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Article by Emily Gosling: https://eyeondesign.aiga.org/how-to-design-for-art-fairs-longevity-experimentation-and-railing-against-the-logo/ Francesca Grassi and Geoff Han, NADA campaign Francesca Grassi and Geoff Han, NADA campaign Francesca Grassi and Geoff Han, NADA campaign Base Design, Art Brussels branding Base Design, Art Brussels branding Base Design, Art Brussels branding Graphic Thought Facility, Frieze campaign imagery Graphic Thought Facility, Frieze branding The Plant, Art15 identity Continue reading
Posted Jan 27, 2017 at 354
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Pentagram brand and identity: for Upworthy Pentagram brand and identity: for Queens Theatre by Paula Scher. Pentagram brand and identity: Code Academy Wordmark: Icon set Typography Pentagram brand and identity: Choice Works Pentagram brand and identity: Public Theater: Shakespeare In The Park: The Taming of the Shrew. Wayfinding and posters... Wayfinding and info... Previous year Shakespeare in Park by Paula Scher / Pentagram Pentagram brand and identity: Harvard Design Failure Conference Continue reading
Posted Nov 4, 2016 at 354
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Frederick II, King of Prussia, 1712-1786. Essai de critique sur le prince de Machiavel. A Londres, 1751. French translation of Machiavelli’s Il principe by Amelot de La Houssaye and Essai in parallel columns together with ms. annotations in ink headed ‘Différences entre cette édition a cette faite chez a Van Duren que l’on tient être l’originale.’ Part I: The attempted kidnapping of Megilat Yonah. Hebrew text with their Greek counterparts. From British Museum // More Hebrew type and lettering here... Easter Wings was a poem written by George Herbert and published in his posthumous collection, The Temple (1633). It was... Continue reading
Posted Apr 14, 2016 at 354
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Choose one of the following editorial design options (Lis to bring in print examples…) Determine the style and layout for an interview with a type designer or on typography. Design a spread for either sustained reading or experimental / expression. Explore outside of your comfort range. ilovetypography.com: December 19, 2007 An Interview with Kris Sowersby or scholarlykitchen.sspnet.org: Interview with Michael Bierut — Typography, Modern Applications, and Timeless Communication Challenges, 2013. Modular Grids for multilingual / translated texts. Create a modular design for a spread that supports a text presented in more than one language (2 or more min) or a... Continue reading
Posted Mar 20, 2016 at 354
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The best text typefaces are easy to read in long blocks of copy. Text faces — Visual characteristics of typefaces that are needed for readability at small sizes or long passages / longform are: generous x-height, evenness of color, openness, moderate to loose letter spacing (text type requires looser spacing rather than tight), and moderate contrast within each letterform. See below results for searches for text faces… Mitja Miklavčič drew FF Tisa to meet the technological and aesthetic requirements of modern magazine use. His goal was to develop a softer, more dynamic version of a nineteenth-century slab serif wood type.... Continue reading
Posted Mar 20, 2016 at 354
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landing page: Multiple ways to access information (list, location, artist or title and date) and hover states. Multiple ways to access information and hover states. What’s Happening clink on Grid or Map. Clicked on Grid. What’s Happening: clicked on Map: Small hover states below for social media... Ways to access information and hover states. Hover over artist image/name: Click on an artist and .... information pop up BAM videos: Featured on BAM: Hover state / click on BAM: Hover for Literary Design agency / studio sites to refer to that show campaign work http://www.sagmeisterwalsh.com/ http://www.pentagram.com/ http://fuzzco.com/ http://www.omfgco.com/ SITES to reference... Continue reading
Posted Mar 11, 2016 at 354
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An insight is fresh thinking about the audience, product, service, or in our case, a series of events or a festival. Insights guide the concept and unify the work and communication. CASE STUDIES: Product: Milk Problem: The California Milk Processor Board needed to reverse plunging industry sales fast, or its members could literally have lost the farm. Analysis: “It is perhaps the most boring product imaginable. We have all tried it. Most of us already own some. There is very little to say about it. Milk is not new. It is not improved. It is white. And so it was... Continue reading
Posted Jan 30, 2016 at 354
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How Rob Siltanen used a manifesto to come up with Apple’s Think Different campaign. Rob Siltanen writes of developing the campaign concept and copy for Think Different: “I told Steve Jobs I would write a manifesto that would be even better. I was always moved by the movie “Dead Poets Society,” starring Robin Williams, and particular pieces of the movie had made a major impact on me. The emotion and the context of the movie very much related to what I wanted to capture for Apple. Below are some key passages from “Dead Poets” that resonated with me and ultimately... Continue reading
