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Greg Heist, VP, Strategy & Innovation
N42° 40.2949', W083°14.6107'
Greg is responsible for guiding the innovation strategy at Gongos Research. From white-board concepts to product development, Greg and his team ensure that technology and innovation support a primary role – to make the research process more engaging for consumers and more meaningful and powerful for corporations. A practitioner and moderator with over 16 years of research under his belt, Greg is a visionary at heart. He believes we are in the midst of an evolution in the way we conduct research, and he plans to help pave the way. As an industry speaker at events produced by the IIR, AMA, CASRO and Heartland Mobile Council, Greg has examined how advanced platforms increase respondent engagement, while providing new avenues for corporations to understand consumers. He believes mobile applications will further converge consumers lives with immersive methods to engage them in marketing research. Greg received his BS in Industrial Administration from Kettering University, and his MS in Humanistic and Clinical Psychology from the Michigan School of Professional Psychology.
Interests: I love spending time outside of work with my wife Jill and my sons, Ethan and Jack. You can typically find us outdoors going for a walk or a hike. We love to travel, so researching and planning our next destination is something we enjoy doing as well. I’m a pretty avid photographer, and I love photographing my kids. My other favorite photographic subjects are architecture, automobiles, landscapes and nature.