana Bankers Association's Social Media Deep Dive full-day training session. While there's no way to cram in a full day's worth of information into an hour, there are a few key things that he'll share with the Free Webinar Wednesday audience. In particular, we'll talk about the increasing importance of your mobile strategy (and how Google's got a new tool to test the speed of your mobile website now), the power of video, and some new... Continue reading
Posted Aug 17, 2017 at Free Webinar Wednesdays
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Date: Wednesday, August 9, 2017 @ 1 pm Eastern Yes, we know that's a rather strange title for a webinar, but there's a method to our madness. You see, Eric is currently at the Graduate School of Banking in Madison, WI and will share some insight on his involvement at the school, both as a student of GSB when he was a banker and now faculty member. He teaches a social media course for community bankers at GSB, as well as several other banking schools, and it's good that even a conservative industry like banking is starting to embrace social... Continue reading
Posted Aug 17, 2017 at Free Webinar Wednesdays
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Date: Wednesday, August 2, 2017 Sorry FWW fans and followers, but we will NOT have a live show this week. Eric will actually be teaching a two-hour class for the Maryland Banking School, put on by the Maryland Bankers Association, and class starts at the same time as the show! So, given that we're not able to be in two places at the same time, the Banking School wins this week. For those of you who may be interested in the topic, Eric will be discussing digital strategies and trends in social networking for the third-year (senior) class. This is... Continue reading
Posted Aug 2, 2017 at Free Webinar Wednesdays
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Date: Wednesday, July 26, 2017 @ 1 pm Eastern This week on the show, we'll share some of the tools, apps, programs, etc. that we are using to help us work smarter, not harder when we go online and use social media. While there's no substitute for personal connections to build relationships online, you'll learn how you can use a variety of free tools (some with paid versions if you want to upgrade) to help at least get started. We'll talk specifically about Evernote, Buffer (and Hootsuite), Tweetdeck (part of the Twitter platform), and TalkWalker. However, we'll certainly chase a... Continue reading
Posted Jul 26, 2017 at Free Webinar Wednesdays
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Date: Wednesday, June 28, 2017 @ 1 pm Eastern Given the "digitization" of society and the amount of information that is found online via websites, videos, blogs, etc... individuals with disabilities have an increasingly difficult time getting access to the same information as you and me when these online destinations are not made with accessibility in mind. The standard, known as WCAG (Web Content Accessibility Guidelines) 2.0 serves as a benchmark for making sure that individuals with disabilities are able to get the same information as everyone else when going online. Recently Winn-Dixie was found liable in a Florida lawsuit... Continue reading
Posted Jun 21, 2017 at Free Webinar Wednesdays
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Date: Wednesday, June 14, 2017 @ 1 pm Eastern Image Source: AndroidPolice.com This week on the show Eric and Jeff are joined by our good friend, Gregory McPherson. If you've been lucky enough to have attended a show with Greg, you know that he's quite the "gadget guy" and always comes with great ideas and insight on technology trends. Over the past several shows, we've touched on Amazon's move into the "calling" market, allowing fellow Amazon Echo owners to call one another with Alexa's assistance. Furthermore, Google announced their plans to allow for unlimited calls to landlines in U.S. and... Continue reading
Posted Jun 14, 2017 at Free Webinar Wednesdays
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Date: Wednesday, June 7, 2017 @ 1 pm This week on the show, Eric and Jeff start off talking about Apple's WWDC 2017 event, similar to Google's I/O and Facebook's F8. We discuss some of the new announcements that were made related to the Apple operating systems (phone and desktop/laptop), the Apple Watch platform, AR developer tools for augmented reality, Apple TV (now supporting Amazon Video), and much more. It was this last item, streaming media/video, where we got a bit off topic and Jeff "took us to school" with all the great information he has regarding other streaming devices.... Continue reading
Posted Jun 7, 2017 at Free Webinar Wednesdays
