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David Meerman Scott
Marketing strategist, speaker and bestselling author of The New Rules of Marketing and PR and the new book World Wide Rave
Recent Activity
This week the team is installing energy-efficient windows and doors from Pella into the new addition. Considering the cold and snowy weather and how drafty the original 1950s windows are in our existing home, we’re thrilled to have these windows go in. In phase two of our project some time... Continue reading
Posted 3 days ago at Techbuilt Renovation
The team at Patriot Custom Homes has made excellent progress over the past three weeks. They worked really hard to get the addition ready for the inevitable Boston area snow. Just a day before 3 inches of snow fell, all new roof areas had Ice and Water shield applied and... Continue reading
Posted Jan 24, 2016 at Techbuilt Renovation
Our builder asked us what color we wanted for the exterior trim on the windows. It seemed like a simple request and he needed an answer within about a week. Just the window trim color, right? Wrong. That single decision effects everything on the exterior, so rather than just selecting... Continue reading
Posted Jan 22, 2016 at Techbuilt Renovation
As we were watching the framing of the new part of the house, we were thrilled to discover that the enormous three-car garage was being built without the requirement to have support posts. We found this to be remarkable since there is an entire second story to be built above... Continue reading
Posted Jan 17, 2016 at Techbuilt Renovation
Hi Ariella. Thanks for letting me know that you've also own a Techbuilt home and that you are watching our progress. So afar it has been a fun experience.
When our renovation and addition plans were nearly completed by our architect Joe Welch, we started a series of meetings with our builder, Dylan James to discuss the construction budget. We had an overall number that we were willing to spend but the first rough-guess budget came in substantially higher.... Continue reading
Posted Jan 10, 2016 at Techbuilt Renovation
After more than a year of planning, we were certainly eager to get going with our renovation and addition project. But we weren’t quite prepared for the swift progress that the first few weeks of construction brought. With the unusually warm late autumn and early winter weather this year, once... Continue reading
Posted Dec 28, 2015 at Techbuilt Renovation
As the excavation work for our addition was beginning (and how dramatic it was) I noticed a bunch of large rocks being dug up. I figured that these would be terrific materials to build a stone wall, so I asked the crew to please save the stones. At some point... Continue reading
Posted Dec 14, 2015 at Techbuilt Renovation
One of the major challenges with TechBuilt homes is they have no basement and no attic. Combined with the small closets customary in the 1950s, there is way too little storage for a modern family! Many TechBuilt homeowners build sheds for storage. When we researched our shed we learned that... Continue reading
Posted Dec 11, 2015 at Techbuilt Renovation
We regret having to take some trees where the addition to our home will be located. When we consulted with John Marquis of Marquis Tree Service we made it clear that we wanted to save any tree that was not absolutely required to be taken. Once the project is complete,... Continue reading
Posted Dec 9, 2015 at Techbuilt Renovation
We’re working with an incredible team! The renovation and addition design is led by Joe Welch at C/W Design Group and Dylan James at Patriot Custom Homes is leading the construction. C/W Design Group: We wanted an architect who would be sensitive to the historic nature of our Techbuilt home... Continue reading
Posted Dec 9, 2015 at Techbuilt Renovation
Larry, thank you for writing this and your other posts. You are preserving history.
Techbuilt was a company founded Carl Koch in the early 1950s. After receiving his architectural training at Harvard, Koch taught architecture at MIT. First introduced in 1953, the Techbuilt house was a low-cost, semi-factory-built modern style house, which used modular construction. The Techbuilt house was based on a consistent four-foot... Continue reading
Posted May 27, 2015 at Techbuilt Renovation
This site chronicles a major update to our 1958 Techbuilt House located in Lexington, MA. We are completely upgrading all the existing parts of the home by adding new floors, windows, and systems. The kitchen and existing bathrooms will be completely re-done. In “approved Techbuilt style” we are eliminating the... Continue reading
Posted May 27, 2015 at Techbuilt Renovation
Thank you John. I love the watch. Cheers, David
The very clever Ann Handley has a new book due out in the next few days. I’ve seen an early copy and it is terrific. Everybody Writes is your go-to guide to creating ridiculously good content to market you and... Continue reading
Posted Sep 9, 2014 at Web Ink Now
Thanks Mitch. We went for short on this one!
It is the beginning of another academic year in the USA and many other parts of the world. University students who are entering their third or fourth years are planning for that first job out of school. So I thought... Continue reading
Posted Sep 8, 2014 at Web Ink Now
The revised and updated second edition of the modern marketing classic Inbound Marketing: Attract, Engage, and Delight Customers Online by HubSpot co-founders Brian Halligan and Dharmesh Shah releases this week. I wrote the forward to the first edition of Inbound... Continue reading
Posted Sep 4, 2014 at Web Ink Now
Thanks Keith! I love sharing those stories. Dr. Kate Burke and Dr. Natasha Burgert are superstars!
This week, my new book The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business begins to ship from USA and Canada booksellers. The print edition... Continue reading
Posted Sep 3, 2014 at Web Ink Now
Thanks for this viewpoint, Stan. You're right that I do not advocate a "cold Turkey" approach. It does take time to build content. But I do think that over time, the soft approach of educating and informing buyers and being helpful beats interrupting them and trying to sell every time. I speak with hundreds of entrepreneurs and business owners each year and all who have implemented these ideas in a real and meaningful way agree. Cheers, David
Keith and Jon - thank you both so much for your enthusiasm and friendship. I've learned a great deal from you both. David
Toggle Commented Aug 28, 2014 on The New Rules of Selling [SlideShare] at Web Ink Now
Early this week I posted on how Sales is Broken. There are many examples of traditional sales tactics that don’t work when buyers have access to a tremendous amount of information. The old rules of selling... Just because you have... Continue reading
Posted Aug 27, 2014 at Web Ink Now
Thanks Tony.
Toggle Commented Aug 26, 2014 on Sales is broken at Web Ink Now