1) Get a bike, get a skateboard, get a snowboard, buy things that provide ongoing experiences. Why apps or sites that catalogue them are also popular... 2) Why donation screens at supermarkets and retailers are so successful. "Click here to donate 1 additional collar to cancer research." Instant feel good button 3) Why 50% of my paycheck goes toward good food.... 4) Thank you. Convince retailers of this.. but then assurance would be missed at their reduced margins 5) Saving for an experience is worth it. 6) Why smartphones are purchased so often.. Look the salesman listens to music, compares in-store prices to the internet, and can take pictures! I'll buy all this stuff at retail price RIGHT now so I can too... 7) 6. 8) Nice wrap up