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Celina Shands Gradijan
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One Team – One Goal is the theme of the 2017 National Rapid Response and Business Engagement Summit that provides an opportunity to come together across agency lines and state boarders to discuss how to effectively work together to best serve businesses and highlight innovative solutions that contribute to their... Continue reading
Posted Jul 21, 2017 at Business U Blog
As an organization that strives for the gold standard in professional development, Business U has taken notice lately of how vendors market their training programs which has prompted our team to develop yet another “fact check” article. “Understanding what you are buying in a professional development program is important to... Continue reading
Posted Jul 21, 2017 at Business U Blog
Apprenticeship is a highly effective workforce development strategy. The Hill reported that the current number of apprentices registered in the U.S. apprenticeship system is approximately 505,000: 410,000 in civilian sectors and 95,000 in the military. The Trump Administration’s recent executive order, Expanding Apprenticeship in America, "nearly doubles the funding for... Continue reading
Posted Jul 21, 2017 at Business U Blog
Market position in the private sector pertains to a brand having market share in which customers buy their products and services. In workforce development, market position can be translated to “engagement” with the workforce organization, which can be measured as market penetration. Penetration may be calculated by the total number... Continue reading
Posted Jun 9, 2017 at Business U Blog
The preliminary findings of Business U’s National Study: Current Business Engagement Practices under WIOA highlights challenges workforce development professionals and their system partners (economic development, education, chambers and other business-facing organizations) experience delivering both transactional and transformational relationship building practices in various markets. The demand-side focus of WIOA provides an... Continue reading
Posted Jun 9, 2017 at Business U Blog
With the new fiscal year upon us, Business U has developed the following new services, tools and resources to support workforce, education and economic development organizations in their quest to excel at business engagement. Contact us for more information to elevate your business engagement practice. Business Engagement Benchmarks Webinar: How... Continue reading
Posted Jun 9, 2017 at Business U Blog
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Three years ago, the term “business engagement” was not prevalent in the nation’s discussion about engaging employers which is why Business U created its tagline, Maximizing Business Engagement®. And thus began our educational journey with workforce development and education organizations espousing the differences in demand driven and market responsive approaches... Continue reading
Posted May 7, 2017 at Business U Blog
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Customer Relationship Management (CRM) tools have been used widely in the private sector to track sales opportunities and to manage the sales process. Modern CRM platforms date back to the mid 80s when direct marketing evolved into database marketing so that organizations could design more tailored campaign messages by organizing... Continue reading
Posted May 3, 2017 at Business U Blog
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Good customer satisfaction scores have long been a goal, and a key funding metric, of workforce organizations that provide employment and training services across the country. However, customer satisfaction is just a single snapshot in time of a customer’s organic experience that is captured through either focus groups or surveys.... Continue reading
Posted May 3, 2017 at Business U Blog
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National Business Engagement Study Shares Preliminary Findings Business U, Inc. recently released the preliminary findings of its national study that reveals the methods that workforce development system stakeholders and system partners are using to meet the requirements and expectations for business engagement as articulated through the Workforce Innovation and Opportunity... Continue reading
Posted May 3, 2017 at Business U Blog
An explainer video is a short online video used to describe an organization’s services or products. A great placement for these videos is on the homepage of your organization’s website to introduce viewers to the importance of its mission. Explainer... Continue reading
Posted Mar 22, 2017 at FCM Blog
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Best practices for workforce organizations Creating and maintaining a dynamic online presence that engages career seekers and businesses is a common challenge for workforce organizations. Approaching a website as a ‘living’ communications tool means frequent evaluation of the content to... Continue reading
Posted Jan 9, 2017 at FCM Blog
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A value proposition explains the benefits your business customers will receive from the services you provide, and as importantly, how you uniquely provide those services compared to your competitors. Don’t forget, the less known your organization is, the more effective your value proposition needs to be. In practice, value propositions... Continue reading
Posted Nov 29, 2016 at Business U Blog
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In this Department of Labor-Employment and Training initiative, sixteen grantees from across the country worked with court-involved youth to place them with high growth sector businesses for work-based learning experiences and jobs. FCM supported the grantees with proactive outreach strategies... Continue reading
Posted Nov 2, 2016 at FCM Blog
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Facebook is a powerful tool to engage students and job seekers in your workforce and education mission. This audience is a heavy user of social media and statistics prove that. The average American spends about 40 minutes just on Facebook... Continue reading
Posted Nov 2, 2016 at FCM Blog
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Workforce organizations focus on engaging business as a customer of government funded services and/or as a partner in sector strategies, career pathway development and work-based learning. What are some of the common challenges in building relationships with business and industry to support the workforce mission? Members of the B2B Engage... Continue reading
Posted Oct 17, 2016 at Business U Blog
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National Study: Current State Practices In June 2016, the U.S. Departments of Labor and Education released final regulations that define and measure the new indicator of “Effectiveness in Serving Employers,” a significant part of the Workforce Innovation and Opportunity Act (WIOA), signed into law by President Obama in July 2014.... Continue reading
Posted Sep 22, 2016 at Business U Blog
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Alignment with WIOA In June 2016, the U.S. Departments of Labor and Education released final regulations that define and measure the new indicator of “Effectiveness in Serving Employers,” a significant part of the Workforce Innovation and Opportunity Act (WIOA), signed into law by President Obama in July 2014. What is... Continue reading
Posted Aug 29, 2016 at Business U Blog
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How to Use Data to Build Relationships The Workforce Innovation & Opportunity Act (WIOA) has an expanded role with respect to business engagement in several key areas including: 1) regional coordination via sector strategies, sector initiatives and delivery of workforce services based on data (e.g., labor market information); 2) a... Continue reading
Posted Aug 29, 2016 at Business U Blog
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The Riverside County Office of Education (RCOE) has a core mission of providing specific educational, financial, legislative, and leadership services and support to all K-12 school districts in Riverside County, California. The primary work of the RCOE is divided into... Continue reading
Posted Aug 17, 2016 at FCM Blog
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The Digital Government Engagement 2016 study reports that government organizations around the world continue to look for new ways to improve their communications strategy and connect with an increasingly mobile and tech-savvy audience. In 2016, the top three digital channels... Continue reading
Posted Aug 17, 2016 at FCM Blog
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FCM conducts brand awareness surveys across the country for workforce organizations. These surveys are an important first step in understanding various target audience perceptions about the workforce organization, in order to make a shift in those perceptions if necessary. On... Continue reading
Posted Aug 17, 2016 at FCM Blog
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Youth marketing is defined as any marketing effort directed toward young people; this target audience is typically divided into smaller segments depending on their age, including tweens, teenagers, college students, and young adults aged 23-34. Marketing to young people is... Continue reading
Posted Jul 11, 2016 at FCM Blog
Business U defines business engagement in three ways—as a customer of government-funded services, as a funder, and as a partner in sector strategies, career pathways and work-based learning (WBL). The latter is a focus in the Workforce Innovation and Opportunity Act (WIOA) that has an expanded role with respect to... Continue reading
Posted Jun 28, 2016 at Business U Blog
The 3 “P”s You Have to Know What are the most common brand challenges that workforce, education or economic development organizations face? According to the latest live webinar for Business U’s Community of Practice, more than 80 percent of attendees said “fragmented messages to customers”; while 67 percent believe that... Continue reading
Posted Jun 28, 2016 at Business U Blog