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farisyakob
New York
Interests: internet. brands. girls. raving. technology = happy things.
Recent Activity
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Every time you think something is completely knew, you should remember that nothing is. From DDB's website: N.M. Ohrbach knew Bill Bernbach when Ohrbach's was a client at Grey Advertising. Mr. Ohrbach, who was not happy with Grey, suggested that... Continue reading
Posted 3 hours ago at Talent imitates, genius steals
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I don't watch horror movies. I don't like them, I don't enjoy being scared. Things get stuck in my head and I'd rather have nice things in there. So I also wouldn't listen to a horror podcast. However, I found... Continue reading
Posted 2 days ago at Talent imitates, genius steals
We love collaborating with nice agencies on cool projects. This is a piece featuring me talking about data we worked on with a lovely agency and production company in South Africa thanks to the awesome Amy who got us involved.... Continue reading
Posted 4 days ago at Talent imitates, genius steals
People keep asking us about our travels - so we had an idea. Presenting Episode One of our new Podcard series. "Wherever you go, there you are" A Podcard from Mumbai. Hope you enjoy it! Continue reading
Posted 6 days ago at Talent imitates, genius steals
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I wrote what appears to be a a year in review essay but is in fact my attempt to explore how toxic nostalgia culture built the foundations for 2016 by hooking society on the Golden Age fallacy. It's over on... Continue reading
Posted Dec 24, 2016 at Talent imitates, genius steals
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We just wrapped the second phase of a content project we've been working on for BOX.COM on the Future of Work. As part of it, Rosie and I [and other contributors] have written pieces over on their Blueprint publication, several... Continue reading
Posted Dec 16, 2016 at Talent imitates, genius steals
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Back in the mid 2000s a lot of planners starting blogging and meeting each other online, mostly inspired by Russell Davies' pioneering blog. It was an exciting time, as the community found itself, started talking, trying to imagine a future,... Continue reading
Posted Oct 4, 2016 at Talent imitates, genius steals
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Public speaking for agencies, conferences, corporate events (and all sorts of things where the organizer would like their audience not to be bored) is not just a significant part of our business, but one of our favorite types of work... Continue reading
Posted Sep 29, 2016 at Talent imitates, genius steals
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[This is a handmade piece you can buy on Etsy for 10 bucks, hopefully they think of this as an ad] Years ago the International Journal of Advertising asked me to write a column called Ex Libris about books that... Continue reading
Posted Aug 20, 2016 at Talent imitates, genius steals
GENIUS/STEALS presents Beyond Boring Briefs (Teaser) from rosie yakob The webinar was a hit! We had more than 1500 sign up and the software hit maximum capacity. We've had a lot of requests for the deck. [Reminder - this deck... Continue reading
Posted Aug 17, 2016 at Talent imitates, genius steals
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My mate Julia Roy has a new podcast series called How We Work Now in which we she interviews people about working in new ways and now they get things done. The first series is interviewing writers and she kindly... Continue reading
Posted Aug 14, 2016 at Talent imitates, genius steals
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I'm giving the closing keynote at the Social Fresh Conference in Orlando - you should come if you do social stuff - ticket sales close August 12th. If you are coming, come say hello - I'm on right before the... Continue reading
Posted Aug 8, 2016 at Talent imitates, genius steals
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[from an art curation blog where it was posted without attribution] I'm judging the New Category at the London International Awards this year. It's always the hardest thing to judge, as everyone who has been on the jury says, for... Continue reading
Posted Aug 7, 2016 at Talent imitates, genius steals
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The lovely people at WARC have asked me to do another webinar and we hatched the idea to do one on briefs. At Genius Steals, one of the workshops we do is called Briefs Against Humanity, because so many briefs... Continue reading
Posted Aug 4, 2016 at Talent imitates, genius steals
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We recently published our Genius Steals annual report open letter to everyone over on Medium, because that's the place where you do those things. It covers a lot of things we've thought about this year. About how having an exit... Continue reading
Posted Apr 2, 2016 at Talent imitates, genius steals
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Campaign asked me to write a piece about the future for a technology supplement. They didn't say how far.... Cybernetics: the science of communications and automatic control systems in both machines and living things’. Faris Yakob imagines a world where... Continue reading
Posted Feb 16, 2016 at Talent imitates, genius steals
Last year I was invited to give the President's Lecture for the Berlin School Of Creative Leadership, which I was pretty stoked about because I was following in the footsteps of luminaries including David Droga, Jean Marie Dru, Cindy Gallup,... Continue reading
Posted Jan 6, 2016 at Talent imitates, genius steals
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Earlier this month I did a webinar for the lovely people at the World Advertising Research Council about attention, rounding out a half year of touring my book Paid Attention, which has seen the talk I give evolve considerably, as... Continue reading
Posted Dec 29, 2015 at Talent imitates, genius steals
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This is a special edition of Ex Libris since it mostly features books we love from friends of ours. [Previous editions featuring lots of books I think you should read are here, here and here] They were all featured in... Continue reading
Posted Dec 18, 2015 at Talent imitates, genius steals
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I wrote a piece for The Guardian about the fragmentation of strategy problem I explored in my book, and thought I'd coined a new appropriation for the solution, which I called "Full Stack Strategy". In essence, strategy is perforce holistic,... Continue reading
Posted Oct 30, 2015 at Talent imitates, genius steals
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The nice people at Campaign emailed me to ask me if I would write something about the VW scandal in relation to the industry and brands. So I did. Continue reading
Posted Sep 28, 2015 at Talent imitates, genius steals
Back in May we spoke at the HOW DESIGN LIVE conference in Chicago [which was excellent, btw, you can check out some highlights here and some quotes here] and some lovely people from Webydo asked to interview us. We said... Continue reading
Posted Sep 11, 2015 at Talent imitates, genius steals
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Last night I gave a talk at Google for the APG and, for reasons I can't quite remember, I asked the audience of planners if they listened to Radiolab - and only 2 people raised their hands. SO - here... Continue reading
Posted Jul 8, 2015 at Talent imitates, genius steals
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Student Design Award Winner - Curiosity: Exploration and Discovery Our rather brilliant and lovely mate Scott sent me this delightful little film - it won a student design award and very much aligns with how we think at Genius Steals.... Continue reading
Posted Jun 27, 2015 at Talent imitates, genius steals
So yeah we live in the age where everyone is a brand and branding themselves hard all the time and that. But just as we try to rehabilitate companies to speak less like jargon infected corporate psychopaths, we have to... Continue reading
Posted Jun 18, 2015 at Talent imitates, genius steals