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Jennifer Campbell Goddard
The Midwest
Marketing Consultant, Author & Speaker
Interests: running, reading, writing, flying, horses, my granddaughter, friends & family
Recent Activity
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By Kyle E. Krull, ESQ. Did you just rub your eyes in disbelief? Perhaps your reaction went something like this: What? There is no such thing as an always available, on-demand Client Intake Process. And, even if there were, why... Continue reading
Posted yesterday at Integrity Marketing
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If you attend any legal conference, you’ll understand where your practice is and what you need to do to move it forward. You’ll learn the tools, systems and best practices that you can put into place when you return. But... Continue reading
Posted 4 days ago at Integrity Marketing
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You’ve made it this far. What comes next? Are you content with your practice now, ready to set the cruise-control? Then you can skip The Summit 2017. This is for those who have bigger dreams: those who see tomorrow as a gateway to their next great adventure. Continue reading
Posted 5 days ago at Integrity Marketing
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Las Vegas. Orlando. New York City. Colorado Springs. If you think Colorado Springs is an unusual location for a legal conference, you’re right. Most estate planning and elder law conferences, workshops and boot camps are held in huge conference centers... Continue reading
Posted 6 days ago at Integrity Marketing
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People don’t hire lawyers. People hire people who are lawyers. -- Kyle Krull, Esq., 2017 One of the most powerful changes you can make in your marketing is to drop your pretenses, your legal jargon and your lawyer’s mask to... Continue reading
Posted 7 days ago at Integrity Marketing
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Beyond marketing, what is the single most important change you could make in your law practice to drive revenue and boost fees? Develop a strategic sales process. How important is sales process? The RAIN Group Center for Sales Research recently... Continue reading
Posted Aug 14, 2017 at Integrity Marketing
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I know your inbox is overflowing with exciting invitations to conferences, workshops and boot camps … all promising to teach or show you the next greatest thing that will “transform your practice.” So why should you spend precious time and... Continue reading
Posted Aug 11, 2017 at Integrity Marketing
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I recently spoke with new clients who have a very successful, busy practice with multiple attorneys and an engaged, well-qualified support team. Their biggest headache? Data handling, specifically having to handle the same client intake data over and over. Here... Continue reading
Posted Aug 10, 2017 at Integrity Marketing
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What makes a Break-Out law firm? Research* shows that high-growth firms generate 63% of their leads online. Average firms generate 12%. Extraordinary digital marketing is one of the keys to building a Break-Out law firm. I get a monthly report... Continue reading
Posted Aug 9, 2017 at Integrity Marketing
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Picture yourself in the Rockies this fall. Crisp mountain air. Inspiring mountain peaks. And golden aspen. Now picture your law firm and the remarkable things you always wanted to do. What if you took time away from the firm and... Continue reading
Posted Aug 8, 2017 at Integrity Marketing
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Some attorneys are satisfied. They are content with things the way they are. They want to live within the confines of a comfort zone. But some attorneys want to do more. Some attorneys dream bigger. If you are one of... Continue reading
Posted Aug 8, 2017 at Integrity Marketing
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A great receptionist is worth their weight in gold. Just ask any estate planning law firm that has lived through a string of bad receptionists. From welcoming new clients to the office with a reassuring smile to serving as the first contact prospects have with the office: we can’t emphasize enough how important this person’s position is. We hear about office managers who get bogged down in managing receptionist issues, because the managing partner doesn’t want to deal with a clerical issue. If there’s a problem, it does need to be resolved at the highest level. It is that important. Continue reading
Posted Aug 4, 2017 at Integrity Marketing
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Considered the poor cousin of marketing in the digital age, we believe that outbound marketing still has a role to play for estate planning law firms. Outbound marketing, for clarity, refers to any marketing activity where the company or law firm actively sends out a message, as opposed to inbound, where prospects find a website or chose to engage with a social media platform. Continue reading
Posted Aug 3, 2017 at Integrity Marketing
