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farisyakob
New York
Interests: internet. brands. girls. raving. technology = happy things.
Recent Activity
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I'm doing a webinar for the lovely people at WARC - see above for details, click above to register. It will pull from the Genius Steals philosophy and methodology. Don't worry it's not some silly proprietary process thing - just... Continue reading
Posted 5 days ago at Talent imitates, genius steals
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When I was a kid, my parents had a rule whereby they would never say no to buying me books or comics because reading is awesome and so are they. I have kept this rule myself as an adult, because... Continue reading
Posted 7 days ago at Talent imitates, genius steals
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Campaign Asia asked me to write a few lines about drones and marketing. I like robots. And drones. But it's not really about that. Well, the piece is, but the point isn't. There's a reason marketers and agencies love the... Continue reading
Posted Jan 15, 2015 at Talent imitates, genius steals
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The nice people at Campaign US reached out to see if we wanted to write something before the end of the year. Rosie and I thought we'd write a list of predictions for advertising - as one so often does... Continue reading
Posted Dec 29, 2014 at Talent imitates, genius steals
Hi Anne-Laure! Maybe so - but the buck stops with the grown ups ;-) Rock ON FX
Toggle Commented Dec 21, 2014 on Shameless at Talent imitates, genius steals
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is a show, like a television interview show, online. They call them them netcasts on TWIT.TV but that terminology doesn't really help. Because media assemblages have been decompiled, and we don't have the right words in place yet. Or maybe... Continue reading
Posted Dec 20, 2014 at Talent imitates, genius steals
Hello there! I'm assuming you are kidding, right? If not, goodness me no, you've not just got the wrong end of the stick, you've in fact grabbed an entirely different stick. What I was trying, and it seems failing, to imply, was rather than HSBC seems to have either become tone deaf in its advertising, assuming no one remembers or still cares about laundering narco-terror money, or that - and this was a joke - it was actively using the reference to make a veiled appeal to other terrorists and rogue states. If this was another bank, the dominant signified of "Mexican" would, as you suggest, apply to Mexicans. Specifically, in this context, delivery Mexican food. BUT because its HSBC, the dominant meaning gets subsumed into their history in Mexico, which we should not allow them to whitewash over, and we should not allow them to re-deploy Mexican signfiers without reminding ourselves of their behavior. Does that make sense? I don't believe all Mexicans are drug dealers and terrorists. At all. In fact, I say terrorists and rogue nations, in direct reference to the Iran element in the body copy. So, here I'm saying, HSBC is perhaps using a veiled reference to its activities in Mexico for terrorists, to advertise to other terrorists and rogue nation states, of any geography, race or creed. I'm very fond of Mexico. I'm very saddened by recent events. I spend quite a lot of time in Mexico. All of which is irrelevant. I am not doubt a hypocrite about many things, for I am large and contain multitudes. But perhaps not as much as this large global financial entity.
Toggle Commented Dec 1, 2014 on Shameless at Talent imitates, genius steals
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[seen in Dubai, November 2014] July 2012: HSBC 'sorry' for aiding Mexican drugs lords, rogue states and terrorists Lawmakers hammered the British-based bank over the scandal, demanding to know how and why its affiliates had exposed it to the proceeds... Continue reading
Posted Nov 29, 2014 at Talent imitates, genius steals
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Part 1 We were in Dubai with a client - the lovely Dubizzle - and they had put one lots of cool things for us to do. We wanted to take a couple out to in some small way return... Continue reading
Posted Nov 28, 2014 at Talent imitates, genius steals
THANKS!
Toggle Commented Nov 17, 2014 on Love and Robots at Talent imitates, genius steals
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The lovely Dave Birss, editor at large of THE DRUM and all round creative renaissance man, has made an excellent documentary series called The Day Before Tomorrow, about innovations happening as of right now in different categories. [He concepted, wrote,... Continue reading
Posted Nov 16, 2014 at Talent imitates, genius steals
I didn't understand this but now I see he's a Honda driver ;-)
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[Master of Glans, supported by Seamen] <SIDENOTE> You can't advertise alcohol except on premises - so all the premium liqour brands launched water variants with the same logo, which they can advertise. The letter of the law of the spirits.... Continue reading
Posted Nov 14, 2014 at Talent imitates, genius steals
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Earlier this year I was putting together a talk to inspire a global group of digital marketers for one of the world's biggest brands. It was an intimidating brief because they do a lot of very good digital work, in... Continue reading
Posted Oct 31, 2014 at Talent imitates, genius steals
How Google Works from Eric Schmidt This is a LOVELY deck about how companies should operate for the modern age from someone who is very qualified to talk about it - Eric Schmidt. He points out that previous management styles... Continue reading
Posted Oct 20, 2014 at Talent imitates, genius steals
Post structuralist readings of the modern mediascape are my jam. I have loved Ze Frank since THE SHOW - but now I love him in a whole new way. He is supremely qualified to talk about what kind of content... Continue reading
Posted Oct 17, 2014 at Talent imitates, genius steals
So - on tv there is a single attention stream, so it can be interrupted, attention is already directed at it. that said, you can not see things you are looking directly at if you aren't paying attention/ outdoor functions differently, in the periphery of attention. but that's not to say it doesn't work. low attention processing etc.
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thank you sir ;-)
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Thanks to a chap kindly giving me some feedback on some tweaks on new[ish] Genius Steals site, I was looking through some old projects looking for more material to fill out the case studies. I googled an idea I developed... Continue reading
Posted Sep 11, 2014 at Talent imitates, genius steals
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1. Philosophical Foundations Western thinking is inherently binary because that was the contract we made with logic, way back in the Hellenistic day. Logic is an incredibly useful tool but its foundation insist that something can be, or can not... Continue reading
Posted Sep 7, 2014 at Talent imitates, genius steals
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Nothing is New Forver is a piece I wrote for the LIA AWARDS annual after judging last year's NEW category - about the aspirations for NEW, and the trends emerging from the batch of win. It's over on Medium...with some... Continue reading
Posted Aug 13, 2014 at Talent imitates, genius steals
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BeerSphere is back! What's BeerSphere you ask? BeerSphere was a thing we used to do, where people who mostly hung out with each other online on blogs and that, would meet up IRL and drink beer! It's super fun. If... Continue reading
Posted Aug 4, 2014 at Talent imitates, genius steals
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Thanks to Neil Perkin / Only Dead Fish, I gave a talk last week at Google UK for a firestarter event. It was really fun. The brief was to be provocative on the topic of Designing For The Future. As... Continue reading
Posted Jul 21, 2014 at Talent imitates, genius steals
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I feel a bit like I'm cheating. On my blogging platform. Typepad has been my loyal companion for almost a decade. Then, we put the Genius Steals site together in Wordpress. Then a shiny new younger model catches my eye.... Continue reading
Posted Jun 25, 2014 at Talent imitates, genius steals
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Seenapse is a new platform designed to help inspire new, non-obvious combinations. As I may have mentioned before, I believe ideas are a certain kind of thing. I think that Genius Steals, that ideas are new combinations, that originality is... Continue reading
Posted May 15, 2014 at Talent imitates, genius steals