Posted Jan 26, 2016 at 354
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https://www.fontshop.com/try thank you Ommie! Continue reading
Posted Jan 7, 2016 at 354
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Type designers work hard to make typefaces work. Its detailed work and a tedious process, from drawing the letterforms so they work as a beautiful group of letters... Type is a beautiful group of letters, not a group of beautiful letters. — Matthew Carter Check out errors in typeface design here, like ‘faulty outlines’… and ‘lazy family expansion’: and ‘improper kerning’: and ‘incomplete character sets’ ++Thank you Ommie for sharing this with us! This first article was reposted from Association Typographique Internationale: Five basic rules for buying fonts Although most people speak of "buying fonts," you are actually purchasing a... Continue reading
Posted Jan 7, 2016 at 354
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Nicole Marsh, type experiments (14 singers, musicians and bands) Nicole Marsh, type experiments (14 singers, musicians and bands) Nicole Marsh, type experiments (14 singers, musicians and bands) Nicole Marsh, type experiments (14 singers, musicians and bands) Nicole Marsh, type experiments (14 singers, musicians and bands) Nicole Marsh, type experiments (14 singers, musicians and bands) Nicole Marsh, type experiments (14 singers, musicians and bands) Nicole Marsh, type experiments (14 singers, musicians and bands) Nicole Marsh, type experiments (14 singers, musicians and bands) Nicole Marsh, type experiments (14 singers, musicians and bands) Nicole Marsh, type experiments (14 singers, musicians and bands) Nicole... Continue reading
Posted Dec 28, 2015 at 354
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“K-Hole conceived and designed the face of the Triennial advertising campaign with XR, a happy cartoon pill that appears throughout the campaign. According to news.artnet.com, curators Cornell and Trecartin’s decision to work with K-Hole was based on the idea that ‘many of today’s young artists are already employing marketing and advertising tactics in their works, none more so than K-Hole.’ — K-HOLE, Advertising Campaign for 2015 Triennial: ‘Surround Audience’ | New Museum, New York K-HOLE collective is known for their PDF trend forecasting reports… that incorporate analytic reports, images, information data and language that mega-brand executives use to produce the... Continue reading
Posted Oct 24, 2015 at 354
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Seattle design studio Built By Civilization: We believe in design as a means of social change and are passionate about communicating the greater social, cultural and environmental value of our projects. How we want to die represents the most important and costly conversation America isn’t having. To date, 75% of Americans say they would prefer to die at home, and yet only 25% do. Death over Dinner, also known as Let’s Have Dinner and Talk About Death, was created to change these statistics by fostering proactive and uplifting conversations about end-of-life decisions. In close collaboration with a larger team, Civilization... Continue reading
Posted Oct 21, 2015 at 354
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The most important ideas to nail down / play with and develop through your concept boards will be an insight into the audience or event / programming and your big idea (creative concept)… BIG IDEA / CREATIVE CONCEPT #1 for World Cup Pop-Up. Be Your Hero. — Nimi Einstein BIG IDEA / CREATIVE CONCEPT #2 for World Cup Pop-Up. The Unwavering Fan. — Nimi Einstein Nimi’s strategy presentation: Above, introduction slides by Nimi’s strategy presentation. See “Big Ideas” post for more... CREATIVE CONCEPT / BIG IDEA: Deadly Dames: Empowered characters, not damsels in distress. — Hallie Walker One of the... Continue reading
Posted Oct 18, 2015 at 354
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Hallie Walker’s Film Fatale Noir Festival Rachel Goldstein’s Pedalpalooza Rachel Goldstein’s Pedalpalooza in situ. Kelly Ongkowidjojo’s Portland Fashion Week Tess Wohjahn’s Montreux Jazz Festival Vee Qian Be Short Film Festival Continue reading
Posted Oct 18, 2015 at 354
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Part One: Typesetting a Table Of Contents (TOC) using tabs in Indesign Use Traditional / Classical Style Typography Excerpts from: The Elements of Typographic Style by Robert Bringhurst ........................................................................................................................... 2 Rhythm & Proportion 2.1 Horizontal Motion 2.1.1 Define the word space to suit the size and natural letterfit of the font 2.1.2 Choose a comfortable measure 2.1.3 Set ragged if ragged setting suits the text and page 2.1.4 Use a single word space between sentences 2.1.5 Add little or no space within strings of initials 2.1.6 Letterspace all strings of capitals and small caps, and all long strings of digits... Continue reading
Posted Sep 24, 2015 at 354
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Interior pages of a schedule of events by student Bryan Zentz \ Continue reading
Posted May 23, 2015 at 354
