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Fast Track Agency
London, Abu Dhabi, Madrid, Hong Kong, New Zealand
Sports Marketing Agency
Recent Activity
The success of last week’s Abu Dhabi International Triathlon, billed as the world’s most glamorous triathlon, served as another reminder of the appeal of mass participation sports events in the Middle East. 2014 marked the fifth anniversary of an event which has grown in size and prestige each year. This... Continue reading
Posted Apr 9, 2014 at Fast Track Agency's blog
Nearly three years to the day from when I had first planned to visit Brazil, I finally got the chance thanks to the newly launched HSBC Rugby Festivals powered by Serevi. Introducing Rugby to thousands of children around the world, HSBC's grassroots programme builds on their support at all levels... Continue reading
Posted Apr 8, 2014 at Fast Track Agency's blog
On Thursday 13th February I received a call from my client saying that they required urgent support for the Dubai Duty Free Tennis Championships. Putting down the phone I gleefully cancelled what little Valentine’s Day plans I had and began to make my way to the Desert for some winter... Continue reading
Posted Apr 8, 2014 at Fast Track Agency's blog
It was a long time in the making but we finally got there. This was the last piece in the complex jigsaw that is Lucozade Sport’s 2014 TV commercial and it is the piece that we wanted the most. The day started off at 5am in Heathrow Terminal 5 with... Continue reading
Posted Feb 27, 2014 at Fast Track Agency's blog
Tournaments and sports events in the Middle East provide its residents with unrivalled access to the world’s greatest sportsmen and women and none more so than the great Tiger Woods, who was competing in the 25th anniversary of the Dubai Desert Classic in January. Despite the telephone number sums of... Continue reading
Posted Feb 26, 2014 at Fast Track Agency's blog
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With the temperatures rapidly plummeting and the stormy weather descending onto the busy streets of London filled with Christmas shoppers, I decided to remove myself from the festive hustle and bustle and head down under for some relaxation, sun and cricket! Despite the result of the 1st Test in Brisbane,... Continue reading
Posted Jan 6, 2014 at Fast Track Agency's blog
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The temperature has dropped to a classically British wintery four degrees, my Movember attempt has frozen solid and a cold wind is blowing across the field in which our group of 15 has been standing for close to an hour. But despite the destroyed hair and drips on the end... Continue reading
Posted Dec 19, 2013 at Fast Track Agency's blog
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“Did you go to the Sevens? What did you go as..? Did you watch any rugby…?!” All questions I have overheard friends in Dubai ask one another, following another stonking Sevens tournament in 2013. For most sporting events the answers are pretty predictable, but not Sevens and certainly not in... Continue reading
Posted Dec 16, 2013 at Fast Track Agency's blog
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With its glamorous locations, carnival atmospheres and exhilarating action on the field, the attraction of the HSBC Sevens World Series to a global audience continues to grow year on year. Having being lucky enough to attend some of the nine locations on the Series, what has struck me most is... Continue reading
Posted Nov 26, 2013 at Fast Track Agency's blog
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Fast Track & the wider CSM Group raised £3,241 yesterday for a charity set up in memory of a former colleague who died earlier this year from Cardiac Sarcoma, a rare form of cancer. Yesterday marked what would have been Jo’s 31st birthday. Fast Track offices across the world united... Continue reading
Posted Nov 25, 2013 at Fast Track Agency's blog
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Why aren’t more Middle Eastern brands investing in domestic football? As the FIFA U17 World Cup UAE 2013 draws to a close, and with it an end to three and a half weeks of goals galore, the attention of UAE football fans inevitably is drifting back to the weekly grind... Continue reading
Posted Nov 20, 2013 at Fast Track Agency's blog
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In April 2012 I moved back to London from the Fast Track Middle East office to join the HSBC team in London, working on HSBC’s sponsorship of The British & Irish Lions Tour to Australia, 2013. The biggest sponsorship of its kind for the bank, this flagship sponsorship spanned 18... Continue reading
Posted Nov 12, 2013 at Fast Track Agency's blog
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While Fast Track Hong Kong were helping to deliver one of the largest amateur golf competitions in the region, Fast Track London were helping Ballantine’s deliver their Stay True campaign at the BMW Masters in Shanghai, with many of the world’s top players battling it out for a prize pool... Continue reading