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Date: Wednesday, May 31, 2017 @ 1 pm Eastern This week on the show Eric "flies solo" as Jeff is off. However, that won't stop us from sharing some of the cool things that came out of Google's recent developer conference, known as Google I/O. Similar to the Facebook F8 event we talked about last month, Google's event is focused on where the company is headed with their technology. You'll find some similarities related to AR/VR (augmented and virtual reality), enhancements to their photo service called Google Photos, ways the Google Home device may have "one-upped" the Amazon Echo functionality,... Continue reading
Posted May 31, 2017 at Free Webinar Wednesdays
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Date: Wednesday, May 3, 2017 @ 1 pm Eastern Eric's flying solo this week, so the show was a bit shorter than usual, but he still managed to jam pack a lot of information into the 30 minutes. As the title of the post indicates, there were really three main areas to chat about. Once we got over the little technical "glitch" in the video showing (yes, GoToWeinbar shut off the screen sharing for the first few minutes of the show - oops), Eric provides an overview of a new eMarketer report on location-based marketing strategies. Check out the report,... Continue reading
Posted May 3, 2017 at Free Webinar Wednesdays
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Date: Wednesday, April 26, 2017 @ 1 pm Eastern This week on the show, Eric and Jeff talk about the Facebook F8 Developer Conference and some of the cool new features announced. From AR and VR to camera effects (think SnapChat) and Messenger communication, there's a lot of cool stuff happening at the world's largest social network. We used the awesome blog post from the folks at Buffer to guide our conversation, so you can check that out as well. We'd love to hear what you think and what sort of an impact you believe they will have on your... Continue reading
Posted May 3, 2017 at Free Webinar Wednesdays
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Date: Wednesday, April 19, 2017 @ 1 pm Eastern They say the three most important things in real estate are location, location, location. With GPS-enabled devices and always-on tracking of our handheld devices, our location is easily shareable (and trackable). But, is that a good thing? In certain ways, it can be. You can go back and find the name of that little restaurant you happened to find on your last vacation, or even use a service like MyMaps in Google to plan out your next trip. This week on the show, we share some cool new things going on... Continue reading
Posted Apr 19, 2017 at Free Webinar Wednesdays
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Date: Wednesday, April 12, 2017, @ 1 pm Eastern This week on the show Eric and Jeff share some of the tools they use on a regular basis, making sure that technology is working for them (and not the other way around). You'll learn about ways to automate task with services like IFTTT and Zapier, how to improve your writing with Grammarly and PowerWritingAid, managing tasks with Asana and Todoist. Lots of great services and best of all most of them are free. So be sure to check 'em out and let us know what you think. Register Today If... Continue reading
Posted Apr 12, 2017 at Free Webinar Wednesdays
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Date: Wednesday, March 29, 2017 @ 1 pm Eastern No, we're not talking about how riding a bike or raising money for a worthy cause will put your privacy at risk (but given the title of this session, we can see how you may think that). This week on the show Eric and Jeff covered a rather wide spectrum of topics. We wanted to start talking about something positive, so Eric shared an update on WSI Cycling and their team's use of a cool fundraising app called Charity Miles. It's free to download and use, and thanks to advertisers that... Continue reading
Posted Mar 30, 2017 at Free Webinar Wednesdays
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Date: Wednesday, March 22, 2017 @ 1 pm EST This week Eric and Jeff spend some time revisiting the LinkedIn profile changes and discover some of the features from the "old way" are making their way back into the free version. Yippee! We also take some time to hop on over to that other social network all the cool kids keep using called Facebook. Just like LinkedIn, they too are making some changes and moving things around... especially if you're a page admin. One of the cool new features that you may want to check out is the Message feature... Continue reading
Posted Mar 23, 2017 at Free Webinar Wednesdays
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Sorry to say it, but we've got to postpone our show another couple of weeks... Conference speaking events and other commitments will make it impossible to host a live show. We'll be back Wednesday, March 22nd and will look forward to having you join us then. Register Today If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online! About Free Webinar Wednesdays Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with... Continue reading
Posted Mar 1, 2017 at Free Webinar Wednesdays