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Matt V - @EmailKarma
Toronto, ON
Gamer, Email Marketing Advocate, Anti-spammer, Blogger, Conversationalist
Recent Activity
CASL Slides into 2013
We have all been patiently waiting for new regulations on CASL, they were expected before the governments summer vacation session, but sadly we will continue to wait. Several industry organizations have been telling members that the CASL Regs V2 will slide into the Fall before being published. Factoring in this... Continue reading
Posted Jun 19, 2012 at CAUCE
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C-28 Receives Royal Assent
By Shaun Brown: It's been a long time coming, but Canada finally has an anti-spam law. Bill C-28, the law with no name, was just passed. First introduced in April 2009 as C-27, the Electronic Commerce Protection Act, it died when parliament was prorogued in December 2009, only to be... Continue reading
Posted Dec 15, 2010 at CAUCE
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Facebook Spammer Ordered to pay $1 Billion Judgement
Earlier this week a Quebec Judge decided to rule in favour of upholding the record setting judgement of $873 Million USD Montreal resident Adam Guerbuez. The original case of Facebook v. Atlantis Blue Capital, alleged millions of messges flooded Facebook's network via compromised accounts resulting in Statuatory damages of ~$436... Continue reading
Posted Oct 5, 2010 at CAUCE
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Jordan,
Many people focus on Quantity vs Quality, and they spend too much time focusing on MORE names not BETTER names.
This type of discussion always makes me think of the SOI vs COI argument - so many people don't confirm so we don't do it. I've seen Stats time and time again of 80-90% opt-in confirmation rates - thus Quality names in Quantity vs straight Quantity of names.
I'd never discount the idea of more names is better - but how you interact and nurture those subscribers. Ultimately it is the idea of being an individual vs. being a number - and what you DO with the lists.
Smarter marketing to lists with segmented offers, on topic information and easy to manage preferences is the true meaning behind EmailKarma.net's slogan "It's not the size of your list, it's how you use it."
Cheers,
Matt
Commented Jun 17, 2010 on Ready! Acquire! Aim? at Deliverability.com
Ready! Acquire! Aim?
One of the biggest topics in organizations today is the need and desire to grow their subscriber list. Most companies believe that the bigger the list they have, the greater chance they have to sell more stuff. More stuff sold + more revenue = happy companies. Some organizations take the hard ...
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