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Jennifer Campbell Goddard
The Midwest
Marketing Consultant, Author & Speaker
Interests: running, reading, writing, flying, horses, my granddaughter, friends & family
Recent Activity
What’s more successful, an estate planning law firm run like a democracy, one that uses flat management or a dictatorship? It’s fair to say that many firms incorporate a combination of styles and that at varying times, different management approaches may be more effective. But is a combination the best answer when it comes to profitability, effectiveness and growth? Continue reading
Posted 3 hours ago at Integrity Marketing
As a leader in your office and community, lawyers are required to serve with the highest ethics. But integrity and ethics should also play a lead role in how your practice serves clients and treats team members every day. And let’s not leave out how clients and team members should be held to certain standards themselves. Continue reading
Posted yesterday at Integrity Marketing
Doctors and lawyers know that small talk at a networking event or social occasion will invariably bring with it at least one “I know you’re not working but I have a question” conversation. Often a doctor can beg off, saying the question is not her specialty, but an estate planning attorney is open season. Who doesn’t have a family member who refuses to have a will, or a grandparent who left everything to a distant relative after decades of squabbling? Continue reading
Posted 2 days ago at Integrity Marketing
Leadership styles in law firms vary but whether you are in a huge law firm or a boutique practice, leadership requires understanding what makes people tick, communication skills and the ability to inspire trust. Interpersonal skills are just as important as knowledge of the law. The skill set that makes a great litigator—extremely high level executive functions, strong negotiation skills, a thick skin and a quick wit—doesn’t always translate into leadership. What qualities does a great law firm leader have? Continue reading
Posted 3 days ago at Integrity Marketing
Did I mention that Honeybear was a pain in my arse? Of all the plans I had for the farm, managing a half-wild horse was not one of them. And I don't think being managed was anywhere on her to-do list, either! While the lady who loaned her to me... Continue reading
Posted 4 days ago at Tales of the Farm
After three long months of back-breaking work, the farm was finally ready for King to come home. He stepped off the trailer at King's Ransom on July 4, 2006 -- Independence Day. I knew what it meant for him, and for us. It meant blue skies and green grass and... Continue reading
Posted 5 days ago at Tales of the Farm
If you ever wanted to find out who your friends are, here's one way: Buy a big piece of property that needs tons of back-breaking work, including digging out 18 inches of packed goose poop, and let everyone know that you need help ... and you don't have any money.... Continue reading
Posted 6 days ago at Tales of the Farm
We get it–your estate planning law practice has you so busy, there’s no way you can possibly add another task. But what if we told you that a robust social media platform would dramatically boost your law firm’s website visibility and could increase the number of potential prospects who are seeking help in estate planning and Elder Law? Social is no longer an outlier or a passing fad. The numbers tell the tale: Twitter has 317 million monthly visitors, Instagram, 700 million, Facebook has 1.9 billion, and LinkedIn has 500 million. Continue reading
Posted 6 days ago at Integrity Marketing
Artificial Intelligence, or AI, is already at work in your law firm and in your personal life; it’s in your mobile phone, on your desktop, and activated every time you log on to Amazon or Netflix or use a device like Alexa or Echo. But it’s also a part of your law firm marketing. The E2-CRM from IMS incorporates AI to help you understand your clients individually and as a group so that your marketing can work at peak efficiency. Continue reading
Posted 7 days ago at Integrity Marketing
October may be the last thing on your mind right now, but right now is the best time to plan for your fall law firm marketing activities. This is a great time to map out a social media schedule, get ready for a full plate of community events and revisit the activities you mean to do every year that typically fall by the wayside. Here’s a checklist to help you focus: Continue reading
Posted Jul 19, 2017 at Integrity Marketing
Networking doesn’t stop during the summer—it just goes outdoors! Professional associations and charitable organizations know that adding outdoor fun to events boosts attendance. A lighter mood prevails, making networking during summer events feel more like fun than work. It’s a way to get to know people in settings that are a little more casual than in other seasons. But summer networking can be just as effective as during the rest of the year. A few pointers to keep your networking active during the summer: Continue reading
Posted Jul 18, 2017 at Integrity Marketing
Do you feel like you are the only person working and the rest of the world is either hiking in a national park or exploring the Italian countryside? You’re not–it just feels that way. But for many estate planning offices, summer is a little bit slower. If you’ve got some extra time on your hands, we have some suggestions to help you embrace this season and prepare for what’s coming next. Continue reading
Posted Jul 17, 2017 at Integrity Marketing
Thank you Judy. Stay tuned, I will keep updating!
