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Jennifer Campbell Goddard
The Midwest
Marketing Consultant, Author & Speaker
Interests: running, reading, writing, flying, horses, my granddaughter, friends & family
Recent Activity
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"Why do you think so many professionals just don't believe in digital marketing?" The question came from a bright young woman yesterday who will graduate next month with a bachelor's degree in business and marketing. She was one of my... Continue reading
Posted 2 days ago at Integrity Marketing
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At the end of the day, digital marketing is a lot like physical fitness. It's about doing a lot of things right, a few things very well, and not making any huge mistakes. And there are a lot of charlatans out there just trying to sell you their secret sauce. Continue reading
Posted 3 days ago at Integrity Marketing
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Technology has handed customers unprecedented power to dictate the rules in purchasing goods and services. Three-quarters of them, research finds, expect “now” service within five minutes of making contact online. – McKinsey Quarterly CEO Report I’m excited to be speaking... Continue reading
Posted 4 days ago at Integrity Marketing
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What if your law firm were supported by a great marketing agency? Imagine what it would be like if you could trust your agency to handle the heavy-lifting of creating, deploying and managing all of your digital assets … to... Continue reading
Posted 5 days ago at Integrity Marketing
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Marketing is about more than clicks and views. It’s about connecting with people so deeply that they trust you to lead them to make the decisions – sometimes the very hard decisions – they need to make for themselves, their loved ones and future generations. Without trust and leadership, even the most brilliant legal minds help no one. Continue reading
Posted 6 days ago at Integrity Marketing
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My team blew me away this week. Please don't misunderstand -- they are always awesome and impressive, filled with great ideas. But what they did this week was so extraordinary, they took awesome to a whole new level! We Want... Continue reading
Posted Nov 10, 2017 at Integrity Marketing
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You probably have some sort of client intake form on your website. Chances are it's a digitized copy, in Adobe Acrobat (.pdf) format. It may or may not be "fillable." Your prospects probably have to download your form, print it... Continue reading
Posted Nov 9, 2017 at Integrity Marketing
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"The website designed by Integrity Marketing Solutions has changed the way we do business. The blogs, the client intake, and social media have increased our business significantly. Our investment with IMS was the best decision I could have made!" --... Continue reading
Posted Nov 8, 2017 at Integrity Marketing
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Could you show me an audit of my SEO? Ah, we know this question well. Attorneys are picking up on some of this digital marketing jargon, and SEO is something you know you need to get right. Truth? We handle... Continue reading
Posted Nov 2, 2017 at Integrity Marketing
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What’s the scariest part of Halloween? By far, it’s the day after. Not only is everyone walking around with a sugar hangover, but the countdown to the holidays and the end of the year begins in earnest. Whatever this year... Continue reading
Posted Nov 1, 2017 at Integrity Marketing
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Storytelling, and particularly brand story video, is perhaps the single most powerful innovation in legal marketing. Brand story video brings the best of video technology together with the best of creative storytelling to ignite compelling, emotional connections. Sometimes it’s hard... Continue reading
Posted Oct 31, 2017 at Integrity Marketing
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An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage. – Jack Welch This was our goal for The Summit: to help our clients make key discoveries that would translate into immediate, positive... Continue reading
Posted Oct 27, 2017 at Integrity Marketing
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Days Two and Three of The Summit last week were filled with practice-building sessions like Getting Digital Right, Automating the Client Intake Process, and Marketing Elder Law. Even though we wanted to cover the meat-and-potatoes of legal marketing education, we... Continue reading
Posted Oct 25, 2017 at Integrity Marketing
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Networking is one of the most valuable aspects of any legal education event. Wise event planners will schedule plenty of time for attendees to get together with colleagues, vendors and faculty. Sadly, these events are often difficult and of little... Continue reading
Posted Oct 24, 2017 at Integrity Marketing
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What can a lawyer learn from working with horses on a Colorado ranch? That’s what we set out to discover last week at The Summit 2017 as we took our attorney clients out to the Ranch for an afternoon of... Continue reading
Posted Oct 23, 2017 at Integrity Marketing
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I had such a great time last week at the WealthCounsel Symposium in Hollywood, CA. Great friends, great venue, and terrific weather! On Wednesday afternoon I had the privilege of presenting on the topic, "Making Digital Your #1 Source of... Continue reading
Posted Oct 10, 2017 at Integrity Marketing
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Written by Kelly Myers, Marketing Director The Summit is all about reinventing your practice. Reinventing your processes. Reinventing your mindset. That’s A LOT of change, which isn’t easy. Especially when you’re changing the practice you’ve built from the ground up.... Continue reading
Posted Oct 9, 2017 at Integrity Marketing
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Written by Dana Alley, Senior Account Manager 2017 has been the year of opportunity! In May, I traveled to the Equine Experiential Learning C2 Certification Course in Sonoma County, California. The beautiful countryside and exquisite facilities provided the perfect backdrop... Continue reading
Posted Oct 6, 2017 at Integrity Marketing
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Written by Sydney Dauer, Account Manager “The Summit” isn’t Integrity Marketing’s first rodeo. Our team hosts a conference once a year to help our clients improve their practice. But this time will be different. In previous years, IMS has invited... Continue reading
Posted Oct 5, 2017 at Integrity Marketing
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Written by Sydney Dauer, Account Manager Only 13 days until The Summit (but who’s counting, right?). The team at IMS has been preparing for months to make sure our clients get the most out of their experience. Now it’s time... Continue reading
Posted Oct 4, 2017 at Integrity Marketing
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Written by Kelly Myers, Marketing Director If you haven’t heard already, Integrity Marketing Solutions will be attending this week’s WealthCounsel Symposium, the annual education gathering for estate planning and elder law professionals. Be sure to stop by booth #213 for... Continue reading
Posted Oct 3, 2017 at Integrity Marketing
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Written by Kelly Myers, Marketing Director There are a lot of legal events happening all over the country throughout the year. How do you choose which ones to attend? There is a buffet of options to choose from depending on... Continue reading
Posted Oct 2, 2017 at Integrity Marketing
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The short answer is yes! If you’ve already signed up for The Summit, we know you’re ready to build your break out practice! (If you haven’t registered yet, what are you waiting for?!) But how do you expect to break... Continue reading
Posted Sep 28, 2017 at Integrity Marketing
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Do you know the subtle differences between marketing estate planning and elder law? If not, your marketing may be under-performing. For example, you probably know that the demographic for both estate planning and elder law skews older. But when you... Continue reading
Posted Sep 25, 2017 at Integrity Marketing
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Should you be getting more business from your website? According to recent research, firms that generate 40 percent or more of their leads online grow four times faster and are twice as profitable. Join Jennifer Goddard, CEO of Integrity Marketing... Continue reading
Posted Sep 22, 2017 at Integrity Marketing