This is Greg Heist, VP, Strategy & Innovation's Typepad Profile.
Join Typepad and start following Greg Heist, VP, Strategy & Innovation's activity
Join Now!
Already a member? Sign In
Greg Heist, VP, Strategy & Innovation
N42° 40.2949', W083°14.6107'
Greg is responsible for guiding the innovation strategy at Gongos Research. From white-board concepts to product development, Greg and his team ensure that technology and innovation support a primary role – to make the research process more engaging for consumers and more meaningful and powerful for corporations. A practitioner and moderator with over 16 years of research under his belt, Greg is a visionary at heart. He believes we are in the midst of an evolution in the way we conduct research, and he plans to help pave the way. As an industry speaker at events produced by the IIR, AMA, CASRO and Heartland Mobile Council, Greg has examined how advanced platforms increase respondent engagement, while providing new avenues for corporations to understand consumers. He believes mobile applications will further converge consumers lives with immersive methods to engage them in marketing research. Greg received his BS in Industrial Administration from Kettering University, and his MS in Humanistic and Clinical Psychology from the Michigan School of Professional Psychology.
Interests: I love spending time outside of work with my wife Jill and my sons, Ethan and Jack. You can typically find us outdoors going for a walk or a hike. We love to travel, so researching and planning our next destination is something we enjoy doing as well. I’m a pretty avid photographer, and I love photographing my kids. My other favorite photographic subjects are architecture, automobiles, landscapes and nature.
Recent Activity
Image
Blogger's Note: The following series of posts are co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry. In our previous posts, we presented a historical case for how Insight Curation will... Continue reading
Image
Blogger's Note: The following series of posts are co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry. It’s clear that we are bullish on Insight Curation ushering in a new way... Continue reading
Image
Amy Perifanos Blogger's Note: The following series is co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry. With all this talk about the history of Curation, it’s time to fast-forward to... Continue reading
Image
Amy Perifanos Blogger's Note: The following series is co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry. “History is a relentless master. It has no present; only the past rushing into... Continue reading
Image
Amy Perifanos Blogger's Note: The following series is co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry. “The art of curation isn’t about the individual pieces of content, but about how... Continue reading
Image
Business Insider kicked off 2013 with a piece entitled "13 Things That Went Obsolete in 2012." Among them were some notable standbys of days gone by, including hard drives, buying individual songs or albums, standalone GPS units, non-smartphone cameras and even the venerable alarm clock. All of these examples represent... Continue reading
Image
When I first discovered Vine, I was curiously drawn to it. If you haven't heard, Vine is a video-sharing app launched in January that allows users to upload 6-second videos. But what’s extra special is that it lets you edit clips in realtime with a mere thumb tap. The concept... Continue reading
Image
by Greg Heist and Jason Raguso Blogger’s note: This post was coauthored with my colleague Jason Raguso, who leads O₂ Integrated, Gongos’ newly formed data integration unit. “Nothing is more expensive than a missed opportunity.” —H. Jackson Brown As a whole, the challenges facing the marketing research industry are twofold.... Continue reading
Image
Blogger's note: The goInnovate Reading Room is a new weekly feature of curated content whose primary aim is to provoke new ideas, spur innovative thinking and develop leadership excellence. The Reading Room is, by design, drawn from a eclectic mix of sources covering a wide variety of disciplines. The common... Continue reading
Image
Some pretty shocking statistics in this infographic about Internet addiction. Just another example of the seismic effects technology is having on our culture. Continue reading
Image
Blogger's note: The goInnovate Reading Room is a new weekly feature of curated content whose primary aim is to provoke new ideas, spur innovative thinking and develop leadership excellence. The Reading Room is, by design, drawn from a eclectic mix of sources covering a wide variety of disciplines. The common... Continue reading
Image
Check out this great infographic about the effects multitasking can have on your brain. Really makes you realize the necessity of curating insights in our information-overloaded world. You may also enjoy... The Spheres of Big Data are Converging Infographic Continue reading
Lately I have found it impossible to scan my numerous RSS feeds without the term "Big Data" staring me in the face on nearly every page. And there's good reason for that: Big Data is big business. And it's growing all the time. To add some scale to big data's... Continue reading
Image
Innovate better by cleaning house on old ideas. Is Google and Kurzweil about to go down the artificial intelligence rabbit hole? How Millenials are shaping digital media and culture as a whole. Why the "sharing economy" is changing the world of work. How Facebook might be making you unhappy. Continue reading
Image
Here's an infographic we made about big data's staggering growth rate. Some pretty shocking stuff here...did you know 72 hours of video are added to YouTube each minute? Continue reading
Image
Blogger's note: The goInnovate Reading Room is a new weekly feature of curated content whose primary aim is to provoke new ideas, spur innovative thinking and develop leadership excellence. The Reading Room is, by design, drawn from a eclectic mix of sources covering a wide variety of disciplines. The common... Continue reading
Image
Although I've never attended Consumer Electronics Show (CES), I love following it on the blogosphere. The annual industry ritual allows tech players new and old to share their latest inventions with the public and offers a preview of how technology will further incorporate itself into our daily lives. Broadly speaking,... Continue reading
Image
Blogger's note: The goInnovate Reading Room is a new weekly feature of curated content whose primary aim is to provoke new ideas, spur innovative thinking and develop leadership excellence. The Reading Room is, by design, drawn from a eclectic mix of sources covering a wide variety of disciplines. The common... Continue reading
Definitely agree, Annie. Better to recognize early that you're fighting a losing battle rather than dealing with it later when you've got that much more invested in it (both financially and emotionally).
Image
I love that innovation is focused on powerful ideas with the potential to change the future. Inside of our heads, ideas possess a pristine perfection making them so appealing that we simply must act on them. But there's nothing more important than figuring out that this idea that you've grown... Continue reading
Image
With the perspective of two weeks behind me, TMRE 2012 went down as one of the more thought-provoking conferences I've attended. And I'm not alone. Four colleagues and I met this week to download our collective insights to share with our company and our clients. The flurry of actionable ideas... Continue reading
Image
After spending three days in sunny Boca Raton at The Market Research Event 2012, Ron William's keynote "Beyond Business Model Innovation: Embedding Innovation in Everyday Business When the Customer Makes the Rules" stands out to me. Based on his book "The Value Path: Embedding Innovation in Everyday Business When the... Continue reading
Thanks so much for you kind thoughts, Ben. John was a great guy and we miss having him with us...
Image
Smartphone technology continues to rapidly advance, ushering an exciting new realm of possibilities for mobile market research. Continue reading
Image
On July 25, my friend and mentor John Gongos passed away from metastatic melanoma. While many have found ways to channel their grief and pay tribute to the man John was, it’s taken me time to find the appropriate words to convey. I knew John for over 22 years. Fact... Continue reading