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Eric Cook
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Date: Wednesday, April 11, 2018 @ 1 pm Eastern This week on the show, Eric and Jeff are back live and spend some time talking about their "awesome" Everlast Rockebook notebooks and all the cool ways they are using them with Evernote. While at the heart of it, you've got a notebook and pen... the cool part is that with the Rockebook app you can scan and send your notes, drawings, sketches, etc. to a variety of online services. Highly recommend you check it out. Then we turn our attention to discussing Mark Zuckerberg's visit to DC to answer questions... Continue reading
Posted Apr 12, 2018 at Free Webinar Wednesdays
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Date: Wednesday, March 28, 2018 @ 1 pm Eastern This week Eric shares an abbreviated version of a presentation he recently delivered at a national banking conference titled Community Banking and the Amazon Effect. While the focus of his original presentation was for community banks, the lessons are valid for any business given that your last experience (good or bad) sets the expectation for the next one. Think about the last time you ordered something from Amazon, or maybe even got a ride in an Uber or Lyft. Was that experience one you enjoyed, and if so, what expectations does... Continue reading
Posted Mar 28, 2018 at Free Webinar Wednesdays
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Date: Wednesday, March 7, 2018 @ 1 pm Eastern Join us this week when Eric shares a recap of his time in San Diego at Social Media Marketing World 2018. This event, organized by Social Media Examiner, featured over 200 speakers on topics ranging from the Facebook Apocolypse, chatbots, digital advertising, content strategies, personal branding, analytics, and more! It was one of, if not the, best events he's been to in his 10+ years as a digital marketer and chances are we'll have a difficult time getting through all of his notes in the hour we've got together. Register Today... Continue reading
Posted Mar 6, 2018 at Free Webinar Wednesdays
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Greetings FWW fans. Well, we've got a bit of travel and events on the schedule for the next few weeks and aren't going to be able to have a live show. That means we'reg going to take a break until Valentine's Day. Register Today If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online! About Free Webinar Wednesdays Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open... Continue reading
Posted Jan 30, 2018 at Free Webinar Wednesdays
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Sorry all... but no show this week. Eric and Jeff will both be "out and about" and unable to host live. But, as we talked about last week, GoToWebinar has made "saved sessions" an option for situations just like this. We're looking into that feature but are not quite there yet. Thanks for your patience! Register Today If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online! About Free Webinar Wednesdays Free Webinar Wednesdays was created as a community building tool to bring professionals together to share... Continue reading
Posted Jan 22, 2018 at Free Webinar Wednesdays
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Date: Wednesday, January 17, 2018 @ 1 pm Eastern This week on the show, Eric provides a tour of a few of his favorite (and most productive) online tools. Snagit provides an easy way to capture and mock-up websites and other on-screen services to ensure you and your team/customers are on the same page. Combine this with a service like Asana, which is our go-to project management system, and you make it super easy to keep everyone in the loop and on-task. Register Today If you are not yet registered for the Free Webinar Wednesdays series, click here to register.... Continue reading
Posted Jan 22, 2018 at Free Webinar Wednesdays
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Date: Wednesday, January 10, 2018 @ 1 pm Eastern This week Eric and Jeff share some of the key services that are on their radar screen for the coming year. In particular, we'll cover LinkedIn and how to embrace a "social selling" strategy to connect and engage. We'll also chat about some of the shifting evolution in the marketing automation space, as businesses are starting to spend more time trying to understand site visitors and develop an ongoing relationship. Register Today If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward... Continue reading
Posted Jan 11, 2018 at Free Webinar Wednesdays
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Date: Wednesday, December 6, 2017 @ 1 pm Eastern This week we spend some time talking about the cryptocurrency called Bitcoin, which has surged in value over the past 12 months. Starting out the year around $1,000 per BTC, it has almost exceeded $20,000 and some are saying this is only scratching the surface of where this digital payment method will end up. While you may not be trading BTCs (or any of the other currencies like Etherium, IOTA, or Litecoin), there's a good chance you've been seeing stories about it as the value continues to increase. We'll chat over... Continue reading
Posted Dec 20, 2017 at Free Webinar Wednesdays
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Date: Wednesday, November 22, 2017 @ 1 pm EST Does your business ever create, or participate in, events? If so, Facebook's new Local app may be worth checking out. Even if you're a personal user of Facebook - and we're willing to be you are - they are providing a great new way to check out all of the happenings that are going on around your area. Another advantage of leveraging events in the Local app is it helps combat the continued decline of organic reach for business pages on Facebook. With some pages close to 0% organic reach, unless... Continue reading