Posted Nov 1, 2013 at Fast Track Agency's blog
The Asia Pacific Amateur Championship (AAC) has rapidly established itself as one of the leading amateur golf events worldwide. This year the fifth edition of the tournament came back to China, so far the only county to have hosted the event twice. The tournament is supported by two of the... Continue reading
Posted Oct 31, 2013 at Fast Track Agency's blog
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18 months of hard work and it was finally here. Rugby League World Cup 2013 literally danced into life this weekend at the Millennium Stadium in Cardiff – and what a way for the tournament to start. But the journey to the World Cup began back in March 2012 when... Continue reading
Posted Oct 30, 2013 at Fast Track Agency's blog
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Fast Track this week worked with clients StreetGames and The Football Pools to help create an event to celebrate a highly successful delivery of year one of the StreetGames Football Pools Fives. Fast Track organised a media event with national ambassador Gareth Southgate, where he coached a young women’s team... Continue reading
Posted Oct 28, 2013 at Fast Track Agency's blog
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It is not enough for sports brands to just tweet news or behind the scenes photos anymore, claims Fast Track’s award winning Head of Digital Graeme Harrison. The international sports marketing & PR agency won the 2013 Sports Industry Award for Best Use of Social Media for their work on... Continue reading
Posted Oct 17, 2013 at Fast Track Agency's blog
For the 2013 Qatar National Sports Day, we wanted fans to experience a champion sprinter's pace. An interactive display with a 3d model of Qatari Sprinter Samuel Francis was created.Everyone was challenged to take on the model for just 50 feet. Check out the video below... Continue reading
Posted Jun 27, 2013 at Fast Track Agency's blog
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Ex-professional footballer Steve Claridge supported the StreetGames Football Pools Fives festivals in London this weekend as more than fifty female and male teams took part in the two day event. The programme, which was launched earlier in the year, aims to take football to the doorsteps of young people in... Continue reading
Posted Jun 26, 2013 at Fast Track Agency's blog
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Fast Track has helped Help for Heroes exceed their fundraising ambition and achieve over £2 million for our wounded Heroes, through the PR delivery of 'Hero Ride'. Sunday 02 June saw over 1,300 cyclists, including a cohort of 150 wounded veterans, finish their epic cycling challenges from Paris, Tedworth, Edinburgh,... Continue reading
Posted Jun 6, 2013 at Fast Track Agency's blog
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As the Official Sports Nutrition partner of the London Marathon, Lucozade Sport has been on hand for the past 12 years to fuel and hydrate the 35,000 runners to the finish line of the 26.2 mile course. However this year, the team at Lucozade Sport wanted to do something extra... Continue reading
Posted May 7, 2013 at Fast Track Agency's blog
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Celebrating its 90th season in 2012/13, The Football Pools is the world’s oldest and most popular football gaming company and ran a national competition to find two non-league football clubs deserving of winning a 90 day makeover costing up to £50,000. Frome Town AFC and St Helens Town Junior Football... Continue reading
Posted Apr 29, 2013 at Fast Track Agency's blog
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Fast Track ensured Rugby League World Cup 2013 fever hit London this week with the announcement of the ‘Big Hit’ – the semi-final double header taking place at Wembley stadium, November 23rd. London’s animated Mayor Boris Johnson began the week of activity by tackling London’s big issues with RLWC2013 ambassador... Continue reading
Posted Apr 26, 2013 at Fast Track Agency's blog
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Fast Track’s Marketing Director, Mark Joy, appeared at theStreetGames National Conference at Warwick University last Thursday in order to host a brand marketing workshop. The StreetGames National Conference has been developed around sustaining the legacy from the London 2012 Olympic and Paralympic Games. StreetGames is a charity that takes sport... Continue reading
Posted Apr 17, 2013 at Fast Track Agency's blog
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Athletes from around the Middle East and beyond descended on Abu Dhabi this month for the Abu Dhabi Triathlon, and Fast Track Middle East had a great view of the action, managing the press office for the Abu Dhabi Tourism & Culture Authority. While the record-setting performance of London 2012... Continue reading
Posted Mar 22, 2013 at Fast Track Agency's blog