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Eugene Loj
Event Marketing and Event Promotion Idealist
Interests: adventure, flying upside down, web usability, reading, soccer, and dancing
Recent Activity
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Allow me to be direct ... Most event organizers/event marketers are clueless on how to run an effective email marketing campaign. What starts as well intentioned communication, turns into a SPAM fest (per their own list subscribers). SPAM is the main reason so many people are hesitant to give you their first name and email. Unfortunately, these factors make it very difficult for the well intentioned event organizer. There is hope! Continue reading
This is might be the most common question people ask, "how do I stop worrying about people showing up to my event?" The short answer ... you need to sell out your event. You're probably thinking, "yeah right! If it was only THAT easy to sell out my event!" Worrying about attendance is one of those things that will stress out the most seasoned of event organizer. It leads to... Continue reading
Recently, I was interviewed by my friends Roman Jakubowycz and Eugene Shatsman of National Strategic. Their company consults with small businesses on integrating successful strategies of Fortune 500 companies. During the interview we talked about the role of the Internet (as a tool) and some simple marketing strategies any business can start using today. As Roman put it (sarcastically) … today we’re going to talk about the Internet, “that Utopian... Continue reading
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The above billboard can be found on 490 East (headed toward Downtown) in Rochester, New York. The billboard location hasn't changed in years. Probably because it works so well. It's also a great example of a super-effective billboard. Why is it so effective? Because it presents a compelling message, that drives people to action ... "Spend a few bucks on lotto tickets for your (minuscule) chance to win $290,000,000." In... Continue reading
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As you probably know, redesigning your event website can be quite a daunting task. The redesign process isn't helped by all the technological "bells and whistles." What was once just an HTML document with graphics ... Has become a mismash of different programing languages, databases, online videos, search engine optimization, email marketing, and the list goes on! Ultimately, it gets harder and harder to make good web development decisions. There... Continue reading
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The image above is from a Lumber Liquidators marketing post card that arrived today. What does it have to do with marketing your event? Not much at first glance. But,once you start to dig beyond the words ... there is deep marketing psychology at work. What most people consider junk mail, can be a gold mine of marketing ideas. You can reverse engineer the post card above for your event... Continue reading
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Yesterday, I ventured out to the St. Patrick's Day Parade in warm and sunny Rochester, New York. It was a pretty big deal ... Traditionally warm & sunny and Rochester, New York in mid-March, almost NEVER go together. We'll take it where we can get it! During the parade there were floats/displays from various local businesses and a few upcoming events. As the parade went on, people everywhere had their... Continue reading
by Eugene Loj It’s Friday, so I’m going to keep things light or at least funny. Here goes … The video above is a great example of an edgy publicity stunt that generates MASSIVE publicity. (P.T. Barnum would be gushing with admiration!) The “Dictator” is played by edgy, often controversial, comedian Sacha Baron Cohen. Cohen is well known for his over-the-top movie characters such as Borat, Bruno, Ali G, and... Continue reading
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by Eugene Loj The notion of selling additional tickets to your event is hard to resist. Wanting to sell more tickets is great, but many event organizers struggle just to sell enough tickets. What follows are ideas for maximizing your ticket sales (including the strategy of selling fewer tickets to make more money). Each point is supported by additional article links expanding on the subject area. You might be just... Continue reading
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by Eugene Loj Today, it's difficult not to find a good reason to sell event tickets online. While most event organizers tend to focus on the convenience factors, there is one significant advantage of online ticket sales. Hint … it has nothing to do with advance ticket sales or fraud prevention (but those are both very good reasons to sell tickets online). Any guesses? Your Customer’s Data What's the most... Continue reading
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by Eugene Loj One of the most common questions event organizers ask is, "where should I advertise my event?" Instead of getting into a long protracted article about event advertising, I am going to focus on the simplest, yet most powerful, advice I could give you. The information below might seem overly obvious, yet it gets ignored all the time. In the process, thousands (sometimes hundreds of thousands) of dollars... Continue reading
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by Eugene Loj The Magazine Cover Example ... An Example of Persuasive Design (SMART Graphic Design!) Image Sources: Women’s Health and Men’s Health In the previous post, “Horrid Event Marketing Mistake: Confusing Art with Results,” I dove into the differences between graphic design and persuasive design. Originally, I was introduced to the idea of persuasive marketing by Eben Pagan. During a live training event, Eben used magazine covers, to illustrate... Continue reading