Posted Nov 22, 2017 at Free Webinar Wednesdays
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Date: Wednesday, October 25, 2017 Well, we're "off" again for a couple of weeks as travel and conference events get in the way. While we love the "live show" format, there are challenges when we need to be somewhere else and cannot be in two places at once. However, we'll be back on Wednesday, November 8th for our next show and look forward to seeing you then. Digital Marketing Trends for 2018 In the meantime, here's a great article that lists some of the key digital marketing strategies that you'll want to start thinking about for the coming year. Yeah,... Continue reading
Posted Oct 25, 2017 at Free Webinar Wednesdays
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Date: Wednesday, October 17, 2017 @ 1 pm Eastern This week on the show Eric shares some of the cool tools that he learned about while in Madrid for some advanced WSI digital marketing training. We'll hear about a powerful idea generating site called Answer the Public and take a tour of how you can use the site for coming up with ideas for blog and article content. In the world of "SEO" (search engine optimization), providing content that answers questions that your customers have is a great way to get recognized by the search engines, and ATP is a... Continue reading
Posted Oct 19, 2017 at Free Webinar Wednesdays
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Date: Wednesday, October 11, 2017 Sorry FWW fans... but no show this week. Eric's off to participate in some advanced LinkedIn "social selling" training and will be getting ready to hop on a plane right about the time we normally go live. But don't fret, there's a really good chance he'll come back with loads of great ideas and tips to get the most out of LinkedIn and your business social networking efforts. Speaking of LinkedIn, Eric recently published a post on his LinkedIn profile about the recent removal (again) of free saved searches. Maybe you didn't realize it, but... Continue reading
Posted Oct 11, 2017 at Free Webinar Wednesdays
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Date: Wednesday, October 4, 2017 @ 1 pm Eastern This week Eric and Jeff spend some time in "Amazon-ville" and "Google-tropolis" as a follow up to each company's recent announcements around their smart home devices (the Echo and Home/Pixe families). With voice-enabled calling, smart home control, video (on Echo, at least), and so much more, you've got so many more choices to pick from compared to last year at this time. Hope to see you on the show! Register Today If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to... Continue reading
Posted Oct 4, 2017 at Free Webinar Wednesdays
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Date: Wednesday, September 27, 2017 @ 1 pm Eastern This week Eric returns from Next Money Chicago 2017 (#NMChi17) and will share some observations and key takeaways from his time at the event. Even if you're not in the banking and financial services space, there's a good chance some (if not many) of the things talked about will show up in your "financial life" down the road at some point.We'll also be sure to reserve some additional time to chat about what else is "on our mind"... and who knows where that part of the conversation will go! We look... Continue reading
Posted Sep 27, 2017 at Free Webinar Wednesdays
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Date: September 20, 2017 @ 1 pm Eastern This week on the show, Eric and Jeff "re-hash" some of our hashtag conversations based on viewer comments, some of who still are trying to get their head around the concept of just what the heck they are, what they are good for, and how to use them. We agree the hashtag (#) can a bit of a confusing animal, so happy to try and help clear things up.We then will change gears and We'll then change gears and kick off a discussion about the recent announcements from the world of Apple.... Continue reading
Posted Sep 27, 2017 at Free Webinar Wednesdays
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Date: Wednesday, September 13, 2017 Sorry to report, but we won't be able to have a live show this week. Eric will be in Wisconsin presenting at the Wisconsin Bankers Associaton's Management Conference and will be "taking the stage" right around our regularly schedules showtime. However, if you're a WI banker and will be at the event in the Dells, be sure to come up and say hi! We'll "see you online" next week for our next show. Until then, have a great week everyone! Register Today If you are not yet registered for the Free Webinar Wednesdays series, click... Continue reading
Posted Sep 11, 2017 at Free Webinar Wednesdays
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Date: Wednesday, September 6, 2017 @ 1 pm Eastern After a couple of weeks off, we're back this week. Eric is fresh off a week of teaching at the Pacific Coast Banking School in Seattle, WA at the University of Washington and has tons of cool stuff to share. During his week in the "land of Starbucks and Amazon," he spent his mornings with two class sections of bankers from around the country discussing and working with digital marketing and social media strategies. One of the class' primary learning activities was a "hashtag battle" where each class section picked their... Continue reading
