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David Meerman Scott
Marketing strategist, speaker and bestselling author of The New Rules of Marketing and PR and the new book World Wide Rave
Recent Activity
My pleasure Larry. I write about you because you are doing great work on this blog!
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The very clever Ann Handley has a new book due out in the next few days. I’ve seen an early copy and it is terrific. Everybody Writes is your go-to guide to creating ridiculously good content to market you and... Continue reading
Posted Sep 9, 2014 at Web Ink Now
Thanks Mitch. We went for short on this one!
It is the beginning of another academic year in the USA and many other parts of the world. University students who are entering their third or fourth years are planning for that first job out of school. So I thought... Continue reading
Posted Sep 8, 2014 at Web Ink Now
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The revised and updated second edition of the modern marketing classic Inbound Marketing: Attract, Engage, and Delight Customers Online by HubSpot co-founders Brian Halligan and Dharmesh Shah releases this week. I wrote the forward to the first edition of Inbound... Continue reading
Posted Sep 4, 2014 at Web Ink Now
Thanks Keith! I love sharing those stories. Dr. Kate Burke and Dr. Natasha Burgert are superstars!
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This week, my new book The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business begins to ship from USA and Canada booksellers. The print edition... Continue reading
Posted Sep 3, 2014 at Web Ink Now
Thanks for this viewpoint, Stan. You're right that I do not advocate a "cold Turkey" approach. It does take time to build content. But I do think that over time, the soft approach of educating and informing buyers and being helpful beats interrupting them and trying to sell every time. I speak with hundreds of entrepreneurs and business owners each year and all who have implemented these ideas in a real and meaningful way agree. Cheers, David
Keith and Jon - thank you both so much for your enthusiasm and friendship. I've learned a great deal from you both. David
Toggle Commented Aug 28, 2014 on The New Rules of Selling [SlideShare] at Web Ink Now
Early this week I posted on how Sales is Broken. There are many examples of traditional sales tactics that don’t work when buyers have access to a tremendous amount of information. The old rules of selling... Just because you have... Continue reading
Posted Aug 27, 2014 at Web Ink Now
Thanks Tony.
Toggle Commented Aug 26, 2014 on Sales is broken at Web Ink Now
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Most sales organizations are built and run as if it were still 1989. The sales model is broken. From 2004 through 2014 it has been a decade of the rise of Inbound Marketing. Now, from today through 2024 will be... Continue reading
Posted Aug 25, 2014 at Web Ink Now
My new speaker reel. This is what I use to talk about my presentations to speakers bureaus and conference organizers. Direct link to David Meerman Scott - Real-Time Sales and Marketing Speaker on Vimeo. Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out... Continue reading
Posted Aug 23, 2014 at David Meerman Scott TV
Ron. You're right. Thank you is powerful. Thank YOU for commenting. David
Thank you James and Tony!
Thank you for your support of this and my other books, Joseph!
Thanks Dan. I really appreciate it coming from you.
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I’m so excited I might pee in my pants!! (Don’t worry, I’ll be careful not to.) My new book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to... Continue reading
Posted Aug 21, 2014 at Web Ink Now
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Kelly - good one!
Toggle Commented Aug 21, 2014 on Are you telling the truth? at Web Ink Now
Paul - Let me guess. Real Estate. "Motivated Seller" is one I hear sometimes. Gerard - I hadn't thought about food, but you're right. I'm always fascinated when some food which is bad for you touts an attribute that makes no sense. For example candy that says "no fat" - yeah, there's no fat because it is 99% sugar!
Toggle Commented Aug 20, 2014 on Are you telling the truth? at Web Ink Now
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When I see people on the sidewalk asking for money, most have the same business model. They have a hand drawn cardboard advertisement that reads: Homeless Veteran Family man Please help GOD BLESS!! I always wonder if they really are... Continue reading
Posted Aug 19, 2014 at Web Ink Now
Hey Gerard, you are absolutely right when it comes to site (and blog) readers. Great point. A blog is a known entity. I'm working with many executives who dismiss the idea of a blog based on the word itself. So we have some education to do one way or another.
Joseph, the biggest thing that executives imply (but they don't use these words) is that a blog is "frivolous". They equate it to sort of fooling around. Those same people say the same about Twitter and Facebook. So language helps here. They don't think of "real-time customer communications" as frivolous.
Stuart - great phrase: "online resource centre"! I've seen the same thing happen with a re-name. Thanks! Steve. Wow, what a line! "corp comm sewers to poop out anything and everything the company gray hairs want to shill" Love this. The other thing besides your points is that good blogs have an individual personality. So as soon as it becomes a company blog without human named authors, it becomes corp comms. Tony - "critical thinking" is another good pseudonym for blog. Joseph - I'm just being realistic. I speak with executives all the time who dismiss "blogs" but are happy to engage in "real-time communications".