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farisyakob
New York
Interests: internet. brands. girls. raving. technology = happy things.
Recent Activity
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We recently published our Genius Steals annual report open letter to everyone over on Medium, because that's the place where you do those things. It covers a lot of things we've thought about this year. About how having an exit... Continue reading
Posted Apr 2, 2016 at Talent imitates, genius steals
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Campaign asked me to write a piece about the future for a technology supplement. They didn't say how far.... Cybernetics: the science of communications and automatic control systems in both machines and living things’. Faris Yakob imagines a world where... Continue reading
Posted Feb 16, 2016 at Talent imitates, genius steals
Last year I was invited to give the President's Lecture for the Berlin School Of Creative Leadership, which I was pretty stoked about because I was following in the footsteps of luminaries including David Droga, Jean Marie Dru, Cindy Gallup,... Continue reading
Posted Jan 6, 2016 at Talent imitates, genius steals
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Earlier this month I did a webinar for the lovely people at the World Advertising Research Council about attention, rounding out a half year of touring my book Paid Attention, which has seen the talk I give evolve considerably, as... Continue reading
Posted Dec 29, 2015 at Talent imitates, genius steals
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This is a special edition of Ex Libris since it mostly features books we love from friends of ours. [Previous editions featuring lots of books I think you should read are here, here and here] They were all featured in... Continue reading
Posted Dec 18, 2015 at Talent imitates, genius steals
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I wrote a piece for The Guardian about the fragmentation of strategy problem I explored in my book, and thought I'd coined a new appropriation for the solution, which I called "Full Stack Strategy". In essence, strategy is perforce holistic,... Continue reading
Posted Oct 30, 2015 at Talent imitates, genius steals
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The nice people at Campaign emailed me to ask me if I would write something about the VW scandal in relation to the industry and brands. So I did. Continue reading
Posted Sep 28, 2015 at Talent imitates, genius steals
Back in May we spoke at the HOW DESIGN LIVE conference in Chicago [which was excellent, btw, you can check out some highlights here and some quotes here] and some lovely people from Webydo asked to interview us. We said... Continue reading
Posted Sep 11, 2015 at Talent imitates, genius steals
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Last night I gave a talk at Google for the APG and, for reasons I can't quite remember, I asked the audience of planners if they listened to Radiolab - and only 2 people raised their hands. SO - here... Continue reading
Posted Jul 8, 2015 at Talent imitates, genius steals
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Student Design Award Winner - Curiosity: Exploration and Discovery Our rather brilliant and lovely mate Scott sent me this delightful little film - it won a student design award and very much aligns with how we think at Genius Steals.... Continue reading
Posted Jun 27, 2015 at Talent imitates, genius steals
So yeah we live in the age where everyone is a brand and branding themselves hard all the time and that. But just as we try to rehabilitate companies to speak less like jargon infected corporate psychopaths, we have to... Continue reading
Posted Jun 18, 2015 at Talent imitates, genius steals
Faris Yakob - Genius Steals - PSFK 2015 Update from PSFK on Vimeo. I did a 6 minute talk at the PSFK NYC Conference. The theme was Live, Work, Play Better so I told the story of how I've been... Continue reading
Posted May 9, 2015 at Talent imitates, genius steals
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Henry very kindly interviewed me for his blog about Paid Attention. Part 1 and Part 2 are up so far. Here is one question to whet your appetite to click through - I'm really happy with it and people seem... Continue reading
Posted May 3, 2015 at Talent imitates, genius steals
thanks martin! fixed them! FX
1 reply
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My book Paid Attention is now available in the UK! Exciting. Also it has a new website! Here are some nice things people have said about. "A new marketing philosophy for our time" - Ben Richards, Global Chief Strategy Officer,... Continue reading
Posted Apr 7, 2015 at Talent imitates, genius steals
thanks bruv! i think i quote you in it ....
1 reply
Did I mention I wrote a book? It's called Paid Attention - lots of very smart, creative people have said nice things about it. It comes out April 3rd in the UK, April 28th in USA. You can pre-order it... Continue reading
Posted Mar 4, 2015 at Talent imitates, genius steals
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[Click to Expand] The lovely Merry Baskin sent me a copy of Admap from October 2014 [which is great] because it features a History of Planning piece she wrote, that kindly mentions me. It suggests that my IPA Excellence Paper... Continue reading
Posted Feb 18, 2015 at Talent imitates, genius steals
SUPER FUN - highly recommended.
Toggle Commented Feb 18, 2015 on Hint Hunt at Talent imitates, genius steals
1 reply
Hello! yes! you should have it already. let me know if not!
1 reply
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is the name of my new monthly column for ADMAP - you can read it on the WARC blog. The first column is called: "Should brands be content with content?" Continue reading
Posted Feb 5, 2015 at Talent imitates, genius steals
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Do you live in or near Tampa, FL? I'm coming to to you! MARCH 6th 2015 The nice people at the Gasparilla Interactive Festival have very kindly asked me to do a keynote. I"m going to speak about some of... Continue reading
Posted Feb 4, 2015 at Talent imitates, genius steals
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I'm doing a webinar for the lovely people at WARC - see above for details, click above to register. It will pull from the Genius Steals philosophy and methodology. Don't worry it's not some silly proprietary process thing - just... Continue reading
Posted Jan 22, 2015 at Talent imitates, genius steals
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When I was a kid, my parents had a rule whereby they would never say no to buying me books or comics because reading is awesome and so are they. I have kept this rule myself as an adult, because... Continue reading
Posted Jan 20, 2015 at Talent imitates, genius steals
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Campaign Asia asked me to write a few lines about drones and marketing. I like robots. And drones. But it's not really about that. Well, the piece is, but the point isn't. There's a reason marketers and agencies love the... Continue reading
Posted Jan 15, 2015 at Talent imitates, genius steals