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farisyakob
New York
Interests: internet. brands. girls. raving. technology = happy things.
Recent Activity
Faris Yakob - Genius Steals - PSFK 2015 Update from PSFK on Vimeo. I did a 6 minute talk at the PSFK NYC Conference. The theme was Live, Work, Play Better so I told the story of how I've been... Continue reading
Posted May 9, 2015 at Talent imitates, genius steals
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Henry very kindly interviewed me for his blog about Paid Attention. Part 1 and Part 2 are up so far. Here is one question to whet your appetite to click through - I'm really happy with it and people seem... Continue reading
Posted May 3, 2015 at Talent imitates, genius steals
thanks martin! fixed them! FX
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My book Paid Attention is now available in the UK! Exciting. Also it has a new website! Here are some nice things people have said about. "A new marketing philosophy for our time" - Ben Richards, Global Chief Strategy Officer,... Continue reading
Posted Apr 7, 2015 at Talent imitates, genius steals
thanks bruv! i think i quote you in it ....
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Did I mention I wrote a book? It's called Paid Attention - lots of very smart, creative people have said nice things about it. It comes out April 3rd in the UK, April 28th in USA. You can pre-order it... Continue reading
Posted Mar 4, 2015 at Talent imitates, genius steals
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[Click to Expand] The lovely Merry Baskin sent me a copy of Admap from October 2014 [which is great] because it features a History of Planning piece she wrote, that kindly mentions me. It suggests that my IPA Excellence Paper... Continue reading
Posted Feb 18, 2015 at Talent imitates, genius steals
SUPER FUN - highly recommended.
Toggle Commented Feb 18, 2015 on Hint Hunt at Talent imitates, genius steals
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Hello! yes! you should have it already. let me know if not!
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is the name of my new monthly column for ADMAP - you can read it on the WARC blog. The first column is called: "Should brands be content with content?" Continue reading
Posted Feb 5, 2015 at Talent imitates, genius steals
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Do you live in or near Tampa, FL? I'm coming to to you! MARCH 6th 2015 The nice people at the Gasparilla Interactive Festival have very kindly asked me to do a keynote. I"m going to speak about some of... Continue reading
Posted Feb 4, 2015 at Talent imitates, genius steals
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I'm doing a webinar for the lovely people at WARC - see above for details, click above to register. It will pull from the Genius Steals philosophy and methodology. Don't worry it's not some silly proprietary process thing - just... Continue reading
Posted Jan 22, 2015 at Talent imitates, genius steals
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When I was a kid, my parents had a rule whereby they would never say no to buying me books or comics because reading is awesome and so are they. I have kept this rule myself as an adult, because... Continue reading
Posted Jan 20, 2015 at Talent imitates, genius steals
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Campaign Asia asked me to write a few lines about drones and marketing. I like robots. And drones. But it's not really about that. Well, the piece is, but the point isn't. There's a reason marketers and agencies love the... Continue reading
Posted Jan 15, 2015 at Talent imitates, genius steals
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The nice people at Campaign US reached out to see if we wanted to write something before the end of the year. Rosie and I thought we'd write a list of predictions for advertising - as one so often does... Continue reading
Posted Dec 29, 2014 at Talent imitates, genius steals
Hi Anne-Laure! Maybe so - but the buck stops with the grown ups ;-) Rock ON FX
Toggle Commented Dec 21, 2014 on Shameless at Talent imitates, genius steals
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is a show, like a television interview show, online. They call them them netcasts on TWIT.TV but that terminology doesn't really help. Because media assemblages have been decompiled, and we don't have the right words in place yet. Or maybe... Continue reading
Posted Dec 20, 2014 at Talent imitates, genius steals
Hello there! I'm assuming you are kidding, right? If not, goodness me no, you've not just got the wrong end of the stick, you've in fact grabbed an entirely different stick. What I was trying, and it seems failing, to imply, was rather than HSBC seems to have either become tone deaf in its advertising, assuming no one remembers or still cares about laundering narco-terror money, or that - and this was a joke - it was actively using the reference to make a veiled appeal to other terrorists and rogue states. If this was another bank, the dominant signified of "Mexican" would, as you suggest, apply to Mexicans. Specifically, in this context, delivery Mexican food. BUT because its HSBC, the dominant meaning gets subsumed into their history in Mexico, which we should not allow them to whitewash over, and we should not allow them to re-deploy Mexican signfiers without reminding ourselves of their behavior. Does that make sense? I don't believe all Mexicans are drug dealers and terrorists. At all. In fact, I say terrorists and rogue nations, in direct reference to the Iran element in the body copy. So, here I'm saying, HSBC is perhaps using a veiled reference to its activities in Mexico for terrorists, to advertise to other terrorists and rogue nation states, of any geography, race or creed. I'm very fond of Mexico. I'm very saddened by recent events. I spend quite a lot of time in Mexico. All of which is irrelevant. I am not doubt a hypocrite about many things, for I am large and contain multitudes. But perhaps not as much as this large global financial entity.
Toggle Commented Dec 1, 2014 on Shameless at Talent imitates, genius steals
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[seen in Dubai, November 2014] July 2012: HSBC 'sorry' for aiding Mexican drugs lords, rogue states and terrorists Lawmakers hammered the British-based bank over the scandal, demanding to know how and why its affiliates had exposed it to the proceeds... Continue reading
Posted Nov 29, 2014 at Talent imitates, genius steals
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Part 1 We were in Dubai with a client - the lovely Dubizzle - and they had put one lots of cool things for us to do. We wanted to take a couple out to in some small way return... Continue reading
Posted Nov 28, 2014 at Talent imitates, genius steals
THANKS!
Toggle Commented Nov 17, 2014 on Love and Robots at Talent imitates, genius steals
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The lovely Dave Birss, editor at large of THE DRUM and all round creative renaissance man, has made an excellent documentary series called The Day Before Tomorrow, about innovations happening as of right now in different categories. [He concepted, wrote,... Continue reading
Posted Nov 16, 2014 at Talent imitates, genius steals
I didn't understand this but now I see he's a Honda driver ;-)
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[Master of Glans, supported by Seamen] <SIDENOTE> You can't advertise alcohol except on premises - so all the premium liqour brands launched water variants with the same logo, which they can advertise. The letter of the law of the spirits.... Continue reading
Posted Nov 14, 2014 at Talent imitates, genius steals
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Earlier this year I was putting together a talk to inspire a global group of digital marketers for one of the world's biggest brands. It was an intimidating brief because they do a lot of very good digital work, in... Continue reading
Posted Oct 31, 2014 at Talent imitates, genius steals