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by Eugene Loj There are a number of people out there who are going to take issue with my next statement, but here goes … Most graphic design for promoting an event is a complete waste of time and money. You’re probably thinking, “are you serious?!?!?” (Make sure you read on, because you're probably going to agree with my previous statement.) Yes, I am seriors and here’s why … too... Continue reading
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Your First Name Your Primary Email Important Note: After you submit your info, you must check your inbox and click on the verification link. This is done to protect your privacy! I can't send you any information UNTIL you click the verification link. If you don't get the link, check your SPAM folder. Privacy Policy: I will never share, sell, or rent your information to any other person or business.... Continue reading
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by Eugene Loj Greetings from 38,000 feet! I’m writing you this while enroute to Las Vegas for an air show conference. (Ah, the joys of technology – never to escape work!) The guy in front of me has his seat all the way back, so I can hardly see whatI’m typing. Anyway, here we go ... Fasten your seat belts, because you’re about to be blown away, ready? The Biggest... Continue reading
There are some great marketing ideas you can borrow from all the Black Friday and Cyber Monday madness. What can you do to get people to take immediate action? The simplest event marketing idea you can borrow is using an irresistible offer to drive advance ticket sales … Leveraging an Irresistible Offer Irresistible offers usually come in the form of a deep discount. They include hooks like, "SAVE up to... Continue reading
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When buying advertising for your event, you’ve probably heard the word “repetition.” Advertisers trying to sell you advertising almost always say, "you need to repeat your message several times before people will take action.” In short, if you spend more money with us, people are more likely to attend your event. Unfortunately one important caveat that is almost never mentioned … If the people you are advertising to are not... Continue reading
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There is a great online utility that you can use to track your online event promotions. It is called bit.ly and it's FREE! The service was started to shorten very long web addresses. In recent years, the company added link tracking for any link that you want to shorten. You get information well beyond just how many people clicked on your link. It includes geographic tracking and link sharing information.... Continue reading
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Two HUGE reasons why people don’t show up to your event are either because they’re not interested or they don’t know about your event. Hence, the problem could be either market research or event promotion. In my opinion, it’s far easier to “get away with” an event promotion problem. Here’s why . . . No event organizer has enough money to change people’s minds. Let me give you an example... Continue reading
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WARNING: Fasten your seatbelts, because I’m about to fly off the handle a bit! The Subjective Catastrophe Event organizers get themselves in HUGE trouble because they’re subjective in how they plan and execute their events. According to Princeton University’s WordNet definition, a subjective person uses “judgment based on individual personal impressions and feelings and opinions rather than external facts.” Mix in a subjective event organizer mindset with some ego and... Continue reading
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Yesterday, I made a brief stop at my local Barnes & Noble to check out Gary Vaynerchuk’s book, “The Thank You Economy.” Gary is one of my favorite social media experts. I give him a ton of credit because his wisdom comes from experience, NOT just book smarts. These days the Internet is full of “marketing experts” and “Internet gurus” who are great at regurgitating info, but when it REALLY... Continue reading
For all the things that can be done with social media, there is one significant downside . . . once you start you cannot stop. My intention here isn't to dissuade you, but make you aware of what's needed to promote your event with social media. In today's information hungry world you can't afford to stop producing high quality RELEVANT content. People expect information and your competition will pray upon... Continue reading
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Have you ever stopped and asked yourself, "What exactly am I getting from my social media efforts?" As with any marketing endeavor, you should always measure for a specific result. You cannot afford to confuse activity with productivity. Lots of Updates with Zero Results Recently, the topic of social media effectiveness came up with a Canadian event organizer. The event committee is fortunate enough to have a volunteer to manage... Continue reading
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As your event approaches the amount of traffic to your web site will increase dramatically. There is an important factor you need to be cognizant about. People visiting your event website only take in limited amounts of information . . . Most people will look at the information that is important to them at any given moment. A certain percentage of your web site visitors are guaranteed to miss important... Continue reading