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Celina Shands Gradijan
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Happy New Year from Business U! 2018 promises to be an exciting year in business engagement. Here are the professional development services and events that you don’t want to miss. Whether you are a single business engagement practitioner who wants to elevate your skill set, or part of a regional... Continue reading
Posted Feb 12, 2018 at Business U Blog
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“This certification isn’t about checking survey boxes at the end of watching a webinar; it’s a fully interactive course with Dr. B. and Celina that will put your skills to the test,” said a recent 2017 graduate, who earned her accredited Business U practitioner certification in Business Engagement. “You’ve got... Continue reading
Posted Feb 12, 2018 at Business U Blog
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In the 2017 national study, Current Business Engagement Practices under WIOA, between 60 to 72 percent of surveyed workforce boards, AJCCs, education institutions and economic development organizations reported that businesses are not giving them the buy-in to move their mandates forward. Why? The top two challenges articulated across these target... Continue reading
Posted Feb 12, 2018 at Business U Blog
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As the 2017 recipient of the International Association for Continuing Education & Training (IACET) Award in Learner Engagement, Business U announces a new certification for regions interested in effectively coordinating workforce and education stakeholders with industry partnerships. “Our fieldwork this year reveals that individual organizations have made commendable strides to... Continue reading
Posted Feb 12, 2018 at Business U Blog
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With budget cuts in workforce and education looming, the Coalition on Adult Basic Education (COABE) and the National Council of State Directors of Adult Education (NCSDAE) have launched a national campaign called Educate & Elevate to help America understand the importance of adult education and its impact on the lives... Continue reading
Posted Feb 12, 2018 at Business U Blog
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A Business Engagement Action Plan (BEAP) is an effective roadmap for organizations to identify strategies and meet objectives to expand employer reach within labor markets. The end result not only supports workforce and education practitioners in engaging businesses as a customer in government-funded services and as a partner in sector... Continue reading
Posted Feb 12, 2018 at Business U Blog
Research shows that we are exposed to 4,000 to 10,000 advertising messages each day, through billboards, internet pop-ups, television, radio, and others. Given these staggering statistics, how can meager outreach budgets overcome the challenge of being the "best kept secret?”... Continue reading
Posted Jan 28, 2018 at FCM Blog
There’s no better way to start the New Year than by checking out the latest international Davey Award winners to emulate their successful strategies in marketing and communications. This past December, FCM and its customers scored a total of 20... Continue reading
Posted Jan 28, 2018 at FCM Blog
Smart Insights gives us a lot to think about in terms of the latest marketing trends that will drive 2018 marketing strategies. The first is content marketing, which involves the creation and sharing of online materials such as videos, blogs,... Continue reading
Posted Jan 28, 2018 at FCM Blog
Regional initiatives among workforce, education and economic development organizations are becoming more prevalent to build effective industry sector strategies to help grow the economy. Some states have reorganized their funding streams from a local to a regional configuration to encourage... Continue reading
Posted Oct 30, 2017 at FCM Blog
The national Educate & Elevate campaign targets key influencers and policymakers to help them understand the value of adult education. The campaign uses multiple strategies to position the relevancy of adult education and connect supporters with their congressional leaders, and... Continue reading
Posted Oct 30, 2017 at FCM Blog
At Business U, our team continually examines the needs of workforce and education practitioners who seek to increase engagement with employers to support the matching of job seekers and students with job placements and work-based learning opportunities. These practitioners have a wide range of needs to effectively engage employers in... Continue reading
Posted Sep 14, 2017 at Business U Blog
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Last week, Business U had the pleasure of keynoting at the recent National Rapid Response Summit to share insights from our national business engagement study. Hosted by the Massachusetts Office of Labor and Workforce Development, the Summit brought together 40+ states in workforce, education and economic development to learn how... Continue reading
Posted Sep 14, 2017 at Business U Blog
Business U’s 2017 National Business Engagement Study provided preliminary baseline data about how workforce development system stakeholders and system partners meet the expectations for business engagement as articulated through the Workforce Innovation & Opportunity Act (WIOA). The study asked various audiences a multitude of questions on different topics to determine... Continue reading
Posted Sep 14, 2017 at Business U Blog
One Team – One Goal is the theme of the 2017 National Rapid Response and Business Engagement Summit that provides an opportunity to come together across agency lines and state boarders to discuss how to effectively work together to best serve businesses and highlight innovative solutions that contribute to their... Continue reading
Posted Jul 21, 2017 at Business U Blog
As an organization that strives for the gold standard in professional development, Business U has taken notice lately of how vendors market their training programs which has prompted our team to develop yet another “fact check” article. “Understanding what you are buying in a professional development program is important to... Continue reading
Posted Jul 21, 2017 at Business U Blog
Apprenticeship is a highly effective workforce development strategy. The Hill reported that the current number of apprentices registered in the U.S. apprenticeship system is approximately 505,000: 410,000 in civilian sectors and 95,000 in the military. The Trump Administration’s recent executive order, Expanding Apprenticeship in America, "nearly doubles the funding for... Continue reading
Posted Jul 21, 2017 at Business U Blog
Market position in the private sector pertains to a brand having market share in which customers buy their products and services. In workforce development, market position can be translated to “engagement” with the workforce organization, which can be measured as market penetration. Penetration may be calculated by the total number... Continue reading
Posted Jun 9, 2017 at Business U Blog
The preliminary findings of Business U’s National Study: Current Business Engagement Practices under WIOA highlights challenges workforce development professionals and their system partners (economic development, education, chambers and other business-facing organizations) experience delivering both transactional and transformational relationship building practices in various markets. The demand-side focus of WIOA provides an... Continue reading
Posted Jun 9, 2017 at Business U Blog
With the new fiscal year upon us, Business U has developed the following new services, tools and resources to support workforce, education and economic development organizations in their quest to excel at business engagement. Contact us for more information to elevate your business engagement practice. Business Engagement Benchmarks Webinar: How... Continue reading
Posted Jun 9, 2017 at Business U Blog
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Three years ago, the term “business engagement” was not prevalent in the nation’s discussion about engaging employers which is why Business U created its tagline, Maximizing Business Engagement®. And thus began our educational journey with workforce development and education organizations espousing the differences in demand driven and market responsive approaches... Continue reading
Posted May 7, 2017 at Business U Blog
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Customer Relationship Management (CRM) tools have been used widely in the private sector to track sales opportunities and to manage the sales process. Modern CRM platforms date back to the mid 80s when direct marketing evolved into database marketing so that organizations could design more tailored campaign messages by organizing... Continue reading
Posted May 3, 2017 at Business U Blog
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Good customer satisfaction scores have long been a goal, and a key funding metric, of workforce organizations that provide employment and training services across the country. However, customer satisfaction is just a single snapshot in time of a customer’s organic experience that is captured through either focus groups or surveys.... Continue reading
Posted May 3, 2017 at Business U Blog
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National Business Engagement Study Shares Preliminary Findings Business U, Inc. recently released the preliminary findings of its national study that reveals the methods that workforce development system stakeholders and system partners are using to meet the requirements and expectations for business engagement as articulated through the Workforce Innovation and Opportunity... Continue reading
Posted May 3, 2017 at Business U Blog
An explainer video is a short online video used to describe an organization’s services or products. A great placement for these videos is on the homepage of your organization’s website to introduce viewers to the importance of its mission. Explainer... Continue reading
Posted Mar 22, 2017 at FCM Blog