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Exec Web and Tech Review
Charleston, SC
For the non-tech business owner and executive- gain competitive advantage and growth from the web and new technology.
Interests: Systems Thinking, Sales Process Modeling, Digital Profit Engineering, Internet Marketing
Recent Activity
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The Solar System Model is useful in the sense it grants an easy concept of what to put on the internet. However, it misses the dynamics of movement. You want to create a migration from where your potential customers are to where you want them to be: deeper channels of engagement via your website and email marketing. Hence, the AMC model. Continue reading
Posted Sep 24, 2012 at Exec Web Tech
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Search is King Phone books are only good for propping up short legs on tables these days. Everybody uses search engines to find stuff. So, your company needs good SEO (Search Engine Optimization). To sell stuff you have to get well placed where people are looking: Google and Bing. But,... Continue reading
Posted Sep 7, 2012 at Exec Web Tech
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A recent piece in Forbes declares the “death of SEO”. I disagree. With apologies to the ghost of Frank Zappa, SEO isn't dead, it just smells funny. Continue reading
Posted Aug 2, 2012 at Exec Web Tech
If you have gone from the mindset of "my business needs a website" to "there's great potential for return on investment by dominating my company's niche on the internet" you are ready for something beyond putting your company's copy in a ready-made template website. It is time for a staged process of creating a web presence that will strategically place your business as the leader in its field on the web. Gaining this advantage in "internet mind share" is now THE way to grow your market share for most businesses. Continue reading
Posted Jul 25, 2012 at Exec Web Tech
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To get the most our of internet marketing, your company's web presence must be both deep and broad. A broad internet presence is one with a large audience, such as a high number of twitter followers. A deep web campaign, however, is one in which includes proprietary content that offers up helpful content that gives people confidence in your expertise. You need both. Continue reading
Posted Jul 17, 2012 at Exec Web Tech
Exec Web and Tech Review is now following Melcer Tile
Jun 13, 2012
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Before you jump into investing in new technology or internet marketing for your business, build a Buyer Approach Map: BAM. What's a BAM? It's a Buyer Approach Map. . . a stage-by-stage visual map, such as a flowchart, that looks at your business outside-in. It is built from the perspective... Continue reading
Posted Apr 23, 2012 at Exec Web Tech
Exec Web and Tech Review is now following The Typepad Team
Apr 17, 2012