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Eric Martinez
Los Angeles
Recent Activity
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Sigh...another unsettled day. It started with a bang but ended with a thud. A quick glance at my days todo list reads: design home page, email Sara regarding the upcoming event, brain storm new project ideas, get client web host... Continue reading
Posted Nov 28, 2012 at Double Fisted
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World domination, get healthy and clean the garage all sound like good ideas to work on. Whenever I clear my head or work with an organization to get everything out of the mind and out on the table, there tends... Continue reading
Posted Oct 31, 2012 at Double Fisted
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I’m sitting at my desk, bewildered, as I wonder: What was that idea I was so excited about earlier? I pranced in here with a purpose but somewhere between the coffee press and my desk, my mind raced about the... Continue reading
Posted Oct 24, 2012 at Double Fisted
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Fajita chicken, grilled red bell peppers, guacamole and black beans with a splash Cholula. I entered every item I ingested for dinner into my “Tap and Track” iPhone app. It was for a research assignment for a user experience course.... Continue reading
Posted Oct 17, 2012 at Double Fisted
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You know they’re in there. They want to come out. All those clever ideas, witty lines and Steve Job-esque innovations that seem to come to mind at the least opportune moments. Like during the morning freeway crawl, a visit to... Continue reading
Posted Oct 10, 2012 at Double Fisted
"Be prepared to reinvent yourself. Be prepared to go out on a limb occasionally. And be prepared to do things that you feel strongly about." -Hillman Curtis It never fails. Whenever you start to move towards something exciting, thats when... Continue reading
Posted Oct 5, 2012 at Double Fisted
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I’m tip toeing through the house using my phone as a flashlight. The creaking floor boards sound like atomic bombs during the wee hours of the morning. Then, my bare foot steps on a transformer action figure that was left... Continue reading
Posted Oct 3, 2012 at Double Fisted
So this week was all about giving yourself permission to do things differently. With only a day between last Wednesday post and today to get results, I crammed and came out unscathed. Every few months, I make a grand list... Continue reading
Posted Sep 28, 2012 at Double Fisted
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During a recent assignment I gave my advanced design students, I instructed them to take a tired and dull existing brand identity and help move it into a new marketplace. In a nutshell, they were to be innovative and bold... Continue reading
Posted Sep 26, 2012 at Double Fisted
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8 hours, they tell me, used to be enough to get the job done. Today, in our hyper-connected lives, the minutes, hours, days and years go by fast—fiber optic, Usain Bolt fast. The ease in which one can lose themselves... Continue reading
Posted Sep 25, 2012 at Double Fisted
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“Is that all you do, sit at your desk and look at your computer all day? Gee, why don’t you go out and do something interesting and come back and tell me about it.” Like whoa grandma! She’s never been... Continue reading
Posted Sep 25, 2012 at Double Fisted
Eric Martinez is now following Ruth K.
Sep 25, 2012
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I wont pretend to be an authority on script fonts as I generally point my cursor in other typographic directions. They're just not my type of type. That's changed. No longer bound by the baggae of bad experiences with scripts,... Continue reading
Posted Jun 15, 2012 at Double Fisted
This reminds me of Bjork's "Somebody, Maybe" video. It's funny how we've been overloaded with a whole new set of sound triggers in the past few years. It's even funnier how I seem to feel like this guy more often... Continue reading
Posted Apr 18, 2012 at Double Fisted
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Last week, I found myself with a small window of time while projects were either completed or being reviewed with the client. I had a request for a video promo from a colleague from a local non-profit foundation I volunteer... Continue reading
Posted Nov 17, 2011 at Double Fisted
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The results of allowing myself to just doodle for fun a little everyday. My own custom deck of cards. If you like, take one for free! For the first 15 readers that respond, I'll send you my deck of "Deal-breaker" cards for FREE. (Hint: the majority of people don't read this far so if you are reading this, your odds are pretty spectacular) Continue reading
Posted Sep 27, 2011 at Double Fisted
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Pigskin, pumpkin spice and pugtoberfest all shout out: "fall is here." Yes, summer is long gone, but it sure has left it's mark. Sunblock, water diapers and squirt guns are still part of my home decor. Sookie and Bill may... Continue reading
Posted Sep 26, 2011 at Double Fisted
So simple, so powerful. via swiss-miss Continue reading
Posted Sep 2, 2011 at Double Fisted
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There are few things in your life you can say are truly life changing. By this, I'm talkin, grab you by the hair and twist your guts on a lemon juicer kind of change. I remember one September many, many,... Continue reading
Posted Apr 29, 2011 at Double Fisted
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If you fancy design, devices and drinks. Come out to the 2nd Studio Tour of the year at LEVEL | LA. ****************** LEVEL blends a potent mix of branded content, technology platforms and connected devices to design total user experiences... Continue reading
Posted Apr 22, 2011 at Double Fisted
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It's hard not to watch, read or hear the news about the overwhelming tragic situation in Japan that seems to unfolding each minute and not feel utterly helpless. The effects of the two devastating events are incomprehensible to me yet,... Continue reading
Posted Mar 15, 2011 at Double Fisted
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Im gonna continue to beat the "Do Date" drum some more. Here are some results of scheduled, no rules sketch book time. After I sketch the usual stream o' conscious twirly-wirlys that I normally do, something starts to happen. Shapes... Continue reading
Posted Mar 2, 2011 at Double Fisted
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Gingerbread men, chicken tamales, Kahlua trifles and other delights make for one delicious holiday feast. It also makes for a refrigerator as over-populated as a black friday Walmart. This crowded state spawned an emergency holiday fridge clean out. Once the... Continue reading
Posted Feb 8, 2011 at Double Fisted
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It started with a blog post, that led to an email, which created a string of replies. Then a date was set and a meeting was held. After the dust settled, a prototype surfaced which ignited a creative fire. A... Continue reading
Posted Jan 21, 2011 at Double Fisted