I think the price being asked by the NYT is a bit on the high side when you include the additional fees for mobile edition and ipad edition. This can run over$400 a year if you want to have it available on both your iphone and ipad. Yikes. Call it sticker shock. I was a subscriber under their old pay for service plan but don't recall it being nearly as expensive. Fortunately I was offered a free subscription through 2011 via a pop-up on the NYT site (I am a regular visitor). I will sign up for one of their plans at the end of my free period because I think its important to support reputable new organizations.