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Jennifer Campbell Goddard
The Midwest
Marketing Consultant, Author & Speaker
Interests: running, reading, writing, flying, horses, my granddaughter, friends & family
Recent Activity
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Evidence proves that law firm clients using our sales and marketing CRM outperform clients who don't, in every category of statistical success. Continue reading
Posted Apr 23, 2018 at Integrity Marketing
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Discover how we generated more than $200,000 in new revenue last year using a book that we created and professionally published in 90 days. In Thursday's webinar, we'll show how you can use content that's already at your fingertips to... Continue reading
Posted Mar 5, 2018 at Integrity Marketing
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Have you always wanted to write a book to help grow your law practice – but realized you simply did not have the time? It’s a common problem. The demands of running a law firm don’t leave much time for... Continue reading
Posted Feb 22, 2018 at Integrity Marketing
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Could a horse make you a better attorney? A better boss, team member, or even a better adviser to your clients? What we've learned from bringing horses and attorneys together is that even the most successful lawyers gain keen insights... Continue reading
Posted Feb 14, 2018 at Integrity Marketing
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I recently worked closely with one of our law firm clients to implement their online intake process. He is a great guy and we had a lot of fun working together. We had even more fun, though, when we launched... Continue reading
Posted Feb 13, 2018 at Integrity Marketing
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It’s safe to say Integrity Marketing Solutions is an advocate for online reviews. We’ve blogged about reviews, hosted presentations about reviews and even held an entire session at The Summit about reviews. So, why are we STILL talking about it?... Continue reading
Posted Feb 12, 2018 at Integrity Marketing
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In a fiercely competitive sector like estate planning and elder law, basic SEO may not be enough. You may need Super Powers! Continue reading
Posted Feb 8, 2018 at Integrity Marketing
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Yesterday we posted the link for a free scan of your law firm's online listings. (Here it is again in case you missed it.) Are you happy with the results of your listings scan? If not, don’t despair. First, you’re... Continue reading
Posted Feb 7, 2018 at Integrity Marketing
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Did you know that consistency across the web, especially in various local directory listings, has become one of the most important factors determining where Google lists your website in search engine results? Continue reading
Posted Feb 6, 2018 at Integrity Marketing
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Whether you're looking for marketing insight, support, or a world-class marketing system, the new IMS website is your go-to destination online! We continue our company's re-branding journey into 2018 with an awesome new online home at www.IntegrityMarketingSolutions.com. Carefully Chosen Design... Continue reading
Posted Feb 5, 2018 at Integrity Marketing
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You see, we bring our biggest challenges with us the moment we step into that round pen with a horse. Whatever it is that's holding us back, we bring it with us. Continue reading
Posted Feb 2, 2018 at Integrity Marketing
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Clients who come to retreats and implement the plans made here blow away not only their competition, but all of our other clients, in terms of results and profitability. If you ask me to identify the single biggest difference between outstanding performers and average ones, I will tell you it's the strategic planning retreat. Continue reading
Posted Dec 28, 2017 at Integrity Marketing
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This is the winter repose, the quiet where dreams grow, silently undisturbed, to fruition in the spring. So it's perfectly fitting to focus this week on what's coming up here at IMS in 2018, because our biggest dreams are to help make yours come true! Continue reading
Posted Dec 26, 2017 at Integrity Marketing
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Frank Campbell, who practices in Annapolis, MD, has been a member of our client family since 2010. His strategic planning retreat focused primarily on marketing, including video, and work flow. "My practice is a busy one, so if marketing is successful, it will affect work flow. I wanted to make sure that the plan we put together ultimately results in the same quality of work that we're doing for our clients ... and I just didn't feel that I could do that over a phone call or in between all of the other client commitments that I have at the office." Continue reading
Posted Dec 12, 2017 at Integrity Marketing
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We have asked these three questions to every estate and elder law attorney that invests in a private firm retreat. In fact, we ask these same questions at various stages of their experience. We find that their answers are drastically different by the end of Day Two. Continue reading
Posted Dec 11, 2017 at Integrity Marketing
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You may be surprised to learn that your American Bar Association recommends an annual law firm retreat focused on strategic planning. If you have a chance, check out the latest issue of Law Practice magazine and just flip through their... Continue reading
Posted Dec 6, 2017 at Integrity Marketing
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What’s it like to attend a Strategic Planning Retreat at Legacy Ranch? Join me for a tour through a typical three-day Retreat. Before Day One Your Strategic Planning Retreat is a highly personalized event. Weather permitting, you may even get... Continue reading
Posted Dec 5, 2017 at Integrity Marketing
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If you're thinking that 2018 could be your Break-Out year, what will you do differently to make that happen? Because you know that unless you change something -- make some sort of radical, significant change -- it's not going to happen. Next year will just be more of the same ... maybe a little better, maybe a little worse, but basically the same. Continue reading
Posted Dec 4, 2017 at Integrity Marketing
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Google Rank is just the tip of the iceberg when it comes to evaluating website performance. One of the most challenging aspects of my job is helping clients make good decisions about their websites. The typical challenging conversation starts something... Continue reading
Posted Nov 29, 2017 at Integrity Marketing
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I thought last week might turn out badly. Recovering from pneumonia, Thursday was my first day out of the house in more than a week. I went to Denver (about a 90-minute drive from the Ranch) to serve as a... Continue reading
Posted Nov 20, 2017 at Integrity Marketing
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"Why do you think so many professionals just don't believe in digital marketing?" The question came from a bright young woman yesterday who will graduate next month with a bachelor's degree in business and marketing. She was one of my... Continue reading
Posted Nov 17, 2017 at Integrity Marketing
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At the end of the day, digital marketing is a lot like physical fitness. It's about doing a lot of things right, a few things very well, and not making any huge mistakes. And there are a lot of charlatans out there just trying to sell you their secret sauce. Continue reading
Posted Nov 16, 2017 at Integrity Marketing
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Technology has handed customers unprecedented power to dictate the rules in purchasing goods and services. Three-quarters of them, research finds, expect “now” service within five minutes of making contact online. – McKinsey Quarterly CEO Report I’m excited to be speaking... Continue reading
Posted Nov 15, 2017 at Integrity Marketing
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What if your law firm were supported by a great marketing agency? Imagine what it would be like if you could trust your agency to handle the heavy-lifting of creating, deploying and managing all of your digital assets … to... Continue reading
Posted Nov 14, 2017 at Integrity Marketing
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Marketing is about more than clicks and views. It’s about connecting with people so deeply that they trust you to lead them to make the decisions – sometimes the very hard decisions – they need to make for themselves, their loved ones and future generations. Without trust and leadership, even the most brilliant legal minds help no one. Continue reading
Posted Nov 13, 2017 at Integrity Marketing