One of the biggest challenges of marketing estate planning services is breaking through the routines of people's daily lives with relevant, compelling messages. No one likes to talk about death, disability or taxes. So, how do you reach people with important messages that motivate them to take action? Continue reading

To use this month's inspirational quote, download one of the following graphics, share it to facebook (be sure to include a simple comment or call to action) and include a link to your law firm's Web site. Continue reading

If you've ever watched the show, you know that the "tired house" is seldom the designers' biggest challenge. They spend most of the rest of the show arguing with the owners who think shag carpet is coming back, small rooms are cozy, and red walls are all the rage. Continue reading

Workshops can be great marketing tools to help build your estate planning or elder law practice. But, if you're still trying to conduct mass-marketing workshops on vague topics like Revocable Living Trusts, Medicaid Planning, or Protecting Your Estate -- you face an uphill battle to get qualified attendees. Continue reading

Referrals are the lifeblood of your estate planning practice. Yet many of you also say that managing referral relationships is the bane of your marketing efforts. Continue reading

First, I want to assure you that Google does not award Page One position based on any evaluation of your -- or your competition's -- lawyerly skills. Continue reading

Sometimes estate planning or elder law attorneys will "hit the wall" when it comes to generating revenue. Whatever the reason, the need is the same: you need to get revenue moving, you need to do it quickly, and you don't have much money to throw at the problem. Continue reading

When did it start? Say, around January 15th? When did you start saying, "I'll get to that after tax season," every time someone asked you about law firm marketing? Continue reading

These are not the Top Ten Rules of what you SHOULD do as an estate planning attorney, but rather ten things you should NEVER do ... Continue reading

There are so many marketing tools available to build your law practice – from websites to workshops, billboards to blogs. But a marketing tool is not a marketing plan. Continue reading

If your website is a corn field, your blog is the rain! Not only does it give your website attitude, and provide a great method of idea exchange, it grows your website over time, and can IMPROVE your Google Ranking. Continue reading

This month's quote is: “The best thing about the future is that it comes one day at a time.” — Abraham Lincoln. Continue reading

The deadline for making edits to your April issue estate planning newsletter is March 5 and the default articles we have scheduled for you are: Women: Money & Law and Daughter Syndrome. Continue reading

Responsive Web Design, if you haven’t heard of it, is one of the latest trends in web technology. But is it the best option for your estate planning website? I don’t think so, not yet, and I’ll tell you why. Continue reading

Does your estate planning or elder law firm have computer maintenance protocols in place? Have you ever started your Monday morning face-to-face with the blue screen of death? Here are some tips and ideas to help your law office develop and implement a systems and procedures guide for computer maintenance. Continue reading

Google’s goal is to provide the best, most accurate, most updated, most improved, most human results possible. Therefore, human involvement on your part is a MUST. Continue reading

Successful marketing plans always begin with a bit of self-examination. Before you run out to the marketplace, cash-in-hand with brilliant ideas, it's always best to know your target market. Continue reading

Finding content to share on your business Facebook or LinkedIn page can be hard, NOT. It actually can be super easy if you know where to look. Continue reading

Don't let an old photo -- or no photo -- be a road block to getting your new marketing system running and working for you. Continue reading

Clearly, social media -- from Facebook to Linked-In to your blog -- are becoming increasingly important to your law firm marketing. Which is why we've scheduled these hands-on sessions for Instant Implementation during our Spring Fast Track Workshop, March 13-15 in Kansas City. Continue reading

Avvo is the world's largest online legal directory and helps prospective clients choose the right lawyer 24 hours a day. If you don't have a profile on Avvo, you can get one here: http://www.avvo.com/lawyer-marketing. Continue reading

Maybe you’ve heard about our Educational Template Videos (ETVs), but you still aren’t sure about how they work or what they do. These education videos can be used in so many different ways, but what I'm most happy about is the instant gratification clients get with this investment. Continue reading

Mahlberg_A_Webby Alyssa Mahlberg, Graphic Designer At Integrity, we are always looking for ways for our attorneys to grab their clients’ attention from the moment they stumble onto the homepage. Assisted by our expert Search Engine Optimization (SEO) and daily blogging, our Essential Clients™ are always climbing in Google page rank for many of their key search terms. But what happens when a potential client does click on a website? How do you grab his or her attention and keep them from clicking the back button? Continue reading

Using photos on your estate planning blog is an excellent way to take a block of text and make it a lot more interesting! Photos are eye catching, and they lure internet users to your blog. Especially if you use a charming photo of wildlife, nature, or people. Continue reading

Don't forget to wish your loved ones a Happy Valentine's Day this month! Here is a nice photo from the public domain you may share with your Facebook friends. I oftentimes run across boxes full of old Valentine's cards, similar to this, at auctions and find them captivating. I don't dare bid, though – afraid that would be a habit I couldn't break. I wonder if the kids' SpongeBob SquarePants and Scooby-Doo Valentine's will have the same appeal years from now. Continue reading