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David Meerman Scott
Marketing strategist, speaker and bestselling author of The New Rules of Marketing and PR and the new book World Wide Rave
Recent Activity
Early this week I posted on how Sales is Broken. There are many examples of traditional sales tactics that don’t work when buyers have access to a tremendous amount of information. The old rules of selling... Just because you have... Continue reading
Posted yesterday at Web Ink Now
Thanks Tony.
Toggle Commented 2 days ago on Sales is broken at Web Ink Now
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Most sales organizations are built and run as if it were still 1989. The sales model is broken. From 2004 through 2014 it has been a decade of the rise of Inbound Marketing. Now, from today through 2024 will be... Continue reading
Posted 3 days ago at Web Ink Now
My new speaker reel. This is what I use to talk about my presentations to speakers bureaus and conference organizers. Direct link to David Meerman Scott - Real-Time Sales and Marketing Speaker on Vimeo. Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out... Continue reading
Posted 5 days ago at David Meerman Scott TV
Ron. You're right. Thank you is powerful. Thank YOU for commenting. David
Thank you James and Tony!
Thank you for your support of this and my other books, Joseph!
Thanks Dan. I really appreciate it coming from you.
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I’m so excited I might pee in my pants!! (Don’t worry, I’ll be careful not to.) My new book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to... Continue reading
Posted 7 days ago at Web Ink Now
Kelly - good one!
Toggle Commented 7 days ago on Are you telling the truth? at Web Ink Now
Paul - Let me guess. Real Estate. "Motivated Seller" is one I hear sometimes. Gerard - I hadn't thought about food, but you're right. I'm always fascinated when some food which is bad for you touts an attribute that makes no sense. For example candy that says "no fat" - yeah, there's no fat because it is 99% sugar!
Toggle Commented Aug 20, 2014 on Are you telling the truth? at Web Ink Now
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When I see people on the sidewalk asking for money, most have the same business model. They have a hand drawn cardboard advertisement that reads: Homeless Veteran Family man Please help GOD BLESS!! I always wonder if they really are... Continue reading
Posted Aug 19, 2014 at Web Ink Now
Hey Gerard, you are absolutely right when it comes to site (and blog) readers. Great point. A blog is a known entity. I'm working with many executives who dismiss the idea of a blog based on the word itself. So we have some education to do one way or another.
Joseph, the biggest thing that executives imply (but they don't use these words) is that a blog is "frivolous". They equate it to sort of fooling around. Those same people say the same about Twitter and Facebook. So language helps here. They don't think of "real-time customer communications" as frivolous.
Stuart - great phrase: "online resource centre"! I've seen the same thing happen with a re-name. Thanks! Steve. Wow, what a line! "corp comm sewers to poop out anything and everything the company gray hairs want to shill" Love this. The other thing besides your points is that good blogs have an individual personality. So as soon as it becomes a company blog without human named authors, it becomes corp comms. Tony - "critical thinking" is another good pseudonym for blog. Joseph - I'm just being realistic. I speak with executives all the time who dismiss "blogs" but are happy to engage in "real-time communications".
Because blogging isn’t new and hip, many people dismiss this form of content as less effective. Some are even abandoning their blogs for the next big thing (whatever that is). I started my blog ten years ago (that’s seventy dog... Continue reading
Posted Aug 15, 2014 at Web Ink Now
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Tony, I'm with you on gates. HubSpot offers a sort of hybrid model. Plenty is completely free but some is gated. With the amount of content they create and offer the market, I'm cool with that. And the strategy is obviously working considering their high growth.
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At the Gathering of the Vibes music festival last weekend, besides the great live bands, I particularly enjoyed wondering around the camping area. It's fun to encounter interesting people who are part of the same tribe! On Saturday morning, I... Continue reading
Posted Aug 12, 2014 at Web Ink Now
Hi Tony, I agree that they do a great job to carry their storytelling through to the site. Thanks for pointing that out.
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After I delivered a talk called “Business Lessons from the Grateful Dead” to a group of enthusiastic company leaders at YPO, I had a chance to spend some time with David Duncan CEO of Silver Oak Cellars, a producer of... Continue reading
Posted Aug 6, 2014 at Web Ink Now
Thanks Scott. I enjoyed hanging out with you! Ashley - Yes indeed. Real-time is the most important development in marketing in decades.
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I had a blast this weekend at Gathering of the Vibes - excellent music with a crowd of friendly and laid back music fans at the best-organized festival I’ve been to. I spent a lot of time in the photo... Continue reading
Posted Aug 4, 2014 at Web Ink Now
David and Bob - You two are both smart people so now I feel much better knowing it's not just me who can't figure this out. Stephen, I agree with Jay!
Toggle Commented Jul 31, 2014 on Why I Totally Hate Google Hangouts! at Web Ink Now