Posted Sep 6, 2017 at Free Webinar Wednesdays
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Date: Wednesday, September 6, 2017 @ 1 pm Eastern Eric's taking his "digital show" on the road so that means we won't be able to do our live show for a couple of weeks. For all our banking friends, if you're going to be at the Midwest Independent Bank's Community Banking Conference in St. Charles, MO on August 23rd or attending the Pacific Coast Banking School in Seattle, WA be sure to track him down and say hi! If not, well it looks like you'll have to wait until we return on the 6th of September for our next show.... Continue reading
Posted Aug 22, 2017 at Free Webinar Wednesdays
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Date: Wednesday, August 16, 2017 @ 1 pm Eastern This week Eric will share just a few of the slides he presented at the Indiana Bankers Association's Social Media Deep Dive full-day training session. While there's no way to cram in a full day's worth of information into an hour, there are a few key things that he'll share with the Free Webinar Wednesday audience. In particular, we'll talk about the increasing importance of your mobile strategy (and how Google's got a new tool to test the speed of your mobile website now), the power of video, and some new... Continue reading
Posted Aug 17, 2017 at Free Webinar Wednesdays
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Date: Wednesday, August 9, 2017 @ 1 pm Eastern Yes, we know that's a rather strange title for a webinar, but there's a method to our madness. You see, Eric is currently at the Graduate School of Banking in Madison, WI and will share some insight on his involvement at the school, both as a student of GSB when he was a banker and now faculty member. He teaches a social media course for community bankers at GSB, as well as several other banking schools, and it's good that even a conservative industry like banking is starting to embrace social... Continue reading
Posted Aug 17, 2017 at Free Webinar Wednesdays
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Date: Wednesday, August 2, 2017 Sorry FWW fans and followers, but we will NOT have a live show this week. Eric will actually be teaching a two-hour class for the Maryland Banking School, put on by the Maryland Bankers Association, and class starts at the same time as the show! So, given that we're not able to be in two places at the same time, the Banking School wins this week. For those of you who may be interested in the topic, Eric will be discussing digital strategies and trends in social networking for the third-year (senior) class. This is... Continue reading
Posted Aug 2, 2017 at Free Webinar Wednesdays
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Date: Wednesday, July 26, 2017 @ 1 pm Eastern This week on the show, we'll share some of the tools, apps, programs, etc. that we are using to help us work smarter, not harder when we go online and use social media. While there's no substitute for personal connections to build relationships online, you'll learn how you can use a variety of free tools (some with paid versions if you want to upgrade) to help at least get started. We'll talk specifically about Evernote, Buffer (and Hootsuite), Tweetdeck (part of the Twitter platform), and TalkWalker. However, we'll certainly chase a... Continue reading
Posted Jul 26, 2017 at Free Webinar Wednesdays
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Date: Wednesday, June 28, 2017 @ 1 pm Eastern Given the "digitization" of society and the amount of information that is found online via websites, videos, blogs, etc... individuals with disabilities have an increasingly difficult time getting access to the same information as you and me when these online destinations are not made with accessibility in mind. The standard, known as WCAG (Web Content Accessibility Guidelines) 2.0 serves as a benchmark for making sure that individuals with disabilities are able to get the same information as everyone else when going online. Recently Winn-Dixie was found liable in a Florida lawsuit... Continue reading
Posted Jun 21, 2017 at Free Webinar Wednesdays
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Date: Wednesday, June 14, 2017 @ 1 pm Eastern Image Source: AndroidPolice.com This week on the show Eric and Jeff are joined by our good friend, Gregory McPherson. If you've been lucky enough to have attended a show with Greg, you know that he's quite the "gadget guy" and always comes with great ideas and insight on technology trends. Over the past several shows, we've touched on Amazon's move into the "calling" market, allowing fellow Amazon Echo owners to call one another with Alexa's assistance. Furthermore, Google announced their plans to allow for unlimited calls to landlines in U.S. and... Continue reading
Posted Jun 14, 2017 at Free Webinar Wednesdays
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Date: Wednesday, June 7, 2017 @ 1 pm This week on the show, Eric and Jeff start off talking about Apple's WWDC 2017 event, similar to Google's I/O and Facebook's F8. We discuss some of the new announcements that were made related to the Apple operating systems (phone and desktop/laptop), the Apple Watch platform, AR developer tools for augmented reality, Apple TV (now supporting Amazon Video), and much more. It was this last item, streaming media/video, where we got a bit off topic and Jeff "took us to school" with all the great information he has regarding other streaming devices.... Continue reading
Posted Jun 7, 2017 at Free Webinar Wednesdays