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The Call to Action (CTA) for an estate planning law firm is a carefully designed element of your website that can have a big impact on how visitors respond. Too glaring and unprofessional, and you’ll lose them. Too subtle, and they won’t take action. There is an art and a science to incorporating the CTAs, and IMS designers are very good at making this part of your websites a powerhouse. Continue reading
Posted Aug 2, 2017 at Integrity Marketing
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Client education is one of several key performance metrics of estate planning law firm websites. Tasked with giving prospective clients an opportunity to learn about you and estate planning and/or Elder Law, IMS websites are designed to do a lot of the heavy lifting of successful law firm marketing. Client education is one task, so is generating high visibility for Search Engine Optimization, providing a great User Experience and presenting a visual identity for the firm. How does the education part work? Continue reading
Posted Aug 1, 2017 at Integrity Marketing
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Having a family member or friend who is not known to your firm make a phone call or contact the firm through the website is one way to figure out how well—or poorly—your firm’s sales funnel works. But unless your family member or friend is an experienced law firm marketing professional, it may be hard for them to identify what’s good, what’s bad, and what’s really not working. Continue reading
Posted Jul 31, 2017 at Integrity Marketing
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I found him in the Giveaways section of an online forum. To be honest, it was my friend Debbie Sellers who found him first, and told me about him. Everything that happened next was her fault. 17-hand Warmblood, free to good home. 16 years old. Not a husband-horse. Dressage, competed... Continue reading
Posted Jul 29, 2017 at Tales of the Farm
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You can’t be a leader without people–but you also can’t lead people without their consent. Estate planning law firm cultures vary widely, but those who focus on developing not just legal skills but teams create an environment that is conducive to success. How do we define success? Positive outcomes for clients, client retention, talent retention, profitability and a work-life balance. Continue reading
Posted Jul 28, 2017 at Integrity Marketing
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What’s more successful, an estate planning law firm run like a democracy, one that uses flat management or a dictatorship? It’s fair to say that many firms incorporate a combination of styles and that at varying times, different management approaches may be more effective. But is a combination the best answer when it comes to profitability, effectiveness and growth? Continue reading
Posted Jul 27, 2017 at Integrity Marketing
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As a leader in your office and community, lawyers are required to serve with the highest ethics. But integrity and ethics should also play a lead role in how your practice serves clients and treats team members every day. And let’s not leave out how clients and team members should be held to certain standards themselves. Continue reading
Posted Jul 26, 2017 at Integrity Marketing
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Doctors and lawyers know that small talk at a networking event or social occasion will invariably bring with it at least one “I know you’re not working but I have a question” conversation. Often a doctor can beg off, saying the question is not her specialty, but an estate planning attorney is open season. Who doesn’t have a family member who refuses to have a will, or a grandparent who left everything to a distant relative after decades of squabbling? Continue reading
Posted Jul 25, 2017 at Integrity Marketing
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Leadership styles in law firms vary but whether you are in a huge law firm or a boutique practice, leadership requires understanding what makes people tick, communication skills and the ability to inspire trust. Interpersonal skills are just as important as knowledge of the law. The skill set that makes a great litigator—extremely high level executive functions, strong negotiation skills, a thick skin and a quick wit—doesn’t always translate into leadership. What qualities does a great law firm leader have? Continue reading
Posted Jul 24, 2017 at Integrity Marketing
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Did I mention that Honeybear was a pain in my arse? Of all the plans I had for the farm, managing a half-wild horse was not one of them. And I don't think being managed was anywhere on her to-do list, either! While the lady who loaned her to me... Continue reading
Posted Jul 23, 2017 at Tales of the Farm
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After three long months of back-breaking work, the farm was finally ready for King to come home. He stepped off the trailer at King's Ransom on July 4, 2006 -- Independence Day. I knew what it meant for him, and for us. It meant blue skies and green grass and... Continue reading
Posted Jul 22, 2017 at Tales of the Farm
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If you ever wanted to find out who your friends are, here's one way: Buy a big piece of property that needs tons of back-breaking work, including digging out 18 inches of packed goose poop, and let everyone know that you need help ... and you don't have any money.... Continue reading
Posted Jul 21, 2017 at Tales of the Farm