“Today’s audience is changing. Viewers have become users, and professional creatives suddenly face a newly activated public. [They are] No longer content to simply digest messages.” – Helen Armstrong Local Projects, multidisciplinary firm working at the intersection of architecture, media, experience design. This museum invites visitors to tell their own story, discovering the relevance and impact of 9/11. Digital and social. BBDO & Gatorade. Razorfish for Spotify. Big data and brand promotion. Mullen, Boston for American Greetings. Moms, The Worlds Toughest Job. Nazis Against Nazis — turned a Nazi-march into a charity walk. GGH Lowe. Continue reading
Posted May 19, 2015 at 354
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Not marketing. Roving Gang of Grannies Tag Blighted Buildings With Amazing Graffiti. “Lata 65, a group of Portuguese artists, decided to organize a team of volunteers to teach senior citizen women how to make their own street art.” — read article on Good. Their Facebook icon: Wikipedia defines “a marketing activation as the execution of the marketing mix” or a mix of approaches and technologies used / needed to reach the audience. “Depending on the business objective, marketing activation can be used as part of a marketing strategy.’ That includes “brand activation, sometimes called brand engagement which focuses on building... Continue reading
Posted May 19, 2015 at 354
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For more than a decade, the French artist JR has been pasting outsize portraits onto urban surfaces in Parisian banlieues, Nairobi slums, São Paulo favelas.His subjects: the locals, the not-famous, the threatened and the threatening, figures in the margins. Their monumental, expressive faces glued to buildings suggest — in ways that a building’s simple face cannot — that a city’s people are its infrastructure too, or are at least inseparable from it. — NYTimes Magazine Women Are Heroes: JR is an artist and filmmaker who prints large-scale photographs of his subjects and pastes them onto rooftops, edifices, shipping containers, streetscapes... Continue reading
Posted May 19, 2015 at 354
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Thank you Ommie (!) for sending me this lovely and PERFECT example of our new assignment. Yes! In this example typography serves as a strong underpinning, foundation, and aspect of this project, tying the elements together. Ommie found this project for a Jewish Culture Festival by Studio Otwarte in Cracow, Poland. Continue reading
Posted Apr 21, 2015 at 354
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Swiss Style, or International Typographic Style, is often characterized by highly structured layouts and sans-serif typefaces that attempt to achieve a clear, legible, and harmonious design. A big part of typesetting in the Swiss Style is the use of grids. Check out this article: “What is Swiss Style Typography?”. The International Typographic Style, also known as the Swiss Style, is a graphic design style that emerged in Russia, the Netherlands and Germany in the 1920s, and was made famous as it was developed by designers in Switzerland during the 1950s. [1] The International Typographic Style has had profound influence on... Continue reading
Posted Apr 15, 2015 at 354
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All of the images, video, work… in this post are form this site: ethicsingraphicdesign.org. This is a good place for us to start our next — building-community-ice-breaker session. Design and legalities: copyright, font licensing, image use rights, piracy, plagiarism and appropriation… http://www.picturesinboxes.com/ Morality: branding, cultural influence, social responsibility, and sustainability (ethicsingraphicdesign.org). Design & Violence, a 15 minute talk by Paola Antonelli, MoMA (published on May 6, 2014) From 3-D printed guns to designing empathy, MoMA’s Design Curator Paola Antonelli gives insights on the correlation between violence and design in our fragile times. Almost twenty years ago, Benetton Clothing’s “Hearts” Print... Continue reading
Posted Mar 31, 2015 at 354
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Tyler Spencer’s spring 2015 type experiment from our class picked up by Powells… Test screen prints by Tyler Spencer: Elise Furlan — digital 3-D printing — public library and PSU Maia Dlugolecki Risograph printing PSU-GD Maia Dlugolecki Risograph printing PSU-GD Maia Dlugolecki Risograph printing PSU-GD Ashley Vaughn, a) cut paper and hand lettering b) animated gifs Jordan Akouka, digital explorations of the four elements Jordan Akouka, digital explorations of the four elements Jordan Akouka, digital explorations of the four elements Jeannie Vuong, paper Jeannie Vuong, paper Jeannie Vuong, paper Jeannie Vuong, paper Piper Hayworth, quotations from Martin Luther King Piper... Continue reading
Posted Mar 31, 2015 at 354
Most design texts and designers recommend using a typographic scale to help achieve harmony. Designers use typographic scales to help them select type sizes for captions, footnotes, body text, sub titles, pull quotes, and headlines. Type Scale: A Visual Calculator is a Type Tool by Jeremy Church: How to use the calculator: I like to enter the base font size of my body content. Then I select from the surrounding values for headers and small copy. Try using the values for line-height, margins or whatever, and see what works. Most people are familiar with Tim Brown’s Modular Scale calculator (see... Continue reading
Posted Mar 27, 2015 at 354