Toggle Commented Jul 16, 2017 on Scorched Earth at Tales of the Farm
1 reply
When I bought the farm, it was so run-down that it truly was not habitable right away. Fortunately, I had 30 days left on my apartment lease, which I thought would be plenty of time to get the farm spiffed up and ready to move in. Oh boy, was I... Continue reading
Posted Jul 16, 2017 at Tales of the Farm
Thank you Janet! It is such a pleasure to work with you and I am so glad we got to know each other. I know how you love Colorado, so I do hope you will come visit us when we get settled!
Toggle Commented Jul 16, 2017 on Closing Days at Tales of the Farm
1 reply
So true, Charles. It is not hard to see God's hand in everything here at King's Ransom.
Toggle Commented Jul 15, 2017 on Closing Days at Tales of the Farm
1 reply
We speak from experience: IMS clients who are actively engaged with their account managers on an regular basis find their law firm marketing is more productive than those who have us build an estate planning website and consider their marketing done. Maybe it’s a self-selecting process, but the results speak for themselves. Continue reading
Posted Jul 14, 2017 at Integrity Marketing
Next month. We close next month. On August 18th we will close on the sale of the farm in Kansas. Three days later, on August 21st, we'll close on the purchase of the ranch in Colorado. I've done little else this week than prepare for those two days. It seems... Continue reading
Posted Jul 13, 2017 at Tales of the Farm
So you’ve mastered LinkedIn and you’re on Facebook every morning, checking in before you start your work day. You’re thinking, hey I can do my own digital marketing. Yes, you can, but should you? There are pros and cons to DIY digital marketing for the estate planning and Elder Law attorney, and before you travel down this path, let’s consider how wise it is for you and your practice. Continue reading
Posted Jul 13, 2017 at Integrity Marketing
If a law firm’s NAPS (Name, Address, Phone Number) are inconsistent, Google’s purely numbers-based algorithms evaluate it as a negative and adjust your quality scores accordingly. Human visitors have the same kind of reaction anytime there is inconsistency in your marketing methods and strategies. If you are sending out mixed messages, can you expect your marketing to succeed? Continue reading
Posted Jul 12, 2017 at Integrity Marketing
If you are sabotaging your own law firm marketing efforts, you won’t be the first to do so. After all, you are busy giving clients the best possible service. Add management duties to the mix, and there’s only so many hours in a day, right? The cycle starts when marketing takes a back seat. You plan on attacking marketing tasks when you have more free time, but having more free time means you don’t have new clients coming in the door. So then you pump up marketing—but then you aren’t devoting enough time to clients. We’ve seen this before. A few pointers that we hope will keep you on the right track: Continue reading
Posted Jul 11, 2017 at Integrity Marketing
When you think of marketing materials, your first thought is probably your website, followed by social media posts, e-Newsletters, print ads and direct mail. But there’s a host of marketing tools that you use every single day and probably don’t think of as marketing tools. That means a lot of missed opportunities to communicate key messages and branding. Here’s what you might be missing: Continue reading
Posted Jul 10, 2017 at Integrity Marketing
After more than two decades of helping clients grow their estate planning law firms, boost profits and enhance their quality of life (a side benefit of a strategic plan!) IMS knows what it takes to transform a firm from so-so to spectacular. Clients who spend a few days with us at strategic planning retreats see the results. Here’s some of what we tackle during this structured process: Continue reading
Posted Jul 7, 2017 at Integrity Marketing
If your estate planning and Elder Law firm is like most, you have added social media campaigns to complement your website and other marketing efforts. You add a post to LinkedIn when you speak at a conference, published an article or are mentioned in the local newspaper. You use Twitter to share news items that you think your clients needs to know about. You post judiciously on Facebook, knowing that a wider audience of friends, family, colleagues and their connections, requires a careful balance of professional and personal news. Continue reading
Posted Jul 6, 2017 at Integrity Marketing
Having promised to find a place for King and me, I set about the search. Here's a nugget of wisdom for any home shopper: if you are darn-near destitute (as often happens when finances are wrecked by divorce) you're going to be looking at a lot of terrible places. Realtors... Continue reading
Posted Jul 5, 2017 at Tales of the Farm