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Erick Mott
San Francisco Bay Area
Co-creator, Speaker & Writer @Creatorbase & Beyond
Interests: Customer success, creating value, reading, being a dad, family and friends, motorcycle riding, business, modern marketing and consumer lifestyles; tennis, blogging and some occasional travel to tropical places
Recent Activity
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Every business has the potential to become a unique source of shareable stories and useful content about X topics for X audience. But there's a catch. We must be willing to invest in and sustain our own media platforms – to think and act like publishers (creators) rather than advertisers and promoters with quarterly sales goals. Why is this important... Continue reading
Posted Apr 29, 2017 at Creatorbase
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Workers who want to succeed and be more sustainable in the Fourth Industrial Revolution will need to be creative, critical thinkers who can solve complex problems and possess high emotional intelligence, according to the World Economic Forum's new report, The Future of Jobs. These Top 10 Skills Will be Critical in the 2020 Global Economy Complex problem solving (1) Critical... Continue reading
Posted Apr 29, 2017 at Creatorbase
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Your team’s B2B big picture likely includes some form of digital transformation. But is your strategy clear and embraced by all stakeholders inside and outside the organization? David Hersh and Blaine Mathieu share some ideas and insights on this topic. Continue reading
Posted Feb 6, 2017 at Creatorbase
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Unless you’ve been on a remote island for several months, you’ve heard news about security breaches at Yahoo and hacking allegations during the 2016 presidential election. These are just two examples of ongoing dangers on the internet – which hurt organizations of all sizes and potentially anyone on the web. Google Chrome, Mozilla Firefox and other web browsers are all too familiar with these kinds of cybersecurity risks and are making helpful changes to protect society at large. Continue reading
Posted Jan 27, 2017 at Creatorbase
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Mobile has forever changed what we expect of brands. It's fractured the customer journey into hundreds of real-time, intent-driven micro-moments. Each is a critical opportunity for brands to shape target audience decisions and paths to purchases. Our MediaPost Brand Marketers Summit panel is covering this topic on August 27th. Continue reading
Posted Aug 27, 2016 at Creatorbase
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"Account Based Everything" (ABE) may sound like the latest marketing buzzword to hit the thought-leadership circuit. But it's really a good way to view how B2B marketing, sales and customer retention processes are evolving. Jon Miller of Engagio shows us why ABE is the future of B2B. Continue reading
Posted Aug 19, 2016 at Creatorbase
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Praise is the most overrated thing in business today, says marketing and customer service guru Jay Baer. The digital transformation underway of both business and the customer experience is forcing companies large and small to change their game plans for customer service, especially in the way they co-create, view and handle complaints. Continue reading
Posted Jul 29, 2016 at Creatorbase
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I recently attended the Customer Experience Retail Summit hosted by IPQC and was surprised to learn how basic data like customer feedback – whether direct or obscure – can create significant value if correctly applied in the business. Continue reading
Posted Jul 2, 2016 at Creatorbase
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As the business world and billions of people continue their digital transformations, we as a creative community across industries also need transformational changes in digital business development and iteration. A new category of focused, information-rich products known as data products break free from prior business intelligence models by integrating and packaging analytic information and outcomes into unique products and customer experiences. Continue reading
Posted May 26, 2016 at Creatorbase
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Creativity is one of the most important job skills a worker will need in the coming Fourth Industrial Revolution, which will be driven by artificial intelligence and machine learning. Two other key skills – critical thinking and complex problem solving – are components of creativity. Read more to see why creativity ranks so high going forward. Continue reading
Posted Apr 29, 2016 at Creatorbase
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In January 2015, I started to seriously think about taking Creatorbase® to a whole new level given years of dabbling, a recent career shift toward consulting, and an inner voice that kept getting louder by the month. But I wasn’t convinced to take personal and professional risks until after meeting Amy Wilkinson on March 11, 2015 at Stanford. Her point of view is life-changing. Continue reading
Posted Apr 26, 2016 at Creatorbase
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Creatorbase is all about applying and encouraging creativity. We call active community members ‘co-creators’ because, in my humble opinion, all of us are creators in our own ways whether by ourselves or with others. David Kelley of IDEO has devoted his life and work to unlocking people's innate creativity. He outlines his philosophy in a landmark TED Talk and I've provided highlights for a quick read. Continue reading
Posted Apr 23, 2016 at Creatorbase
