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Jennifer Campbell Goddard
The Midwest
Marketing Consultant, Author & Speaker
Interests: running, reading, writing, flying, horses, my granddaughter, friends & family
Recent Activity
Clients who come to retreats and implement the plans made here blow away not only their competition, but all of our other clients, in terms of results and profitability. If you ask me to identify the single biggest difference between outstanding performers and average ones, I will tell you it's the strategic planning retreat. Continue reading
Posted Dec 28, 2017 at Integrity Marketing
This is the winter repose, the quiet where dreams grow, silently undisturbed, to fruition in the spring. So it's perfectly fitting to focus this week on what's coming up here at IMS in 2018, because our biggest dreams are to help make yours come true! Continue reading
Posted Dec 26, 2017 at Integrity Marketing
Frank Campbell, who practices in Annapolis, MD, has been a member of our client family since 2010. His strategic planning retreat focused primarily on marketing, including video, and work flow. "My practice is a busy one, so if marketing is successful, it will affect work flow. I wanted to make sure that the plan we put together ultimately results in the same quality of work that we're doing for our clients ... and I just didn't feel that I could do that over a phone call or in between all of the other client commitments that I have at the office." Continue reading
Posted Dec 12, 2017 at Integrity Marketing
We have asked these three questions to every estate and elder law attorney that invests in a private firm retreat. In fact, we ask these same questions at various stages of their experience. We find that their answers are drastically different by the end of Day Two. Continue reading
Posted Dec 11, 2017 at Integrity Marketing
You may be surprised to learn that your American Bar Association recommends an annual law firm retreat focused on strategic planning. If you have a chance, check out the latest issue of Law Practice magazine and just flip through their... Continue reading
Posted Dec 6, 2017 at Integrity Marketing
What’s it like to attend a Strategic Planning Retreat at Legacy Ranch? Join me for a tour through a typical three-day Retreat. Before Day One Your Strategic Planning Retreat is a highly personalized event. Weather permitting, you may even get... Continue reading
Posted Dec 5, 2017 at Integrity Marketing
If you're thinking that 2018 could be your Break-Out year, what will you do differently to make that happen? Because you know that unless you change something -- make some sort of radical, significant change -- it's not going to happen. Next year will just be more of the same ... maybe a little better, maybe a little worse, but basically the same. Continue reading
Posted Dec 4, 2017 at Integrity Marketing
Google Rank is just the tip of the iceberg when it comes to evaluating website performance. One of the most challenging aspects of my job is helping clients make good decisions about their websites. The typical challenging conversation starts something... Continue reading
Posted Nov 29, 2017 at Integrity Marketing
I thought last week might turn out badly. Recovering from pneumonia, Thursday was my first day out of the house in more than a week. I went to Denver (about a 90-minute drive from the Ranch) to serve as a... Continue reading
Posted Nov 20, 2017 at Integrity Marketing
"Why do you think so many professionals just don't believe in digital marketing?" The question came from a bright young woman yesterday who will graduate next month with a bachelor's degree in business and marketing. She was one of my... Continue reading
Posted Nov 17, 2017 at Integrity Marketing
At the end of the day, digital marketing is a lot like physical fitness. It's about doing a lot of things right, a few things very well, and not making any huge mistakes. And there are a lot of charlatans out there just trying to sell you their secret sauce. Continue reading
Posted Nov 16, 2017 at Integrity Marketing
Technology has handed customers unprecedented power to dictate the rules in purchasing goods and services. Three-quarters of them, research finds, expect “now” service within five minutes of making contact online. – McKinsey Quarterly CEO Report I’m excited to be speaking... Continue reading
Posted Nov 15, 2017 at Integrity Marketing
What if your law firm were supported by a great marketing agency? Imagine what it would be like if you could trust your agency to handle the heavy-lifting of creating, deploying and managing all of your digital assets … to... Continue reading
Posted Nov 14, 2017 at Integrity Marketing
Marketing is about more than clicks and views. It’s about connecting with people so deeply that they trust you to lead them to make the decisions – sometimes the very hard decisions – they need to make for themselves, their loved ones and future generations. Without trust and leadership, even the most brilliant legal minds help no one. Continue reading
Posted Nov 13, 2017 at Integrity Marketing
My team blew me away this week. Please don't misunderstand -- they are always awesome and impressive, filled with great ideas. But what they did this week was so extraordinary, they took awesome to a whole new level! We Want... Continue reading
Posted Nov 10, 2017 at Integrity Marketing
You probably have some sort of client intake form on your website. Chances are it's a digitized copy, in Adobe Acrobat (.pdf) format. It may or may not be "fillable." Your prospects probably have to download your form, print it... Continue reading
Posted Nov 9, 2017 at Integrity Marketing
"The website designed by Integrity Marketing Solutions has changed the way we do business. The blogs, the client intake, and social media have increased our business significantly. Our investment with IMS was the best decision I could have made!" --... Continue reading
Posted Nov 8, 2017 at Integrity Marketing
Could you show me an audit of my SEO? Ah, we know this question well. Attorneys are picking up on some of this digital marketing jargon, and SEO is something you know you need to get right. Truth? We handle... Continue reading
Posted Nov 2, 2017 at Integrity Marketing
What’s the scariest part of Halloween? By far, it’s the day after. Not only is everyone walking around with a sugar hangover, but the countdown to the holidays and the end of the year begins in earnest. Whatever this year... Continue reading
Posted Nov 1, 2017 at Integrity Marketing
Storytelling, and particularly brand story video, is perhaps the single most powerful innovation in legal marketing. Brand story video brings the best of video technology together with the best of creative storytelling to ignite compelling, emotional connections. Sometimes it’s hard... Continue reading
Posted Oct 31, 2017 at Integrity Marketing
An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage. – Jack Welch This was our goal for The Summit: to help our clients make key discoveries that would translate into immediate, positive... Continue reading
Posted Oct 27, 2017 at Integrity Marketing
Days Two and Three of The Summit last week were filled with practice-building sessions like Getting Digital Right, Automating the Client Intake Process, and Marketing Elder Law. Even though we wanted to cover the meat-and-potatoes of legal marketing education, we... Continue reading
Posted Oct 25, 2017 at Integrity Marketing
Networking is one of the most valuable aspects of any legal education event. Wise event planners will schedule plenty of time for attendees to get together with colleagues, vendors and faculty. Sadly, these events are often difficult and of little... Continue reading
Posted Oct 24, 2017 at Integrity Marketing
What can a lawyer learn from working with horses on a Colorado ranch? That’s what we set out to discover last week at The Summit 2017 as we took our attorney clients out to the Ranch for an afternoon of... Continue reading
Posted Oct 23, 2017 at Integrity Marketing
I had such a great time last week at the WealthCounsel Symposium in Hollywood, CA. Great friends, great venue, and terrific weather! On Wednesday afternoon I had the privilege of presenting on the topic, "Making Digital Your #1 Source of... Continue reading
Posted Oct 10, 2017 at Integrity Marketing