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Great article. I especially liked the accompanying examples that supported your points "Think TurboTax form filing logic."
Commented Jul 4, 2010 on 5 Task-Centered Design Patterns Competitors are Employing to Out-gun Your Design at Demystifying Usability
5 Task-Centered Design Patterns Competitors are Employing to Out-gun Your Design
How well you get your customers to their destinations with your design, and help users do what they need to do, is the difference that makes a difference in customer experience. If you are not doing it well, I guarantee you your competitors are or are trying to find a way to. In this post,...
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