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Wondering what truly makes a good life? This recent TED Talk from Robert Waldinger, the Director of the Harvard Study of Adult Development, one of the most comprehensive longitudinal studies in history, boils it down to one clear message and three lessons to consider. Continue reading
Posted Mar 3, 2016 at Creatorbase
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Jeff Morris, VP of Strategy and Success at GoodData, and I talked about the meaning of "True Cloud" from GoodData's perspective and also how other technology leaders like Facebook, Google and Salesforce embrace a True Cloud strategy. In this very first 'DataTalk' video interview, we highlight true-cloud topics that any business or technology leader should consider in 2016. Continue reading
Posted Jan 2, 2016 at Creatorbase
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In October 2015, a number of GoodData customers, partners, and industry practitioners went to NYC to participate in the Data Monetization Summit. I was invited to do a deep-dive and this post includes an excerpt from a more complete post by Philip Carty, GoodData's Chief Revenue Officer. Continue reading
Posted Dec 30, 2015 at Creatorbase
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I’m thrilled to announce that GoodData and Creatorbase teams are collaborating to create and share ideas and insights about how businesses are successfully distributing data analytics to internal and external stakeholders that enable them to unlock the value of their data in more meaningful ways. Continue reading
Posted Oct 19, 2015 at Creatorbase
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An original version of this article was posted on the Elcom blog last week including a link to the ‘3 Drivers of Change in the Modern Workforce’ eBook – highly relevant content and research for this topic. And I wanted to share more details including two video interviews, so here we go. Continue reading
Posted Sep 16, 2015 at Creatorbase
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College students in the Boston area now have the opportunity to win amazing prizes for engaging with brands on social media. Combine the social sweepstakes experience with an annual event at Fenway Park on Saturday, September 12th, and social engagement magic happens. Let’s call it an engagement marketing triple play! Continue reading
Posted Sep 11, 2015 at Creatorbase
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We’re at the Squaw Creek Resort this week for MediaPost’s Cross-Channel Marketing Insider Summit. I won’t kid you, the Lake Tahoe region during this time of year is an incredible place to connect with industry creators, ideas, and insights. I'm diving into cross-channel attribution with three experts; you can follow conversation with #CCMIS on Twitter. Update: watch the session on-demand, now! Continue reading
Posted Aug 21, 2015 at Creatorbase
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We’re at the ClickZ Live San Francisco event today and it’s my pleasure to moderate the ‘Advanced’ track with some extraordinary speakers and industry experts. Companies represented include CNN, Google, M&C Saatchi Mobile, Performics, Pixalate, and Trustworthy Accountability Group (TAG). This #CreateSheet is a work in progress based on onsite discussions and your tweets. Continue reading
Posted Aug 12, 2015 at Creatorbase
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During the Sustainable Brands 2015 conference in San Diego, experts on a 'Sustainable Cities' panel discussed big issues and a few case studies around global brands building innovative partnerships with cities. They also shared how new, non-conventional partnerships are necessary and hinted of news to come that corporate sustainability teams would find useful. Learn more from Ford, Microsoft, Cisco Systems and more. Continue reading
Posted Jul 27, 2015 at Creatorbase
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In May 2015, I wrote about a complex intersection between human motivation, digital, and sustainability that Elcom and Creatorbase are exploring. This is not an easy intersection to assess and navigate! It requires that you connect many relevant perspectives and focus where necessary for a particular digital and sustainability challenge and/or opportunity. We're laser focused and invite you to join our live webinar and conversation on July 22nd; use #WorkforceSuccess15 before, during and after the webinar. Continue reading
Posted Jul 19, 2015 at Creatorbase
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Check out some key takeaways from this Social Shake-Up 2015 panel in Atlanta including Beth Gregg, CEO of ShopperBridge, John Holland, Senior Manager Analytics at The Home Depot, and Mark Josephson, CEO of Bitly. Our conversation was all about analytics for creating mobile and social customer experiences. Let's do this! Continue reading
Posted Jun 8, 2015 at Creatorbase
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I started tinkering with sustainable design back in 1985 when we created a consumer product that was sold in Office Depot, etc. At the time, I didn’t know we were actually practicing sustainable design. Fast-forward 30 years with some recent digital transformation work at various technology companies, mixed with some purpose-driven work via creatorbase and voilà ... Elcom and creatorbase are teaming to explore and share insights focused on human motivation, digital and sustainability. Continue reading
Posted May 31, 2015 at Creatorbase
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When someone says, “the sky’s the limit” – what do they mean? The short answer, with a NYC skyline as a backdrop, there’s practically no limit to the opportunities before us! And that sums up a new alliance between Acronym and creatorbase. Continue reading
Posted May 11, 2015 at Creatorbase