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David Meerman Scott
Marketing strategist, speaker and bestselling author of The New Rules of Marketing and PR and the new book World Wide Rave
Recent Activity
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Last month I presented at an event in Winnipeg, Canada for Travel Manitoba. The travel market is crowded and consumers have lots of places to find information about places to visit. Into this environment, the best content can win the... Continue reading
Posted yesterday at Web Ink Now
Hi Chris! I'm doing the same thing myself. Thanks for spreading the word. David
Toggle Commented 4 days ago on Re: Sleazy PR spam tactic at Web Ink Now
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I’ve been a member of health clubs in four cities where I’ve lived: New York, Tokyo, Hong Kong, and now in the Boston suburbs. In each location, my decision to join a club was spontaneous. I’d think, “Oh, shoot. It’s... Continue reading
Posted 5 days ago at Web Ink Now
Hey Doug, I think you're right that if we get to Mars, it won't be the traditional way. I'm thinking it may be a huge consortium which includes the private contractors like SpaceX plus other national agencies from China, India, Russia, etc. Thanks for jumping in. David
Tony - Good points. I saw your point #1 with the big names but hadn't considered your point #2. Thanks!
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Sales Benchmark Index, a sales and marketing consultancy focused on helping B2B companies make the number, recently updated their site. Besides going with an interesting black and white design, they also created a page that lists their competitors, including McKinsey,... Continue reading
Posted 7 days ago at Web Ink Now
Hi Steve - Exactly. I'm not sure we'd have smart phones with all the features today without the advances of Apollo. For example, in 1967 TV cameras were 250 pounds and connected to wires in a studio. For Apollo, NASA spent $20 million to create cameras that were the size of a shoebox and that could transmit wirelessly from the moon to earth. Amazing. And that led directly to Skype!
Hi Barry, NASA is doing a great job with social media and they have some very talented marketers on the team. I'm connected to Stephanie Schierholz and she did a great job in the early days. Still, we haven't left low earth orbit since 1972. There are a lot of reasons why, starting with the politicians in Washington.
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Forty-five years ago today, the crew of Apollo 11 was on the way to the moon in their historic first lunar landing mission, the most audacious and globally significant accomplishment in human history. One thousand years from now, only two... Continue reading
Posted Jul 18, 2014 at Web Ink Now
Sara, you should go. It is a life changing experience!
Hi Keith. Very few healthcare company leaders are active int his way. Check out Brian's webinar - he may provide details in it. Link on the last line of my post.
Tony, I love that HubSpot measures everything. It is remarkable to me that 20% of new customers have been influenced by Brian's bio page. Amazing. Richard, I also follow Larry's blog. It doesn't surprise me that he is the leader in his industry.
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When I speak with CEOs about generating attention for their business through real-time marketing and sales, most ask me how to staff for success in their companies. Very few CEOs ask the right question – how do they become a... Continue reading
Posted Jul 14, 2014 at Web Ink Now
Hi Josh, I would certainly agree with you here. I'll be posting examples in the coming months.
Tapneal, Thanks. There are a number of techniques adapted from agile software development that have been adapted to sales. Anything that gets salespeople (and management teams) operating in real-time is a good thing!
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One of the challenges with a book that updates every two years is keeping each of the formats current. The New Rules of Marketing & PR, first published in 2007, is an international bestseller now in its 4th print edition... Continue reading
Posted Jul 9, 2014 at Web Ink Now
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The real-time mind-set recognizes the importance of speed. It is an attitude to business — and to life — that emphasizes moving quickly when the time is right. For decades the typical Wall Street bond trader has worked in a... Continue reading
Posted Jul 8, 2014 at Web Ink Now
I loved being a part of the Sales 2.0 conference! Thanks for spreading my ideas. I'm looking forward to connecting again soon.
1 reply
Seems we are all in agreement on this one!
Toggle Commented Jul 4, 2014 on Re: Sleazy PR spam tactic at Web Ink Now
Marc, I agree that nothing is free and when you sign up for a service like Facebook, they extract something from you. (Sigh). Jim, Yeah - those old spam artists are good at roping people in to their promises of a healthy beach body in just two weeks with no exercise. Roberta, I am thinking of responding to future emails I get with "RE" in the subject line and including a link to this post. I've also been considering a followup blog post where I name the agencies involved.
Toggle Commented Jul 3, 2014 on Re: Sleazy PR spam tactic at Web Ink Now
Lucky you, Stan!
Toggle Commented Jul 2, 2014 on Re: Sleazy PR spam tactic at Web Ink Now
Dan - I also have a tolerance. However because I frequently write about PR, I do scan the many pitches I get. This tactic has exploded recently. I wonder is somebody or some book is saying its okay?!
Toggle Commented Jul 2, 2014 on Re: Sleazy PR spam tactic at Web Ink Now
Grant - Wow! That is quite a story about LinkedIn. I fear that channel will be clogged soon enough if people do what you describe. Thanks Stacy. Yes, PR people should know better.
Toggle Commented Jul 2, 2014 on Re: Sleazy PR spam tactic at Web Ink Now
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For years, spam artists have used “RE” in their subject lines to try to trick people into opening the email because they think it is a reply to an email they sent. Many phishing attempts use this tactic. Here are... Continue reading
Posted Jul 2, 2014 at Web Ink Now
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Curtis, one reason, I think, companies get it wrong is the talk way to much about themselves and their products rather than understanding their buyers.