Being a one man army myself, getting the home page right has always been the hardest part of any project I've tried to conquer. I can't imagine a 48 hour deadline to get that part right-- as well as having a finished app that can do anything meaningful! I suppose the winning app was one that was concrete, simple, and easily explained in about 10 secs. Come to think of it, that's probably why it's a lot harder to put together a successful app these days. 10 years ago you could be a multi-jillion dollar startup with the words: "You can upload pics and share them with your friends, maaaaaan". That hardly impresses anyone nowadays. I'm currently working on an app that can do your dishes and fold your towels. So. How many url shorteners were entered into the contest?