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Flabastida
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Hi Julie, Great post...love the way you pull in lots of good content from industry thought leaders. My opinion, and I think this is shared by folks such as Hubspot and Brian Massey here in town - I see the corporate website as the final destination for customers in order to start an intimate relationship with them. Social outposts, such as Twitter, Facebook, LinkedIn, and industry or vertically specific web properties, are the "watering holes" where you start your conversations and relationships. Then if they're interested in learning more and engaging more, you invite them (via calls to action) to subscribe to something on your website, and insert them into your nurture marketing system. The corporate website, as far as corporate information, should be a de-emphasized part of a company's web interaction. The main customer-facing side of the website, whether B2B or B2C, should be to educate and invite a closer interaction with your company, as a continuation of the conversation you started with them on the social media outposts.
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Jul 6, 2010